Building Brand Love for Travelers Through Accessibility, Destination Image, and Emotional Energy in Individuals at Laut Tawar Lake

Nasib ; Syaifuddin ; Rusiadi
The International Conference on Education, Social... 📅 2023 Vol 2, No 2 🔗 DOI: 10.55606/icesst.v2i2.295
Abstract
Deep goals study This is for know directly influences accessibility, destination image, and emotional energy in individuals towards brand love. Type of research that is study quantitative. The population is previous tourists who have visited Lake Laut Tawar for at least two visits. Deep sample study This was taken with an accidental sampling technique of 100 tourists. Data was collected with a compiled questionnaire based on each indicator variable research. Analysis results study show that accessibility, destination image, and emotional energy in individuals direct influential significance towards brand love. The most dominant variable influencing tourist brand love is accessibility compared with destination image and emotional energy in individuals.
Keywords
Accessibility Brand Love Destination Image Emotional.
How to Cite

Nasib, et al. (2023). Building Brand Love for Travelers Through Accessibility, Destination Image, and Emotional Energy in Individuals at Laut Tawar Lake. The International Conference on Education, Social Sciences and Technology, 2(2). https://doi.org/10.55606/icesst.v2i2.295

Nasib; Syaifuddin; Rusiadi, "Building Brand Love for Travelers Through Accessibility, Destination Image, and Emotional Energy in Individuals at Laut Tawar Lake," The International Conference on Education, Social Sciences and Technology, vol. 2, no. 2, 2023.

Nasib; Syaifuddin; Rusiadi. "Building Brand Love for Travelers Through Accessibility, Destination Image, and Emotional Energy in Individuals at Laut Tawar Lake." The International Conference on Education, Social Sciences and Technology, vol. 2, no. 2, 2023.

Nasib; Syaifuddin; Rusiadi. "Building Brand Love for Travelers Through Accessibility, Destination Image, and Emotional Energy in Individuals at Laut Tawar Lake." The International Conference on Education, Social Sciences and Technology 2, no. 2 (2023).

Nasib, et al. (2023) 'Building Brand Love for Travelers Through Accessibility, Destination Image, and Emotional Energy in Individuals at Laut Tawar Lake', The International Conference on Education, Social Sciences and Technology, 2(2). doi: 10.55606/icesst.v2i2.295.

Nasib; Syaifuddin; Rusiadi. Building Brand Love for Travelers Through Accessibility, Destination Image, and Emotional Energy in Individuals at Laut Tawar Lake. The International Conference on Education, Social Sciences and Technology. 2023;2(2).

Artikel Terkait

Modification of Recycled HDPE Composite with OPEFB Microfibers Through the Melt Blend Extruder Process

Zulnazri Zulnazri; Rozanna Dewi; Agam Muarif; Ahmad Fikri

Sentiment Analysis and Factors Influencing the Adoption of Islamic Digital Banking among the Millennial Generation in Indonesia

Farida Ayu Avisena Nusantari; Eryco Muhdaliha; Mia Laksmiwati

The Relationship Between Competitive Advantage, Customer Focus Strategy, And Customer Satisfaction In The Service Industry

Ravindra Safitra Hidayat; Selamat Riyadi; Heru Nugroho; Dadet Sugiarto

Human Resource Optimization in Digital Marketing: Synergy of Technology and Creativity

Kustiyono Kustiyono; Abdul Aziz

Coastal Women and Sustainable Development: a Literature Review On Policies and Field Realities

Misrina Misrina; Andi Tenri Pada Agustang; Rusman Rasyid

Mathematical Connections to the Demand and Supply Functions of MSME Products in Pelawi Utara Subdistrict

Nina Fadilah; Ikhah Malikhah; Minarti Sri Wachyuni; Nanda Puspa Rahmadani; Ramandha
Tren Sitasi Jurnal