Pengaruh City Branding terhadap City Image Serta Dampaknya pada Tourist Loyalty

Terra Saptina Maulani
JURNAL MANAJEMEN DAN BISNIS EKONOMI 📅 2024 Vol 2, No 4 🔗 DOI: 10.54066/jmbe-itb.v2i4.2561
Abstract
To develop the economy and empower the community, one of the activities in developing the regional economy besides the industrial sector is the tourism sector. Tourism has a strategic role in creating jobs and generating foreign exchange and regional income. To restore the economy, there is a policy of 5 (five) pillars of economic, social, and cultural recovery, one of which is to increase marketing by strengthening the image of tourism. To improve the image of Bandung City tourism through a City Branding  strategy to be more competitive and able to compete with other cities as a tourist destination. City Branding  is not just a logo, symbol, or slogan but rather the delivery of a promise of an impressive trip so that it can make tourists loyal. Loyal tourists may want to make repeat visits and recommend to others. This research was done in Bandung City as the research object. . The data analysis method used in this study is quantitative,  for testing the hypothesis using path analysis. The results of this study, show that City Branding  influenced Tourist Loyalty through City Image by 26.7%.
Keywords
City Branding; City Image; Tourist Loyalty
How to Cite

Terra Saptina Maulani (2024). Pengaruh City Branding terhadap City Image Serta Dampaknya pada Tourist Loyalty. JURNAL MANAJEMEN DAN BISNIS EKONOMI, 2(4). https://doi.org/10.54066/jmbe-itb.v2i4.2561

Terra Saptina Maulani, "Pengaruh City Branding terhadap City Image Serta Dampaknya pada Tourist Loyalty," JURNAL MANAJEMEN DAN BISNIS EKONOMI, vol. 2, no. 4, 2024.

Terra Saptina Maulani. "Pengaruh City Branding terhadap City Image Serta Dampaknya pada Tourist Loyalty." JURNAL MANAJEMEN DAN BISNIS EKONOMI, vol. 2, no. 4, 2024.

Terra Saptina Maulani. "Pengaruh City Branding terhadap City Image Serta Dampaknya pada Tourist Loyalty." JURNAL MANAJEMEN DAN BISNIS EKONOMI 2, no. 4 (2024).

Terra Saptina Maulani (2024) 'Pengaruh City Branding terhadap City Image Serta Dampaknya pada Tourist Loyalty', JURNAL MANAJEMEN DAN BISNIS EKONOMI, 2(4). doi: 10.54066/jmbe-itb.v2i4.2561.

Terra Saptina Maulani. Pengaruh City Branding terhadap City Image Serta Dampaknya pada Tourist Loyalty. JURNAL MANAJEMEN DAN BISNIS EKONOMI. 2024;2(4).

Artikel Terkait

Pengaruh Gaya Kepemimpinan Transformasional, Motivasi Kerja, dan Disiplin Kerja terhadap Kinerja Guru pada Sekolah Menengah Kejuruan SMK Negeri 1 Musuk Boyolali

Siti Musarofah; Listyowati Puji Rahayu; Luki Sri Anggoro Wati

Pengaruh Budaya Organisasi dan Kepemimpinan terhadap Disiplin Kerja pada Pegawai Kantor Kecamatan Woja

Ferdiansyah Ferdiansyah; Irwansyah Irwansyah; Firmansyah Firmansyah

Evaluating Efficiency, Effectiveness, and Consistency in Goods Procurement Standard Operating Procedures: A Case Study of the Purchasing Department at The Oberoi Beach Resort, Bali

Ni Ketut Ayu Ulan Sari; Wayan Suryathi; I Nyoman Hendra Laksmana

Pengaruh Transparansi dan Kompetensi Aparatur Desa terhadap Efektivitas Pengelolaan Dana Desa di Desa Blubuk Kecamatan Losari Kabupaten Brebes

Heni Anggraeni; Akbar NPD Wahana; Ari Kristiana; Slamet Bambang Riono

Pengaruh Content Marketing dan Hedonic Motivation terhadap Impulse Buying di Tiktok pada Mahasiswa STIE Yapis Dompu

Rian Anggriani; Yeyen Suhaety; Firmansyah Firmansyah

Pengaruh Literasi Keuangan, Fear of Missing Out (FOMO), dan Influencer Marketing terhadap Keputusan Penggunaan Buy Now Pay Later (BNPL) pada Generasi Z di Kabupaten Dompu

Dwi Wulandari; Mulyati Mulyati; Rizky Ramadhan
Tren Sitasi Jurnal