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PT Djarum is a large cigarette company with a worldwide market share. It is interesting to study why one of Djarum 76's products can have a constant price under any circumstances. Through qualitative research with a phenomenological approach, the research shows: that the Djarum company is the producer of Djarum 76, it can achieve success because it is always consistent in its business so that it can lead its owner to become the richest person in Indonesia. Humans must cultivate the quality of their faith and piety consistently, then their life will be constant. God's help will come in a reciprocal relationship with the needs of a servant. Research implications, narrative experiences bring thought and faith to be consistent in life in various circumstances. Research is expected to contribute to the science of the psychology of Sufism    

Facing the JKN era is not easy, especially for private hospitals. Private hospitals need strategy, understanding, understanding and mutual agreement throughout the internal hospital, both doctors, nursing staff, general staff and management. The strategy for promoting health services in hospitals and other health facilities is not much different from the marketing strategy in general. It aims to promote and introduce the Hospital and the services provided. The purpose of writing this scientific article is to find out and review from a theoretical point of view how the strategy is carried out by private hospitals in this JKN era. The method used is a theoretical study by analyzing and comparing existing theories. It then learns more about a subject in theory or research and helps readers understand it better and with implications. The results of this theoretical study are private hospital services by implementing strategies and principles for implementing the National Health Insurance Program (JKN) such as mutual cooperation, non-profit, openness, portability, membership, trust funds, and management. It can be concluded that the strategy for promoting health services in private hospitals is to implement them in accordance with established standards and laws. The health service quality strategy is also the main key to service promotion to increase patient satisfaction in receiving care. It is expected that hospital institutions will continue to provide excellent and comprehensive health services and meet the basic health needs of patients.

The problems faced by home businesses are quite diverse, ranging from operational management, employee performance, finance, to marketing, are tasks that must be completed by businesses. The challenge faced in this digitalization era is technological competition in terms of product marketing. The lack of utilization of existing digital marketing is one of the problems that exist for business actors who are doing competition. After Covid-19, consumers who are already familiar with the digital era are very used to the convenience of technological facilities that assist in every transaction activity that is carried out, such as when we are going to shop for clothes or food to choose the menu or model we want. want, we don't have to come to the seller's place, just look at the seller's social media, website, or e-commerce(Danny and Robin, n.d.). If business people can no longer follow the existing trends, then our products will lose competitiveness with other people's products that are easy to reach. In addition, it can have an impact on business development, business actors do not develop because income does not increase, the marketing area is not wide(Hidayati, Triajeng Pungkasanti, and Wakhidah 2020a). This becomes self-introspection in increasing mastery of digital marketing in this digitalization era. There are many kinds of marketing strategies, one of which is the use of quite a lot of digital marketing. This is an awareness for Mrs. Dina Marlina as the owner of the Basreng Teh Dina business that assistance is needed in using social media, be it Instagram, Facebook, or opening an e-commers account. in a store or app. other e-commers to become a product marketing tool. Departing from this, it is felt that assistance is needed regarding marketing strategies that focus on the use and utilization of digital marketing in the era of society 5.o so that the business owned is not inferior to other competitors.

Digital marketing in the current era has become very important in marketing its products, no exception to tourism. Social Media allows everyone to create and spread their own content on various social networking platforms. But in the promotion of tourism, there needs to be a briefing on the strategy of using and preparing content, including social media ethics for managers and other stakeholders. Based on this, the PKM team conducted digital marketing introduction and training activities to be able to promote Pinus Buntu datu Forest Tourism and what potential it has and can be introduced to tourists. This training is aimed at tourism managers of Pinus Buntu datu Forest and the interest of the participants is quite high and they also feel the benefits of this digital marketing introduction training can be applied in digital marketing on social media. Further training is still needed on how to create messages in multimedia (photos and videos) that are attractive to potential tourists.

This research aims to explore sustainable digital marketing strategies suitable for Micro, Small, and Medium Enterprises (MSMEs). The study employs a descriptive research model, utilizing purposive sampling to select participants with extensive experience in digital marketing within MSMEs. Data collection techniques include semi-structured interviews and content analysis of relevant literature. Thematic analysis will be employed to analyze the data, identifying patterns and themes related to effective sustainable digital marketing practices for MSMEs. The study anticipates uncovering insights into innovative and environmentally conscious digital marketing approaches that can be adopted by MSMEs to enhance their competitiveness while minimizing environmental impact.

This research aims to investigate the integration of ethical business practices and AI-driven marketing strategies for product branding within Micro, Small, and Medium Enterprises (MSMEs). The study adopts a qualitative approach, utilizing semi-structured interviews and content analysis. A purposive sampling technique will be employed to select participants from diverse MSMEs. Data will be analyzed thematically to identify patterns and insights regarding the implementation and impact of ethical practices and AI-driven marketing on branding strategies. The findings are expected to provide nuanced understandings of the challenges, opportunities, and outcomes associated with integrating ethical principles and AI technologies in MSMEs' branding endeavors, offering valuable insights for both practitioners and scholars in the field of marketing and business ethics.

Globalization is an unavoidable phenomenon involving various sectors, when all of countries in the world has been integrated become one market that is that is no limited by territorial area. In the economy and trade, Globalization has affected various social structures. The large number of foreign investor has entered to Indonesia is one of the effects of globalization in the world of economy and trade. Investation is one of the key for strengthening process in economic development. The business sectors has become a destination for investation  is a modern retail industry. There is investation with capital strength in the modern retail industry sector make modern markets has begin, such as Supermarkets and Hypermarkets, Mini Markets and Mall. The investation  in the modern market are mushrooming and uncontrollable, it makes competition between modern markets, especially supermarket in Indonesia. Foreign investor has big capital also take part for this investation. Ease come  an investor as a result of the globalization era is a challenge  for the economic development of the common people, in this case micro, small and medium enterprises in traditional markets. The progress of modern market are rapidly and unstoppable, if it is allowed to continue, traditional markets which are forum for middle and lower economic actors, one of which is small traders, street vendors, etc. will be sidelined and displaced.

Background: Hand washing facilities are one of the facilities that must be provided in public facilities such as markets to prevent the spread of the COVID-19 virus. The use of public hand hygiene facilities is required before passing through entrances and locations that are easily accessible in crowded areas so that people and traders can easily wash their hands during the COVID-19 pandemic. Purpose:To find out the description of traditional market hand washing facilities in Klungkung District during the COVID-19 pandemic. Method: The research design used in this study is a descriptive study with a cross-sectional approach which was carried out on April 30 - May 1, 2021. The population in this study were all hand washing facilities at traditional markets in Klungkung District. The sampling technique used is non-probability sampling. Data collection tools used in the form of observation sheets. Data analysis using univariate analysis. Results:The results showed that most of the traditional market hand washing facilities were in sufficient condition as many as 4 markets (57.1%) and were in good condition as many as 3 schools (42.9%). Conclusion: It is recommended to all market managers to continue to pay attention to the availability of components of hand washing facilities complete with clean conditions to prevent the chain of disease transmission during the COVID-19 pandemic.

This paper explores the role of Corporate Social Responsibility (CSR) in building brand loyalty among consumers in emerging markets. Using case studies from companies in Latin America and Southeast Asia, the research analyzes how CSR initiatives influence consumer perceptions, trust, and loyalty. The study finds that effective CSR programs can enhance brand loyalty, particularly among socially conscious consumers, providing valuable insights for companies operating in emerging economies.

This study aims to determine the effect of Capital, Quality Costs, Selling Prices, and Digital Marketing on the Profit of Pottery MSMEs in Klaten Regency. This type of research uses quantitative research. The population of pottery MSMEs in Klaten Regency is 400 MSMEs with a total research sample of 80 respondents confirmed using the Slovin formula. The results showed that partially the Capital variable had a significant effect on the profit of pottery MSMEs in Klaten Regency. The Selling Price has a significant effect on the Profit of pottery MSMEs in Klaten Regency while the Quality Cost does not have a significant effect on the Profit of Pottery MSMEs in Klaten Regency and Digital Marketing does not have a significant effect on the Profit of Pottery MSMEs in Klaten Regency.

This qualitative study aims to delve into the intricate interplay between public relation strategy, digital marketing, brand awareness, and their influence on customer loyalty. Employing a qualitative research approach, the study will utilize in-depth interviews and focus group discussions to gather rich insights from participants. A purposive sampling technique will be employed to select participants who possess relevant experiences and perspectives in the domain of interest. Data analysis will involve thematic analysis, allowing for the identification of recurring themes and patterns within the data. The findings of this research endeavor are anticipated to shed light on the nuanced relationships between the aforementioned factors and customer loyalty, offering valuable insights for businesses seeking to enhance customer retention strategies in today's competitive landscape.

The implementation of public order for street vendors (PKL) is still a problem, due to the lack of handling carried out by the local government, causing the community to deliberately violate the trading place. The background of this research is to find out the obstacles in carrying out the duties of the civil service police unit in the Karimun sub-district in controlling street vendors. The method used in this research is to use a qualitative descriptive approach with data sources in observation, interviews, and documentation. The theory used in this study is the theory of the four main elements of performance evaluation measurement according to Mahsum (2013: 26) namely (1) the goals and objectives carried out by SATPOL PP have been carried out in accordance with established regional regulations even though there are several street vendors in the Puan market Maimun who has not optimally understood the regulations from SATPOL PP. (2) the performance measurement of SATPOL PP as public control can be said to be quite effective even though not as a whole in socializing the ban on selling on public roads. (3) in measuring the level of achievement of SATPOL PP targets, it can be said that the level of achievement is in the category of success in providing solutions related to selling on the roadside, it's just that there is a lack of strategy in spatial planning. (4) in evaluating the performance of SATPOL PP it has been optimal but there is still a lack of routine supervision and maximum sanctions, this is due to the lack of firm attitude and commitment from officers who violate the rules so that the handling of street vendors is not optimal. The conclusion of this study is that the Karimun Regency SATPOL PP has carried out public control of street vendors at the Puan Maimun market in accordance with regional regulation No. 1 of 2019 concerning public order. suggestions that SATPOL PP should provide regular outreach regarding the orderly regulations for street vendors, supervise officers who are undisciplined, give directions evenly and stipulate strict sanctions against street vendors who violate the rules.

This article is intended so that small businesses after the national economic recovery period (PEN) can develop pride in the products of micro and small enterprises and cooperatives nationally. Business actors need to take advantage of opportunities to participate in the procurement of local government goods and services through the procurement of goods and services at regional apparatuses through the following types of procurement: (1) defense of procurement; (2) direct electronic procurement and electronic catalogs (e-catalogs) by opening district/city electronic goods and services procurement service units (LPSE) to obtain information openly. In an effort to increase broad market opportunities in the procurement of goods and services, of course micro/small business actors are equipped with: (1) business legality; (2) can establish partnerships; (3) utilizing information technology for promotion; (4) understand the electronic catalog so that they understand about district/city procurement service units (ULP), which are generally in the General Section of the Regional Secretariat.      

This project focuses on the significant role of the gaming industry as an agent for spreading popular culture and global lifestyle from various countries, as well as its potential impact on local culture. Especially in the Indonesian market, the penetration of foreign cultures through digital platforms has become a phenomenon that has an impact on local cultural identity. However, as a successful example, Japan in promoting its traditional culture through media such as games, anime, and other products, provides inspiration for an approach that has the potential to strengthen the sustainability of local culture. This design aims to explain how character design in the game industry can be adopted as a tool to introduce and describe cultural values, myths, and philosophies of the East Kalimantan Dayak tribe. This approach will involve developing character designs that take references from the traditions and local wisdom of the Dayak tribe. The design will be a means of providing a unique and engaging visual experience, while simultaneously responding to concerns about the preservation of traditional culture. The methodology used in this research is a design thinking approach with a 5W+1H analysis approach. These design steps would result in a character called "Uyau Man Kan," which has its roots in the traditional folklore of the Dayak people of East Kalimantan. This character is not only a visual manifestation of the culture, but also a bridge for a deeper understanding of the cultural heritage of the Dayak tribe.

This study investigates how different leadership styles, such as transformational and transactional, affect employee motivation and organizational performance within the service sector. Through a survey of service-based organizations, the research highlights the relationship between leadership approach, employee satisfaction, and overall productivity. Findings suggest that transformational leadership significantly enhances motivation and performance, offering a strategic advantage in a competitive market.

This article analyzes how corporate governance practices influence financial performance in companies within emerging economies. Using data from firms in Asia and Africa, the research examines the impact of board composition, audit quality, and transparency on profitability and shareholder value. Findings indicate that robust corporate governance practices contribute to better financial outcomes, enhancing the stability and attractiveness of companies in emerging markets.

The aim of the research is to determine the influence of service policy, demand and price on product improvement at PT. Indo Brush Utama in Makassar, South Sulawesi Province. And to find out the most dominant factors that influence product improvement at PT. Indo Brush Utama in Makassar, South Sulawesi Province. The research method used is a quantitative research method. Simultaneously shows that service policy factors (X1), demand (X2), and price (X3) have a significant effect on product sales in marketing at PT. Indo Brush Utama in Makassar. Partially, the price policy factor (X3) has a dominant influence on product sales, followed by service and demand factors in the sales of this company's products. This shows that the more varied the price policy factor increases product sales at PT. Indo Brush Utama in Makassar.

Problems that often occur in urban areas are business competition and lack of attractive marketing by MSMEs. In urban areas, there are many MSMEs but only a few are able to take advantage of digital marketing. In fact, digital marketing activities such as creating logos, product photos and promotions in the marketplace can have a positive impact on society. Apart from that, urban communities also often face the problem of a lack of creative ideas in product marketing. Digital Marketing is a solution for MSMEs to carry out digital marketing, even though they are hampered by the use of editing applications and social media. This limitation does not make MSMEs players give up on sales. They can do marketing via WhatsApp status which is easy to implement and facilitates communication. Digital Marketing is a way of marketing products on social media by utilizing various applications available on the internet, providing knowledge to reach a wide target market, and enabling MSMEs to develop through digital or social media.

Perkembangan teknologi telah mencapai masa yang supercepat dan modern dalam setiap aspek dalam kehidupan manusia, salah satunya dalam bidang bisnis. Perkembangan teknologi pada saat ini telah mengambil banyak peran terhadap berubahnya perilaku manusia di era modern pada saat ini, salah satunya karena kehadiran sosial media sebagai tempat berbagi informasi dan tempat komunikasi yang menghubungkan seorang dengan orang lainnya. Media sosial pada saat ini menjadi sebuah tempat yang menjadi dunia kedua bagi masyarakat. Penggunaan media sosial yang masif dalam masyarakat menjadikan sebuah pasar tersendiri bagi seorang pelaku usaha untuk dapat melakukan pemasaran secara digital. Penelitian ini dilaksanakan dengan analisis dari penelitian-penelitian yang memiliki pembahasan atau pokok permasalahan yang sama yaitu tentang pemanfaatan media sosial sebagai sarana melakukan pemasaran digital. Implikasi penelitian ini masyarakat dapat memahami mengenai pemanfaatan media sosial sebagai salah satu sarana terbaik untuk melakukan pemasaran atas suatu usaha karena dapat menimbulkan dampak yang luas dan modal yang relatif lebih terjangkau bagi pelaku usaha.

In the current era of modernization, many things have begun to use technological developments, including the delivery and dissemination of information. This development is marked by changes in methods in various fields, leaving manual methods and replacing them with the use of modern technology. With the rapid advancement of information technology, it makes it easier for business people to develop creativity and market a product, including the digital invitation business. This type of digital invitation is gaining popularity not only because it is considered easier to distribute, low production costs, and a variety of designs. Digital invitations are visually more attractive because media such as photos, text, animation and audio can be added. This study aims to analyze several articles related to public interest in digital invitation business opportunities. The design used is literature review, articles are collected using search engines such as neti.com, google scholar, and Sciencedirect. With the criteria for articles published in 2019-2021. Based on the articles collected, the results of the analysis show that digital invitations have considerable business potential for business people and make it easier for users to convey information.