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Era of media convergence, television programs are required to integrate traditional broadcasting with digital platforms to maintain their relevance. This study explores the branding strategies of the Jalan Jalan program by Kompas TV across Instagram, Youtube, and Tiktok. Using a qualitative descriptive method with participatory observation, the research examines how the program adapts its content for each platform based on their unique characteristics and audience behavior. The study reveals that Jalan Jalan employs platform specific strategies, such as short-form video teasers on Instagram, full episodes with personalized visual elements on YouTube, and bite-sized, engaging travel content on TikTok. These strategies reflect an understanding of media convergence through multi-platform storytelling and audience interaction. The findings highlight key challenges such as content competition and unstable algorithms, alongside opportunities like viral exposure and collaborative branding. This research contributes to strategic communication studies by providing insights into adaptive branding practices in the digital media landscape..

This study aims to produce a company profile video for the Faculty of Technology, Battuta University, Medan using Adobe Premiere CC 2019 software. This company profile video is designed to provide a clear picture of the vision, mission, organizational structure, facilities, and superior programs at the Faculty of Technology, Battuta University, Medan. The production process of this video goes through several stages, namely planning, shooting, processing visual materials, and editing to produce a video that is in accordance with the communication objectives to be conveyed. Adobe Premiere CC 2019 was chosen as the main tool in video editing because of the ability of this software to provide various professional editing features, such as transition settings, visual effects, color adjustments, and audio processing that supports the quality of the final video results. The results of this study are in the form of a company profile video that can be used as a promotional media, which is expected to improve the image and attractiveness of the Faculty of Technology, Battuta University, Medan in the eyes of prospective students and the general public. With this video, it is hoped that information about the faculty can be conveyed more effectively and attractively.

The research activities carried out in Cipancar Village, Subang Regency, West Java focused on efforts to develop the local tourism sector through digital promotion strategies. One of the leading destinations in the village is Curug Cijalu, a natural waterfall that has great potential but is still minimal in terms of digital exposure. This study aims to design a social media-based promotion strategy, especially TikTok, Instagram, and YouTube, to increase the attractiveness and reach of tourists to Curug Cijalu. The methods used include field observation, interviews with local stakeholders, and creative content production tailored to the characteristics of each digital platform. The results of the implementation show that an attractively packaged visual approach can increase audience interaction, expand the reach of promotion, and build a positive image of the destination. In addition, the use of social media also plays a role in encouraging local community participation and the development of digital literacy. Therefore, social media has proven to be an effective tool in supporting the promotion of sustainable tourism in rural areas.  

The Pertamina Gresik (PUG) Lubricant Production Unit is located on Jl. Harun Tohir et al. Pulo Pancikan. Gresik, East Java 61113. Pertamina Lubricants Gresik has a role in collecting information, data and documentation needed in this design. This role aims to provide information to stakeholders regarding the production flow and products produced by Pertamina Gresik lubricants. This marketing is also a strategic medium in improving the company's image. Research methods include presentation content analysis, surveys, discussions and interviews with Pertamina Gresik lubricant practitioners. The design results show that an effective company profile presentation can be an attractive promotional medium for the audience. Animated isometric visual elements which can ultimately become an interactive company profile presentation that has a positive impact on customer understanding and memory.

Community service represents a tangible contribution of higher education institutions in improving the quality of learning at the elementary level. This service activity was carried out collaboratively by lecturers and students at MI Miftahul Huda 2 Palangka Raya with the aim of enhancing the quality of IPAS (Ilmu Pengetahuan Alam dan Sosial) learning through the development of interactive teaching materials based on Canva. The program applied the Asset-Based Community Development (ABCD) approach, which emphasizes the empowerment of existing assets within the school community. The implementation involved mentoring sessions, technical guidance, and direct classroom application of the developed materials. Effectiveness was evaluated through pretests and posttests, showing an increase in students' understanding from an average pretest score of 55.19 to a posttest score of 77.04, with an average N-Gain of 0.47 (moderate category). Validation results from subject matter experts (96%), design experts (97%), and classroom teachers (89%) confirmed that the developed media were appropriate in terms of content, visual quality, and language use. In addition to improving learning outcomes, the use of technology-based teaching media also increased student motivation and teacher engagement during the learning process. The outcomes of this program not only provided direct benefits to the partner school but also demonstrated the potential for broader application as a participatory and sustainable model for digital innovation in basic education.

The rapid digital transformation has introduced new challenges in education, particularly in making mathematics learning engaging and contextual at the elementary level. A crucial issue lies in the low interest and engagement of students due to conventional teaching approaches that are often perceived as boring and abstract. This study aims to analyze the use of Minecraft: Education Edition as an innovative digital learning medium to enhance the effectiveness of mathematics instruction in the fifth grade of MIN 02 Batang. A case study approach was employed, utilizing observation, interviews, and documentation during the learning process. The findings indicate that Minecraft significantly increases student engagement and facilitates the understanding of concepts such as geometry, measurement, and scale through visual and contextual exploration. Supporting factors include student enthusiasm and available digital infrastructure, while obstacles include time limitations and teacher readiness in using technology. In conclusion, Minecraft: Education Edition holds significant potential as a 21st-century learning tool that is adaptive and enjoyable, with recommendations for teacher training and more effective time planning in classroom implementation.

This study seeks to elucidate the tactics employed by educators in cultivating discipline and environmental consciousness among second-grade pupils at SDI Nurul Huda. Character education plays a crucial role in forming pupils' personality, encompassing principles such as discipline and environmental consciousness.  This research employs a qualitative methodology utilizing a case study technique.  Data collecting methodologies encompass observation, interviews, and documenting.  The study's findings reveal that educators employ several tactics, including habit building, modeling, class responsibility roster scheduling, and motivating visual media, to impart these character characteristics.  Moreover, students' active involvement in cleaning initiatives and the upkeep of the school environment contributes significantly to the cultivation of an environmentally conscious character.  These findings are anticipated to enhance character education approaches in primary schools.

This community service program aimed to enhance the competitiveness of the Virgin Coconut Oil (VCO) product owned by the "Bu Kun" MSME located in RT 11, Yosodadi Sub-district, through a branding strategy based on creative and attractive packaging design. The main problem faced by the MSME was the simple packaging, which failed to reflect the product’s quality and benefits. The program was implemented in several stages, including initial observation, discussion with the MSME, packaging design planning, and implementation of new bottle and label packaging with eye-catching visuals and natural colors. The assistance also included branding education to strengthen product identity and increase consumer loyalty. The results showed increased professionalism among the MSME actors and positive consumer responses, evidenced by rising sales through social media and local marketplaces. This program is expected to serve as a model for empowering other MSMEs in optimizing local product potential through design and targeted branding approaches.

Social media, particularly Instagram, has become a strategic medium for government institutions to disseminate policy-related information to the public. This study aims to analyze how visual elements are applied in educational infographic content on the Instagram account @ditjentataruang, specifically in the January 2025 edition, using the theory of visual hierarchy. A qualitative descriptive method was employed, with data collected through visual observation, in-depth interviews with the content designer, and documentation. Four infographic posts were selected as the subjects of analysis, each examined based on elements of color, typography, layout and composition, and visual imagery. The results indicate that the use of visual elements in the infographics is not arbitrary, but designed with a clear visual communication strategy. Green is consistently used as the institution's visual identity and a marker of visual stability. Typography is structured hierarchically to guide the reading flow, and layouts are designed using Z or C patterns to direct audience attention. In addition, visualizations such as icons and photographs are used to reinforce messages and create concrete context. These findings are strengthened through data triangulation involving observation, interviews, and supporting theories, confirming that the infographic content by the Directorate General of Spatial Planning applies the principles of visual hierarchy consciously and strategically in delivering public information.

The video feature Berdaya, Berkarya, Bermakna bagi Disabilitas aims to highlight the potential and creative works of children with disabilities at the Our Dream Indonesia Foundation through a mise-en-scène approach that enhances both visual and emotional narratives. This writing is motivated by the urgency of promoting the economic and social empowerment of persons with disabilities and the need to challenge prevailing stigmas through mass media. The 11-minute video feature integrates cinematography, set design, costume and makeup, and lighting to construct an engaging and informative storytelling experience. The objective of this study is to explain the production process of creating a visual work using mise-en-scène elements, which includes three key stages: pre-production (research, field observation, storyline development, storyboard creation, and technical preparation), production (filming using cinematographic techniques), and post-production (editing and visual refinement). The findings indicate that the comprehensive application of mise-en-scène successfully reinforces the message of inclusivity. For example, the use of cinematographic techniques contributes to the visual aesthetics; the set design of Toko Amis Budi shows the works of children with disabilities; the makeup and costume choices reflect the personalities of the featured subjects; and the lighting enhances the emotional tone of each scene. In conclusion, this work affirms that mise-en-scène not only enriches the visual appeal but also deepens the emotional impact, transforming facts into inspiring stories and raising public awareness of the importance of expressive spaces for individuals with disabilities. This video serves as an effective medium to advocate for equal rights and the recognition of the abilities of persons with disabilities.

This study aims to determine the level of validity of Augmented Reality (AR)-based chemistry learning media using the Assemblr Edu platform on hydrocarbon material. This learning media was developed through the 4D development model (Define, Design, Develop, Disseminate). Validation was carried out by three experts using an instrument in the form of a validation media sheet that includes aspects of content, visual appearance, interactivity, and suitability with learning objectives. The validation results showed that the developed learning media obtained a validity score of 96.39% and was included in the "very valid" category. This shows that the media is suitable for use in the chemistry learning process at the high school level, especially on the topic of hydrocarbons. With AR technology, this media is expected to improve students' conceptual understanding visually and interactively. Based on the results of the study, it can be concluded that this media is effective and valid as a means of supporting innovative modern chemistry learning.

This research investigates the factors contributing to low understanding of environmental degradation among sixth-grade students at SDN 12 Padang Koto Gadang. The study aims to identify internal and external factors affecting students' comprehension of environmental issues within the IPAS (Natural and Social Sciences) curriculum. Using a qualitative descriptive approach, data were collected through in-depth interviews with the class teacher, classroom observations, and document analysis of lesson plans and student assessment records. The findings reveal that internal factors include low learning motivation, where students perceive environmental materials as mere memorization tasks, and a significant mismatch between students' kinesthetic-visual learning styles (78%) and the predominantly auditory-lecture teaching methods. External factors encompass conventional teaching approaches dominating 85% of classroom time, limited technological infrastructure, and insufficient interactive learning resources. A paradoxical finding shows that while 70% of students claim environmental concern, only 23% consistently practice eco-friendly behaviors, indicating a substantial gap between cognitive knowledge and behavioral application. The study recommends implementing a hybrid learning model combining Problem-Based Learning with local contexts, utilizing simple nature-based media, and establishing strategic community partnerships. These findings contribute to developing more adaptive and contextual teaching methods aligned with Merdeka Curriculum principles for elementary environmental education.

In advertising, females are frequently positioned as the center of attention to establish product image through culturally recognized signs and symbols. Advertisements transcend their promotional function, acting as media that both reflect and influence societal perceptions, including gender roles within daily life. This is exemplified in the Vicks VapoRub advertisement titled "Mother's Amazing Hands," which portrays women as mothers perpetually prepared to care for their families. This study investigates the representation of the mother's role within the aforementioned advertisement using Roland Barthes' semiotic theory. The research aims to twofold: 1) identify the denotative, connotative, and mythical meanings embedded within the Vicks VapoRub "Mother's Amazing Hands" ad; and 2) analyze the portrayal of the mother figure through the lens of Barthes' semiotic framework. The research employed a qualitative descriptive approach, utilizing Barthes' semiotic analysis method alongside concepts of social construction of reality, cinematography techniques, and the societal role of mothers. Through the analysis of verbal, non-verbal, audio, and visual elements within the advertisement, the study revealed the multifaceted representation of the mother's role. This includes functions of caregiving, nurturing, and treatment of family members, ultimately portraying the tangible actions a mother takes in providing for her family.

The rapid development of social media has changed the learning patterns of the digital generation, including in learning Japanese. This study examines the effectiveness of short videos based on social media such as YouTube Shorts, TikTok, and Instagram Reels as a medium for learning Japanese. The study used a quantitative approach through a descriptive survey with a Likert scale instrument, involving 61 respondents who had experience teaching Japanese using short videos. The findings showed that this media effectively improved vocabulary and phrase understanding, practised pronunciation, and built learning motivation. However, its effectiveness in developing productive skills such as speaking and writing is still limited. Most respondents also stated the need for longer content to deepen mastery of the material. These findings indicate that short videos have the potential to be an interesting, practical, and easily accessible learning medium. However, the development of learning content should be directed at combining the visual appeal of short videos and communication practice-oriented materials to achieve more optimal and sustainable learning outcomes.

The learning strategy of Islamic Religious Education (PAI) plays a crucial role in shaping students' character and morality, especially in addressing educational challenges in the era of Generation Alpha. This generation, born amid rapid technological advancement, tends to be fast-thinking, visual, and practical, yet is also vulnerable to moral crises and ethical degradation. This study aims to describe and analyze the PAI learning strategies implemented at MTs Ma’arif NU Sragi in shaping the noble character and morals of students. The research employs a descriptive qualitative approach with data collection techniques including observation, in-depth interviews, and documentation. The findings reveal that the applied learning strategies include project-based religious learning, internalization of values through teacher role modeling, utilization of Islamic digital media, and contextual learning relevant to students' daily lives. These strategies have proven effective in instilling values of religiosity, discipline, responsibility, and honesty. The success of these strategies is supported by a religious school environment, active teacher involvement, and parental support. Challenges encountered include limited technological facilities and the pervasive negative influence of social media. This study recommends the reinforcement of collaboration among teachers, parents, and educational institutions to optimize the role of PAI in developing the character of future generations.

This study aims to analyze the types of student learning difficulties in solving mixed arithmetic operations based on the Newman Error Analysis (NEA) approach. This research uses a descriptive qualitative approach with literature study techniques on national scientific articles published between 2020 and 2025. The data were analyzed based on five categories of errors according to NEA, namely reading errors, comprehension errors, transformation errors, process skill errors, and coding errors. The results showed that students experienced all types of errors, with transformation and process skill errors as the most dominant types. Factors causing the errors include weak mathematical literacy, lack of understanding of basic concepts, low motivation to learn, and limited contextual and interactive learning strategies. The findings recommend the need for the use of NEA-based diagnostic approaches in mathematics learning as well as the integration of visual learning media to strengthen students' understanding of the concept of mixed arithmetic operations.

This study aims to analyze the effectiveness of Instagram social media as a means of disseminating tax information to Generation Z. In the context of the increasing use of social media by this generation of digital natives, the research focuses on five dimensions of effectiveness: participation, openness, conversation, community, and connectedness. The research method used is descriptive quantitative through an online survey using Google Form, which was conducted from November 2024 to February 2025 in the DKI Jakarta area. The sample consisted of 100 Generation Z respondents who actively use Instagram and have accessed tax content. The results showed that the five dimensions of effectiveness obtained an average value above 4.2 (very effective category), with an overall value of 4.29. This shows that Instagram is able to optimally convey tax information to Generation Z, mainly due to its visual and interactive format that suits the characteristics of this generation. In conclusion, Instagram is effective as a tax communication medium, but needs improvement in terms of interactive engagement and connection to official sources. This study suggests that the Directorate General of Taxes continue to develop communicative content, expand digital platforms, and consider a qualitative approach in future research.

This study aims to improve students' understanding and skills in the makeup and costume of the Gambyong Pareanom dance through the application of the modelling method assisted by audio-visual media. The research subjects were 35 students of class X SP 5 at SMK Negeri 8 Surakarta for the 2024/2025 academic year. The research was conducted in three cycles, each consisting of planning, action, observation, and reflection stages. The learning method involved the use of videos, live demonstrations, group discussions, and independent practice. The results showed significant improvement in each cycle. In the pre-action stage, only 40% of students felt helped by the method and 68% lacked self-confidence. In Cycle I, 55% felt helped and 60% began to show better understanding. In Cycle II, with more interactive media, 72% of students felt helped and 68% reached the minimum passing grade (KKM). In Cycle III, 88% of students found the method very effective, 85% achieved the KKM, and 83% showed improved confidence. These findings prove that the modelling method using audio-visual media is effective in enhancing conceptual understanding, technical skills, and student confidence. The study recommends broader application of this method in vocational school skill-based learning to create a more engaging, contextual, and relevant learning experience aligned with workforce demands and cultural preservation.

Learning biology on the human motion system material often presents challenges due to the complex and abstract nature of the material. This study aims to improve student learning outcomes by applying the Discovery Learning learning model assisted by video media in class X SCIENCE SMA Negeri 2 Tondano. This research is a Class Action Research which was carried out in two cycles using a collaborative reflective approach. Each cycle consists of planning, action, observation, and reflection stages, with data collection through observation, evaluation tests, interviews, and field notes. The results in the first cycle showed that the average student score only reached 53.4 with a classical completeness rate of 32%. In cycle II, after improvements based on reflection in cycle I, learning outcomes increased significantly, with an average of 85.3 and a completeness rate of 100%. These findings show that integrating video media in discovery-based learning effectively improves students' understanding of hard-to-visualize biological concepts. Audio-visual media help students relate visual information to authentic experiences, while Discovery Learning encourages active and exploratory engagement of students in the learning process. This research contributes to the science education literature by showing that technology-based and participatory learning strategies can answer the challenges of biology learning in secondary schools. Implicitly, teachers are encouraged to adopt a similar approach to create active, engaging, and meaningful learning.

Learning activities can run smoothly if accompanied by the availability of appropriate learning media. Learning in the Machining Technology course requires direct practical activities, for example in understanding the use of lathes. The limitations of students' mastery of knowledge when facing the teaching and learning process that tends to be lecture-oriented, causing students' lack of understanding during practice. Learning media that is less interesting causes failure in delivering material, thereby reducing students' interest in learning. This study aims to examine the effectiveness of Real Time Augmented Reality (RT-AR) Lathe media in the learning process of the Machining Technology course in the D-III Study Program, Department of Mechanical Engineering, Faculty of Engineering, Padang State University (FT-UNP). RT-AR media is designed to present interactive visualizations that describe the lathe work process in real time, so that it is expected to improve students' conceptual understanding and practical skills. The study used a quasi-experimental method with a pre-test and post-test design in two groups: the experimental group using RT-AR media and the control group using conventional learning methods. The results showed that there was a significant increase in the learning outcomes of students in the experimental group compared to the control group. In addition, RT-AR media is also able to increase students' motivation and active participation during the learning process. These findings indicate that RT-AR Lathe media is an effective and relevant learning innovation to be applied in vocational engineering education, especially in mastering lathing material.