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Utilization of Key Opinion Leaders (KOL) is one of the digital marketing strategies that is widely used today. KOL is not only used by new business people, even established business people with popular brands also use KOL. One of them is Wardah cosmetics. This research aims to analyze the Key Opinion Leader (KOL) strategy to improve consumer purchasing decisions for Wardah products. The research was conducted using a descriptive qualitative approach. Research data comes from the results of reviews of official publications and searches on various official databases and popular digital sites. The research results show that Wardah did several things in its KOL utilization strategy, namely: 1). Wardah chooses Key Opinion Leaders (KOL) who have a positive image and are relevant to the target market and collaborate with beauty influencers, fashion influencers and lifestyle influencers to promote their products. 2). Wardah collaborates with Key Opinion Leaders (KOL) to create interesting and informative content about Wardah products, the content will be creative and original. 3). Wardah measures the effectiveness of the Key Opinion Leader (KOL) strategy by tracking metrics such as reach, engagement and conversion using social media analytics tools to track the performance obtained. Wardah's success in using Key Opinion Leaders (KOL) was proven when it carried out a C-Defense Series product campaign which showed significant results with increased views and engagement, this helped Wardah reach consumers and increase sales effectively

This research aims to determine the influence of digital marketing and product quality on consumer satisfaction in culinary businesses in Metro City, Lampung Province. The type of research used is explanatory research with a quantitative approach. The population in this research is consumers who have visited and carry out culinary product purchase transactions. The sample used in this research was 100 female respondents taken using purposive sampling, Meanwhile, the data collection procedure was carried out using field studies include interviews, questionnaires, observation and documentation. The research results obtained were analyzed with statistical tools using the smartPLS program, shows that digital marketing and product quality have a positive effect on consumer satisfaction.  

The competition in the beverage business is getting tighter along with the increasing activity of the population. One of the successful beverage products on the market is EsTeh Solo Jumbo. This iced tea is usually sold at an affordable price, which is around Rp3,000 to Rp4,000 per glass. In addition to its affordable price, Es Teh Solo also has a fairly large packaging size, so it is expected to be able to attract consumer interest. This study examines the effect of price and packaging size on consumer interest in Es Teh Solo beverage products. The research population consists of 40 people, all genders, who have purchased Es Teh Solo products. The data was obtained by distributing questionnaires to 40 Muslim students in Banten. Based on the research, consumer interest in Es Teh Solo has a positive and significant impact on price and packaging size.

Several factors influence consumer purchasing decisions at PT Melia Sehat Sejahtera Medan including product quality, e-WOM and network. This research aims to find out how much influence product quality, e-WOM and network have on consumer purchasing decisions at PT Melia Sehat Sejahtera Medan. The research method used in this research is quantitative descriptive research, the sampling technique in this research is using the Slovin Formula, where a population of 120 is then a sample of 55 people. The data collection techniques used were observation, questionnaires. The data analysis technique used is the multiple linear regression test. Based on the research results, there is a partial influence of product quality variables on consumer purchasing decisions. The e-wom variable influences consumer purchasing decisions. Network variables influence consumer purchasing decisions. Simultaneously, product quality, e-WOM and network variables jointly influence consumer purchasing decisions at PT Melia Sehat Sejahtera Medan.

The culinary business is one of the rapidly growing sectors with potential for continuous expansion. This study aims to analyze the purchasing decisions of soft cookies products through a marketing mix survey at Kaje Nibbles Jakarta. Data collection for this research utilized a questionnaire in the form of a Google Form containing 19 statements that have passed validity and reliability tests. The marketing mix instrument consists of four indicators: Product, with sub-indicators including product quality, product design, and packaging. Price, with sub-indicators such as price appropriateness to product quality, price appropriateness to benefits, price competitiveness, and affordability. Place, with sub-indicators including accessibility, visibility, traffic, and parking. Promotion, with sub-indicators including advertising, sales promotion, and public relations. The questionnaire was distributed to Kaje Nibbles consumers through online channels. The research data will be presented descriptively through statistical analysis. Based on the findings, the researcher will explain the situation and conditions according to the data obtained. The results indicate that on average, the highest scoring culinary interest indicator is in the promotion category, specifically public relations, while the lowest scoring indicator is in the product category, specifically product design.    

This study aims to identify the length of storage and consumer acceptance of complementary foods, namely chili sauce matah which has been given a percentage of mayonnaise as much as 10%, 20% and 30%. And this fusion food chili sauce is called mayo-matah. This research uses a quantitative approach with a survey method. This research was conducted at Kitcheroo Café. The samples of this study were 4 Culinary Education Expert Panelists and 30 Kitcheroo Cafe Customers using the data statistical analysis method, namely the Friedman test. The Friedmen test is used because the data in this study are categorical and it is more appropriate to use non-parametric statistical tests. seen all aspects (lemongrass aroma, citrus leaf aroma, creamy texture, acidity level and spiciness level) and aspects of the level of preference for consumer acceptance. The results of the validation test stated that there was an influence on the creamy texture aspect and the level of spiciness in the mayo-matah sauce which was given a percentage of mayonnaise as much as 10%, 20%, and 30%.    

The large number of businesses currently developing shows that economic transactions are increasingly developing. People's needs for fashion and clothing have developed very rapidly and have advanced following world fashion trends, so that many people want to follow developments and dress styles according to the latest trends. Currently, fashion products are one of human clothing needs, so many people are interested in the fashion models that people want. Fashion will continue to change from time to time following increasingly advanced and modern developments. Every year, even every generation, has a different fashion character. However, the development of fashion which continues to advance and develop will always be something interesting to watch or follow according to existing trends because through clothes we can find out many things about people's lives at that time. The formulation of the problem in this research is: Does the value of religiosity influence the interest in buying Ladyfame fashion products, Does product knowledge influence the interest in buying Ladyfame fashion products, Does the value of religiosity and product knowledge influence the interest in buying Ladyfame fashion products, and what is the value of religiosity, product knowledge and purchasing interest in an Islamic business perspective. This research aims to analyze the influence of religiosity values, product knowledge on intention to purchase Ladyfame fashion products and from an Islamic business perspective. This study used quantitative methods. The sample size of 100 Ladyfame consumer respondents is determined the Lemeshow formula. The data analysis method in this research uses SPSS 23. The tests used in this research are validity tests, reliability tests, and hypothesis tests.The results of this study show that the value of religiosity has no significant influence on interest in purchasing Ladyfame fashion products. Product knowledge has a significant influence on interest in purchasing Ladyfame fashion products. And the values ​​of religiosity and product knowledge influence the interest in buying Ladyfame fashion products. Viewed from an Islamic business perspective, the value of religiosity towards buying interest must be in accordance with the values ​​stated in the law of buying and selling which are summarized in the pillars of Bai' As-Salam, namely the existence of sellers and buyers, the existence of goods and money, the existence of sigat (ijab qabul) or contract that has been agreed to by both parties. Meanwhile, product knowledge is also really needed in purchasing activities so that you don't waste your buying interest because Allah really doesn't like people who are wasteful or wasteful. Having Product Knowledge or knowledge about a product means consumers don't spend excessively, because when consumers already know about a product and are interested in buying that product will be more interested in a product that they already know about, so they will be interested in buying a product according to their needs.                  

The Marketing Mix is ​​known as 4P and has components, namely product, price, place and promotion. Mirabella Batik Shop, Jambi City is a business that operates in the field of selling genuine Jambi batik and batik from outside Jambi or from Java. Various types of batik materials such as handloom, silk, semi-silk, sanwos, cotton, semi-written. And types of motifs such as Angso duo, Kapal Sangat, Durian Pecah, Tampuk Manggis and Kopi. This Mirabella batik shop is very good with good quality products. The problem faced by the Mirabella Batik Shop in Jambi City is that sales have decreased in sales volume, the marketing strategy looks good but it is difficult to attract consumers. Mirabella Batik Shop, apart from using social media to promote its products, the batik shop also uses a Word of Mouth (WOM) system, which can be called word-of-mouth promotion. This research aims to determine the application of marketing mix analysis in attracting consumer buying interest in Mirabella Batik, Jambi City. The location of this research is located on Jalan Sultan Agung No. 21 Rt 16/02 Kel. Pure District. Telanalpura Simpang Pulai, Jambi City. This research is a qualitative descriptive research, because it aims to describe the conditions and phenomena in the field at the Mirabella Batik Shop, Jambi City and uses data collection techniques in this research, namely interviews, observation and documentation. The data source in the research is primary data from interviews with shop owners, shop employees and consumers. And secondary data from books and journals. The research results show that there are 4 marketing mixes carried out by the Mirabella Batik Shop in Jambi City, namely Product, Price, Place and Promotion. The influence on the Marketing Mix at the Mirabella Batik Shop, Jambi City, the product quality is very good, but attracting consumers is very difficult due to competitiveness in other shops.    

Dalam Islam, menjaga kebersihan diri menjadi hal yang sangat penting, terutama saat beribadah. Penelitian ini menggunakan rancangan penelitian deskriptif kualitatif dan penelitian ini menggunakan metode penelitian perpustakaan dan penelitian lapangan yaitu wawancara terhadap pimpinan dan beberapa pengguna kosmetik. Kantor HDI Family Center Kota Kraksaan-Probolinggo. Berdasarkan hasil dari penelitian bahwa untuk lebih mempertajam pesaingan produk BSKIN ini dengan pesaing sejenis, ditemukan alternative yakni dengan cara memperluas strategi pemasaran secara online atau pemasaran produk melalui internet mampu memperluas daerah pemasaran dan menetapkan strategi pemasaran yang efektif dan efesien. strategi pemasaran ini, bertujuan untuk mencapai sebanyak mungkin transaksi penjualan dengan pelanggan. Pemasaran melalui word-of-mouth (WOM) memang memberikan banyak keuntungan dalam memasarkan produk atau jasa. Dengan rekomendasi personal dari teman atau keluarga, tingkat kepercayaan konsumen terhadap suatu produk bisa meningkat. Oleh karena itu, tidak mengherankan jika banyak dari beberapa perusahaan seperti HDI menggunakan  pemasaran melalui word-of-mouth dapat menggandakan penjualan hingga dua kali lipat. Prinsip pemasaran transaksional ini difokuskan pada mencapai target atau volume penjualan yang tinggi. Pemasaran transaksional mengandalkan pada pendekatan dasar pemasaran yang dikenal sebagai 4P: produk, harga.

Customer loyalty is the mst important key in a company, because it can increase profits and determine the survival of a company. Loyalty can be formed by good quality service and customer satisfaction resulting from the services provided by the company. The purpose of this research is to determine the influence of service quality and customer satisfaction on customer loyalty at PT. Wahana Logistics Achievement Bogor Branch Ciriung Mayor Oking. This research uses quantitative methods with SPSS Version 25 software. The samples used for data collection were customer of PT.Wahana Achievement Logistics consisted of 60 respondents with sampling using random sampling. The coefficient of determination test results (R2) use an adjusted R-square value of 0,677, wich means that 67,7% of service quality (X1) and costomer satisfaction (X2) have an influence on costomer loyalty, and the remaining 32,3% is influenced by variables not researched by the author. The results of the f test simultaneously show that the variables of service quality and customer satisfaction and positive effect with a sig value of 0,000 < 0,05 and Fcount of 62,722 > 4,007 Ftable on the costomer loyalty variable. From the calculation of the results of the multiple linear regression test, it shows that costomer loyalty is influenced by the service quality variable equal to b1 = 0,620 and the costomer satisfaction variable b2 = 0,301

. Rapid technological innovation is impacting various aspects of life, including the transportation sector. One example is the shift from conventional motorcycles using fossil fuels to electric motorcycles, which are more environmentally friendly and efficient. In Indonesia, particularly in Depok, there is a growing trend in the use of electric motorcycles, supported by government policies and public awareness of environmental issues. This study aims to analyze the influence of price and product quality on consumer purchasing intentions for electric motorcycles in Depok. The approach used is a quantitative method, with primary and secondary data collected through observation, questionnaires, interviews, literature reviews, and documentation. Data were analyzed using SPSS, including data quality tests, classical assumptions, t-tests, F-tests. The results show that price partially has a positive and significant effect on consumer purchase intention (t-value 4.469 > t-table 1.9991 and sig. value 0.00 < 0.05). Product quality also partially has a positive and significant effect on consumer purchase intention for electric motorcycles in Depok (t-value 2.918 > t-table 1.9991 and sig. value 0.000 < 0.05). The implication of these findings is that affordable pricing and good product quality can increase consumer interest in electric motorcycles in Depok.

The coronavirus is the cause of the COVID-19 pandemic. The government is implementing policies that limit community activities to reduce the number of positive cases. The community experiences many effects, especially the lack of access to buy daily necessities. As a result, many people switch to online shopping rather than shopping directly in shops, markets, supermarkets, and so on, one of which is e-commerce. It is hoped that this article will be able to find out how the corona pandemic affects e-commerce and consumer behavior. The results show that the corona pandemic can have a positive impact on e-commerce, consumer behavior and e-commerce.

Abstract: This study aims to identify the effect of marination with Musa Paradisiaca L. (kepok) peel, Musa Acuminata Linn. (barangan), and Musa Paradisiaca L. Var Sapientum (raja bulu) on processed beef products on physical quality (tenderness) and consumer acceptability.  The method used was experimental. The research was conducted at the State University of Jakarta with a sample of 30 Education of Culinary Arts students who were moderately trained panelists. Based on the statistical hypothesis test with the Friedman test, it can be seen that all aspects (color, taste, aroma and texture) are not affected by marination treatment in processed beef products on consumer acceptance. Based on the results of Anova calculation on physical quality test, there is a real difference in banana peel marination treatment on the level of meat tenderness.

This paper discusses efforts to maintain the trust and reputation of the Medical Tourism industry in Indonesia. The industry has grown rapidly in recent years, with many international patients coming to Indonesia for medical treatment. The success of this industry relies heavily on consumers' trust in the quality of medical services and the protection they receive throughout the treatment process. Medical ethics, licensing and consumer protection regulations play a key role in ensuring that international patients receive safe, quality and ethical care in Indonesia. Medical ethics regulations will regulate the behavior of medical professionals and direct the standards of care that must be adhered to. Licensing functions as a mechanism for monitoring and controlling the quality of medical facilities and existing medical practices. Meanwhile, consumer protection is important to ensure that patients' rights are maintained during the treatment process, including the right to accurate information, transparent procedures and fair dispute resolution. In the context of Medical Tourism, reputation plays a central role. A good reputation will attract more international patients and help build long-term relationships with satisfied patients. However, reputation is also susceptible to negative changes due to bad patient experiences or violations of medical ethics. Therefore, efforts to prevent, manage and recover from adverse situations are very important in maintaining the industry's reputation.In the Indonesian context, harmonization between medical ethics regulations, licensing and consumer protection needs to be improved to create an environment that supports the sustainable growth of the Medical Tourism industry. The involvement of all stakeholders, including governments, medical institutions and medical professional associations, is key to achieving this goal. By maintaining service quality, high medical ethics, and effective consumer protection, Medical Tourism Indonesia can continue to develop and maintain a good reputation in the eyes of the international community.    

This article discusses the influence of advertising ethics in marketing communication on consumer perception using a qualitative descriptive approach. The main objective of this study is to explore how ethical practices in advertising affect consumers' perceptions of brands and advertised products. The research methodology involves qualitative analysis of relevant literature and case studies of controversial advertising campaigns. Findings from this research indicate that advertising ethics play a crucial role in shaping consumer perceptions of a brand, influencing consumer loyalty, and long-term brand reputation. The practical implication of this article underscores the necessity of implementing stringent ethical standards in every aspect of marketing communication to foster positive relationships between brands and consumers.

Penelitian  ini  bertujuan  untuk  mengetahui  pengaruh  citra  merek  UMKM Oncah Kali   terhadap minat beli, secara simultan maupun parsial. Strategi branding adalah manajemen suatu merek dalam membentuk sebuah brand serta mengatur, mempengaruhi sikap dan perilaku konsumen dalam memandang sebuah merek. Topik penelitian ini menggunakan metode kualitatif. Tujuan penelitian ini adalah untuk mendeskripsikan  dan  meneliti  proses  strategi  branding UMKM  yang  mengatur dan mempengaruhi sikap dan perilaku dari konsumen umkm dalam upaya untuk meningkatkan kepercayaan konsumen. Hasil penelitian ini menyatakan bahwa strategi branding  yang  dilakukan  oleh  umkm  dalam meningkatkan  kepercayaan  konsumen antara lain, melakukan branding melalui saluran media social untuk menimbulkan brand awareness kepada konsumen.Oncah Kali telah mengalami sekali perubahan pada nama brand mereka dan pada nama brand yang telah mereka sepakati kali ini mereka cukup banyak mendapatkan konsumen hingga saat ini. Oncah kali yang berarti “enak sekali” merupakan ungkapan dari para konsumen yang menyebabkan perubahan nama pada UMKM mereka.

This research aims to analyze the influence of marketing via social media and Electronic Word of Mouth (E-WOM) on consumer purchase intentions for Grab-Food services in Medan City. The research design used was quantitative, with a purposive sampling technique involving 100 respondents who were active users of social media and Grab-Food services in Medan City. Data was collected through a questionnaire using a 5 point Likert scale and analyzed using statistical methods. The research results show that social media has an influence on consumer purchasing intentions, but this influence is not partially significant with a significance value of 0.061 > 0.05. On the other hand, E-WOM has a significant influence on consumer purchase intentions with t count 6.743 > t table 2.052. Joint analysis between social media and E-WOM shows that these two variables simultaneously have a significant effect on consumer purchase intentions, with an F test value of Fcount 57.135 > Ftable 3.091.

This research aims to analyze the queuing system model for consumer service at Mie Gacoan Pancing Branch, Medan City. With the increasing popularity of Mie Gacoan, there has been a significant increase in the number of customers, resulting in long queues and long waiting times. This research uses observation and interview methods to collect data regarding the number of customers, arrival time, service time, and number of available waiters. The data is then analyzed using the M/M/1 and M/M/c queuing models to determine queue characteristics such as average queue length, average waiting time in the queue, and waiter utility. The analysis results show that the M/M/c queuing model is more effective in reducing waiting time and queue length compared to the M/M/1 model. By increasing the number of waiters, service efficiency can be increased, thereby increasing customer satisfaction. This research provides strategic recommendations for the management of Mie Gacoan Pancing Branch in optimizing the queuing system to provide better service to consumers.

This research aims to (1) determine sharia marketing strategies in increasing consumer buying interest carried out by Safira cafe owners in the reviewing village of Mare Sebo Ulu sub-district, Batang Hari district. (2) To find out the obstacles faced in efforts to increase consumer buying interest at Safira Cafe. This research uses descriptive qualitative methods. The data collection technique in this research uses observation, interview and documentation techniques. The theory used in this research is the theory put forward by Abuznaid formulating the definition of sharia marketing, namely, wise decisions in order to satisfy customer needs through good behavior, providing healthy products or services (halalan thoyyibah) with the approval of both parties (seller and buyer). ) in order to achieve material and spiritual prosperity, this world and the hereafter through an ethical world. Apart from that, the theory used by Kotler, marketing is a way in which companies involve consumers, build good relationships with consumers and create value for consumers, so as to get good value or response from consumers in increasing profits and consumer feedback. The 4P marketing strategy used is, product, price, place and promotion. The results of this research show that, the marketing strategy carried out by Safira Cafe to increase revenue is with product strategies starting from improving the quality of the products presented, product health, product cleanliness and product halal. Pricing strategy, Safira Cafe has set affordable, relatively cheap prices. The prices offered by Safira Cafe are affordable and cheap in accordance with the economy of the community in the review village and are suitable for all teenagers and adults. Place strategy, safira cafe prioritizing the cleanliness of the place and consumer comfort while at the Safira Cafe. Promotional strategy, Safira Cafe does not promote via social media, only promotes by word of mouth, but quite a few people already know about the existence of Safira Cafe. Meanwhile, the income earned by Safira Cafe is still relative or fluctuating, namely depending on the number of visitors.

Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia mengalami perkembangan yang signifikan. Dalam perekonomian Indonesia, UMKM menjadi kelompok usaha dengan jumlah terbesar. Bahkan saat terjadi krisis global, UMKM tetap berperan sebagai penopang perekonomian negara. Laporan keuangan merupakan salah satu aspek kritis dalam mengelola Usaha Mikro, Kecil, dan Menengah (UMKM). Laporan keuangan adalah alat yang sangat penting bagi pemilik UMKM.Penelitian ini menggunakan metode kualitatif dengan menguraikan fenomena dan fakta yang ada atau terjadi dalam obyek penelitian. Data diperoleh dari hasil observasi dan wawancara yang dilaksanakan di UMKM Bandar Pentol Informatic selama bulan April 2024. Bandar Pentol Informatic merupakan usaha yang bergerak dibidang produksi pangan khususnya memproduksi daging. Usaha ini beroperasional setiap hari. Lokasinya berada di jl. Raya kedung cowek, Kenjeran, Surabaya. Usaha Bandar Pentol Carismatic ini dibangun dalam skala kecil. Pada awal mendirikan usaha pentol ini, Bapak Rozikin hanya menjual di desa-desa dekat rumah. Seiring berjalannya waktu, permintaan konsumen semakin banyak dan beliau mulai membuka cabang pentol. Usaha Bandar Pentol Informatic ini dapat memproduksi kurang lebih 15 kg dalam sehari. Dalam siklus akuntansi, biasanya periode laporan disajikan tahunan.Laporan yang dibuat yaitu Laporan laba rugi, laporan ekuitas pemilik, dan laporan posisi keuangan.