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Teuku Muhammad Win Dafri Darisa; Daneswara Jayalaksana; Ridwan Roy Tutupoho; Erwin Permana

Kajian Ekonomi dan Akuntansi Terapan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Beauty products have become a promising business, especially after the COVID-19 pandemic. Various brands have achieved high sales figures, one of which is Skintific products. This study aims to analyze the role of micro-influencers in increasing brand awareness of Skintific products. The study was conducted using a descriptive qualitative approach. Research data was obtained from literature reviews, digital observations, and official publications related to the topic. The results of the study indicate that micro-influencers play a significant role in increasing brand awareness for Skintific products. With a higher engagement rate compared to macro-influencers, micro-influencers are able to build closer and more authentic relationships with their audience, making their recommendations more trustworthy than conventional advertisements. Despite having a smaller number of followers, micro-influencers demonstrate greater effectiveness in creating engaging content such as product reviews, tutorials, and unboxing videos, which increase consumer interest and trust in the product. Research data shows that micro-influencers' engagement rate (5.07%) is higher than that of macro-influencers (3.25%), despite their more limited reach. The success of this marketing strategy is also supported by the use of social media platforms such as Instagram and TikTok, which enable the distribution of interactive visual content and expand brand awareness organically. With increased audience engagement, Skintific has not only succeeded in strengthening brand awareness but also in building product credibility, which ultimately contributes to increased consumer interest and purchasing decisions.

Erwin Permana; Najma Nury; Sabrina Oktavia; Risya Zahrotul Firdaus

Jurnal Publikasi Ekonomi dan Akuntansi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Local fashion brands in Indonesia are gaining popularity due to their affordable prices and competitive quality compared to imported products. One successful example is Arkline, a local fashion brand that effectively uses digital marketing, particularly TikTok, to reach its target market. This study aims to analyze Arkline’s sales growth strategy using a qualitative descriptive approach. Data were collected through digital observations and official online sources. The findings reveal that TikTok is a highly effective platform for engaging Generation Z, who prefer visual, interactive, and authentic content. Arkline’s strategy includes creating trend-based videos, using TikTok Live for real-time interactions, and collaborating with influencers who have large followings. These methods help increase brand awareness, strengthen customer engagement, and drive purchasing decisions. Additionally, the TikTok Shop feature enables seamless in-app transactions, which boosts conversion rates. Overall, TikTok serves as a powerful tool for Arkline to build stronger relationships with consumers, expand its market reach, and stay competitive in the fashion industry. With the right digital marketing strategy and adaptability to current trends, local brands like Arkline can fully leverage TikTok’s potential as an effective platform in today’s digital era.

Adhea Maylila Nastiti; Dita Hendriani

Jurnal Motivasi Pendidikan dan Bahasa 2025 International Forum of Researchers and Lecturers

This research is motivated by the challenges in history learning which tend to be conventional and less interesting so that it has an impact on students' low understanding of history material. The use of digital technology through a virtual tour of the museum is an innovative alternative to present a more interactive and contextual learning experience. Wajakensis Museum as a regional museum with a collection of historical artifacts in Tulungagung has great potential as a learning resource rich in historical and cultural values. The purpose of this study was to determine the effectiveness of utilizing the virtual tour of the Wajakensis Museum in improving students' understanding in history learning for class X SMAN 1 Kauman Tulungagung. The method used is descriptive qualitative with data collection through observation, interviews, and documentation. The results of the study indicate that the Wajakensis Museum virtual tour is effective in improving students' understanding of historical material by providing a more interesting, visual, and interactive learning experience. In addition, the use of virtual tours also increases student enthusiasm and participation during the learning process. Teachers and students stated that this media provides ease and efficiency of learning, especially in conditions of limited access to physical museums. The implications of this study indicate that the integration of technology in history learning can be a solution to improve the quality of history education and significantly enrich students' learning experiences.

Naufandri Aziz, Hansya'; Priyanto, Dwi

Jurnal Miftahul Ilmi: Jurnal Pendidikan Agama Islam 2025 STIKes Ibnu Sina Ajibarang

Anak tunarungu lebih mengandalkan penglihatan dalam menerima informasi, sehingga media pembelajaran berbasis visual sangat efektif, terutama untuk mata pelajaran abstrak seperti Pendidikan Agama Islam (PAI). Penelitian ini bertujuan menggambarkan penerapan media visual dalam pembelajaran PAI bagi anak tunarungu di SMALB B YAKUT Purwokerto. Menggunakan metode kualitatif dengan pendekatan lapangan, penelitian ini menganalisis data melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa penerapan media visual dilakukan dalam tiga tahap: perencanaan, pelaksanaan, dan evaluasi. Pada tahap perencanaan, guru mengidentifikasi kebutuhan siswa dan menyusun RPP yang memuat tujuan, materi, metode, serta media pembelajaran. Pada tahap pelaksanaan, guru memanfaatkan media visual seperti gambar ilustrasi untuk menjelaskan materi tata cara berwudu, sehingga membantu siswa memahami materi dengan lebih jelas dan visual. Evaluasi dilakukan secara menyeluruh, baik terhadap hasil belajar siswa maupun kesulitan guru. Evaluasi ini juga melibatkan rapat guru dengan kepala sekolah untuk menemukan solusi yang efektif. Penggunaan media visual harus disesuaikan dengan karakteristik anak, agar mereka mampu memvisualisasikan materi dengan baik dan meningkatkan pemahaman.

Nurhikma; Triyan Triyan; Nurhayat Lestari Putri; Padhilah Padhilah

jurnal ABDIMAS Indonesia 2025 STIKes Ibnu Sina Ajibarang

This study aims to describe the implementation of the Canva application in supporting the learning process at SDN 75 Kota Bengkulu. Canva is a digital graphic design application that offers ease in creating engaging and interactive learning media. The research employed a qualitative descriptive method with data collected through observation, interviews, and documentation. The subjects of the study included classroom teachers, students, and the school principal. The results showed that the use of Canva had a positive impact on enhancing teachers' creativity in designing teaching materials and increasing students' learning interest. Teachers were able to create more communicative and comprehensible visual materials, while students demonstrated higher enthusiasm during the learning process. Challenges encountered included limited technological facilities and initial unfamiliarity with the application, which were addressed through ongoing training and assistance. Thus, the implementation of Canva at SDN 75 Kota Bengkulu has proven effective in supporting more engaging, interactive, and contextual learning in the digital era.

Vanessa Valencia Eleora; Silvi Alin Dhiya; Encang Saepudin; Rinda Aunillah Sirait

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The spread of illegal cosmetics in Indonesia remains a concerning issue, particularly through digital platforms. One of the main contributing factors is the lack of public awareness and understanding regarding the differences between legal and illegal products. To address this challenge, animation-based media was chosen as an effective educational tool. This paper describes the implementation of motion graphic techniques in producing the animated video “Produk Aman, Kulit Nyaman”, which emphasizes the importance of using safe and legally approved skincare products. Motion graphics were selected for their ability to dynamically present visual elements, making the message more accessible to the audience. The editing process is divided into three key stages: material collection, assembly, and testing. Material collection focuses on systematic asset organization; assembly involves animating the assets using Adobe After Effects based on a structured storyline; and testing includes internal evaluation and informal validation by five female high school students as representatives of the target audience. This approach shows that motion graphics are not only effective in conveying educational messages but also contribute creatively to improving consumer literacy.

Alfiatul Hasanah; Nova Estu Harsiwi

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2025 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Students with Down syndrome have developmental characteristics that differ from typical students. In such cases, the educational approach should not only focus on academic aspects but also on life skills education. In teaching life skills, teachers must adapt to each child's individual abilities. However, in practice, teachers often face various challenges. This study aims to describe the challenges faced by teachers at Terra Athena Special Needs School (SLB) in providing life skills education for students with Down syndrome, as well as the strategies used to overcome these challenges. This research uses a qualitative case study approach with data collection techniques including interviews, observations, and documentation. Data analysis was conducted using triangulation techniques to enhance data validity. The results show that teachers face several challenges such as the wide range of student abilities, students' tendencies to be absorbed in their own world, limited facilities, and the need for more time to carry out each activity. The strategies implemented include positive reinforcement and individualized approaches, the use of visual media and concrete tools, collaboration with therapists and parents, and a boarding program for students.

Danang Purnomo; Meinawati Meinawati; Muhamad Abdul Aziz; Wida Ningsih; Elvila Junisa

Jurnal Kemitraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This community service program aims to enhance the design skills of local Micro, Small, and Medium Enterprises (MSMEs) in Cadassari Village, Purwakarta Regency, through the use of digital design software, particularly Canva and CorelDRAW. Initial needs assessment revealed that most MSME actors in the area face challenges in creating product visual identities, including logos, packaging, and promotional media. Using a participatory approach and the Community-Based Participatory Research (CBPR) method, the training program was collaboratively designed and implemented in several stages, including planning, technical training, mentoring, evaluation, and a final showcase. The results indicate a significant improvement in participants’ ability to apply design tools for their business needs, along with the emergence of collaborative learning initiatives among participants. This training program contributes to the digital empowerment of local MSMEs and serves as a replicable model for creative economy development based on community engagement.

Vera Juliani Putri; Hasanuddin, Hasanuddin

Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

The use of GeoGebra-assisted interactive e-modules in mathematics learning has great potential to improve students' concept understanding through dynamic and interactive visualization. This study aims to provide a bibliometric review of 20 publications over the period 2018-2024, with two main focuses: (a) reviewing the growth trajectory of studies on the use of GeoGebra in interactive e-modules; and (b) identifying the themes and topics that appear most frequently in related publications. The study was conducted using bibliometric methods on 20 selected publications during 2018-2024. Data was obtained from Google Scholar using the Publish or Perish application and analyzed using VOSviewer. The results show an increasing trend of publications since 2021. Themes such as mathematical representation and interactive learning dominate, while topics such as media validity and integration in learning models are still rarely discussed. These findings provide an important basis for the development of technology-based learning media as well as a direction for future research to be more focused and innovative. This study supports the development of technology-based digital learning media.

Dea Ananda Febriani; Melva Zainil

Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This research is specifically designed to explore how the use of digital cartography is applied in Social Sciences learning at the Elementary School level. Digital cartography is a technology that visualizes spatial data, making it easier for teachers and students to understand the concept of location, area, and relationships between spaces more realistically. This study uses a qualitative descriptive approach with subjects of one fifth grade teacher and 25 students in an elementary school. Data were collected through observation, interviews, and documentation. The findings of the study indicate that the use of digital map media such as Google Earth, online thematic maps, and MAPENA (Children's Map Media) can improve students' understanding of spatial material, while motivating them to play an active role in learning. Teachers also consider digital cartography to be very helpful in delivering social studies material, especially related to geography. This study suggests the integration of digital map technology into lesson plans and project-based thematic learning.

Zuyyina Ilmy Azizah; Munirul Abidin

Perspektif: Jurnal Pendidikan dan Ilmu Bahasa 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This research investigates how effective the use of instructional media based on PowerPoint (PPT), when integrated with mime techniques, is in improving students' mastery of vocabulary. The study is driven by the recurring problem of students having a limited range of vocabulary, which frequently becomes an obstacle in the process of acquiring language skills. A quantitative research method with a quasi-experimental framework was employed, involving two separate groups of participants: an experimental class exposed to mime-supported PPT instruction, and a control class taught using traditional methods without the aid of visual media. To measure learning outcomes, both pre-tests and post-tests were administered, and the data obtained were examined using an independent sample t-test. The experimental group was taught using the تقنيّة التقليد الحركي technique enhanced by multimedia presentation, while the control group relied solely on conventional instruction. The analysis indicated a notable he findings revealed a notable enhancement in the vocabulary skills of the experimental group, demonstrated by an increase in their average post-test scores. Scores increasing from 47.59 to 77.59. In contrast, the control group showed a more moderate gain, from 48.33 to 63.67. These results underscore the value of integrating PowerPoint into the تقنيّة التقليد الحركي approach, which appears to significantly reinforce vocabulary retention and engagement. Consequently, this study advocates for more creative and interactive strategies in Arabic language instruction, especially in addressing persistent vocabulary learning challenges.

Erwin Permana; Andani Alfi Nabil; Erlyn Rosalina

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The local fashion industry has experienced significant growth alongside the increasing maturity of Indonesia’s digital ecosystem. Aerostreet is one of the local fashion brands that has benefited from the advancement of digital technology. Initially a footwear brand, Aerostreet has expanded its product range to include clothing, jackets, perfumes, and more. This study aims to analyze Aerostreet’s digital marketing strategies in increasing sales. The research employs a descriptive qualitative approach, with data collected from various official databases and popular websites. In addition to statistical publications, this study also examines scientific publications related to the research problem. The findings indicate that Aerostreet has successfully implemented effective digital marketing strategies to boost sales and strengthen its position in Indonesia’s competitive fashion industry. These strategies include the optimal utilization of social media platforms such as Instagram and TikTok, as well as e-commerce platforms like Shopee, Bukalapak, Tokopedia, and Lazada. On Instagram, Aerostreet builds a positive brand image through engaging visual content, active interactions with followers, and collaborations with other brands. Through TikTok, the brand creates creative and trend-relevant content, encouraging user engagement through hashtag campaigns and challenges. Additionally, Aerostreet maximizes e-commerce by showcasing products in detail and leveraging available promotional features. This combination of strategies enables Aerostreet to reach a broad audience, build brand awareness, and drive product sales. Aerostreet’s success highlights the importance of adapting to digital trends and gaining deep insights into consumer behavior in the digital era.

Intan Nurul Azzahra; Arfian Suryasuciramdhan; Intan Inayah; Aliya Dwi Rahayu Putri; Reyhan Naufal Athaya

Jurnal Penelitian Komunikasi dan Sosialisasi 2025 Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

 In political contests, campaign visuals play a significant role in shaping public perceptions of candidates. Campaign advertisements often do not only convey messages explicitly, but also embed symbolic meanings through visual and audio elements. The problem addressed in this study lies in how visual propaganda is strategically employed in the Prabowo-Gibran campaign advertisement titled Generasi Sehat Indonesia Maju to construct a positive image of the candidate pair through the representation of children and symbols of health. This study aims to examine the use of visual and audio elements in building a political narrative that appeals to both emotional and symbolic aspects. Using a qualitative method with a content analysis approach, the research explores visual representations of healthy and joyful children, the symbolism of milk as a health icon, and the portrayal of the main figures as close to family values. The findings indicate that the visual propaganda in this advertisement effectively communicates the campaign's message by establishing a positive association with the candidates through elements of togetherness, concern for children's nutrition, and hope for a better future. In conclusion, the advertisement utilizes visual propaganda to foster the perception that the Prabowo-Gibran pair are leaders who genuinely care about the younger generation and the well-being of Indonesian families.

Fara Syifa Nabila Siregar; Yahfizham Yahfizham

Pentagon : Jurnal Matematika dan Ilmu Pengetahuan Alam 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This research aims to find out how Microsoft Mathematics can serve as a supporting media in developing students' mathematics learning. The Systematic Literature Review (SLR) method was used in this study by reviewing various relevant scientific articles published between 2020 and 2025. The researcher took 10 main articles to be thoroughly analyzed. The selection of literature was done through several stages, namely identification, screening, feasibility test, and data synthesis, using predetermined inclusion and exclusion standards. The results of the analysis showed that the use of Microsoft Mathematics can improve understanding of mathematical concepts, problem-solving skills, and learning motivation. In addition, due to its interactive features, such as equation solver, scientific calculator, and 2D/3D graphs, this program is considered effective in visualizing abstract mathematical concepts.

Mohamad Harun Rifai; Dita Hendriana

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to describe the implementation of electronic media Smart TV in Social Science (IPS) learning at SMP Ulil Albab Mojo Kediri. The study employed a descriptive qualitative approach, using interviews, observations, and documentation as data collection techniques. The findings indicate that the use of Smart TV has a positive impact on students' enthusiasm, motivation, and comprehension in IPS learning. Visuals and animations presented through Smart TV attract students' attention, enhance learning focus, and provide stronger conceptual understanding. However, challenges were also identified, such as unstable internet connection, weak electricity supply, and misuse by students. School management strategies and teacher readiness are crucial factors for successful implementation. With proper management, Smart TV can serve as an interactive, efficient, and relevant learning medium to meet the challenges of digital-era education.

Bambang Pratama Kandra; Ariusmedi Ariusmedi

Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

An Illustrated Storybook of Sir Alex Ferguson’s Coaching Career at Manchester United is designed to narrate the journey of one of the most prominent figures in the world of football from the United Kingdom. This project addresses the lack of engaging and inspiring reading materials for Indonesian adolescents, particularly those that present biographical content in an illustrated format. The book aims to serve as an alternative form of educational and motivational media, with the ultimate goal of fostering reading interest among young readers in Indonesia. The visual elements of the book are rendered in a semi-realistic, full-color illustration style to enhance appeal and accessibility for the target audience—teenagers. The design process utilizes the glass box method, which involves the collection of data and information from external sources. These sources include academic journals, articles, websites, films, YouTube content, autobiographical e-books, and other relevant digital platforms. Data collection is conducted to ensure a comprehensive understanding of the subject matter. Additionally, the problem-solving approach employed is based on the 5W+1H analytical framework (What, Why, Who, When, Where, and How). The final outcome of this undergraduate thesis project is a primary medium in the form of an illustrated storybook. It is further supported by a variety of promotional media such as an e-book, T-shirt, drawstring bag, X-banner, stickers, keychains, and posters.

Salsha Julia; Keisya Damia Garbita; Syah Akbar; Beny Rahim; Muhammad Ilham +1 more

Jurnal Ilmu Kesehatan 2025 Lembaga Pengembangan Kinerja Dosen

The research aims to explore how Quizziz can be effective in improving the understanding of currency recognition in learners with disabilities. The research used a quantitative approach and an experimental method of one group pre-test post-test design to collect data on student learning outcomes. Data collection was done through written tests in the form of multiple choice, with analysis using parametric statistical techniques and Paired Sample T-Test test. The data findings showed that the average student pretest score was 66.0 and which then increased to 89.3 on the posttest, with an average difference of 23.3 points. The statistical test resulted in a significance value of p = 0.004, which is a value that shows the significance of the difference and increase in scores. The increase in the results obtained is an indication that when learning is carried out with gamification and visual-based media such as Quizizz is able to provide assistance in helping students understand the basic concepts of currency and increase learning motivation through an attractive and interactive display. Thus, it can be concluded that the Quizizz application can be a feasible alternative for use in learning, especially to increase the independence of students with disabilities in daily life through mastery of currency recognition material.

Najma Ulya; Siti Ehda Suhailah; Vera Juliani Putri; Rena Revita

Aljabar : Jurnal Ilmuan Pendidikan, Matematika dan Kebumian 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This article aims to examine the role of digital learning media in supporting mathematics learning that is aligned with the spirit of the Merdeka Curriculum. The research was conducted using the Systematic Literature Review (SLR) method on twenty scientific articles that discuss the use of digital media in learning mathematics at various levels of education. The results of the study show that digital learning media such as the Canva application, Wordwall, digital comics, animated videos, and educational games can significantly improve concept understanding, learning motivation, and student engagement. Digital media also supports the differentiated and contextual learning approach that is the main characteristic of Merdeka Curriculum. This study concludes that digital media is not only effective in conveying abstract material visually and interactively, but also encourages the development of students' 21st century skills, such as critical thinking, independence, and creativity. The findings are expected to be a reference for teachers, researchers, and policy makers in designing innovative and adaptive mathematics learning strategies in the digital era.

I Gede Rama Wirayuda; I Made Trisna Semara; Firman Sinaga

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Pura Goa Giri Putri is one of the spiritual tourism destinations located in Nusa Penida District, Klungkung Regency. This temple is situated at an altitude of approximately 150 meters above sea level and has a total length of about 262 meters. Pura Goa Giri Putri offers sacred spiritual value and unique natural features, yet it has not received optimal exposure in the digital realm. This study aims to design a marketing model for the eco-spiritual tourism of Pura Goa Giri Putri, Nusa Penida, Klungkung Regency, by utilizing social media as an effective promotional tool. A qualitative approach was employed in this research, with data collected through in-depth interviews with temple managers, tourism office representatives, community leaders, and tourists. The data collection techniques included participant observation, in-depth interviews, and documentation. Data analysis was conducted using a qualitative descriptive method supported by SWOT analysis. The findings reveal that the primary strengths of this tourist attraction lie in its spiritual significance and natural uniqueness within the Pura Goa Giri Putri cave. The main weakness is the limited digital promotion. Opportunities include the growing trend of spiritual tourism and the increasing use of social media, while the main threat is competition from other destinations that are more digitally prominent. Based on the SWOT analysis, a digital marketing strategy was formulated through social media, emphasizing the creation of strong visual and narrative content, collaboration with tourism influencers, and the optimization of platforms such as Instagram, YouTube, and TikTok. This marketing strategy in the form of a social media-based marketing model is expected to serve as a reference for promoting and marketing the existence of Eco-Spiritual Tourism at Pura Goa Giri Putri, especially in the island region of Nusa Penida.

Marwah Marwah; Rifzul Maulina

Jurnal Siti Rufaidah 2025 PPNI UNIMMAN

The incidence of hypertension at the Tadoy Community Health Center was 29.4%. Based on the Tadoy Community Health Center Report in 2023, there were 78 cases of hypertension in pregnant women, dominated by pregnant women with HDK (50%). The short-term impact of hypertension during pregnancy can affect both the mother and the fetus. In addition to medication, therapy for pregnant women with hypertension can be given by soaking the feet in warm water and regularly consuming Ambon bananas. The purpose of this study was to determine the effect of warm water therapy and Ambon banana consumption on reducing blood pressure in pregnant women with hypertension. This type of research used a qualitative research method with a case study approach. This activity was carried out on two pregnant women with hypertension at the Tadoy Community Health Center. Providing warm water therapy was effective in reducing blood pressure in pregnant women from 150/90 mmHg at the first visit to 130/85 mmHg at the second visit and to 120/75 mmHg. Consuming bananas was also effective in reducing blood pressure from 150/90 mmHg at the first visit to 140/90 mmHg at the second visit and to 120/80 mmHg. There was a difference in effectiveness between warm water therapy and consuming Ambon bananas in reducing blood pressure in hypertensive pregnant women, where warm water therapy was more effective than Ambon bananas in lowering blood pressure. It is hoped that the results of this study can help lower blood pressure by soaking feet in warm water, so that pregnant women can do it independently and can reduce risks in pregnancy.