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This article investigates the evolving role of consumer behavior in shaping entrepreneurial marketing strategies in the digital age. The proliferation of social media, online platforms, and big data analytics has transformed how entrepreneurs engage with consumers. The study delves into how entrepreneurs use consumer insights to create personalized marketing strategies, foster customer loyalty, and enhance brand value. A qualitative analysis of case studies from various industries illustrates the impact of digital tools on marketing effectiveness. The paper provides insights on how entrepreneurs can better align their marketing approaches with changing consumer preferences in a rapidly evolving digital landscape.

Micro, Small and Medium Enterprises (MSMEs) need to compete effectively in the market in terms of increased capacity to adapt to the dynamic business environment. MSMEs need to respond promptly to evolving market trends, technological advances, and changing consumer preferences. However, not all MSMEs have made the necessary adaptations in order to thrive in a dynamic business environment. This community service focuses on Mie Ayam Mas Nok, an MSME that faces specific challenges, especially the lack of social media utilization and the absence of a distinctive business logo. To overcome these problems, community service activities were carried out by providing targeted assistance to MSMEs Mie Ayam Mas Nok. This service activity aims to empower them through effective utilization of social media platforms and the creation of unique business logos, thereby increasing their competitiveness in a dynamic business environment. Using a combination of observation, interviews, and surveys, this community service initiative yielded positive results. MSMEs Mie Ayam Mas Nok successfully integrated social media into their business strategy and obtained a distinctive business logo. These improvements have significantly increased the competitiveness of their businesses, equipping them to thrive in an ever-changing and competitive business environment.

This research uses qualitative research methods to explore and analyze the marketing mix of Tirta Taman Mumbul as spiritual tourism in Sangeh Village, Badung Regency. The research method involves in-depth interviews with relevant stakeholders, direct observation, and content analysis from secondary sources.The research results highlight the importance of the cultural and spiritual characteristics of the Tirta Taman Mumbul location in developing marketing strategies. Market segmentation is based on tourists' preferences and spiritual motivations. The uniqueness of this destination and the spiritual experiences it offers are the main focus in designing the marketing mix.In the context of tourism competition in Bali, research findings emphasize the need for a differentiation strategy that reflects the authenticity and spiritual values of Tirta Taman Mumbul. The quality of service and infrastructure is identified as an important element to strengthen a destination's attractiveness.This research also highlights the importance of including sustainability aspects in the marketing mix to reflect responsibility towards the environment and local culture.Thus, this research concludes that a qualitative approach is able to provide in-depth insight in designing a marketing mix that is in accordance with the characteristics and spiritual values of Tirta Taman Mumbul, increasing its attractiveness as a unique spiritual tourism destination in Badung Regency.

This research aims to evaluate the influence of preferences and motivation on the level of satisfaction of visitors, especially Gen Z at the MACAN Museum. The data analysis method used in this research is quantitative descriptive analysis. Through regression model analysis, several significant conclusions can be drawn. First, a constant value of 3.168 implies that if the preferences and motivation of visitors to the MACAN Museum is 0, then the level of visitor satisfaction is 3.168. Second, the regression coefficient for variable X1 of 0.070 indicates that preferences have a positive impact on the level of visitor satisfaction, while third, the regression coefficient for variable has a positive and significant impact on Generation Z Visitor Satisfaction (Y) at the MACAN Museum

Coffe is one the plantation commodities that has high economic value and plays an important role as a source of foreign exchange for the country. The purpose of this study was to examine the quality test, tp determine whether there was a difference and to determine the content of water content, ash, alkalinity of the ash, coffee extract, caffeine and mineral Zinc (Zn) as well as the sensory test on ground coffe that met the requirements based on SNI 01-3542-2004. This research consisted of two research phases, namely research phase I, sample selection phase and research phase II, chemical test phase and sensory test. The research method used a completely randomized design (CRD) with 3 treatments and 3 replications. The research treatments included factory ground coffee (A), ground coffee from the Mranggen market area (D), ground coffee from the Mrican market area (E). If there is a significant difference, the Duncans Multiple Range Test (DMRT) test is carried out. The results of the first stage of the research, the sample selection stage, from five variants of factory ground coffee (brands A, B, C, F, G) after a sensory test were selected, factory ground coffee (brand A) was used as research material. From this sample selection stage, 3 ground coffee samples were obtained, namely factory ground coffee (A), ground coffee from the Mranggen market area (D coffee powder), and ground coffee from the Mrican market area (E powder coffee). The results of the hedonic test of taste parameters showed that ground coffee which had the highest preference value for taste was ground coffee with treatment A (4.47) which means like. The results of the second stage of the research on the analysis of the chemical properties of treatment A, water content (2.56%), ash content (4.48%), ash alkalinity (63.15 ml x n.NaOH/100 g), coffee extract (21.13%), caffeine (2.07% ), Zn (10.06 mg/kg). Treatment D, water content (5.60%), ash content (2.82%), alkalinity of ash (58.18 ml x n.NaOH/100 g), coffee extract (14.88%), caffeine (1.86%), Zn (19.47 mg/kg ). Treatment E, moisture content (6.17%), ash content (2.54%), ash alkalinity (48.28 ml x n.NaOH/100 g), coffee extract (10.61%), caffeine (1.48%), Zn (18.47 mg/kg ) in the sensory test hedonic test panelists liked treatment A (4.07) which means like, aroma A (4.73) which means very like, and taste A (4.73) which means very like. The conclusion of the study showed that the presence of , differences in water content, ash, alkalinity of ash, coffee extract, caffeine and the mineral Zinc (Zn) as well as a sensory test using the affective test method (acceptance test) including hedonic tests affected the sensory properties of ground coffee and met the quality characteristics according to SNI 01-3542-2004.

Implementation of the VARK Model (Visual, Auditory, Reading/Writing, Kinesthetic) in the context of classroom mastery is a strategy that can provide a more inclusive and effective approach in increasing student achievement. This research aims to explore how implementing the VARK model can improve students' learning experiences and their academic performance. The research method used is a literature study which involves analysis of relevant sources regarding the VARK concept and its application in an educational context. The research results show that by understanding diverse learning preferences, educators can design learning experiences that better suit students' individual needs. Through the integration of different learning strategies, such as the use of pictures and diagrams for visual students, group discussions for auditory students, reading and writing assignments for students who prefer learning through text, as well as practical activities or experiments for kinesthetic students, students can be more engaged in learning and gaining a deeper understanding. This research also highlights the importance of flexibility in teaching, adapting to changing student learning preferences, and evaluating the effectiveness of the learning strategies used. Although the VARK model has advantages in providing guidance for inclusive teaching, it is important to remember that students' learning preferences can change and that various factors also influence students' academic performance.

The aim of this research is to explore the literary landscape: An Annotated Bibliography of Effective Strategies for Teaching English Literature. The research will primarily rely on academic databases such as JSTOR, ERIC, and Google Scholar to gather relevant scholarly articles. These databases offer extensive repositories of peer-reviewed literature, ensuring the reliability and credibility of the sources retrieved. Keywords such as “literature in higher education”, “literature pedagogy”, and “literature in English classroom” will be utilized to conduct systematic searches and identify pertinent studies.In selecting literature for inclusion in the annotated bibliography, specific criteria will be applied. Only studies publish within the last decade will be considered to ensure relevance and currency. Preference will be given to peer-reviewed articles or journals, as these sources undergo rigorous scrutiny and contribute to the scholarly discourses on the subject matter. Moreover, studies focusing solely on primary education will be excluded to maintain the focus on secondary or higher education English classrooms. The result of  exploration of English Literature in Higher Education as a topic in literature education is not novel; rather, it undergoes dynamic changes over time, adapting to diverse situations and cultural contexts. Despite the existence of various topics concerning English Teaching in Higher Education, the significance of incorporating English Literature in classrooms remains steadfast. Consequently, recent articles delve into conducted studies employing relevant theories for Teaching English Literature in higher education.

This research aims to investigate teachers' skills in recognizing children's learning preferences as a support for the diverse learning process in early childhood. Qualitative research methods were used to collect data through classroom observations, interviews with teachers, and analysis of documentation related to early childhood learning. Teachers who are sensitive to differences in learning preferences can optimize the learning process and increase children's participation and understanding. Teaching strategies that are inclusive and support the diversity of children's learning are the key to achieving effective learning goals.

The social media platform TikTok has grown rapidly as one of the main platforms for creative expression and information exchange. This article discusses the use of video editing tools provided by TikTok in creating interesting learning materials for students. We analyze TikTok's creative features including visual effects, music, and quick edits, and illustrate how to apply them to learning. This research involves a qualitative approach through case studies, focusing on the teacher's experience in creating learning materials with the TikTok video editing tool. The findings show that this approach can motivate students by providing visual content that matches the preferences of the younger generation. Students' positive response to this approach indicates increased engagement and interest in learning. However, challenges in utilizing TikTok's video editing tools are also acknowledged. Integrating creativity with substantial content and ensuring the integrity of education is maintained are some of the aspects that must be considered. Ethical and privacy implications are also discussed in the context of the use of social media platforms in education. In conclusion, TikTok's video editing tools offer exciting potential for creating impactful learning materials. With a thoughtful approach, educators can design content that fits current visual trends and communication styles, while maintaining the required educational quality.

This study aims to provide an overview of the clubbers' lifestyle during emerging adulthood, focusing on aspects including social interaction, clothing style, music preferences, and the impact on physical and mental health of clubbers. The research employs a descriptive qualitative research method. Data were gathered through in-depth interviews, observations at nightclubs, and documentation. The research subjects consisted of 3 respondents, including 2 females and 1 male. Purposive sampling technique was employed to select participants. The findings of this study acknowledge the significance of emotional expression in the clubbers' lifestyle during emerging adulthood. Social interactions at clubs foster self-confidence and identity enhancement. However, the study also reveals potential impacts on physical and mental health such as altered sleep patterns and stress potential. These findings emphasize the importance of balancing positive emotional expression and individual well-being in navigating the clubbers' lifestyle during the transition to young adulthood.

The culinary diversity in Asia affects the interest of tourists to visit, this is a fascinating thing to explore. This study investigate the role of gastronomy tourism in expressing and communicating the identity of a region. This study use descriptive qualitative method, it explains how to understand research subject phenomena, behavior, perceptions, motivations, actions, and so on, holistically, and how to describe the results in the form of words and sentences (Moleong: 2010). Using the theory of gastronomic identity proposed by Harrington (2005), researchers analyze that Authenticity is the representation of traditional culinary traditions that reflect a region's historical and cultural foundations. Diversity includes the variety of ingredients, recipes, and culinary skills in a region, Innovation is the imaginative modification and advancement of conventional cooking techniques to suit modern preferences and fads. And sustainable food practices prioritize social responsibility and environmental friendliness in the case of five countries in Asia : China, Indonesia, India, Turkey, Kazakhstan. Gastronomy tourism can be found as a powerful tool for promoting a region's identity, both to locals and tourists.

College students, as a dynamic group developing their identity, are often the first to adopt new habits and styles. Therefore, it is important to know how students assess halal products and to what extent students avoid banned products. This research aims to determine students' knowledge about halal literacy and preferences for boycotted products. The results of the research show that the majority of KH University students. A. Wahab Hasbullah understands halal literacy, students look at halal products before consuming them and the majority of students are in the category of rarely consuming products that are considered boycotted. This research uses qualitative and quantitative methods.

This research aims to analyze Kopiko's expansion strategy in entering international markets. Kopiko, as a superior coffee candy product from Indonesia, has successfully penetrated more than 80 countries throughout the world. This research uses a qualitative approach with a literacur study method to understand the strategies implemented by Kopiko in achieving global success. Data was obtained through in-depth literature study on the official PT website. Mayora Indah Tbk, analysis of company documents, and related previous research. The research results show that Kopiko's success in the international market is supported by several key factors, namely: (1) product adaptation according to local consumer preferences in each country; (2) effective marketing strategies, including the use of social media, influencers, and engaging advertising campaigns; (3) collaboration with local distributors who have a wide distribution network; (4) continuous product innovation to maintain consumer interest; and (5) consistent product quality. Kopiko also utilizes in-depth market analysis to select target countries with high growth potential. This research concludes that product adaptation and innovation strategies, coupled with careful marketing and strategic distribution cooperation, are the main factors for Kopiko's success in international market expansion. These findings can be a reference for other companies who want to expand their business to the global market

The development of internet technology has initiated the era of industrial revolution 4.0 in the current digital era, where easy and fast access to information has changed the marketing paradigm. The aim of this research is to find out how effective digital marketing strategies are for tenants to reach new markets, the challenges they face when implementing them, how tenants understand the behavior and preferences of target markets in a digital context, and evaluate how effective digital marketing strategies are. In addition, the role of content and platforms in expanding the market will be discussed. This research method is descriptive qualitative, data collected through structured interviews and direct observation with tenants. The research results show that content that is innovative, informative and relevant to the target audience is very important for the success of a tenant's digital marketing strategy. Additionally, it is very important to understand the behavior and preferences of the target market. Tenant measures the success of their strategy by looking at web traffic, revenue, leads, and customer engagement. Primary focus is given to creating high-quality content and developing effective marketing strategies by understanding customer behavior and using appropriate technology. Digital content marketing strategies have proven effective in increasing tenant brand visibility in new markets. This research provides deeper insight into the digital marketing strategies used by tenants, as well as how these strategies can be adapted to the needs and preferences of the target audience to achieve marketing goals.

This study investigates the effects of e-commerce growth on traditional retail businesses in emerging economies, focusing on market share shifts, consumer behavior, and sales trends. Analyzing data from Southeast Asian and African markets, the research reveals how e-commerce platforms are reshaping customer preferences, posing both challenges and opportunities for traditional retailers. Findings suggest that the rise of e-commerce is leading to a transformation of the retail landscape, with significant implications for future business models and strategies.

Female Indonesian Migrant Workers in carrying out their work overseas certainly experience various problems and obstacles, unmarried and married female PMIs have an effort to solve their problems. This research uses a qualitative method with a phenomenological approach. The aim of this research is to find out what strategies Indonesian migrant workers have to defend themselves and recover from what is experienced by both unmarried and married migrant workers. The theory used is rational choice theory from James Coleman. The results of this research are that female Indonesian migrant workers have different strategies between unmarried and married female migrant workers in defending themselves and solving problems to get back on their feet, they have the choice to take action in accordance with what they experience, basically that Individual actions lead to a goal and that goal is an action determined by values ​​and preferences (choices)   Pekerja Migran Indonesia perempuan dalam melakukan pekerjaannya di perantauan tentu mengalami berbagai masalah dan hambatan, PMI Perempuan yang belum menikah dan sudah menikah memiliki suatu usaha dalam menyelesaikan masalahnya. Penelitian ini menggunakan metode kualitatitf dengan pendekatan fenomenologi. Tujuan dari penelitian ini adalah untuk mengetahui seperti apa strategi Pekerja migran Indonesia untuk mempertahankan diri dan bangkit kembali dari apa yang di alami baik pekerja migran yang belum menikah maupun sudah menikah. Teori yang digunakan adalah teori pilihan rasional dari James Coleman. Hasil dari penelitian ini yaitu pekerja migran Indonesia perempuan memiliki strategi yang berbeda antara PMI Perempuan yang belum menikah dan yang sudah menikah dalam mempertahankan diri dan menyelesaikan masalah untuk bangkit kembali, mereka memiliki pilihan untuk melakukan tindakan yang sesuai dengan apa yang di alami, pada dasarnya bahwa tindakan perseorangan mengarah pada suatu tujuan dan tujuan tersebut adalah tindakan yang ditentukan oleh nilai dan preferensi ( pilihan ).    

E-commerce is the main driver of the digital economy in Indonesia at 77%. The 2020-2022 Covid-19 pandemic is increasingly encouraging changes in consumer behavior from direct stores to online. This research was carried out to determine the comparison of offline and online Meccanism fashion sales as an effort to attract consumers. The method is descriptive statistics and the Run Wald Wolfowitz comparison test. The result is that there are significant differences in fashion Meccanism's online and offline sales methods as an effort to attract consumers. Average offline sales are greater than online sales. This means that consumer preferences prefer offline purchases compared to online for fashion Meccanism. However, both methods are equally important to attract consumers. Suggestions for business actors to implement a mix of offline and online sales strategies as an effort to attract consumers and increase sales. The way to do this is by understanding consumer behavior online and offline in shopping.  

This research aims to analyze the impact of the high demand for quality water by the community on the popularity of Bottled Drinking Water (BDW). The primary focus involves considerations of product innovation, market expansion, and consumer preferences for naturally sourced products. Additionally, the study will assess the consequences of high BDW consumption, particularly from specific brands, on plastic waste issues. Solutions in the form of green consumer behavior will also be examined as a step to address the negative environmental impact, especially in Indonesia, which faces limitations in plastic waste management. In tackling the complexity of these challenges, this research investigates the consumer purchasing decision process related to BDW, identifies factors influencing the community's need for quality water, and evaluates innovations in BDW products to meet consumer demands for instant and high-quality water. By detailing the research findings, the ultimate goal is to formulate recommendations to enhance the sustainability of BDW, including concrete steps in plastic waste management and increasing awareness of environmental issues.

Fintech, or financial technology, is one of Indonesia's sectors with the quickest rate of growth.. This growth is driven by the increasing demand for people for fast, easy, and affordable financial services. One of the most popular fintech products is the e-wallet. In creating a successful e-wallet product, It's critical to comprehend user requirements and preferences. Design thinking is a user-centered approach to product development. This method can help product management teams to understand user needs, define the problem they want to solve, and generate innovative and user-centered solutions.

Studies on positioning and branding strategies for East Manggarai Tourism Destinations are currently very limited. Previous studies were conducted only partially and focused only on tourist attractions. On the other hand, the high gap between domestic and foreign tourist visits is nearly 10.000 times. Foreign tourist visits have not yet reached a significant number. However, East Manggarai has tremendous tourism potential with 118 tourist attractions spread across four strategic tourism areas in the region. Therefore, this study aims to analyze the positioning and branding strategies of East Manggarai Tourism Destinations by mapping tourism market segmentation trends. Designed with a quantitative descriptive approach, questionnaires were distributed to tourists accidentally encountered in the field. The branding formulation "Keep Exploring The Dangerous Golden Dragon in the World" is expected to strengthen the image of East Manggarai Tourism Destinations as a competitive new brand and supports the image of tourism in East Nusa Tenggara as The New Tourism Territory.