📅 29 February 2024
DOI: 10.70062/globalmanagement.v1i1.68
The Role of Consumer Behavior in Shaping Entrepreneurial Marketing Strategies in the Digital Age
International Journal of Management Science and Entrepreneurship
International Forum of Researchers and Lecturers (IFREL)
📄 Abstract
This article investigates the evolving role of consumer behavior in shaping entrepreneurial marketing strategies in the digital age. The proliferation of social media, online platforms, and big data analytics has transformed how entrepreneurs engage with consumers. The study delves into how entrepreneurs use consumer insights to create personalized marketing strategies, foster customer loyalty, and enhance brand value. A qualitative analysis of case studies from various industries illustrates the impact of digital tools on marketing effectiveness. The paper provides insights on how entrepreneurs can better align their marketing approaches with changing consumer preferences in a rapidly evolving digital landscape.
🔖 Keywords
#Consumer behavior; entrepreneurial marketing; digital age; social media; customer loyalty; big data.
ℹ️ Informasi Publikasi
Tanggal Publikasi
29 February 2024
Volume / Nomor / Tahun
Volume 1, Nomor 1, Tahun 2024
📝 HOW TO CITE
Grant Evans; Boike Rehbein; Marc Askew, "The Role of Consumer Behavior in Shaping Entrepreneurial Marketing Strategies in the Digital Age," International Journal of Management Science and Entrepreneurship, vol. 1, no. 1, Feb. 2024.
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