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In the era of rapid globalization, human resource management has become a crucial element in achieving optimal productivity, where employee performance is strongly influenced by several factors. This study identifies obstacles related to work motivation and discipline, as well as environmental conditions that may affect performance, such as tardiness and unexcused absences. The purpose of this research is to analyze the influence of work environment, work motivation, and work discipline on employee performance at UD Rahayu Indah. This research employs a quantitative method with a population of 76 respondents. The sample also consists of 76 respondents, determined using the saturated sampling technique. The analytical tool used in this study is SPSS 25.0. The findings indicate that the work environment has a significant partial effect on employee performance, work motivation has a significant partial effect on employee performance, work discipline has a significant partial effect on employee performance, and the work environment, work motivation, and work discipline simultaneously have a significant effect on employee performance.

Employee engagement is a crucial factor in improving individual performance and organizational success. Companies with a high level of employee engagement tend to create a positive, productive, and sustainable work environment. This study aims to analyze the impact of work environment, leadership style, and self-efficacy on employee engagement at PT Wisata Titiannusantara Pelangi (Al Malik Travel) West Jakarta. This research uses a quantitative approach with a survey method. The sampling technique used is non-probability sampling with a saturated sample method, involving 40 respondents out of the total population of 41 permanent employees. The research instrument is a Likert scale questionnaire, supported by observations and literature study. The data were analyzed using SPSS version 30 and Microsoft Excel 2006 with multiple linear regression analysis techniques. The results indicate that work environment and leadership style have no significant effect on employee engagement, while self-efficacy has a positive and significant impact on employee engagement. The coefficient of determination (R²) value of 0.876 shows that the variables of work environment, leadership style, and self-efficacy explain 87.6% of employee engagement, while the remaining is influenced by other factors outside this study. These findings emphasize the importance of enhancing employee self-efficacy as the main factor in strengthening engagement, and provide practical implications for companies to develop more effective, sustainable human resource management strategies, focusing on improving employee self-confidence and competence.

This study aims to examine the influence of Product Variation, Brand Image, and Co-Branding on Purchase Decisions among Miniso Central Park consumers in West Jakarta. The research was conducted using a quantitative approach with 100 respondents selected through non-probability sampling with an accidental sampling technique. Data were collected using questionnaires based on a Likert scale and analyzed using SPSS version 25 with multiple linear regression. The findings show that Product Variation does not significantly influence purchase decisions, indicating that the wide variety of Miniso products alone is not the primary factor driving consumer choices. In contrast, Brand Image demonstrates a strong and significant influence, highlighting that consumers’ trust and perception of Miniso’s brand identity play an important role in their purchasing behavior. Furthermore, Co-Branding also significantly affects purchase decisions, as collaborations with other well-known brands or icons enhance the appeal and perceived value of Miniso products. The combined effect of Brand Image and Co-Branding creates stronger consumer engagement, although Product Variation alone remains insufficient in driving decisions. This study contributes to the understanding of retail marketing strategies, particularly in the context of lifestyle-oriented retail businesses. It suggests that building a strong brand image and leveraging effective co-branding partnerships are more impactful than merely expanding product variety. The implications of this research can assist retail companies in optimizing their marketing mix strategies to strengthen competitiveness in Indonesia’s rapidly growing retail sector.

Mikrotrans Jaklingko is one of the public transportation modes managed by PT Transjakarta and is designed as an alternative solution to meet the daily mobility needs of urban communities. Unlike conventional public minibuses (angkot), the Mikrotrans service operates with stricter regulations, such as fixed routes, designated stops, and more orderly service management. The program aims to encourage people to shift from using private vehicles to public transportation while improving user comfort and satisfaction in the Jakarta metropolitan area. This study specifically analyzes the influence of service quality and facilities on user satisfaction with the Mikrotrans Jaklingko service. The research employed a quantitative approach, with data collected through field observations and questionnaires distributed to 100 active Mikrotrans users. The data were processed and analyzed using SPSS through a series of tests, including validity, reliability, classical assumption testing, coefficient analysis, multiple linear regression, and hypothesis testing using both t-tests and F-tests. The findings reveal that service quality has a significant effect on user satisfaction. Furthermore, the available facilities, such as vehicle comfort, safety, and the adequacy of supporting infrastructure, also have a positive and significant effect on satisfaction levels. Simultaneously, both independent variables contribute significantly to enhancing user satisfaction. These results highlight that improving service quality and facilities should be a strategic priority to ensure greater comfort for the public when using Mikrotrans. Ultimately, these improvements will strengthen government efforts to encourage a transition from private vehicles to public transportation in Jakarta, thereby supporting sustainable urban mobility.

This study aims to analyze the influence of the Korean Wave, social media, and influencer marketing on consumer purchasing decisions at K3 Mart Surabaya. The Korean Wave phenomenon, which includes K-pop, K-drama, and Korean products such as cosmetics and food, has gained significant attention from Indonesian consumers, particularly among the younger generation. Coupled with the growing role of social media in everyday life and marketing strategies through influencer marketing, these three factors are believed to impact consumer purchasing decisions. The research used a quantitative method, collecting data through questionnaires distributed to 105 respondents. Data analysis was conducted using SPSS 27, including validity tests, reliability tests, classical assumption tests, and multiple linear regression. The results indicate that the Korean Wave, social media, and influencer marketing have a significant positive influence on purchasing decisions at K3 Mart. Partially, the Korean Wave has the most dominant effect on purchasing decisions, followed by social media and influencer marketing. Simultaneous tests also show that all three independent variables significantly influence purchasing decisions. The Adjusted R Square value of 0.702 indicates that 70.2% of the variation in purchasing decisions can be explained by these three variables. These findings suggest that marketing strategies leveraging the Korean Wave, social media, and influencer marketing can enhance consumer purchasing decisions, particularly among the younger generation who are more influenced by digital trends and popular culture. This research provides insights for businesses, especially in the retail sector, to optimize the use of these three elements in formulating their marketing strategies.

Football supporters are often referred to as the "12th player" due to their crucial role in creating a lively match atmosphere and boosting players' morale. Nearly every province or city in Indonesia has its own football club and a passionate fanbase. Notable examples include The Jakmania (supporters of Persija Jakarta), Bobotoh (Persib Bandung), and Bonek (Persebaya Surabaya). The challenges faced by these supporters extend beyond organizational involvement and relate closely to their ability to manage and allocate time effectively between work and non-work domains. For members of The Jakmania who are also employed, balancing professional responsibilities, personal life, and supporter-related activities has become a significant issue. This study aims to examine the influence of Motivation (X1) on Work-Life Balance (Y), as well as the influence of Organizational Culture (X2) on Work-Life Balance (Y) among working members of The Jakmania Ciledug, Tangerang City. The research utilized probability sampling through a simple random sampling method to ensure randomness and avoid selection bias, thereby enhancing the representativeness of the sample. The total population consisted of 112 members, and using the Slovin formula, a final sample of 53 respondents was determined. The analysis was conducted using multiple linear regression, assisted by SPSS version 25 and Microsoft Excel 2017. The findings reveal that Motivation (X1) has a positive and significant influence on Work-Life Balance (Y), and Organizational Culture (X2) also has a positive and significant influence on Work-Life Balance (Y).

This study aims to analyze the influence of product innovation and promotion strategies on the competitiveness of Ice Cream Mixue products in Jakarta. A quantitative approach was used with a survey method through the distribution of questionnaires to 97 respondents. The data analysis technique applied was multiple linear regression with the help of SPSS software version 21. The results of the partial test (t-test) showed that product innovation had a positive and significant influence on product competitiveness, with a calculated t value of 4.785 greater than the table t of 1.985 and a significance level of 0.000 < 0.05. The promotional strategy also showed a positive and significant influence, with a calculated t value of 3.376 > t table and a significance of 0.001 < 0.05. Simultaneously (F test), the two independent variables have a significant effect on product competitiveness, with the F value calculated at 38.398 > F table 3.09 and the significance of 0.000 < 0.05. A determination coefficient (R²) of 0.450 indicates that 45% of the variation in the competitiveness of Mixue's products is influenced by product innovation and promotional strategies. These findings confirm that the combination of sustainable innovation and effective promotional strategies is a key factor in increasing the competitiveness of products in a competitive market like Jakarta. This research makes a practical contribution to the development of marketing strategies and product innovation in the food and beverage industry.

This study aims to examine the influence of Work Life Balance (WLB) and Leadership Style on Employee Performance at the Directorate General of Military Courts and Administrative Courts of the Supreme Court of the Republic of Indonesia. The background of this research is based on the importance of balancing work and personal life, as well as the role of effective leadership in improving the performance of government agency employees. This research uses a quantitative method with an associative approach. The sample of this study consists of the entire population of 94 employees using saturated sampling technique. Data was collected through questionnaires and analyzed using SPSS, including validity and reliability tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that Work Life Balance has a positive and significant impact on Employee Performance, indicating that a balance between work and personal life positively affects job productivity and satisfaction. Leadership Style also has a positive and significant impact on Employee Performance, where good leadership can motivate and facilitate employees in achieving organizational goals. Simultaneously, both variables significantly influence employee performance in the organization. This study provides important implications for organizational management, suggesting that implementing a good Work Life Balance and an appropriate leadership style can optimally improve employee performance.

This study aims to analyze the influence of financial technology, risk tolerance, return expectation, and financial literacy on student investment decisions, with a specific focus on students of the Faculty of Economics and Business, Budi Luhur University, Jakarta. The increasing growth of young investors in Indonesia, particularly from Generation Z, emphasizes the urgency of understanding the behavioral and technological factors that shape their financial decision-making. The research employed a quantitative approach using purposive sampling by distributing online questionnaires to 100 executive class students, calculated using Slovin’s formula. Data collection was supported by literature reviews and documentation, while analysis was conducted using multiple linear regression with the help of SPSS version 26 and Microsoft Excel 2019. The results reveal that financial technology, return expectation, and financial literacy each have a positive and significant effect on student investment decisions. In contrast, risk tolerance shows a significant negative effect, suggesting that higher risk tolerance does not necessarily translate into better decision-making among students. These findings highlight the complex interplay of behavioral and cognitive factors in shaping investment choices. The study contributes to the field of behavioral finance and provides practical implications for financial education, suggesting the need for stronger integration of financial literacy programs and responsible fintech usage among young investors. In conclusion, enhancing financial knowledge and aligning return expectations are critical strategies to improve rational investment behavior in the digital era.

The footwear industry has experienced significant growth, particularly in the fashion segment, where shoes are no longer considered solely as functional items but also as lifestyle products that reflect personal identity and social expression. Among various global brands, Dr. Martens has become one of the premium footwear products with a distinctive image and loyal consumer base. This study aims to examine the influence of Product Quality, Brand Image, and Brand Awareness on Purchasing Decisions of Dr. Martens shoes in Jakarta. The research employed a quantitative method with non-probability sampling, using the accidental sampling technique. The population consisted of consumers who had purchased Dr. Martens shoes, and a total of 100 respondents were collected through questionnaires distributed among university students. The instrument used was a Likert scale questionnaire, and the data were analyzed using multiple linear regression with SPSS version 22. The findings show that Product Quality and Brand Awareness have a positive and significant influence on Purchasing Decisions, while Brand Image does not show a significant effect. These results indicate that consumers are more influenced by tangible product attributes and the level of brand recognition than by brand perception alone. This highlights the importance for premium footwear companies to maintain consistent product quality and strengthen brand awareness strategies, especially through digital marketing channels, to influence purchase behavior. The study contributes to the literature on consumer behavior and provides practical insights for fashion industry players to formulate effective marketing strategies in a competitive market.

The Effects of Study Practices, Learning Resources, and Home Environment on High School Students’ Academic Performance in Yogyakarta Province. Thesis. Yogyakarta: Faculty of Economics and Business, Yogyakarta State University. 2025. This research investigates how Study Practices, Learning Resources, and Home Environment affect the Academic Performance of high school students in Yogyakarta Province. It is classified as associative/causal research utilizing a quantitative methodology. The participants in this study included high school students from the Special Region of Yogyakarta Province. The sample comprised 160 respondents, selected through random sampling. Data were analyzed using SPSS software. The findings revealed the following: (1) Study Practices positively and significantly impact academic performance, demonstrated by a calculated t value greater than the t table (4.210 > 1.97529) with a significance level of 0.000, which is less than 0.05. (2) Learning Resources also show a positive and significant effect on academic performance, with a calculated t value exceeding the t table (2.306 > 1.97529) and a significance level of 0.022, which is less than 0.05. (3) The Home Environment positively and significantly influences academic performance, indicated by a t value greater than the table value (2.104 > 1.97529) and a significance level of 0.037, which is below 0.05. (4) Study Practices, Learning Resources, and Home Environment collectively have a positive impact on student academic performance, with a calculated F value exceeding the F table (42.608 > 2.66) and a significance level of 0.000, which is less than 0.05.

This research aims to determine the effect of Career Development (X1) on Employee Loyalty (Y), Work-Life Balance (X2) on Employee Loyalty (Y), and Work Environment (X3) on Employee Loyalty (Y) among Employees of Pondok Aren Subdistrict in South Tangerang City. It uses Non-Probability Sampling technique with a saturated method. The population in this study consists of 64 employees who are part of the Employees of Pondok Aren Subdistrict in South Tangerang City. The sample in this study consists of 64 respondents. This research was conducted using multiple linear regression methods assisted by SPSS version 25 and Microsoft Excel 2019. The results show that Career Development (X1) has a Positive and Significant effect on Employee Loyalty (Y), Work Life Balance (X2) has a Positive and Significant effect on Employee Loyalty (Y), and Work Environment (X3) has a Positive and Significant effect on Employee Loyalty (Y).  

The rapid growth of e-commerce has reshaped promotional strategies, shifting them from traditional methods to more interactive approaches. Among these, the introduction of Cash on Delivery (COD) and live streaming features on platforms such as Shopee has gained increasing attention as tools to influence consumer behavior. This study aims to investigate the effect of COD and live streaming on consumer purchase decisions at the thrift hat store Trouble.Caps in Bekasi City. A quantitative research design was employed with 100 respondents selected using a saturated sampling technique, ensuring that all available participants were included. Data were gathered through observation, questionnaires, and interviews, and subsequently analyzed using validity and reliability tests, classical assumption testing, t-tests, f-tests, and the coefficient of determination, assisted by SPSS version 25. The results reveal that both COD and live streaming exert significant partial effects on purchase decisions, each showing a significance value of 0.000. Furthermore, simultaneous testing indicates that these variables collectively influence consumer decisions, with an R Square value of 0.751. This implies that 75.1% of the variation in purchase decisions is explained by COD and live streaming, while the remaining 24.9% is influenced by other factors. The findings underscore the strategic importance of integrating COD and live streaming as complementary features to build consumer trust, enhance interactivity, and increase purchase intention in online retail businesses.

This study aims to comprehensively examine the influence of Motivation (X1), Organizational Environment (X2), and Organizational Satisfaction (X3) on Player Loyalty (Y) among students who are members of the Budi Luhur University Football Club. The research adopts a quantitative approach with a non-probability sampling technique using a saturated sample, where the entire population of 45 players registered in the club was included as respondents. Data collection was carried out through structured questionnaires, and the analysis was conducted using multiple linear regression assisted by SPSS version 25 and Microsoft Excel 2016 to ensure accuracy and reliability of the statistical calculations. The research was designed to assess not only the direct relationships but also the relative contribution of each independent variable to player loyalty. The findings reveal that Motivation (X1) has a positive and significant effect on Player Loyalty (Y), indicating that higher levels of intrinsic and extrinsic motivation contribute to stronger loyalty to the football club. Similarly, the Organizational Environment (X2) demonstrates a positive and significant effect on Player Loyalty (Y), suggesting that a supportive, inclusive, and well-structured club environment enhances players’ commitment. Furthermore, Organizational Satisfaction (X3) also shows a positive and significant effect on Player Loyalty (Y), implying that satisfaction with organizational processes, leadership, and facilities fosters sustained involvement and loyalty. These results underline the importance of holistic organizational practices in sports clubs and provide practical implications for improving motivation, strengthening organizational environment, and increasing satisfaction to achieve higher levels of loyalty among student players.

Employee performance is the result of the work carried out by the employee to fulfill their duties and responsibilities in accordance with the discipline entrusted to them. This research aims to determine and analyze organizational culture, salary, and employee welfare on the performance of employees at the BPBD of Nganjuk Regency. The method used is a quantitative approach with causal research, which is capable of explaining the cause-and-effect relationship between variables. Research data was obtained through the distribution of questionnaires to 50 respondents who are employees of the BPBD of Nganjuk Regency. To ensure data quality, a series of tests were conducted including validity tests, reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R2) which were processed using SPSS version 25. The research results show that organizational culture has a significant influence on employee performance, indicating that the stronger the applied organizational culture, the better the resulting employee performance will be. Salary also proves to significantly affect employee performance, which shows that providing a decent salary in accordance with job responsibilities can enhance the resulting employee performance. Likewise, employee welfare significantly influences employee performance, indicating that employee welfare, both physically and psychologically, can improve the resulting employee performance. Simultaneously, these three variables have an effect on employee performance. The coefficient of determination value of 0.693 indicates that 69.3% of the influence on the employee performance variable comes from company culture, salary, and employee welfare, while 30.7% comes from other external factors

The cosmetic and household goods industry in Indonesia continues to experience growth in line with increasing consumer demand and lifestyle changes. This sector plays an important role in supporting the national economy, but it is also vulnerable to fluctuations in market dynamics, global competition, and external challenges that may affect companies’ financial performance. The performance of these companies can be assessed through financial indicators, particularly profitability and solvency, which are often linked to firm value. This study aims to analyze the effect of profitability and solvency on firm value in the cosmetic and household goods subsector listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. The research population consists of 11 companies, with 6 companies selected as the sample using purposive sampling techniques based on specific criteria. The data used are secondary data derived from financial statements obtained from the official IDX website (www.idx.co.id). The analytical method applied is quantitative with several statistical tests, including classical assumption tests, multiple linear regression, t-test, and F-test, assisted by SPSS version 22. The research findings indicate that profitability, proxied by Return on Assets (ROA), has a positive and significant partial effect on firm value (t-value 3.132 > t-table 2.04841). Solvency, proxied by the Debt to Equity Ratio (DER), also shows a positive and significant partial effect on firm value (t-value 5.810 > t-table 2.04841). Moreover, both profitability and solvency simultaneously have a positive and significant effect on firm value (F-value 86.997 > F-table 3.35). These results suggest that maintaining profitability and managing solvency effectively are key strategies for companies in enhancing firm value in a competitive market environment.

This research aims to determine the effect of Compensation and Motivation on the Performance of Non-Permanent Teachers at SMA Negeri 1 Bungo Regency. The population in this study consists of all Non-Permanent Teachers, and the research sample includes 39 respondents using the saturated sampling technique. (total sampling). From the data processing using SPSS, the results show that, partially, Compensation has a positive and significant effect on the Performance of Non-Permanent Teachers at SMA Negeri 1 Bungo Regency, and Motivation has a positive and significant effect on the Performance of Non-Permanent Teachers at SMA Negeri 1 Bungo Regency. Meanwhile, simultaneously, Compensation and Motivation have a positive and significant effect on the Performance of Non-Permanent Teachers at SMA Negeri 1 Bungo Regency.

This study aims to examine the influence of three main factors—Campus Environment (X1), Learning Media (X2), and Campus Facilities (X3)—on Student Learning Motivation (Y) at the Faculty of Economics and Business, Budi Luhur University, South Jakarta. The research employed a quantitative design with a probability sampling approach using simple random sampling to ensure each student had an equal chance of being selected. Data were collected through structured questionnaires distributed to regular students of the Class of 2023, with a total sample size of 85 respondents. Descriptive analysis was conducted to summarize the primary data, while multiple linear regression analysis using SPSS version 22 served as the main analytical tool. The regression equation obtained was Y = 28.218 + 0.580X1 + 0.656X2 + 0.147X3 + €, indicating that each independent variable contributes differently to student learning motivation. The results demonstrate that the Campus Environment has a significant partial effect on Student Learning Motivation, highlighting the importance of a conducive academic and social atmosphere. Learning Media also shows a significant partial effect, suggesting that effective and innovative instructional tools can enhance student engagement and drive. Meanwhile, Campus Facilities have a positive but not significant partial effect, implying that while facilities support learning, other factors may play a stronger role. These findings underscore the need for universities to optimize both environmental and pedagogical aspects to boost student motivation and performance.

This study aims to analyze the influence of work environment and work discipline on employee performance at PT. Miftah Putra Mandiri Group. The main problems faced are the conditions of the work environment that are not conducive and the low level of discipline, which has a negative impact on employee performance. The method used in this study is a quantitative approach with an associative design. The population studied was all employees of PT. Miftah Putra Mandiri Group which totals 53 people, and all employees are used as samples using saturated sampling techniques. Data collection was carried out through the distribution of questionnaires using the Likert scale. The data obtained were analyzed using SPSS version 25, by conducting validity, reliability, classical assumptions, multiple linear regression, t-test, F-test, and determination coefficient. The results of the study show that both work environment variables and work discipline partially or simultaneously have a significant influence on employee performance. The t-test showed a significance value of 0.000 for both variables, which was smaller than 0.05, while the F-test yielded an Fcal value of 66.745 with a significance of 0.000. A determination coefficient (R²) of 0.723 indicates that 72.3% of the variation in employee performance can be explained by both variables. These findings affirm the importance of creating a comfortable work environment and improving work discipline as a key factor in improving employee performance in the company.

In a global economic situation full of uncertainty, gold is one of the most popular investment instruments because it is considered stable and has a high intrinsic value. PT Antam Tbk UBPP Precious Metals is one of the precious metal providers trusted by the public. However, purchasing decisions are not only influenced by product quality, but also by price and customer trust factors. This study aims to determine the effect of price and customer trust on purchasing decisions for precious metals at PT Antam Tbk UBPP Precious Metals. This study uses quantitative statistical methods with data collection techniques through questionnaires to 110 respondents selected using purposive sampling techniques, namely respondents who have purchased gold at PT Antam Tbk directly or online. Data analysis was carried out by validity test, reliability test, classical assumption test, multiple linear regression test, hypothesis testing and coefficient of determination test using SPSS version 25. This research was conducted from April-June 2025. The results showed that the price partially had a positive and significant effect on purchasing decisions (3,728>1,982). customer trust also partially had a positive and significant effect on purchasing decisions (6,591>1,982) and price and customer trust simultaneously had a positive and significant effect on the decision to purchase precious metals at PT Antam Tbk UBPP Precious Metals (69,693>3,08).