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This research aims to examine the influence of brand image, product quality and price on purchasing decisions at Starbucks Coffee Multatuli Medan. In this research, the researcher distributed 75 questionnaires to consumers of Starbucks Coffee Multatuli Medan using accidental sampling, which is a method for testing coaecudental sampling, whoever the researcher meets by chance can be used as data used for sampling, if he is suitable as a data source and as long as 3 months. The researcher decided on 75 respondents. The analytical model used in this research is a multiple regression model. The results of the t test analysis show that there is a positive and significant influence between brand image, product quality and price on purchasing decisions at Starbucks Coffee Multatuli Medan.

The problems raised in this study are whether price (X1) affects purchasing decisions (Y), whether product quality (X2) affects purchasing decisions (Y) and whether price (X1) and product quality (X2) affect purchasing decisions (Y). The sample in this study amounted to 30 people. The data analysis techniques used in this study are validity and reliability tests, classical assumptions, multiple linear regression tests, determination tests (adjusted R2), t tests and F tests. The analysis results show the regression model Y = 1.155 + 0.421 (X1) + 0.186 (X2). The conclusion obtained is that price (X1) has a positive and significant effect on purchasing decisions (Y) for Ms Glow products at Che Ms Glow Negara in Jembrana, which is indicated by the regression coefficient b1X1 which is positive. Product quality (X2) has a positive and significant effect on purchasing decisions (Y) of Ms Glow products at Che Ms Glow Negara in Jembrana, which is indicated by the regression coefficient b2X2 which is positive. The magnitude of the effect of price and product quality on purchasing decisions for Ms Glow products at Che Ms Glow Negara in Jembrana is 0.063 or 63%, while 37% is influenced by other factors not examined. The independent variable that has a dominant influence on purchasing decisions (Y) can be seen from the results of the Standardised Coefficients Beta value is the price variable (X1) which is 0.161 while the product quality variable (X2) is 0.360.

A franchise is defined as a business that provides more or special benefits. Based on the results of literature research, franchise marketing can be a consideration to be implemented by paying attention to the standards of the brand owners with whom we collaborate. Franchise marketing can bring new colors and develop attractive, quality products at more affordable prices. BRQ strategy is a method for establishing a high-quality psychological or emotional connection between consumers and brands. The focus of this research examines the things that need to be prepared to use the BRQ strategy to build a franchise business in Indonesia. The method used in this article is narrative literature reflection and literature search based on research conducted in Indonesia. Literature search using the Google Scholar database.

This thesis aims to find out the influence of green products, halal labels and prices on purchasing decisions for Umkm Rempeyek Ilhamumtaza products in Jambi City. The research here uses quantitative research methods. The approach used in this research is the descriptive-quantitative method. The research results show (1) a Sig value of 0.000 < 0.005. This means that Green Products have a significant effect on purchasing decisions. And it can be seen that the t-count value is 5.878 > 1.985 from the t-table. This means that Green Products influence purchasing decisions or the first hypothesis is accepted. (2) the Sig value is 0.001 < 0.005. This means that the halal label has a significant effect on purchasing decisions. And it can be seen that the t-count value is 3.562 > 1.985 from the t-table. This means that the halal label has an influence on purchasing decisions or the second hypothesis is accepted. (3) Sig value is 0.000 < 0.005. This means that price has a significant influence on purchasing decisions. And it can be seen that the t-count value is 8.461 > 1.985 from the t-table. This means that price influences purchasing decisions or the third hypothesis is accepted. (4) the Sig value is 0.000 < 0.05, this means that Green Product, Halal Label and Price together (simultaneously) have a significant influence on purchasing decisions or the fourth hypothesis is accepted.

This research aims to determine the strategies used by tempe craftsmen through the production process regarding the impact of rising soybean prices and to find out whether the income of tempe craftsmen due to the increase in soybean prices has changed in Tenggilis Mejoyo Village, Surabaya City. In conducting this research, the descriptive qualitative method was used by the researcher. The findings in this research are how the tempeh production process, the strategies used by tempeh craftsmen to overcome the increase in soybean prices and the increase in soybean prices affect the income of tempeh craftsmen. It is hoped that this research will provide benefits, especially for all elements of society, for theoretical and practical benefits. The research results show that reducing the size of tempeh sold at a fixed price is a way for tempeh craftsmen to overcome the decline in income. The increase in soybean prices not only affects the income of tempeh craftsmen but also affects the amount of tempeh production which decreases by 50%. Some of the suggestions offered by researchers include craftsmen expanding tempe marketing, for the Indonesian government to help resolve the problem of rising prices of basic commodities, especially soybeans, which are still unstable, and for researchers who can then carry out further research on the impact of rising soybean prices on the purchasing power of tempeh. community in Tenggilis Mejoyo Village, Surabaya City.    

The aim of this research is to analyze the significance of the influence of brand ambassadors, brand image and price perceptions on purchasing decisions for Emina cosmetic products in Surakarta. This research is a survey with data types using qualitative and quantitative data. Data sources use primary data and secondary data. The population in this research are all consumers who use Emina products in Surakarta. The total research sample was 100 people with a sampling technique using purposive sampling. Data analysis uses descriptive analysis, multiple linear regression test, t test, F test and coefficient of determination test. The research results show that brand ambassadors have a significant influence on purchasing decisions for Emina cosmetic products in Surakarta, brand image has no significant influence on purchasing decisions for Emina cosmetic products in Surakarta and price perceptions have a significant influence on purchasing decisions for Emina cosmetic products in Surakarta. The F test results show a calculated F value of 38.275 with a significance value (p-value) of 0.000 < 0.05. The coefficient of determination test result (adjusted R2) is 0.530, meaning that the contribution of the independent variables to the dependent variable is 53%.

This research was conducted in PT. Autostar Mandiri Teknotama Medan with the aim of analyzing the influence of business location, business capital and digital marketing partially and simultaneously on business income.The research population is 65 consumers who come and buy four-wheeled vehicle spare parts products from the company. The research sample uses a saturated sample so the total sample is 65 respondents. The type of data used is primary data and the data source uses secondary data. Data collection techniques use questionnaires, observation and documentation. Data analysis techniques are descriptive statistics, data quality testing, classical assumption testing, multiple regression analysis, hypothesis testing and coefficient of determination using the SPSS program. The research results show that business capital and digital marketing partially have a positive and significant effect on business income in the company, while business location does not have a significant effect on business income. Simultaneously, business location, business capital and digital income have a significant effect on business income.There is a very strong correlation between business location, business capital and digital marketing on company business income. Business income in the company can be explained by business location, business capital and digital marketing at 67.4% and the remaining 32.6% can be explained by other variables that were not studied such as distribution, price, service, marketing communications and so on.    

Micro, Small and Medium Enterprises (MSMEs) are business activities that are able to expand employment opportunities, provide broad economic services to the community, play a role in the process of equalizing and increasing community income, encourage economic growth, and play a role in realizing national stability. MSMEs are very important in implementing and maintaining productive and healthy performance. One of those who need an adaptation plan is MSME Goks which is located on Jl. Aru No. 13, Lubuk Begalung Nan XX, Padang City, West Sumatra, 25221. Goks is an ice cream business that offers attractive promotions and has a very affordable price factor. This community service activity begins with surveys and interviews, mapping and identifying problems, formulating solutions, and implementing mentoring activities. The impact of this activity is the expansion of product marketing and business development of Goks Padang MSME actors.    

As the world of culinary creation develops, there are many food product innovations that, apart from being snacks, also contain the nutrients needed by the body. One of these foods is a snack bar. Snack bars are made to be a reliable source of high quality protein, fiber, vitamins and minerals and usually consumed by dieters for daily consumption or as snacks at certain times. Purple sweet potatoes and bananas are two food ingredients that are easy to get, especially in Indonesia, including Surakarta. These two food ingredients are usually processed for daily use because of their affordable prices, but most of them are traditional foods. This research aims to determine the process of making purple sweet potatoes and bananas into snack bars and find out respondents' opinions regarding this innovative snack bar product. The research methodology uses a qualitative method with an interview approach which is expressed descriptively using a questionnaire. The results of the research stated that the snack bar recipe formula was successful in finding the main raw materials of purple sweet potato and banana which were liked by respondents. The advice given is to improve the texture and durability of the finished snack bar product.

This research aims to analyze the factors that influence the success of cafe businesses in Padang City. The research method used is quantitative with multiple linear regression analysis techniques. The research results show that the factors that influence the success of cafe businesses in Padang City are business location, product quality, product price, promotions and customer service. The problems found when conducting this research were that the marketing strategy was still lacking, there were many competitors, and the condition of the café building was still inadequate. The solution to the problem is, increasing marketing through social media, the products produced must be more varied and of better quality and provide a delicious and unique taste so that they can satisfy customers and the business is able to compete in market share, decorating the place to make it look more unique and attractive so that customers feel at home relax in a comfortable room. This article was prepared by observation, collecting data in interviews, and documentation. The results of this research show that customer satisfaction depends on the products produced and the services provided by employees.

Snack bars are bar-shaped products that contain carbohydrates and proteins from flour, nuts, dried fruits, and other ingredients that are processed into whole pieces and combined into one ready for consumption. Snack bar innovation with the proportion of grated coconut and tuna pindang. The purpose of this research is to meet the nutritional needs of the community by fulfilling daily protein and can be an entrepreneurial product so that it is necessary to know the organoleptic quality, nutritional content and selling price of the product. The methodology in the research is an experimental approach with quantitative analysis to fulfill the sensory quality and nutritional content of snack bars. The best proportion of snack bars with different proportions of grated coconut and pindang ikan tongkol from the sensory test was obtained from the 50:50 ratio with characteristics of rectangular shape; yellowish brown color with white spots from rengginang; grated coconut and pindang ikan tongkol aroma; crunchy texture; and taste of grated coconut and pindang ikan tongkol. Laboratory analysis of the nutritional content of the best snack bar per 100 grams contained 17.15% protein, 11.55% water content, 1.05% ash, 3.14% fat, 284.10kcal/100g energy, 64.72% carbohydrate, and 2.42% crude fiber. The selling price of snack bars with the proportion of grated coconut and tuna pindang with a percs weight of 15 grams is known to be IDR 3,000.  

This research aims to determine the influence of price, place, product and promotion variables on purchasing decisions at Cafe Pare Bercerita. This type of research is quantitative research which is used to test the relationship of a variable to other variables which emphasizes the analysis on numbers processed using statistical methods. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The results of the t test for the price variable (X1) have a partially significant effect on purchasing decisions. Place (X2) has a partially significant effect on Purchase Decisions. Product (X3) has a partially significant effect on purchasing decisions. Promotion (X4) has a partially significant effect on purchasing decisions. The results of the F test can be concluded that price, place, product and promotion have a simultaneous and significant effect on purchasing decisions at Cafe Pare Bercerita.

The current business environment has become increasingly competitive Due to this competitive market, every company must constantly be vigilant of the competition in its work environment Every business actor must be able to implement successful marketing tactics and continuously improve these marketing strategies in order to compete in a strong and tight market Affordable prices and attractive promotions can attract consumers and enhance purchasing decisions for a product to be marketed This research is conducted with the aim of understanding the impact of Price and Promotion on purchasing decisions. The method used in this research is quantitative statistical research method, using a research instrument in the form of a questionnaire distributed through the researcher's social media, and utilizing SPSS version 25. Based on the questionnaire results from 98 respondents, it can be concluded that affordable and appropriate prices, as well as attractive promotions, significantly influence consumer purchasing decisions.

The development of the business world in the current era of globalization is increasingly sharpening competition, especially in the management of automotive company units. One type of automotive that is widely favored by Indonesians is motorcycles. This study aims to determine the Effect Social Factors, Prices, and Product Features on Purchase Intention of Yamaha NMAX Motorcycles at State Polytechnic of Bengkalis Students. This study uses quantitative methods, data collection techniques are carried out by distributing online questionnaires with a sample of 100 respondents. The sampling technique used non- probability sampling method, data analysis used is descriptive statistics, classical assumption test, multiple regression analysis, data conclusion with T test, F test and the coefficient of determination (R2), while data processing used SPSS version 26 program. The findings indicate that social factors and product features variables have an effect, meanwhile the prices variable does not have an effect on purchase intention of Yamaha NMAX motorcycles at State Polytechnic of Bengkalis students. This study provides the insight that Yamaha can direct efforts and resources towards social marketing and product feature enhancement rather than focusing on price adjustment strategies.

This research examines the lobbying and negotiation strategies in building trust in Hydro Coco's sponsorship as an isotonic drink. The method used is descriptive qualitative with literature study approach. The findings showed that Hydro Coco implemented marketing strategies through proper segmentation, targeting, and positioning. The performance strategy was applied by sending creative proposals to the event organizers, while negotiations focused on unveiling the logo and product sections at the event. Hydro Coco also used various promotional tactics such as offering free samples, product bonuses, price discounts, personal selling, and direct marketing. This study concludes that effective lobbying and negotiation strategies can increase sponsorship trust and increase consumer loyalty to Hydro Coco products.

The non-cyclical consumer sector is a stock sector issued by companies with businesses that are not affected by seasons or economic cycles in a country. The products or services sold are basic necessities that people always need, so their sales are not affected by economic conditions. The non-cyclical Consumer Sector is related to company value through various factors. Non-cyclical consumer sector companies produce or distribute anti-cyclical goods and services, which are not affected by economic growth. This need must exist and cannot be eliminated from daily use, so that this sector experiences growth in line with population growth and an increase in people's income. For companies that have been listed on the stock exchange, an increase in company value is equivalent to an increase in share price. Meanwhile, for companies that have not yet been listed on the stock exchange, the company's value will be reflected in things such as company sales, business prospects, level of risk faced, market conditions and other factors. Therefore, analysis of the factors that influence the value of banking companies is very important.    

In the competitive fried chicken industry, understanding factors such as quality, price, promotion, brand image, and health considerations is essential for companies to stay competitive and meet customer expectations. This study aims to examine the influence of factors such as product quality, price, promotion, brand image and health considerations on the decision to purchase fried chicken products. This study uses a combined approach of qualitative descriptive research design and quantitative survey. The study population is consumers who often buy fried chicken, with a sample of 50 people selected through purposive sampling. Data analysis was carried out by multiple linear regression using SPSS software to identify significant factors in the decision to purchase fried chicken. Based on the results of the SPSS analysis, it can be concluded that the variables of product quality, price, promotion, and brand image have a significant positive effect on purchase decisions, while health variables do not have a significant influence on purchase decisions. 

This research aims to analyze marketing strategies and factors that influence the success of SMEs in the martabak business in the Sukatani area, Bekasi Regency, which coincides in Sukadarma Village, Kampung Serengseng Jaya. MSMEs play an important role in the local economy, but often face challenges in competing with larger businesses. To identify effective strategies, we conducted a qualitative study using in-depth interviews with Martabak MSME owners and used SWOT analysis to identify strengths, weaknesses, opportunities and threats faced. The research results show that the use of social media as a marketing tool, product innovation and service quality are the main factors that contribute to the success of martabak MSMEs. Additionally, partnerships with local suppliers and a deep understanding of consumer preferences have also proven important. The challenges faced include intense competition, fluctuations in raw material prices, and limited capital. Thus, this research provides insight into the best practices that can be implemented by martabak MSMEs to increase the competitiveness and sustainability of their businesses. The proposed strategic recommendations include increasing digital skills, product diversification, and developing customer loyalty programs

In today's digital era, the role of social media in marketing has become increasingly significant, but there is still a lack of research exploring its influence on traditional products such as iced tea poci. Marketing strategy is a method of generating profits and goals. By improving the products the company sells. This strategy is one of the marketing mix strategies that companies often consider.  This Poci iced tea UMKM was founded in 2022 and is located in the Pelita Bangsa University canteen. The aim of this research is to examine the influence of social media and price on purchasing decisions for iced tea pots, both partially and simultaneously. A quantitative research approach is applied in this research which focuses on a causal approach. Determining the sample used was through incidental/accidental sampling techniques. Data from 100 respondents was collected using a questionnaire as a data collection instrument and to analyze the data, multiple linear regression analysis techniques were used. The results of this study show that (1) social media has a positive and significant effect on the decision to purchase iced tea teapots (2) price has no effect on the decision to purchase iced tea pots (3) social media and price have a significant effect on the decision to purchase iced teapots. These results indicate that the marketing mix and marketing strategy are very important in driving sales of the Teh Poci beverage business.

This research aims to conduct an analysis of consumer satisfaction at Ayam Geprek Sriwedari MSMEs. This research involved 100 respondents who were consumers of the restaurant. This study focuses on five indicators, namely product quality, service quality, emotional aspects, product price and costs. The research results show that overall the five indicators received a good positive response from consumers. These findings indicate that the factors studied have a significant contribution to consumer satisfaction with Ayam Geprek Sriwedari. The implications of this research suggest the need for MSMEs to continue to improve and maintain product quality, service, emotional aspects, product prices, and manage costs well in order to maintain consumer satisfaction and increase business competitiveness. This research provides valuable insight for MSME managers in understanding the factors that are important in creating positive experiences for consumers and strengthening market share.