Pengaruh Green Produk, Label Halal dan Harga Terhadap Keputusan Pembelian Produk UMKM Rempeyek Ilhamumtaza Kota Jambi

Ading Nadia Sansabilla ; Rafidah Rafidah ; Mohammad Orinaldi
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekono... 📅 2024 Vol 2, No 3 🔗 DOI: 10.61132/nuansa.v2i3.1089
Abstract
This thesis aims to find out the influence of green products, halal labels and prices on purchasing decisions for Umkm Rempeyek Ilhamumtaza products in Jambi City. The research here uses quantitative research methods. The approach used in this research is the descriptive-quantitative method. The research results show (1) a Sig value of 0.000 < 0.005. This means that Green Products have a significant effect on purchasing decisions. And it can be seen that the t-count value is 5.878 > 1.985 from the t-table. This means that Green Products influence purchasing decisions or the first hypothesis is accepted. (2) the Sig value is 0.001 < 0.005. This means that the halal label has a significant effect on purchasing decisions. And it can be seen that the t-count value is 3.562 > 1.985 from the t-table. This means that the halal label has an influence on purchasing decisions or the second hypothesis is accepted. (3) Sig value is 0.000 < 0.005. This means that price has a significant influence on purchasing decisions. And it can be seen that the t-count value is 8.461 > 1.985 from the t-table. This means that price influences purchasing decisions or the third hypothesis is accepted. (4) the Sig value is 0.000 < 0.05, this means that Green Product, Halal Label and Price together (simultaneously) have a significant influence on purchasing decisions or the fourth hypothesis is accepted.
Keywords
Green Products; Halal Labels; Prices; Purchasing Decisions
How to Cite

Ading Nadia Sansabilla, et al. (2024). Pengaruh Green Produk, Label Halal dan Harga Terhadap Keputusan Pembelian Produk UMKM Rempeyek Ilhamumtaza Kota Jambi. Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, 2(3). https://doi.org/10.61132/nuansa.v2i3.1089

Ading Nadia Sansabilla; Rafidah Rafidah; Mohammad Orinaldi, "Pengaruh Green Produk, Label Halal dan Harga Terhadap Keputusan Pembelian Produk UMKM Rempeyek Ilhamumtaza Kota Jambi," Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, vol. 2, no. 3, 2024.

Ading Nadia Sansabilla; Rafidah Rafidah; Mohammad Orinaldi. "Pengaruh Green Produk, Label Halal dan Harga Terhadap Keputusan Pembelian Produk UMKM Rempeyek Ilhamumtaza Kota Jambi." Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, vol. 2, no. 3, 2024.

Ading Nadia Sansabilla; Rafidah Rafidah; Mohammad Orinaldi. "Pengaruh Green Produk, Label Halal dan Harga Terhadap Keputusan Pembelian Produk UMKM Rempeyek Ilhamumtaza Kota Jambi." Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2, no. 3 (2024).

Ading Nadia Sansabilla, et al. (2024) 'Pengaruh Green Produk, Label Halal dan Harga Terhadap Keputusan Pembelian Produk UMKM Rempeyek Ilhamumtaza Kota Jambi', Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, 2(3). doi: 10.61132/nuansa.v2i3.1089.

Ading Nadia Sansabilla; Rafidah Rafidah; Mohammad Orinaldi. Pengaruh Green Produk, Label Halal dan Harga Terhadap Keputusan Pembelian Produk UMKM Rempeyek Ilhamumtaza Kota Jambi. Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah. 2024;2(3).

Artikel Terkait

Analisis Pemikiran Al-Fārābī tentang Kesejahteraan Sosial dan Relevansinya terhadap Pembangunan Ekonomi

Amelia Nurasiah; Husnul Kholifah Nur Inayah; Rizka Anggriani; Lina Marlina; Ana Fauziya Diyana

Pengaruh Social Media Marketing, Influencer Marketing dan Lokasi terhadap Customer Loyalty Generasi Z pada Kedai Wanus Kedir

Rohmatul Habibah; Aprilia Dian Evasari; Endah Kurnawati

Analisis pemikiran Monzer Kahf Tentang Zakat dan Relevansinya Terhadap Penanggulangan Kemiskinan di Indonesia

Wydia Artanti; Tanesa Yulyanda; Tyas Nur’aini; Lina Marlina; Ana Fauziya Diyana

Integrasi Pemasaran Islam dan Tanggung Jawab Sosial Perusahaan di Era Digital: Analisis dalam Perspektif Maqashid Syariah

Syahvira Salsabilla Putri; Ismatul Khayati

Keputusan Masyarakat Menggunakan Kredit Pemilikan Rumah (KPR) Menggunakan Akad Murabahah di Kota Tebing Tinggi

M. Maulana Malik Nasution; Putri Nazli

Pemberdayaan Anak Yatim LAZNAS PPPA Daarul Qur’an Lampung melalui Pendanaan Pendidikan Berbasis Filantropi Islam

Anteng Kiranti; Afif Arrosyid; Estelee Elora Akbar
Tren Sitasi Jurnal