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The remarkable global ascent of BTS, a South Korean music group operating under HYBE Corporation (formerly Big Hit Entertainment), is inseparable from a well-orchestrated and adaptive public relations (PR) framework. This study examines how HYBE's PR strategies propelled BTS to international prominence while simultaneously aligning with the Sustainable Development Goals (SDGs), specifically SDG 8 (Decent Work and Economic Growth) and SDG 9 (Industry, Innovation, and Infrastructure). Adopting a qualitative methodology grounded in media content analysis, the research draws on data from international and national news coverage, official press materials, public speeches, digital platform content, and institutional documents spanning 2017 to 2024. Four strategic pillars characterize BTS's PR approach: (1) sustained authentic narrative construction centered on personal growth, social responsibility, and cultural pride; (2) strategic mobilization of the global ARMY fanbase as an active communication force; (3) integrated and innovative utilization of digital media ecosystems to amplify reach and engagement; and (4) deliberate repositioning of BTS as contributors to economic and industrial transformation through creative industries. The findings demonstrate that BTS's PR model does not merely serve commercial objectives; rather, it operates as a mechanism for advancing inclusive economic growth and fostering innovation within the global creative sector. This research contributes to the theoretical discourse on PR's evolving role at the intersection of popular culture, digital innovation, and global sustainable development.

This study aims to analyze the representation of healthy lifestyle ideology in government digital campaigns through the Instagram content of the Ministry of Youth and Sports of the Republic of Indonesia (@kemenpora). The rapid development of social media as a medium for public communication has encouraged government institutions to utilize digital platforms to deliver policy messages in a more persuasive, visual, and interactive manner. In this context, social media content functions not only as a source of information, but also as a space  for the production of meaning and ideology that shapes public understanding of health and lifestyle. This research employs a qualitative approach using Kress and van Leeuwen’s multimodal semiotic analysis, which includes three metafunctions of meaning: representational, interactive, and compositional. The analysis is further enriched by Roland Barthes’ semiotic framework at the levels of denotation, connotation, and myth to uncover the deeper ideological meanings embedded within the campaign visuals. The findings reveal that @kemenpora’s visual content constructs a dichotomy between unhealthy food consumption and physical activity as opposing lifestyle choices. At the mythological level, the campaign reproduces the ideology of healthism, which positions health as solely an individual responsibility while obscuring the social and structural dimensions influencing public health conditions. This study concludes that government digital campaigns function not only as instruments of public education, but also as strategic communication tools that construct healthy lifestyle ideology within the digital sphere.

This study aims to analyze the reconceptualization of national security in the digital era through the case of the 2021 Facebook data breach involving 533 million users across 106 countries. As digital technologies become increasingly integrated into governance, economic activities, and social interactions, cyber threats have emerged as a significant challenge to contemporary security frameworks. This research employs a qualitative descriptive approach using library research methods, drawing upon academic literature, official reports, and relevant policy documents. The findings indicate that national security has evolved from a traditional military-centered concept toward a broader and multidimensional framework that includes cyber threats as a form of non-traditional security challenge. The Facebook data breach demonstrates how cyber threats transcend geographical boundaries, involve complex attribution problems, and generate multidimensional impacts on individuals, societies, economies, and states. Through the lens of Securitization Theory developed by Buzan, Wæver, and de Wilde (1998), the incident illustrates how data security has become securitized as a matter of national and international concern. Furthermore, the Human Security framework proposed by UNDP (1994) highlights the vulnerability of individuals whose personal information becomes exposed in the digital environment. This study concludes that cybersecurity should be recognized as a fundamental pillar of national security in the digital age, requiring comprehensive strategies that integrate technological resilience, data protection regulations, human resource development, and international cooperation.

This study aims to analyze the Cambodian government's efforts to address human trafficking from a human security perspective. It employs a qualitative descriptive approach, utilizing secondary data from relevant journals, reports, and academic publications. The findings indicate that human trafficking in Cambodia has evolved into a hub for digital-based fraud linked to transnational cybercrime networks. Victims face not only labor exploitation but are also coerced into participating in online fraudulent activities, such as romance scams. This surge in human trafficking is driven by weak law enforcement, high levels of corruption, low public digital literacy, and the rapid expansion of the online gambling industry and special economic zones, which serve as operational bases for criminal activities. The Cambodian government has implemented various measures regarding prevention, protection, and law enforcement through regulations, international cooperation, victim rescue operations, and anti-fraud campaigns. However, the effectiveness of these policies remains limited due to the state's constrained capacity and the ability of criminal networks to continuously adapt to advancements in digital technology. The study concludes that addressing human trafficking in Cambodia requires strengthened governance, more intensive international cooperation, and improved public digital literacy.

This study aims to analyze the dynamics of adolescent love conflict in the film One Fine Day (2018), directed by Asep Kusdinar, through the lens of Sigmund Freud's psychoanalysis. The main focus of the study is the interaction of the three personality structures: the Id, Ego, and Superego, which shape the main characters' decision-making and behavior when facing romantic dilemmas. Using qualitative research methods with A content analysis approach, this study highlights how the characters Mahesa and Alana experience tension between impulsive drives (Id), demands of reality (Ego), and internalized moral norms (Superego). The results of this analysis indicate that the adolescent love conflict in this film is not merely a matter of superficial emotions, but rather a reflection of psychological struggles in the process of searching for identity. The film effectively visualizes how its characters negotiate desires, social rules, and moral principles, ultimately leading to character growth and emotional maturity. This study confirms the relevance of Freud's theory in understanding the psychological complexity of young people, especially as represented through cinema. 

This study discusses the moral conflict and guilt experienced by the Grandfather character in the short story “Robohnya Surau Kami” by A.A. Navis through Sigmund Freud’s psychoanalytic perspective. The study aims to describe the forms of moral conflict, guilt, and the dynamics of id, ego, and superego that influence the psychological condition of the character. This research employed a qualitative descriptive method with a literary psychology approach. The data source was the short story “Robohnya Surau Kami”, while the data consisted of narrative quotations, dialogues, and expressions indicating psychological conflict experienced by the character. Data collection techniques were conducted through reading and note-taking methods, followed by data analysis using Freud’s psychoanalytic theory. The findings reveal that the Grandfather character experiences deep moral conflict after realizing that the worship he devoted throughout his life is considered meaningless because it ignores social responsibility. The dominance of the superego causes excessive guilt, anxiety, self-punishment, and psychological pressure that eventually lead to self-destructive behavior. The imbalance between id, ego, and superego also strengthens the character’s inner conflict. This study implies that literary works can represent complex human psychological conditions and demonstrates the relevance of Freud’s psychoanalytic theory in analyzing Indonesian literary works, particularly in understanding moral conflict and guilt experienced by literary characters.

The development of artificial intelligence (AI) has fundamentally transformed digital marketing communication, while emerging as a strategic instrument in public relations practices of global corporations. This study aims to examine the construction of meaning around artificial intelligence as a financial solution within the cultural context of Lebaran, while analyzing the PR communication strategy employed by Google Indonesia in building persuasive messages for its public on digital platforms. The research object is a video advertisement posted on the official Instagram account @googleindonesia on March 7, 2025, promoting the Gemini Canvas feature for managing Tunjangan Hari Raya (THR) budgets. This study employs a descriptive qualitative approach with an interpretive paradigm, integrating two complementary analytical perspectives: first, Roland Barthes three-level semiotic analysis — denotation, connotation, and myth — to deconstruct meaning constructed through visual, verbal, and auditory signs in the advertisement; second, the PR communication strategy framework from Smith (2021) to identify how the choices of mascot, emotional message, and cultural appeal represent strategically planned communication decisions by Google Indonesia. The findings reveal that Google Indonesia constructs Gemini Canvas as an empathetic and culturally aware entity through three key elements: anthropomorphic symbolism in the form of a bespectacled cat functioning as brand mascot, local cultural markers of ketupat and THR, and Arabic-nuanced music that aurally reinforces the Lebaran atmosphere — all representing deliberate strategic PR decisions. From Smith’s (2021) perspective, the advertisement applies a proactive communication strategy combining negative emotional appeal — financial anxiety ahead of THR — immediately followed by positive emotional appeal as a concrete solution through Gemini Canvas, representing a structured form of public perception shaping. At the myth level, the advertisement normalizes reliance on digital platforms through systematic cultural localization. This study contributes to understanding AI-based digital marketing communication strategies and the shaping of public perception on AI technology by global corporations in the Indonesian market.  

This study aims to describe the representation of adolescent conflicts in the film Jumbo directed by Ryan Adriandhy and to analyze its relevance as teaching material for review text learning in vocational high schools. This research employed a descriptive qualitative approach using content analysis. The data consisted of dialogues, scenes, character expressions, plot, and cinematic elements representing adolescent conflicts in the film. Data sources included the film Jumbo, interviews with Indonesian language teachers and eleventh-grade students at SMK PGRI 1 Surakarta, and review text learning documents. Data were collected through observation, documentation, and semi-structured interviews, then analyzed using the Miles and Huberman model. Stuart Hall’s representation theory was used as the analytical framework. The findings show that the film represents identity, family, friendship, and social conflicts experienced by adolescents. These conflicts are constructed through dialogues, visuals, character relationships, and plot development. Furthermore, the film is relevant as teaching material for review text learning because it helps students understand story elements, increases learning engagement, and develops analytical, evaluative, and critical thinking skills. However, students still need guidance in distinguishing summaries from evaluations in review texts.

This study was motivated by the low basic multiplication skills of third-grade elementary school students, particularly in conceptual understanding, calculation accuracy, and problem-solving abilities. The objective of this study was to determine the effect of the Jarimatika method combined with the Problem Based Learning (PBL) model on students’ basic multiplication skills. This study employed a quantitative approach using a one-group pretest-posttest design. The participants were 30 third-grade students of SD Negeri Sukanegara. Data were collected through pretest and posttest instruments that had been tested for validity and reliability. The results showed a significant improvement in students’ multiplication skills after the treatment, as indicated by the increase in the mean score from 55.17 in the pretest to 80.00 in the posttest. The paired sample t-test analysis revealed a significant difference between pretest and posttest scores (t = -10.951, p = 0.000 < 0.05). The findings indicate that the implementation of the Jarimatika method combined with the Problem Based Learning (PBL) model effectively improves students’ basic multiplication skills and supports more active and meaningful mathematics learning.

The Family Hope Program (Program Keluarga Harapan/PKH) is Indonesia's primary conditional cash transfer (CCT) scheme for poverty alleviation. This study examines PKH effectiveness in improving household welfare among beneficiaries in Oebobo District, Kupang City, East Nusa Tenggara (NTT), employing a Three-Stage Least Squares (3SLS) simultaneous equation approach. The analysis integrates a Gender Equality, Disability, and Social Inclusion (GEDSI) perspective to evaluate Access, Participation, Control, and Benefit (APCB) dimensions for vulnerable groups. A mixed-methods explanatory sequential design was applied to 151 beneficiary households selected via proportional sampling across three urban sub-districts. The 3SLS estimations establish that targeting accuracy (X1) and economic empowerment (X3) are the most significant determinants of PKH effectiveness; PKH effectiveness (Y1) strongly shapes household governance (Y2) through the Family Capacity Building Meetings (P2K2) mechanism; and PKH effectiveness is the dominant determinant of household welfare (Y3), with a near-unity coefficient (β=0.97). GEDSI analysis reveals that female-headed households, the elderly, and persons with disabilities face compounding vulnerabilities inadequately addressed by current program design. The study recommends strengthening data verification systems, embedding economic empowerment as a core pillar, and adopting differentiated targeting based on intersectional vulnerability profiles.

This study endeavors to elucidate the application of educational videos pertaining to Heroes' Day in fostering the social communication competencies of early childhood learners at Kindergarten 001 Bunguran Timur Laut. Social communication skills are essential for young children as they support language development, social interaction, emotional expression, and the ability to build positive relationships with others. Therefore, educators are encouraged to utilize innovative and engaging learning media that can effectively stimulate children's communication abilities. The methodological framework employed in this investigation was qualitative in nature, utilizing a descriptive approach. The participant cohort comprised 15 children from Group B, aged between 5–6 years. Data were gathered through systematic observation, structured interviews, and comprehensive documentation to obtain a thorough understanding of the learning process and its outcomes. The findings revealed that the integration of educational videos concerning Heroes' Day facilitated the development of social communication skills among children, including verbal expression, responsive inquiry, collaborative engagement, and interactive discourse with peers and educators. The participants demonstrated heightened enthusiasm, greater confidence in expressing their opinions, and increased active participation throughout the instructional sequence. Moreover, the visual and auditory elements of the videos helped children better understand the learning material and encouraged meaningful discussions. Consequently, educational videos pertaining to Heroes' Day may serve as an effective pedagogical medium for nurturing the social communication competencies of early childhood learners at Kindergarten 001 Bunguran Timur Laut.

This study aims to analyze the proportion and distribution of the Community Empowerment budget in the APBKal of Kalurahan Sitimulyo for the 2026 fiscal year and evaluate its alignment with inclusive development principles. The study employs a descriptive quantitative approach using APBKal documents, supported by limited interviews and observations. The results show that the allocation for community empowerment accounts for only 4.63% of total village expenditure, with an uneven distribution dominated by agriculture, livestock, and industrial sectors. Meanwhile, areas related to inclusivity, such as women’s empowerment, child protection, and MSMEs, receive relatively small portions. This indicates that budgeting remains oriented toward production-based economic sectors, and the principles of equity and inclusiveness have not been proportionally reflected. Although it refers to SDGs Desa and gender mainstreaming principles, their implementation still requires strengthening.

Interpersonal problems within peer groups often become serious obstacles to the psychological and academic development of college students. This study aims to empirically examine the effectiveness of individual counseling services using cognitive restructuring techniques in reducing withdrawal behavior among college students experiencing peer conflict. The research method employed is a quantitative experiment with a Single-Subject Design approach, specifically utilizing an A-B design. The research subject  was a 6th-semester female college student, initialized as N, who experienced cognitive distortions in the form of feelings of exclusion by her five-member peer group, which triggered acute social withdrawal behavior (isolating herself in her boarding house). Data collection was conducted through a validated withdrawal behavior scale instrument, supported by clinical observations and in-depth interviews during the baseline phase (A) and the intervention phase (B). The results of the visual analysis within-conditions and between-conditions indicated a significant decrease in withdrawal behavior scores after the implementation of 4 intervention sessions. The subject was able to identify negative automatic thoughts (arbitrary inference), replace them with rational mindsets (positive thinking), feel more relieved, and commit to self-improvement. The implications of this study prove that individual counseling with cognitive restructuring techniques can be an effective intervention strategy for campus counselors to overcome cognitive distortions and interpersonal communication barriers in college students.

Flooding is one of the most frequent disasters in DKI Jakarta and contributes not only to physical and economic losses but also to the emergence of various psychological problems among affected communities. This study aims to analyze the psychological impacts of post-flood disasters, particularly among vulnerable groups such as children and the elderly, and to examine the effects of repeated flood exposure on mental health conditions. This study employs a literature review method with a qualitative descriptive approach through the identification and synthesis of relevant scientific sources. Data analysis was conducted using content analysis to identify patterns, relationships, and trends in research findings. The results indicate that flooding is associated with psychological disorders such as stress, anxiety, depression, and post-traumatic stress disorder (PTSD), with varying levels of severity. Repeated exposure to flooding has been shown to increase individuals’ vulnerability to mental health problems and reduce psychological well-being. However, protective factors such as social support, religiosity, emotional regulation abilities, and adaptive coping strategies play a significant role in strengthening resilience and accelerating psychological recovery. The findings highlight the importance of a holistic disaster management approach that integrates mental health services, strengthens community capacity, and enhances preparedness education to improve the psychological resilience of flood-affected communities.

Christology is a branch of Christian theology that discusses the person and work of Jesus Christ as the core of the Christian faith. The development of the modern era, characterized by globalization, pluralism, technological advancement, and cultural diversity, presents new challenges in understanding Christ in a relevant and contextual manner. This research aims to examine the development of Christological reflection in various life contexts and explain its application in contemporary life. The research uses a qualitative approach with a literature study method thru the examination of various classical and modern theological literature from both Protestant and Catholic traditions. The analysis was conducted using a historical-critical approach to understand the development of Christological thot from the early church period to the modern era. The research results show that Christology is not only doctrinal but also has practical dimensions related to personal, social, cultural, interfaith dialog, ecological, and modern challenges. Christological reflection affirms that Jesus Christ is understood as the true God and true man, serving as the foundation of spirituality, ethics, and social action for Christians. Furthermore, the contextual Christological approach helps the church present Christ's teachings relevantly in a pluralistic and dynamic society. This research implies the importance of developing contextual, inclusive, and transformative theology so that the Christian faith remains meaningful in modern life.

The background of this research is the fluctuation in the number of customers at Karunia Printing Digital Services in Maumere throughout 2025, as well as the existence of customer complaints regarding service quality and product quality. These issues indicate that customer loyalty has not yet been fully optimized. This research aimed to determine the influence of service quality and product quality on customer loyalty at Karunia Printing Digital Services in Maumere. This research used a quantitative approach using a survey method. The population of this research consisted of all customers of Karunia Printing Digital Services in Maumere. Data were collected through questionnaires, observations, interviews, and documentation. The data analysis techniques included descriptive analysis, validity testing, reliability testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²) using SPSS software. The results of the research indicated that service quality had a positive and significant effect on customer loyalty. Product quality also had a positive and significant effect on customer loyalty. Furthermore, service quality and product quality simultaneously had a positive and significant effect on customer loyalty at Karunia Printing Digital Services in Maumere. These findings suggested that the better the service quality and product quality provided, the higher the level of customer loyalty. Keywords: Service Quality, Product Quality, Customer Loyalty

Abstrack This study aimed to: (1) identify the description of social media marketing, price, and customer satisfaction; (2) analyze the influence of social media marketing and price on customer satisfaction both partially and simultaneously. The research method used was quantitative with an associative approach. Data were obtained through the distribution of questionnaires to customers and were analyzed using multiple linear regression with the assistance of SPSS 26. The population of this study was customers of Junior Audio Sound System, with a total of 72 respondents obtained through purposive sampling technique. The results of the study indicated that partially the social media marketing variable (X1) had a significant effect on customer satisfaction (Y). The price variable (X2) also had a significant effect on customer satisfaction (Y). Simultaneously, the social media marketing and price variables had a significant effect on customer satisfaction with Fcount > Ftable and a significance value of 0.000 < 0.05. The magnitude of the contribution of the social media marketing and price variables to customer satisfaction was 26.4%, while the remaining 73.6% was influenced by other factors outside the research variables.   Keywords: Social Media Marketing, Price, Customer Satisfaction

This study aims to explain the construction of gender identity in Toni Morrison's novel Beloved through Judith Butler's gender performativity theory. This novel tells the story of the traumatic experience of slavery that shapes racial identity as well as the social issues, power relations, and extreme violence depicted within it. This study explains how Sethe and other female characters in the novel Beloved construct and demonstrate their identities through concrete actions as a form of protest against slavery. Based on Judith Butler's performativity approach, identity is not understood through a fixed biological destiny but rather as a repetition of social practices and norms within society. In the novel Beloved, Black women are represented not as a fixed biological essence but as the result of the application of norms in society. In Beloved, the Black female body is depicted as a source of oppression and a space of resistance. The system of slavery in Beloved not only controls the physical body but also women's subjectivity. Sethe's actions in protecting her child in the novel can be read as an attempt to shake up hegemonic maternal norms. The results of this study indicate that Morrison portrays identity as a political construct and always in the process of becoming. The trauma depicted in the novel is a performative mechanism that shapes the characters' subjectivities. Thus, an analysis of gender performativity in Beloved cannot be separated from the intersectional issues of race, history, slavery, and patriarchal culture.

This article examines the leadership of Bu Nyai at Al-Azhar Azzayadiyah Islamic Boarding School as a representation of gender equality within traditional Islamic educational institutions. This study employs a descriptive qualitative approach using in-depth interviews, participatory observation, and documentation studies as data collection techniques. The research focuses on how Bu Nyai exercises leadership authority within a pesantren environment that has long been influenced by patriarchal values.\n\nThe findings reveal that Bu Nyai’s leadership is not only cultural and spiritual in nature, but also reflects the transformation of women’s roles within Islamic boarding schools. In carrying out her leadership, Bu Nyai applies charismatic, transformational, and value-based leadership styles grounded in Islamic teachings on justice and equality. This leadership is reflected in her ability to guide students, manage educational activities, build harmonious social relationships, and motivate members of the pesantren community.\n\nFurthermore, the presence of Bu Nyai as a leader demonstrates that women possess equal capabilities in developing Islamic educational institutions. The findings of this study provide important contributions to the development of gender studies in Islamic education in Indonesia, particularly regarding the strategic role of women in pesantren leadership.

Low student discipline, such as frequenttardiness, non-compliance with rules, and negligence in completing assignments,is an important topic that needs to be studied. This study aims to analyze the influence of parental attention and learning motivation onthe discipline of high school students. The research method usedis a Systematic Literature Review (SLR) with a descriptive qualitative approach. Data were obtained from various articles, journals, and previous studiesrelevant to the topic in the range of 2012–2025. The results of the studyshow that parental attention as an external factor, throughsupervision, guidance, and emotional support, has a positive andsignificant effect on the formation of student discipline. On the other hand, learning motivationas an internal factor, both intrinsic in the form of motivation to achieve andperseverance, as well as extrinsic in the form of rewards and environmental support,has been proven to encourage students to be orderly, consistent, and responsible intheir studies. These findings confirm that the synergy between parental attention andlearning motivation contributes greatly to shaping student discipline, whichultimately has a positive impact on improving academic achievement andcreating an orderly and conducive school climate.