PENGARUH SOCIAL MEDIA MARKETING DAN HARGA TERHADAP KEPUASAN PELANGGAN SOUND SYSTEM JUNIOR AUDIO
This study aimed to: (1) identify the description of social media marketing, price, and customer satisfaction; (2) analyze the influence of social media marketing and price on customer satisfaction both partially and simultaneously.
The research method used was quantitative with an associative approach. Data were obtained through the distribution of questionnaires to customers and were analyzed using multiple linear regression with the assistance of SPSS 26. The population of this study was customers of Junior Audio Sound System, with a total of 72 respondents obtained through purposive sampling technique.
The results of the study indicated that partially the social media marketing variable (X1) had a significant effect on customer satisfaction (Y). The price variable (X2) also had a significant effect on customer satisfaction (Y). Simultaneously, the social media marketing and price variables had a significant effect on customer satisfaction with Fcount > Ftable and a significance value of 0.000 < 0.05. The magnitude of the contribution of the social media marketing and price variables to customer satisfaction was 26.4%, while the remaining 73.6% was influenced by other factors outside the research variables.
Keywords: Social Media Marketing, Price, Customer Satisfaction
Fransiska Elsa Risa Kurniati, et al. (2026). PENGARUH SOCIAL MEDIA MARKETING DAN HARGA TERHADAP KEPUASAN PELANGGAN SOUND SYSTEM JUNIOR AUDIO. Jurnal Projemen UNIPA, 13(2).
Fransiska Elsa Risa Kurniati; Antonius Phillipus K.Gheta; Kristiana Reinaldis Aek, "PENGARUH SOCIAL MEDIA MARKETING DAN HARGA TERHADAP KEPUASAN PELANGGAN SOUND SYSTEM JUNIOR AUDIO," Jurnal Projemen UNIPA, vol. 13, no. 2, 2026.
Fransiska Elsa Risa Kurniati; Antonius Phillipus K.Gheta; Kristiana Reinaldis Aek. "PENGARUH SOCIAL MEDIA MARKETING DAN HARGA TERHADAP KEPUASAN PELANGGAN SOUND SYSTEM JUNIOR AUDIO." Jurnal Projemen UNIPA, vol. 13, no. 2, 2026.
Fransiska Elsa Risa Kurniati; Antonius Phillipus K.Gheta; Kristiana Reinaldis Aek. "PENGARUH SOCIAL MEDIA MARKETING DAN HARGA TERHADAP KEPUASAN PELANGGAN SOUND SYSTEM JUNIOR AUDIO." Jurnal Projemen UNIPA 13, no. 2 (2026).
Fransiska Elsa Risa Kurniati, et al. (2026) 'PENGARUH SOCIAL MEDIA MARKETING DAN HARGA TERHADAP KEPUASAN PELANGGAN SOUND SYSTEM JUNIOR AUDIO', Jurnal Projemen UNIPA, 13(2).
Fransiska Elsa Risa Kurniati; Antonius Phillipus K.Gheta; Kristiana Reinaldis Aek. PENGARUH SOCIAL MEDIA MARKETING DAN HARGA TERHADAP KEPUASAN PELANGGAN SOUND SYSTEM JUNIOR AUDIO. Jurnal Projemen UNIPA. 2026;13(2).
Analisis Proses Dan Implikasi Perubahan Kebijakan Umum Anggaran Serta Prioritas Dan Plafon Anggaran Sementara Terhadap Penyusunan Perubahan APBD Tahun Anggaran 2025 (Studi Kasus Pada Badan Pengelola Keuangan Dan Aset Daerah)
Lambertus, Yohanes; Herdi , Henrikus; Yecci Noeng , Amanda
Pengaruh Iklim Kerja dan Employee Engagement Terhadap Kinerja Pegawai pada Kantor Kementerian Agama Kabupaten Sikka
Rikardus Riki Supriyanto; Imanuel Wellem; Kristiana Reinaldis Aek
PENGARUH KEMAJUAN TEKNOLOGI INFORMASI DAN PENGETAHUAN INVESTASI TERHADAP MINAT INVESTASI DI PASAR MODAL PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSA NIPA
Maria Yosefina Sule; Yosefina Andia Dekrita; Kristiana Reinaldis Aek
PENGARUH LITERASI KEUANGAN DAN GAYA HIDUP TERHADAP PERILAKU KEUANGAN MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSA NIPA
Laurensiana Ngguwa Modhe; Yosefina Andia Dekrita; Kristiana Reinaldis Aek
Pengaruh Kepercayaan Konsumen dan Kualitas Produk terhadap Keputusan Pembelian Batu Batako di Kelurahan Wairotang
Felixsia Antonia Irmawati; Antonius Phillipus K.Gheta; Margaretha Yulianti
ANALISIS MODAL KERJA DAN PROFITABILITAS PADA PT HANJAYA MANDALA SAMPOERNA TBK PERIODE 2020–2024
Oktavia Gundisalvus Dua Raha; Oktavia Gundisalvus Dua Raha; Andreas Rengga; Cicilia Ayu Wulandari Nuwa