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Fajar Siddiq; Puji Isyanto; Dini Yani

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Kantor Dinas Pengendalian Penduduk dan Keluarga Berencana (DPPKB) Kabupaten Karawang merupakan instansi pemerintahan yang memiliki peran penting dalam pengendalian jumlah penduduk yang ada di kabupaten karawang melalui program keluarga berencana (KB). Kerja Praktik dilaksanakan dengan cara magang kerja disuatu instansi atau perusahaan didaerah Karawang terkait dengan tujuan memberi wawasan kepada mahasiswa tentang dunia kerja yang sebenarnya. Laporan Kerja Praktik ini bertujuan untuk mengetahui Disiplin Kerja pada Dinas Pengendalian Penduduk Keluarga Berencana. Salah satu indikasi rendahnya kualitas Pegawai Negeri Sipil Daerah tersebut adalah adanya pelanggaran disiplin yang banyak dilakukan oleh Pegawai Negeri Sipil Daerah. Metode dasar dalam memperoleh data yaitu dengan cara wawancara langsung, pengamatan, serta observasi langsung ke lapangan. Hasil laporan Kerja Praktik ini menunjukkan bahwa kondisi tingkat kedisiplinan pegawai pada Dinas Pengendalian Penduduk dan Keluarga Berencana (DPPKB) Karawang sudah cukup baik, walaupun didapati beberapa pegawai yang masih belum menjalankan tugasnya sesuai dengan job desk, dan terdapat beberapa pegawai datang dan pulang tidak sesuai dengan jam dan waktu yang sudah ditentukan oleh Dinas. Kendala yang dihadapi oleh seorang Pegawai Negeri Sipil dalam Peningkatan Disiplin Pegawai Negeri Sipil adalah Kurang tegasnya Sanksi yang diberikan oleh Pejabat yang berwenang serta lunturnya Kedisiplinan Pegawai Negeri Sipil. Adapun penyelesaian permasalahan tersebut ialah dengan memberikan sanksi dan tindakan yang lebih tegas terhadap setiap pelanggaran agar setiap pegawai bisa lebih Disiplin lagi dalam segala hal dan dapat memberikan efek jera agar Pegawai yang lain tidak meniru atau melakukan pelanggaran serupa atau lebih berat lagi.

T. Khoirunnisa.YL; Winda Khofifah; Yani Lubis

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

The study addresses vowel phonology in English with a focus on basic concepts, phonemic analysis, change, and phonological rules. Vowel phonology involves the study of vowel sounds in language and the way they are organized and grouped in the language system. Vowel phonemic analysis identifies an inventory of vowel phonemes in English and classifies them based on differences in word meaning. The distribution of vowel phonemics and allophonies describes the mapping of vowel phonemes in a particular phonological context. Vowel phonological changes occur over time and are influenced by factors such as phonetic influences, phonological environment, and contact with other languages. The study also highlights examples of phonological changes in vowels in English, including diphthongs to monophhongs and shifts in vowel sound height. Vowel phonological rules govern the pronunciation of vowel sounds in English, including allophony rules and phonological environmental influences. An understanding of vowel phonology in English has important implications in linguistic analysis and research on the history and change of language. Keywords:, mooflog and vocal

Siswadi Sululing; Yanti Mutalib

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

This Community Service activity was carried out in Sapelang Village, South Buko District with the topic "BUMDes Management and Institutional Assistance". The purpose of implementing this community service activity is to transfer knowledge and provide solutions to problems faced by Prosperous BUMDes. The implementation method used is mentoring which consists of providing material on BUMDes Management and BUMDes Management accompanied by practice and evaluation. The results of the practice and evaluation of BUMDes management participants have understood, so they know the main tasks and responsibilities of each based on a clear organizational structure and understand making standard operating procedures and BUMDes Management consisting of planning, organizing, implementing and supervising thanks to practice and answering questions correctly.  

Gideon Setyo Budi Witjaksono; Michelle Lius; Alfinatul Fauziah; Linda Octavia Kusumawardhani; Terrano Windrianto Darmawan +1 more

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Many of the indonesians like to eat chips as everyday snacks, one of them is menjes chips. Menjes chips are beans made from bean curd. One of the SMEs that produces the menjes chips, namely Menjes Kyu that owned by Mrs. Chalimah. In the drying process, the cips are still done conventionally, namely by simply airing them out. This can affect the quality and flavor of chips because of the amount of oil it contains. The purpose of this activity was to add to the knowledge and skill involved in the use of oil stonework (spinner), which was useful in raising the quality and value of chips. The methods used are location surveys and the filling of questionnaires, toolmaking, and socializing of automatic oil slicers. The presence of an automatic oil slicer helps to enhance the quality, flavor, and storage power of processed chips.

Hendra Maulana; Siti Mi’Danur Rahmah; Afandy Yosediputra; Fatma Endah Cahyaningrum; Nina Zenitha Sekar Sari +1 more

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

Shallots are a spice plant that is very easy to find in various regions, especially in Nganjuk Regency. Red onion is a commodity with a short shelf life. The tubers rot easily due to their high water content. During the main harvest, red onion production is abundant, the selling price drops, causing losses to farmers. To overcome this, it is necessary to manage red onions, including making fried shallots because fried shallots are often used by the community as a cooking spice or as a complement to the daily food menu. This phenomenon is utilized by Puspita Makmur managers to produce preparations from shallots. The KKN-T 67 Musir Kidul group helps Puspita Makmur MSMEs to attract public interest so that they can reach all groups by innovating product diversification. The product made is in the form of making Fried Shallot products.  

Irda Agustin Kustiwi; Shofianti Prisilia; Nur Rohmatul Fitriya; Mufidah Sahla Oktavianty; Nadia Novita Alifiah Putri

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

The purpose of Community Service Activities is to provide Public Speaking skills to residents and cadets of Cupak Village in the form of socialization. The results of this activity showed that before the implementation of Community Service, all members still did not master the material about Public Speaking, but after the implementation of the activity was carried out, the participants of this Community Service activity all residents and cadets from this cupak village had the ability on how to package good communication. So they are skilled when they are required to appear speaking in front of tourists. Because as one of the important components in religious tourism villages, cupak, jombang, every citizen and cadet reef must have a positive image in the eyes of tourists. In addition, public speaking can also be used to promote tourism potentials that have not been known to the general public. The method used is to provide training through the provision of Public Speaking material to cupak villagers and then discuss together related to existing problems.

Fitria Eka Putri; Rika Gusna Dewi; Rumita Ena Sari; Fajrina Hidayati; Evy Wisudariani +1 more

International Journal of Medicine and Health 2023 Lembaga Pengembangan Kinerja Dosen

Global data for 2018 shows that 149 million children worldwide or the proportion of toddlers experiencing stunting is 21.9%. The incidence of recurrent infectious diseases is a direct factor causing stunting, where this factor is closely related to unsanitary sanitation conditions and the behavior of washing hands with soap. This research was conducted with the aim of finding the relationship between washing hands with soap, clean water facilities and ownership of healthy latrines with the incidence of stunting in toddlers. This study used an analytic observational design and a cross-sectional approach. The sampling technique used random sampling with a total of 100 samples. Data were collected directly from respondents through interviews and observations using questionnaires and observation sheets. Data were analyzed using the chi square test. The results of the study found that there was a relationship between clean water facilities and the incidence of stunting in Siau Dalam Village, with a p value = 0.000. There is no relationship between ownership of healthy latrines and the incidence of stunting in Siau Dalam Village with a p value = 0.115. It is hoped that the puskesmas will be more active in role health education with creative methods related to making and utilizing healthy latrines and it is important to use clean water which are aspects that are considered in the triggering factors for stunting.   Keywords: Stunting, clean water facilities, Letrine.  

M.Ainur Rhizky; Mochamad Singgih

Jurnal Kendali Teknik dan Sains 2023 International Forum of Researchers and Lecturers

Papungan’s one of the villages in Blitar Regency where most of the population are farmers and mostly cultivate rice crops. The effort was made by farmers to meet the needs of the community, but still in limited quantities. From the results of interviews with farmers in Papungan village, they complained a lot because the rice crop was still relatively low, due to the scarcity and high price of fertilizers. By making PGPR (Plant Growth Promoting Rhizobacteri) organic nutrients, it is a consortium of bacteria that actively colonize plant roots which play an important role in increasing plant growth, crop yields and land fertility. This study aims to optimize the profitability of rice farming in Pappungan Village. The results of the profit optimization calculation using the Goal Programming method. This study uses primary and secondary dta, and the purpose of this study aims to solve the problem of limited resources optimally with the Goal Programming method. Based on the results of the discussion of calculations using the goal programming method, the conclusion of the optimization of rice crops and applied using LINGO software, obtained optimal results, namely Z = 424.7647 with three goals achieved, among others, the production yield reached 27,640 Kg and the selling price of rice crop production reached Rp 18,000 / Kg with production costs required for rice crop production for per hectare of Rp 61,980,000. For the results of the goal achieved (goal) optimization of crop patterns, Papungan Village farmers are recommended to plant type B rice.

Moh Heru Alfin Maulana; Dona Wahyuning Laily; Mu’tasim Billah

Jurnal Teknologi Pangan dan Ilmu Pertanian 2023 International Forum of Researchers and Lecturers

Production and counseling activities for Appropriate Technology (TTG) Thematic KKN 03 MBKM students made Appropriate Technology (TTG) Plant Shelves aimed at the surrounding community. Appropriate Technology (TTG) This Plant Shelf contains vegetable plants that are easy to care for and are often used by the local community, especially mothers. The plant contains vegetable plants in the form of chilies, eggplants and tomatoes. MBKM Thematic KKN 03 students succeeded in making 1 shelf containing 16 plants with the hope that these plants would make things easier for the local community. After the Appropriate Technology (TTG) Plant Racks became Thematic KKN 03 MBKM students conducted counseling to the surrounding community, especially PKK mothers regarding the benefits and how to care for Appropriate Technology (TTG) Plant Shelves so that they last a long time so that they will continue to provide benefits to the surrounding community in Kebondalem Village, Bareng District, Jombang Regency.

Ulfiyatus Sayiah; Nugraeni Nugraeni

Jurnal Kendali Akuntansi 2023 International Forum of Researchers and Lecturers

The purpose of this non-profit activity is to educate and support micro, small and medium enterprises (MSMEs) by providing an understanding of the basic concepts of SME taxation and the use of applications related to MSME tax obligations. The 1implementation 1of 1charity 1activities 1takes 1place 1in 1several 1stages. 1The 1first 1stage 1is 1the 1design 1stage 1through 1observation 1and 1preliminary 1discussions. 1The 1second 1stage 1is 1the 1implementation 1of 1activities 1in 1the 1form 1of 1technical 1advice 1and 1guidance, 1carried 1out 1through 1presentation 1of 1material 1and 1practice 1of 1calculating 1and 1reporting 1taxes, 1discussions. 1The third stage is monitoring which aims to answer the problems of SMEs in fulfilling their tax obligations independently. An evaluation step follows, the 1purpose 1of 1which 1is 1to 1evaluate 1the 1activities 1implemented. 1The 1positive 1development 1of 1MSME 1development 1is 1not 1in 1line 1with 1the 1level 1of 1government 1tax 1revenue 1in 1this 1sector. 1This 1is 1because 1MSME 1taxpayers 1do 1not 1fulfill 1their 1tax 1obligations. 1April 12022. 1Information 1on 1MSME 1taxes 1and 1fees 1is 1still 1limited. 1Therefore 1it 1is 1necessary 1to 1support 1the 1development 1of 1SMEs 1also 1in 1the 1tax 1sector. 1During 1the 1COVID-19 1pandemic, 1MSME 1mentoring 1courses 1were 1conducted 1virtually. 1This 1training 1aims 1to 1make 1SMEs 1more 1aware 1of 1taxes 1and 1more 1aware 1of 1their 1tax 1rights and obligations. That way, MSME actors will avoid tax sanctions in the future.    

Mohamad Afrizal Miradji; Apriliana Laily Nurjannah; Ameliya Nur Indah; Sonya Sabrina Rossanti; Yohanes Gualbertus S +3 more

Jurnal Kendali Akuntansi 2023 International Forum of Researchers and Lecturers

Feasibility study is an evaluation of the feasibility of a business that must be handled. A highly planned feasibility study must be able to know the benefits and risks of existing businesses or that will be carried out, knowing financial statements, marketing and promotional strategies, financial aspects, production processes, and sales targets. All business people, one of which is a meatball seller, must be able to provide innovation for their products in order to compete and continue to be in demand by consumers from various groups. Lately, the smashed meatballs with spicy chili business is one of the business ideas that is fairly modern among the public because this business has different concepts and innovation from meatballs that are generally soupy, so that these meatballs are created again into smashed meatballs that are served with rice, spicy chili, fermented soybean, and fresh vegetables. 

Betsy Jouva Putri Arisandi; Marisa Laura; Fitriandini Fitriandini; Yool Fernando; Elisabeth Octaviani +5 more

Jurnal Hukum dan Sosial Politik 2023 International Forum of Researchers and Lecturers

Hadirnya Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen ini adalah sebagai upaya untuk memastikan kepastian hukum demi memberikan perlindungan kepada konsumen, sebab ada kalanya pelaku usaha melanggar kewajibannya sehingga hak-hak konsumen menjadi tidak terpenuhi, seperti yang terjadi dengan seorang konsumen yang tidak diberikan hadiah yang sesuai ketika membeli sebuah produk kecap sedaap di supermarket, di mana seharusnya ia mendapatkan hadiah piring keramik sebagaimana yang tertera di label produk kecap sedaap tersebut, tetapi ia justru diberikan hadiah piring kaca. Penelitian ini menganalisis terkait apakah konsumen tersebut termasuk yang dilindungi oleh Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen, menganalisis terkait hak-hak konsumen dan kewajiban-kewajiban pelaku usaha yang dilanggar berdasarkan Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen, menganalisis terkait pertanggungjawaban PT. Wings Surya atas dilanggarnya hak konsumen tersebut. Jenis penelitian ini yaitu penelitian hukum normatif dengan sumber data yang digunakan yaitu bahan hukum primer, sekunder dan tersier. Hasil dari penelitian ini menjelaskan bahwa konsumen yang dimaksud termasuk ke dalam konsumen dilindungi oleh Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen, dan terdapat beberapa hak-hak konsumen dan kewajiban-kewajiban pelaku usaha yang dilanggar yang diatur, yaitu pada Pasal 4, Pasal 7, Pasal 8, Pasal 10, dan Pasal 13 Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen serta PT. Wings Surya dapat diminta pertanggung jawabannya atas dilanggarnya hak konsumen karena di produk kecap sedaap tersebut terdapat logo dengan keterangan Wings Food yang berhadiahkan gratis piring keramik tersebut, yang mana Wings Food merupakan salah satu produk dari PT. Wings Surya.

Rezha Zulfikar Abdillah; Muhamad Ridwan; Sumriyah Sumriyah

Jurnal Hukum dan Sosial Politik 2023 International Forum of Researchers and Lecturers

Jasa asuransi di Indonesia semakin lama semakin diminati oleh khalayak masyarakat umum di indonesia. Hampir setiap risiko transaksi menggunakan jasa asuransi telah menjadi kebutuhan hidup sebagaian masayarakat Indonesia, kepercayaan masyarakat terhadap perusahaan asuransi tumbuh pesat dilihat dari jumlah premi yang berhasil dihimpun oleh perusahaan asuransi.oleh karena itu kepercayaan masyarakat terhadap asuransi harus didukung dengan perbaikan kinerja perusahaan asuransi. KUHP, KUHD dan UU No. 2 Tahun 1992 Tentang usaha perasuransian sebagaimana diperbaharui melalui UU No. 40 Tahun 2014 tentang Usaha Perasuransian memberikan perlindungan hukum terhadap konsumen pemegang polis asuransi. UU No 8 Tahun 1999 Tentang Perlindungan Konsumen. UU Perlindungan Konsumen menetapkan tentang bagaimana perlindungan bagi perusahaan asuransi untuk memberikan perlindungan terhadap konsumen yang dilakukan oleh Perusahaan Jasa Asuransi. Sengketa yang dilakukan oleh perusahaan asuransi merupakan sebuah sengketa yang lazim untuk dialami oleh konsumen dikarenakan perusahaan jasa asuransi tidak mampu memberikan kewajiban yang menjadi sebuah hak oleh konsumen pemegang polis asuransi sehingga sudah seharusnya terdapat sanksi pidana bagi pelanggar UUPK termasuk bagi perusahaan asuransi.

Nabila Aulia Nurahma; Mohammad Nizar Zulmi

Jurnal Hukum dan Sosial Politik 2023 International Forum of Researchers and Lecturers

.Penyalahgunaan zat terkait aborsi adalah masalah utama dengan risiko kesehatan dan etika. Praktek ini melibatkan penggunaan obat-obatan yang tidak diatur dan dilakukan tanpa pengawasan medis yang ketat. Fokus utama artikel ini adalah pada penyalahgunaan obat-obatan yang digunakan sebagai alat aborsi. Artikel ini menyajikan ketentuan hukum penyalahgunaan narkoba sebagai sarana aborsi dari perspektif hukum pidana Indonesia dan Islam. Artikel ini bertujuan untuk mengeksplorasi bagaimana hukum pidana Indonesia dan Islam memperlakukan penyalahgunaan narkoba sebagai sarana untuk mengakhiri kehamilan. Penelitian ini menggunakan metode kualitatif. Artinya, penulis tidak menggunakan satu sampel pun. Pengumpulan data dilakukan dengan metode kepustakaan dan penulis mengidentifikasi secara sistematis sumber-sumber yang terkait dengan objek. Setelah menerima data, penulis menganalisis data peraturan hukum yang diperoleh pada subjek penelitian. Hasil penelitian ini menunjukkan bahwa menurut hukum pidana Indonesia dan hukum pidana Islam, penyalahgunaan zat dalam aborsi membawa hukuman yang berbeda untuk dokter, pelaku aborsi dan pelaku aborsi. Hukuman terberat menurut hukum pidana Indonesia adalah penjara dan denda sebesar Rp. 1 miliar bagi pelaku tindak pidana yang dikenai hukuman Ta’zir menurut hukum pidana Islam

Rismauli Br Gultom; Winda Fitri

Deposisi: Jurnal Publikasi Ilmu Hukum 2023 International Forum of Researchers and Lecturers

The large number of people who use sharia contracts has a strong correlation with the number of sharia economic conflicts. Either party may breach the contract or engage in illegal acts giving rise to law. If a lawsuit occurs, the aggrieved party can file a lawsuit against the lawsuit, but the judge turns out that during the examination of the case, it determines that the contract in question is not in accordance with sharia law, even though neither party owns it. filed a lawsuit to be terminated. To examine sharia economic dispute cases, judges are required to follow certain provisions from the Supreme Court. In this study, the authors also used a conceptual approach to examine. Islamic legal concepts related to improper contracts. govern Islam. The authors of this study draw the conclusion that there are still many legal discussions governing sharia economics; existing laws only regulate in general and globally, and sometimes even conflict with each other. Due to loopholes in the law, the Supreme Court established guidelines for reviewing sharia economic cases. The guidelines contain several provisions that are inconsistent or even contradict one another, so that ijtihad is required from the judge's side to uphold the principle of divinity. so that the choice is only based on the rules stipulated by Islamic law. then the Supreme Court sets guidelines for reviewing sharia economic cases. The guidelines contain several provisions that are inconsistent or even contradict one another, so that ijtihad is required from the judge's side to uphold the principle of divinity. so that the choice is only based on the rules stipulated by Islamic law.. then the Supreme Court sets guidelines for reviewing sharia economic cases. The guidelines contain several provisions that are inconsistent or even contradict one another, so that ijtihad is required from the judge's side to uphold the principle of divinity. so that the choice is only based on the rules stipulated by Islamic law.

Aryo Putrawan Polamolo; Mohamad Rusdiyanto U Puluhulawa; Suwitno Yutye Imran

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

This study aims to find out and analyze the role of the police in tackling illegal drug trafficking and find out what obstacles the police face in dealing with illegal drug trafficking at the Gorontalo City Police, based on the title raised in this study, researchers see the weakness of Indonesia's defense From the invasion of things that endanger society, thousands of illegal drugs have been circulating throughout Indonesia. This study uses empirical methods. The data collection process examined by researchers in this study were primary data and secondary data. Data collection techniques that support and relate to this research are interviews, observation and literature studies..The results of this study indicate that the cause of people becoming perpetrators of illegal drug distribution is because they want to get rich quickly, perpetrators take advantage of the lack of public knowledge about illegal drugs and the correct distribution mechanism according to the rules. There are several factors that support perpetrators involved in illegal drug trafficking. , namely: Economic factors and environmental and social factors. Illegal drug distribution in Indonesia is regulated in Law no. 36 of 2009 concerning health. The free circulation of illegal drugs in Indonesia has turned out to be used by many elements to gain large profits. Some transactions also occur online. The opportunity to buy cheap drugs and sell them at high/profitable prices is the motive of several individuals who have been caught in illegal drug trafficking. This will not happen if people are educated about economics and law. This is a joint responsibility of the government, the community, BPOM and the Indonesian National Police.

Widya Sandrila; Wahyunengsih Wahyunengsih

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2023 Pusat Riset dan Inovasi Nasional

The current development of internet technology around the world is increasingly sophisticated, all levels of society can enjoy the benefits of this internet. The existence of social media has now become a primary need that cannot be separated from human life. The presence of increasingly diverse social media has become a place for young K-Pop fans to cyberbully on various applications, one of which is Twitter. The selection of topics in this article aims to find out the motives or reasons behind these young K-Pop fans carrying out acts of cyberbullying. In research on this topic, the author will use qualitative methods by collecting non-participatory observational data and in-depth interviews with two informants, whom the author has traced and indeed indicated to be perpetrators of cyberbullying on social media Twitter. The results of the study found that the motives of young KPOP fans to carry out cyberbullying on Twitter social media were due to the nature of fanaticism towards idols, feeling annoyed and angry when they saw posts/tweets that vilified idols, jealousy or envy of other idol fans, lack of understanding of ethics and norms -norms of behavior on social media, and feel satisfied and happy if they feel they have won the debate.

Doni Darmasetiadi; Ricko Reynalta

JURNAL RISET RUMPUN ILMU HEWANI 2023 Pusat riset dan Inovasi Nasional

This article contains information literacy related to fish health management. This writing was conducted by means of a literature study. This paper focuses on the ability of fishermen and fish cultivators to be able to find appropriate information related to fish health management and efforts to prevent fish disease. In this article, the conceptual meaning of information literacy and fish health management is carried out. Next, the discussion is carried out with the elaboration between the two concepts. The results of the discussion found that fish health management requires a process whereby understanding the right information, the right source of information, and comparing the information to be decided to take. Fish health management information literacy is important for fishermen and fish farmers. fishermen and fish cultivators can independently and accompanied find the information needed related to fish health management information and how to prevent disease in fish.

Maulidah Narastri; IGN.Andhika Mahendra; Kintania Juaayunata; Estining Kurnia Hadi; Sintha Ayu Pithaloka +3 more

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Business legality is a standard that must be met by economic entities. Micro, small and medium enterprises (MSMEs) must meet these requirements to compete in the free market era. This requirement is problematic because many business actors do not have business legality. We face various obstacles such as lack of means to ensure legality, difficulty in responding, and lack of knowledge. This paper discusses the results of community service provided, namely assistance and the importance of business legality for MSMEs. The purpose of this service is to raise awareness and provide a framework of thinking about the importance of business legality for MSMEs to compete in the open market. The implementation method used is touse in-depth interviews, observation, and documentation. The result of the implementation is the issuance of a Business Identification Number (NIB) which is the legal umbrella of an official business and recognized by the state through the OSS Institution or known as Online Single Submission.

Fania Alzaira Arrahma; M. Taufiq Abadi

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

This study aims to analyze the marketing strategy used by Kedai Geprek Niki in facing business competition in the digital era. This study uses qualitative research methods by interviewing the owners and customers of Kedai Geprek Niki. The results show that Kedai Geprek Niki still uses word of mouth marketing as the main method to develop its business. This is done by ensuring quality food and good service to increase customer satisfaction and make them recommend Kedai Geprek Niki to their friends and family. In order to increase customer satisfaction, Kedai Geprek Niki also pays attention to service aspects. They provide special training for their staff to provide good and friendly service to customers. Kedai Geprek Niki also pays attention to aspects of cleanliness and environmental comfort. Based on the results of this study, it can be concluded that Kedai Geprek Niki has managed to survive in the digital era by adopting a marketing strategy that is in line with current business trends. They leverage technology and strengthen their word-of-mouth marketing strategy by focusing on product and service quality.