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This study aims to identify the extent of the role of e-commerce as a means to increase sales and marketing of MSMEs products, especially for home-based businesses, in Condong chess, Yogyakarta. This research uses a descriptive qualitative research type. The data sources used in this study are primary data sources and secondary data. The procedure for collecting data is by observation, interviews, and documentation. Data analysis in this study is data reduction, data presentation, withdrawal and conclusions. The results of the study show that the use of e-commerce as a promotion and sales channel is very important to increase sales and marketing of MSMEs products, one of which is a culinary business which is still relatively small. From the conclusions obtained, MSMEs Jajanan Chikats has practiced a marketing strategy by taking advantage of technological advances, namely by using e-commerce in the form of marketing media through Instagram and Shopee. This strategy has in fact penetrated the sales progress of MSMEs of Chikats snacks and expanded sales relations.

Digital activism evolves from social movements. The promise of new media in the expansion of digital activism encourages global networks of volunteers to address environmental challenges. The purpose of this article is to investigate how Teens Go Green Indonesia employs new media in digital activism connected to environmental concerns. As a data gathering strategy, a qualitative research methodology including interviews, observation, and documents is employed. The idea of cyberactivism and the theory of new social movements are used to investigate the reality of Teens Go Green Indonesia's various linkages and communication activities. Teens Go Green offers a variety of environmental care initiatives, including fun, camping, and scholarships. Instagram is the most popular platform for spreading information. The type of activism that is carried out is organizationally enabled action by combining connective action and collective action.

This research is aimed to identify, describe, and develop strategies to enhance group members' commitment in the development of a health honey business using the Business Model Canvas (BMC). The study was conducted at KTH Bina Lestari in Ciamis Regency, post the Covid-19 pandemic. Data collection was carried out through interviews, observations, and documentation. Data analysis was used to assess internal and external factors to determine the highest priority for development and improvement. The research findings indicate that the selected priority strategies for honey business development in Kampung Madu are: 1) training and human resource development, 2) product quality improvement, and 3) product marketing optimization.  

Utilizing digital marketing in the industrial era 4.0 can become a new strategy in product marketing activities, by making it easier for businesses to monitor and provide for the needs and wants of potential consumers. On the consumer side, digital marketing is a medium that can make it easier to find a product. Ngepoh Village, Dringu District, has a lot of potential, including in the economic sector. This can be seen from the many MSMEs operating in Ngepoh Village. However, their marketing efforts are still limited and use conventional methods. Therefore, MSMEs in this village need training on the importance of utilizing digital marketing so that their marketing system can be improved. The aim of this counseling is to help MSMEs reach a wider market and increase their sales. In its implementation, this activity uses two methods, namely socialization regarding digital marketing and assistance in upgrading the packaging of MSME players. In socialization activities include product introduction, marketing strategy, and packaging design. The approach used involves training in the form of socialization and tutorials on creating accounts on digital platforms and managing digital media. The results of this activity suggest the need to provide regular guidance in order to optimize digital marketing strategies and increase MSME business sales. With ongoing assistance, it is hoped that MSMEs can continue to take advantage of the potential of digital marketing in an effective and sustainable manner to achieve success in marketing their products  

This research aimed to describe visual meaning in animation movie Pacu Baluluak. study used qualitative descriptive method. This research problem on visual analysis (colour, gesture, and character), with a little review about Pacu Baluluak animation. In order to analyze the data, the researcher used semiotics review by Roland Barthes to define three meaning levels (denotative, connotative, and myth) on some scenes and visual (colour, gesture, and character) in Pacu Baluluak animation documented by the researcher. From the research result, it can be concluded that Pacu Baluluak animation has a good visual communication strategy in creating character, in a form of gesture, colour, and character so that it illustrates a strong character. The moral value in this animation is arranged well with a simple illustration, so that we can easily follow and understand the storyline.

MSMEs are supporting the nation's economy, however, some MSME actors still experience various difficulties in running a business. One of them is the difficulty in the field of marketing, in the current era of social media marketing development, several micro, small and medium enterprises, especially in the Majalaya sub-district, are facing difficulties keeping up with the times in terms of product marketing. From the survey that has been conducted, MSME actors in the Majalaya sub-district admit that they have difficulties in marketing their products and developing markets. This is due to the product's lack of awareness of the branding of MSME products where MSME actors do not highlight the identity and superiority of the products offered, thus reducing the interest of potential consumers to buy these products. As a solution to the problem above,mConduct dedication in the form of education and training regarding product branding in social media marketing.

The processed milk used usually comes from dairy cows which are very efficient at converting fodder in the form of concentrates and forages into milk which is of great benefit to human health. In recent years, the development of cafe milk made from dairy cow's milk in Indonesia has developed rapidly. But of course it raises problems related to competition. The way to win the competition is that restaurants must try to find out what consumers need and want, so that consumers decide to buy their products. So a SWOT analysis is needed, namely Strength, Weakness, Opportunity, and Threat that is right in facing the competition in the business world. So that the company gets a big advantage by knowing the SWOT analysis of its marketing strategy.

In the current era of globalization, the tourism sector is one of the activities that has a very strategic role in supporting the development of the national economy. This sector is proclaimed as one of the reliable sources of foreign exchange earners, it is also a sector capable of absorbing labor and encouraging investment development. However, at this time all forms of community activity have stopped due to the Corona Virus Pandemic that has hit all corners of the country, including Indonesia, especially in the field of tourism. Thus, the Government of Indonesia has determined that Indonesia is entering the New Normal Era (New Order). The Bener Meriah Regency Government must be able to issue a good strategy so that regional income and also the community in the field of tourism can continue to run well. However, the current problem is that in Bener Meriah Regency, tourists during the pandemic have decreased dramatically so that people's incomes in the tourism sector have deteriorated. This study uses a descriptive qualitative research method using techniques to obtain data through observation, interviews, and documentation. This study used 7 informants who were determined purposively consisting of the Head of the Bener Meriah Regency Tourism Office along with his staff, business actors and the community. The results show that the strategy that has been implemented has been effective even though the strategy has not been able to increase the income of the community in the tourism sector, such as the lack of sensitivity of the community and tourism object managers in carrying out health protocols, the absence of regulations or Qanun on tourism. Suggestions for the future so that the Bener Meriah Regency Government is much better at increasing community income in the new normal period and can work together with the whole community in creating the current new normal era so that it runs well in the future.

The Promotion Strategy is a step in the field of marketing in the form of interaction/communication carried out by the company with consumers or customers. The interactions that are formed in the marketing promotion strategy are in the form of providing information, inviting, and giving influence about a product. The purpose of this research is to find out whether there are differences in promotional strategies between shopee and lazada. The population in this study were all shopee and lazada consumers in Bima City and the sample used in this study was 100 samples which were divided into 50 shopee respondents and 50 lazada respondents. The sampling technique uses purposive sampling. The analysis technique uses the independent t-test. The results of the research show that there are differences in promotion strategies on the marketplace, Shopee and Lazada

Food cost and selling price in the industrial world such as restaurants in hotels are very important in order to control production costs in processing food ingredients. The method used in this research is descriptive qualitative. Data collection techniques in the form of interviews, observation and documentation using inductive qualitative data analysis methods. Determination of selling price on the set menu through the calculation of market segmentation, competitor analysis, raw materials, and company standards owned. Food cost generated by each dish item has an important role in determining the selling price because it is very influential. Cost of package is the biggest determinant of costs incurred from 2 kinds of main dishes served. The results of this study indicate the determination of the selling price of the new year menu set using the mark-up pricing method based on standard calculations from the company. Strategy and determination of the target market as the main thing that must be considered, with a survey of several competitors including composition and price will be known how feasible the dish competes in the market.

This research is a type of qualitative descriptive research, because in this research it will describe the condition of the object and the researcher plays the role of being the key instrument that will process the data. This research was carried out naturally, this research chose to focus on the conditions existing at the Dessy Course and Training Institute (LKP), Bergas District. The data collection technique in this research uses 3 data collection techniques, namely semi-structured interviews, documentation and triagulation. The data sources in this research are subject sources who have the information needed to support this research, namely managers, teachers, employees, members and alumni of LKP Dessy. LKP is a form of non-formal education unit organized for people who need knowledge, skills, life skills and attitudes to develop themselves, develop their profession, work, do independent business and/or continue their education to a higher level. In carrying out the LKP, good management is also required, namely in the selection of management strategies by the management. Strategic management is a series of managerial decisions and actions that determine company performance in the long term. Strategic management includes long-term planning, strategy implementation, evaluation and control. This research aims to qualitatively describe strategic management at LKP Dessy, Bergas District. The results of the analysis show that strategic management at LKP Dessy can be described using one of the stages in company development, namely strategic management whose components include environmental observation, strategy formulation by determining the LKP program plan, LKP program planning, strategy implementation, evaluation and control.

This study aims to determine and analyze the effect of empowering teaching staff on work productivity in high school education staff in Tasikmalaya Regency. The research method used in this study is a survey method. The population in this study were all high school education staff in Tasikmalaya Regency. Sampling from the study population was carried out using a total sampling technique, namely as many as 53 education staff. The analysis used is descriptive analysis and simple linear regression. The results of the study show that there is a significant effect of empowering teaching staff on work productivity in high schools throughout Tasikmalaya Regency. Empowerment of employees is an important strategy for organizations to increase the strength and engagement of their employees with the assumption that empowered employees tend to be more efficient in completing work. Thus, the Principal must maintain the empowerment that has been done before and increase empowerment in terms of credibility with employees such as involving employees in planning and decision-making processes.

This study aims to analyze and find out the marketing strategy in Binong Jati Knitting Tourism Village in selling knitting products. The problem in this study is that the marketing strategy implemented by Binong Jati Knitting Tourism Village for the sale of knitting products has not been maximized and has not had a positive impact on Binong Jati Knitting Tourism Village. Marketing strategy is a planned way and structure to attract consumers. The marketing strategy includes steps that will be taken to promote, distribute, and sell the product or service. The marketing strategy that can be applied to Binong Jati Knitting Tourism Village in selling knitting products from the analysis that has been done is to increase attractive promotions for knitting products in the Binong Jati Knitting Tourism Village Area. Secondary data sources are used in this research, which uses descriptive qualitative research methodology. The results of this study discuss the important role of marketing strategies that must be applied in Binong Jati Knitting Tourism Village to increase sales of knitting and the Binong Jati Knitting industry so that it can be recognized by more domestic or foreign tourists.

This research was conducted to explain the tourist attractions in Ir. Forest Park. H. Djuanda in Bnadung City. This research has the main objective, namely to attract the younger generation to be interested in traveling and exercising while studying or seeing history firsthand. This research explores tourist attractions in the park and their historical values, with a focus on attractions that can attract the interest of the younger generation. The problem with this research is the lack of interest of the younger generation in places that have historical value and also about the diversity or recreational potential of these places. Meanwhile, the method used is to analyze the place so as to create a strategy that can attract the attention of the younger generation. The theory used is a marketing strategy which includes a comprehensive plan that provides direction regarding the activities that will be carried out to achieve a goal within the company through advertising, promotional programs, sales and distribution. The results of this research discuss the important role of the marketing strategy of Ir. Forest Park. H Djuanda is a tourist attraction that has beautiful diversity and historical value

Technological advances will continue to develop over time and cannot be avoided, there will always be new innovations created with the aim of helping various human activities. Of course, the people in the Klampis Ngasem Sub-District themselves understand more or less the use and benefits of the internet, but there are still many people, especially MSMEs players in RW 09 who do not really understand the benefits of current technological advances, especially in selling their products. On this basis, the urgency of having community service activities with the theme of digital branding counseling at food and beverage-based MSMEs in RW 09, Klampis Ngasem is to provide insight to counseling participants, especially MSMEs actors, regarding the importance of business branding (logo and packaging) and the economy. creative to find innovation and creativity in developing their business in today's new industrial era. The output resulting from this service activity is appropriate technology (TTG) in the form of a mini box studio, scientific articles published in national journals, and activity reports. In this activity the results obtained are the use of a digital branding strategy that can be continued with regular assistance so that MSMEs actors can be optimal in marketing and increasing sales.

MSMEs Oma Cafe Rahmah is a micro, small and medium business engaged in the culinary field, located in Padang Lubuk Begalung.  This cafe offers a wide range of traditional and innovative dishes with regional flavours, which has made it a popular culinary destination in the area.  MSMEs Oma Cafe Rahmah implements a strategy that focuses on the quality and authenticity of the dishes served.  They use fresh, high-quality local ingredients and combine traditional recipes with a modern twist to create interesting and delicious menus.  This reflects their commitment to preserving the region's culinary heritage, while providing a unique culinary experience for customers.  In addition, MSMEs Oma Cafe Rahmah also prioritizes friendly and professional service.  They pay special attention to customer needs and preferences, creating a warm and comfortable atmosphere in the cafe.  This has built a strong relationship between MSMEs Oma Cafe Rahmah and its customers, which contributes to the success and sustainability of this business.  In the context of the local economy, the existence of MSMEs Oma Cafe Rahmah has had a significant positive impact.  This venture creates jobs for local people and in collaboration with local farmers and suppliers, boosts economic growth in the area.  Through innovation in the culinary field, MSMEs Oma Cafe Rahmah has proven that micro, small and medium enterprises can play an important role in the development of the local economy.  Their success shows that with a commitment to quality, authenticity, and good service, MSMEs can build a strong and sustainable reputation in the culinary industry.

Students in adolescence often commit various kinds of troubling delinquencies and lately through various kinds of mass communication tools, the problem of juvenile delinquency has become an object of discussion. Delinquency in students occurs because of the unstable condition of students or can also be influenced by their environment, both from the family environment, friendships, and the community environment. Realizing this, guidance and counseling teachers are required to overcome the problem of deviant behavior of students, because education is seen as one aspect that has an important role in shaping the mentality of future generations. The purpose of this research is to find out the communication strategy of counseling teachers against student delinquency at MAN 1 Sumbawa. The research method used in this research is a qualitative research approach that is qualitative-descriptive in nature, namely a study that describes and describes a problem. Data collection techniques are observation, interviews and documentation. Data is analyzed interactively with the steps of data reduction, data presentation and conclusion drawing. The results of this study are communication strategies carried out by counseling teachers, namely 1) Conducting guidance and direct approach to problem students. 2) directing students to take part in positive activities such as extracurricular activities and religious activities so that students do not do negative things. 3) The imposition of sanctions on students who commit violations. So that it is hoped that no further violations will occur and have a deterrent effect on students. The forms of sanctions imposed do not lead to negative things, but lead to positive actions from the effects of these sanctions.    

In human history, changes have always occurred, so everyone must be able to keep up with changes in order to adapt. For example, in terms of technological progress, the changes are increasingly unstoppable. In general, the most popular digital technology today is social media. The purpose of writing this article is to discuss how God's people can utilize technology in an effort to maximize the application of divine mission (Misio Dei) for the world in the digital era. With this, the research method used by the author is a qualitative research method. For this reason, the Servant of God needs to utilize social media as a tool to spread the gospel message and promote it. They need to have an effective strategy for using social media, such as creating interesting and relevant content, interacting with congregations online, and utilizing social media features to spread church messages. Servants of God need to keep abreast of technological developments and adopt the latest technologies that are relevant to the mission of the church. Because, this article aims to provide guidance and inspiration to God's people on how to use technology effectively and responsibly in the context of ecclesiastical missions.

In human history, changes have always occurred, so everyone must be able to keep up with changes in order to adapt. For example, in terms of technological progress, the changes are increasingly unstoppable. In general, the most popular digital technology today is social media. The purpose of writing this article is to discuss how God's people can utilize technology in an effort to maximize the application of divine mission (Misio Dei) for the world in the digital era. With this, the research method used by the author is a qualitative research method. For this reason, the Servant of God needs to utilize social media as a tool to spread the gospel message and promote it. They need to have an effective strategy for using social media, such as creating interesting and relevant content, interacting with congregations online, and utilizing social media features to spread church messages. Servants of God need to keep abreast of technological developments and adopt the latest technologies that are relevant to the mission of the church. Because, this article aims to provide guidance and inspiration to God's people on how to use technology effectively and responsibly in the context of ecclesiastical missions.

Business strategy is an important part that every business person should have. This research attempts to determine the ideal strategy through SWOT analysis. The object of this study is Kenanagan Coffee. The research method used is a descriptive method with data collection techniques through Observation, Interview, and Documentation. SWOT Analysis Techniques include IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The findings of IFE Matrics and Matrics show that coffe memories has strong organizational characteristics internally with strategies that can utilize strength factors that can minimize weaknesses and be able to take advantage of opportunities from the situation faced. The analysis of TOWS Matrix, SPACE, IE, Grand Strategy as the final result of this study recommends the right business strategy for Kopi Kenanagan is to implement a market development strategy followed by product development through continuous innovation.