Analisis SWOT Strategi Penjualan Usaha “Kopi Kenangan”

Isra Kesuma ; Anggita Kumala Sari ; Annisa Salsabilla ; Suci Indah Sari ; Ramdani Bayu Putra
Maslahah : Jurnal Manajemen dan Ekonomi Syariah 📅 2023 Vol 1, No 3 🔗 DOI: 10.59059/maslahah.v1i3.255
Abstract
Business strategy is an important part that every business person should have. This research attempts to determine the ideal strategy through SWOT analysis. The object of this study is Kenanagan Coffee. The research method used is a descriptive method with data collection techniques through Observation, Interview, and Documentation. SWOT Analysis Techniques include IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The findings of IFE Matrics and Matrics show that coffe memories has strong organizational characteristics internally with strategies that can utilize strength factors that can minimize weaknesses and be able to take advantage of opportunities from the situation faced. The analysis of TOWS Matrix, SPACE, IE, Grand Strategy as the final result of this study recommends the right business strategy for Kopi Kenanagan is to implement a market development strategy followed by product development through continuous innovation.
Keywords
Business Strategy; SWOT Analyst; Innovation; Coffee Memories
How to Cite

Isra Kesuma, et al. (2023). Analisis SWOT Strategi Penjualan Usaha “Kopi Kenangan”. Maslahah : Jurnal Manajemen dan Ekonomi Syariah, 1(3). https://doi.org/10.59059/maslahah.v1i3.255

Isra Kesuma; Anggita Kumala Sari; Annisa Salsabilla; Suci Indah Sari; Ramdani Bayu Putra, "Analisis SWOT Strategi Penjualan Usaha “Kopi Kenangan”," Maslahah : Jurnal Manajemen dan Ekonomi Syariah, vol. 1, no. 3, 2023.

Isra Kesuma; Anggita Kumala Sari; Annisa Salsabilla; Suci Indah Sari; Ramdani Bayu Putra. "Analisis SWOT Strategi Penjualan Usaha “Kopi Kenangan”." Maslahah : Jurnal Manajemen dan Ekonomi Syariah, vol. 1, no. 3, 2023.

Isra Kesuma; Anggita Kumala Sari; Annisa Salsabilla; Suci Indah Sari; Ramdani Bayu Putra. "Analisis SWOT Strategi Penjualan Usaha “Kopi Kenangan”." Maslahah : Jurnal Manajemen dan Ekonomi Syariah 1, no. 3 (2023).

Isra Kesuma, et al. (2023) 'Analisis SWOT Strategi Penjualan Usaha “Kopi Kenangan”', Maslahah : Jurnal Manajemen dan Ekonomi Syariah, 1(3). doi: 10.59059/maslahah.v1i3.255.

Isra Kesuma; Anggita Kumala Sari; Annisa Salsabilla; Suci Indah Sari; Ramdani Bayu Putra. Analisis SWOT Strategi Penjualan Usaha “Kopi Kenangan”. Maslahah : Jurnal Manajemen dan Ekonomi Syariah. 2023;1(3).

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