Strategi Pemerintah Daerah Dalam Meningkatkan Pendapatan Masyarakat Bidang Pariwisata Pada Era New Normal (Studi pada Dinas Pariwisata Kabupaten Bener Meriah Provinsi Aceh)

In the current era of globalization, the tourism sector is one of the activities that has a very strategic role in supporting the development of the national economy. This sector is proclaimed as one of the reliable sources of foreign exchange earners, it is also a sector capable of absorbing labor and encouraging investment development. However, at this time all forms of community activity have stopped due to the Corona Virus Pandemic that has hit all corners of the country, including Indonesia, especially in the field of tourism. Thus, the Government of Indonesia has determined that Indonesia is entering the New Normal Era (New Order). The Bener Meriah Regency Government must be able to issue a good strategy so that regional income and also the community in the field of tourism can continue to run well. However, the current problem is that in Bener Meriah Regency, tourists during the pandemic have decreased dramatically so that people's incomes in the tourism sector have deteriorated. This study uses a descriptive qualitative research method using techniques to obtain data through observation, interviews, and documentation. This study used 7 informants who were determined purposively consisting of the Head of the Bener Meriah Regency Tourism Office along with his staff, business actors and the community. The results show that the strategy that has been implemented has been effective even though the strategy has not been able to increase the income of the community in the tourism sector, such as the lack of sensitivity of the community and tourism object managers in carrying out health protocols, the absence of regulations or Qanun on tourism. Suggestions for the future so that the Bener Meriah Regency Government is much better at increasing community income in the new normal period and can work together with the whole community in creating the current new normal era so that it runs well in the future.