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The thesis with the title "The Influence of Celebrity Endorsers and Word of Mouth on the Decision to Purchase Scarlett Whitening Products among UIN Sulthan Thaha Saifuddin Jambi Students" was written by Jumianti with NIM 501190273, Sharia Economics Study Program, Sulthan Thaha Saifuddin Jambi State Islamic University 2023. This research aims to determine: (1) the influence of celebrity endorsers on purchasing decisions for Scarlett Whitening products, (2) the influence of word of mouth on purchasing decisions for Scarlett Whitening products, and (3) the influence of celebrity endorsers and word of mouth on purchasing decisions for Scarlett Whitening products.This research uses quantitative research methods by collecting data or survey methods. The sample in this research was 100 students at UIN Sulthan Thaha Saifuddin Jambi. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used to answer the hypothesis is multiple regression. The results of this research show that: (1) Celebrity Endorser has no influence on purchasing decisions, as evidenced by the calculated t value of 0.191 with a significance value of 0.849 which is greater than 0.01. (2) word of mouth has a positive and significant effect on purchasing decisions, as evidenced by the calculated t value of 9.189 with a significance value of 0.000 which is smaller than 0.01. (3) celebrity endorsers and word of mouth simultaneously influence purchasing decisions, as evidenced by the calculated F value of 80.672 with a significance value of 0.000 which is smaller than 0.01. The adjusted R square value of 0.585 shows that the ability of the independent variable to influence the dependent variable is 58.5% and the remaining 41.5% is influenced by other variables outside this research

This research is motivated by students who have a poor social attitude, this illustrates the gap between Islamic Religious Education and the Social Attitude of Students, this gap occurs because students do not understand good behavior in accordance with the teachings of Islam. To find out whether there is an influence of Islamic religious education on the social attitudes of students at SMKN 1 Padang Gelugur. To find out how much influence Islamic religious education has on the social attitudes of students at SMKN 1 Padang Gelugur The research method used is regression research with a quantitative approach, Data collection using questionnaires to 38 eleventh grade students who are active at SMKN 1 Padang Gelugur. The data processing techniques used are Validity Test, Reliability Test, Normality Test, Linearity Test, Simple Linear Regression Test, F Test and, Determinant Coefficient Test (R2). Based on data processing, the significance value (Sig) of 0.030 is smaller than <0.05, so it can be concluded that Ho is rejected and Ha is accepted, which means that there is an influence of Islamic Religious Education (X) on the Social Attitude (Y) of SMKN 1 Padang Gelugur students.  Then from the Determination Coefficient test, it is known that the influence of Islamic religious education (Independent Variable) on Social Attitude (Dependent Variable) is 12.4%.

The study aimed to evaluate how effectively the Educandy Studio Application works to improve grammatical knowledge of senior high school students, particularly focusing on the simple past tense within the context of Narrative Text. Employing a pre-experimental one-group pre-test and post-test design, the impact of the application on the grammar achievement of tenth-grade pupils at SMAN 1 Kesamben Blitar in classes X–H was examined. The research procedure consisted of pre-tests, application of the treatment, and post-tests, with data gathered through test administration. A trial test was conducted to ensure validity and reliability. Results revealed a significant enhancement in students' grammar proficiency in narrative text, with scores rising from 71.87 in the pre-test to 81.90 once the Educandy Studio program was put into use. The statistical examination employing paired sampled T-tests verified a substantial variance between the data collected before and after the intervention (Level of significance < 0.05). These results imply that the implementation of Educandy Studio successfully improved grammar attainment within the narrative text at SMAN 1 Kesamben Blitar. The study recommends integrating the Educandy Studio Application into English teaching, encouraging students to explore its use across subjects. Subsequent studies ought to investigate the feedback from students and teachers and conduct comparisons with similar applications to ascertain the most appropriate resources for improving grammar proficiency in English classrooms.  

The study aims to evaluate the efficacy of the Wordwall application in stimulating reading skills among tenth-grade students at X-10 in SMA 1 Sutojayan. It employs a pre-experimental design with a one-group pre-test and post-test methodology, following a quantitative research framework. The process includes three stages: 1) pre-test, 2) treatment, and 3) post-test. To ensure data reliability, tests were piloted on students with similar proficiency levels. Data collection involved administering tests, and statistical analysis. Results showed a significant improvement in student reading achievement, with scores increasing from 77.24 to 86.24 after implementing the Wordwall application for recount text instruction. The paired sample t-test showed the distinction (p = 0.000), underscoring the Wordwall application's effectiveness in enhancing recount text reading achievement among tenth-grade students at X-10 in SMA Negeri 1 Sutojayan Blitar.

It can be said that patient satisfaction is an abstract thing and the results vary greatly because basically it really depends on each individual's perception. Patient satisfaction can be said to be fulfilled if the services provided are in accordance with their expectations. The aim of the research is to analyze the Quality of Emergency Room Services on Patient Satisfaction at RUMKIT TK II Iskandar Muda Banda Aceh. The research design used in this research is an analytical survey with a cross sectional design. The population in this study was all 2,058 emergency room patients. The number of samples to be studied is 95 people. Data analysis was carried out using univariate, bivariate and multivariate analysis. The statistical tests used are the chi square test and logistic regression. The results of the chi square test research show that there is an influence of 5 variables, namely reliability, responsiveness, assurance, empathy and physical evidence, which have a p-value <α 0.05, meaning that reliability, responsiveness, assurance, empathy and physical evidence influence patient satisfaction in the RUMKIT TK ER. II Iskandar Muda Banda Aceh and the multivariate test shows that the 5 variables of reliability, responsiveness, assurance, empathy and physical evidence influence the results of the multiple logistic regression test showing that the responsiveness variable is the most dominant with an odds ratio (OR) of 15,104, meaning 15 times influencing patient satisfaction. The conclusion was that the dominant responsiveness variable had the most influence on patient satisfaction at the RUMKIT TK II Iskandar Muda Banda Aceh emergency room. It is recommended for hospitals to adopt policies to increase patient responsiveness in the ER in order to produce optimal patient satisfaction.      

Quality is one of the important elements in every health service. Therefore, in providing health services for the community, health service providers must always maintain the quality of services provided. The purpose to be achieved in this study is to analyze the factors that affect the quality of health services on patient satisfaction of the General Polyclinic at Bethesda Gunungsitoli General Hospital. This type of research uses a descriptive analytical survey with a cross sectional design. The population in this study was all patients who came for outpatient treatment at the General Polyclinic at Bethesda General Hospital Gunungsitoli approximately 2235 visits to take smpel using the Accidental sampling method.While the sample amounted to 100 people. Data analysis was carried out by univariate, bivariate and multivariate analysis. Based on the results of  the chi-square  test, it is known that the incidence of hypotension affects  Tangible, Responsiveness, Reliability, Assurance and Empahaty  p = 0.000, meaning that there is Tangible, Responsiveness, Reliability, Assurance and Empahaty to patient satisfaction. From the results of multivariate analysis, it is known that the most influential variable in this study is the Responsiveness variable with an OR value of 15,104. The conclusion in this study is that responsiveness is the dominant factor affecting patient satisfaction at the General Polyclinic at Bethesda General Hospital Gunungsitoli. To be able to improve the quality of services that must be improved, especially security and comfort guarantees for patients such as: completing patient administration, responding quickly to patient complaints, providing drugs quickly and precisely, providing information and quick response in handling patients to be improved to create a patient satisfaction that becomes patient satisfaction at the General Polyclinic at Bethesda General Hospital Gunungsitoli.    

This research aims to determine the effect of rewards and punishment on employee performance at PT. Indonesian Sharia Bank KCP Medan Pulo Brayan. The research method used is an associative quantitative method. And the sample in this study used saturated sampling, namely 32 people. The data collection instrument uses a questionnaire which is tested for validity, normality and reliability. The dependent variable is the employee performance variable and the independent variables are Reward and Punishment. Data analysis techniques use multiple linear regression, hypothesis testing, t-test, F-test and coefficient of determination. The results of the t test show that Reward (X₁) has a significant effect on employee performance (Y) at Bank Syariah Indonesia KCP Medan Pulo Brayan with tcount (3.609) > ttable (2.04523). Punishment (X2) has a significant effect on employee performance (Y) at Bank Syariah Indonesia KCP Medan Pulo Brayan with t count (4.286) > t table (2.04523). And there is a significant influence of Reward and Punishment together on PT Employee Performance. Bank Syariah Indonesia KCP Medan Pulo Brayan with Fcount (110.061) > Ftable (3.33) and Sig value < 0.05 (0.000 < 0.05). The coefficient of determination (R) value is 0.876 or 87.6%. This means that the Employee Performance variable can be explained by the Reward and Punishment variables.

The internet cafe services industry has significant challenges in meeting customer needs and maintaining its competitiveness. This study aims to analyze the problems faced by the internet cafe service industry using the Servqual method approach. This method allows evaluating the quality of services provided by internet cafes along five dimensions: reliability, responsiveness, insurance, empathy and comfort. Data was collected through a survey of internet cafe users and analyzed using statistical techniques. The results of the analysis highlight various problems faced by the internet cafe services industry, and provide valuable insights for industry stakeholders to improve the quality of their services.    

This study explores the utilization of LightGBM, a gradient-boosting framework, to classify the inhibitory activity of beta-secretase 1 inhibitors, addressing the challenges of Alzheimer's disease drug discovery. The study aims to enhance classification performance by focusing on overcoming the limitations of traditional statistical models and conventional machine-learning techniques in handling complex molecular datasets. By sourcing a dataset of 7298 compounds from the ChEMBL database and calculating molecular descriptors for each compound as features, we employed LightGBM in conjunction with a set of carefully selected molecular descriptors to achieve a nuanced analysis of compound activities. The model's efficiency was benchmarked against traditional machine-learning algorithms, revealing LightGBM's superior accuracy (84.93%), precision (87.14%), sensitivity (89.93%), specificity (77.63%), and F1-score (88.17%) in classifying beta-secretase 1 inhibitor activity. The study underscores the critical role of molecular descriptors in understanding drug efficacy, highlighting LightGBM's potential in streamlining the virtual screening process. Conclusively, the findings advocate for LightGBM's adoption in computational drug discovery, offering a promising avenue for advancing Alzheimer's disease therapeutic development by facilitating the identification of potential drug candidates with enhanced precision and reliability.

There are various e-commerce sites, one of which is Shopee, which utilizes financial technology or what is known as financial technology (Fintech) in the form of Shopeepay. Many factors can influence interest in using fintech including perceived ease, trust, effectiveness and features of use. This study aims to determine the effect of perceptions of convenience, trust, effectiveness and usage features on interest in using Shopeepay fintech. This research method is descriptive quantitative, the population in this study are regular UPGRIS management students class of 2018 and class of 2019 who are willing to fill out a research questionnaire with a total of 100 respondents, the sampling technique used is accidental sampling. Data collection was carried out through a questionnaire. Data analysis was carried out through validity and reliability tests, multiple regression analysis and hypothesis testing. Based on the data analysis conducted, it was found that perceived convenience has a positive and significant influence on the intention to use Fintech Shopeepay with a significant value of 0.001, trust has a positive and significant influence on the intention to use Fintech Shopeepay with a significant value of 0.048, effectiveness has a positive and significant influence on the intention to use fintech Shopeepay with a significant value of 0.000, features of use have a positive and significant influence on interest in using fintech Shopeepay with a significant value of 0.043. This means that the influence of perceptions of convenience, trust, effectiveness and features of use has an effect on interest in using Shopeepay fintech.

This research aims to determine the influence of the variables product quality (X1), price (X2) and service quality (X3) on customer satisfaction (Y) at the Sicepat Express Delivery Service, Nganjuk District Branch. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, the number of samples in the research was 175 respondents at the Sicepat Express Delivery Service, Nganjuk District Branch. This research data was obtained through questionnaires, interviews and literature studies. The data analysis technique was carried out by describing the research data and analysis used, namely Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The results of the research obtained the multiple linear regression equation Y = 3.185 + 0.278 0.000 < 0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that product quality (X1), price (X2) and service quality (X3) simultaneously and significantly influence customer satisfaction.    

This study aims to analyze the effect of price and service quality on guests' stay decisions at Pangeran Beach Hotel Padang. This type of research is quantitative research. The population of this study was guests staying at Pangeran Beach Padang with a sample of 93 consumers. The sampling technique uses non probability sampling. Data collection techniques are carried out using questionnaires (questionnaires) with Likert scales that have been tested for validity and reliability. Data from this study was processed using SPSS 25.00. The results of this study show that the price is included in the sufficient category with a percentage of 48.38%, the quality of service is in the sufficient category of 59.13%. The variable of overnight decision is in the sufficient category, which is 88.17%. Obtained R Square value of 0.021, meaning that the influence of the price variable (X1) on the decision variable to stay (Y) was 2.1% while 97.9% was influenced by other factors. The R Square value is 0.033, meaning that the influence of the service quality variable (X2) on the decision to stay (Y) is 3.3% while 96.7% is influenced by other factors. The effect of price (X1) and service quality (X2) affects the decision to stay (Y), the R Square value is 0.097, meaning that the influence of price variables (X1) and service quality (X2) on consumer satisfaction variables (Y) as much as 9.7% while 90.3% is influenced by other factors that were not studied in this study. And obtained the value of F calculate 1.242 with sig. 0.000 < 0.05.

This research is aqualitative research that aims to describe the Quality of Service Delivery of Cancer Health Training Pusdiklat Ministry of Health of the Republic of Indonesia and describes and analyzes the inhibiting and supporting factors for instructors in serving training participants at the Pusdiklat Health. Health services are activities or a series of activities to fulfill the service needs determined by law for each instructor, trainee and/or administrative services provided by the service provider. study uses the theory of quality of health services according to Kotler in Fendy Tjibtono (2016: 284), namely Assurance (guarantee) Emphty (empathy) Reliability (reliability) Responsiveness (responsiveness) Tangible (physical appearance), Quantity timeliness, effectiveness, independence and commitment work, analysis of research data is descriptive. Perfect research results. In terms of realism indicators, it has not worked perfectly, such as the skills of officers in using supporting facilities in the service process. On the responsive indicator, all officers who carry out health training services are classified as responsive to training participants. Assurance indicators in health training centers are very much determined by the performance of health services. Tangible indicators in the form of the appearance of the apparatus when carrying out services, comfort right when the service takes place. The Empathy Indicator puts the interests of training participants first, serves in a friendly, courteous and courteous manner, officers do not discriminate and are able to respect training participants.

The problems faced in this study include (1) How does work discipline affect the work ethic of PT Panjunan Tasikmalaya employees? (2) How does commitment affect the work ethic of PT Panjunan Tasikmalaya employees? (3) How do work discipline and commitment affect the work ethic of PT Panjunan Tasikmalaya employees? This study aims to study, find out, and analyze (1) The effect of work discipline on the work ethic of PT Panjunan Tasikmalaya employees. (2) The effect of commitment on the work ethic of PT Panjunan Tasikmalaya employees. (3) The effect of work discipline and commitment on the work ethic of PT Panjunan Tasikmalaya employees. The method used in this study is an explanatory survey, while the technical data analysis, namely validity test, reliability test, descriptive statistics, Inductive Statistical Analysis (Inferential) with Multiple Regression (Multiple Regression). The results of the study inform that (1) Discipline at PT. Panjunan Tasikmalaya is very high. With the highest value on the responsibility indicator and the lowest value on the obedience indicator. Discipline has a positive effect on employee work ethic at PT. Panjunan Tasikmalaya. This means that if discipline is increased, then employee work ethic at PT. Panjunan Tasikmalaya will also increase. (2) Commitment at PT. Panjunan Tasikmalaya is high. With the highest value on the sense of belonging indicator (sense of belonging) and the lowest value on the sense of passion for work indicator. Commitment has a positive effect on employee work ethic at PT. Panjunan Tasikmalaya. This means that if commitment is increased, then employee work ethic at PT. Panjunan Tasikmalaya will also increase. (3) Employee work ethic at PT. Panjunan Tasikmalaya is very high. With the highest value on the indicator of interpersonal skills and the lowest value on the indicator of reliability.

This study aims to analyze the quality of administrative services at UPT Puskesmas Bumi Ayu, Dumai City, as part of primary public health service delivery. Service quality is an important indicator of institutional performance and community satisfaction. This research uses a qualitative approach with data collected through interviews, observation, and documentation. Informants consisted of the head of the health center and a service user selected purposively based on direct involvement in administrative services. The data were analyzed using the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The assessment framework applies five service quality dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The findings indicate that administrative services generally perform well, particularly in staff responsiveness, procedural reliability, and empathetic interaction. However, several limitations remain, including limited inpatient room facilities and difficulties among elderly users in understanding the Mobile JKN online registration system. These results suggest that service improvement should focus on strengthening physical infrastructure and enhancing user support for digital service access to improve overall administrative service quality in primary healthcare institutions.

The problems faced in this study include (1) How is the principle of bureaucratic neutrality in the regional elections in Banjar City, West Java in 2019? (2) How is the effectiveness of the performance of state civil servants in Banjar City, West Java in 2019? (3) How does bureaucratic neutrality in regional elections affect the effectiveness of state civil servant performance in Banjar City, West Java in 2019? This study aims to study, find out, and analyze (1) The principle of bureaucratic neutrality in regional elections in Banjar City, West Java in 2019. (2) The effectiveness of state civil servant performance in Banjar City, West Java in 2019? (3) the effect of the principle of bureaucratic neutrality in regional elections on the effectiveness of state civil servant performance in Banjar City, West Java in 2019. The method used in this study is an explanatory survey, while the technical data analysis, namely validity test, reliability test, descriptive statistics, Inductive Statistical Analysis (Inferential) with Simple Linear Regression (Simple Regression). The results of the study inform that (1) The principle of bureaucratic neutrality in the regional elections in Banjar City, West Java in 2019 has not been optimal, but after the study was conducted, it tends to be very high. The highest value is on the impartial indicator and the lowest value is on the not involved indicator. (2) The effectiveness of the performance of the State Civil Apparatus in Banjar City, West Java in 2019 has not been optimal, but after the study was conducted, it tends to be very high. The highest value is on the outcome measurement indicator and the lowest value is on the time measurement indicator. (3) The principle of bureaucratic neutrality in the regional elections has a positive effect on the effectiveness of the performance of the State Civil Apparatus in Banjar City, West Java in 2019.

Employee performance at the P2KBP3A Service is not optimal, which can be seen from the delays in completing work and the work results achieved are not in accordance with the established standards. Then the performance of these employees is also influenced by the merit system which is not optimal, which is caused by the fact that ASN are still found not showing their professionalism in serving the community and an attitude of underestimating work arises because they realize that they have the abilities and expertise that are highly expected and are the mainstay of the leadership. Employee performance is also influenced by motivation which is not optimal, this is caused by the lack of dedication and loyalty of employees in working even though they have received a decent salary and the level of promotion for employees who excel is not optimal. This study aims to study, find out, and analyze (1) The effect of the merit system on the performance of employees at the P2KBP3A Service of Ciamis Regency. (2) The effect of motivation on the performance of employees at the P2KBP3A Service of Ciamis Regency. (3) The effect of the merit system and motivation on the performance of employees at the P2KBP3A Service of Ciamis Regency. This type of research is an explanatory survey, while the technical data analysis is validity test, reliability test, descriptive statistics, Inductive Statistical Analysis (Inferential) with Multiple Regression. The results of the study inform that (1) The merit system has a positive effect on employee performance at the P2KBP3A Office of Ciamis Regency. This means that if the merit system is improved, then employee performance at the P2KBP3A Office of Ciamis Regency will also increase. (2) Motivation has a positive effect on employee performance at the P2KBP3A Office of Ciamis Regency. This means that if motivation is improved, then employee performance at the P2KBP3A Office of Ciamis Regency will also increase. (3) The merit system and motivation have a positive effect on employee performance at the P2KBP3A Office of Ciamis Regency.

The research background is a complaints number from visitors and also the uniqueness and attractiveness of the Bathroom. The  research purposes is to analyze the influence of perceived value on satisfaction of customer   in the bathroom. This research type used is a quantitative method with an associative approach. The population of this study was 1,044 respondents. The research sample are 290 respondents. The way for collection of data is conducted through a questionnaire with a likert scale that has been done for validity and reliability. The research results shown that perceived value (X) had a positive impact on satisfaction of customer (Y) of 58.8%. The result of analysis linear regression obtained a counting F value of 18.724 with sig 0,000 < 0,05, this shown that the variable perceved value on client satisfaction was significantly influenced, and obtaining a count of t value of 20.283 with seg 0,000< 0,05..  

Marriage administration services are a form of public service that has important legal and social implications for the community. The Office of Religious Affairs (KUA), as a technical implementing unit of the Ministry of Religious Affairs, plays a strategic role in providing legal certainty regarding marital status. This study aims to analyze the quality of public services and public perceptions of marriage administration services at the Office of Religious Affairs in South Dumai District. This study used a qualitative approach with descriptive methods. Data were collected through observation, in-depth interviews, and documentation studies, with purposively selected informants consisting of KUA officers and community service users. Data analysis was conducted using the Miles and Huberman interactive model, which includes data reduction, data presentation, and conclusion drawing. The results show that the quality of public services at the KUA in South Dumai District is generally in the good category, particularly in the dimensions of responsiveness, reliability, and assurance. However, the tangible and empathy dimensions still require improvement, particularly related to limited infrastructure and individual attention to the community. This study confirms that the effectiveness of marriage administration services is determined not only by the performance of the apparatus, but also by the level of understanding and readiness of the community as service users. These findings provide important implications for improving the quality of public services through strengthening socialization, procedural transparency, and a more user-oriented service approach.

This study aims to examine the effect of social media use on student learning achievement in Fiqh subjects at MTsN 1 Pesawaran. The problem underlying this study is the tendency of students to spend more time on social media, thus ignoring their responsibilities in learning. This study uses a quantitative approach with a causal research type that aims to determine the cause and effect relationship between two variables. Data collection techniques are carried out through observation, interviews, questionnaires, and documentation. The data obtained are then analyzed using descriptive analysis and statistical analysis which include validity tests, reliability tests, and hypothesis tests. Hypothesis testing is carried out using simple linear regression analysis. The results of the study indicate that the use of social media by students is in the good and controlled category. However, the results of the statistical analysis show that there is no significant influence between the use of social media on student learning achievement in Fiqh subjects at MTsN 1 Pesawaran. Thus, it can be concluded that social media is not the main factor influencing student learning achievement in the context of Fiqh subjects at the madrasah.