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This study aims to find the effect of the Product on Online Purchasing Decisions for Clothing Among Students of IKIP Muhammadiyah Maumere. This research was carried out at the IKIP Muhammadiyah Maumere Campus.  The population in this Study were Students of IKIP Muhammadiyah Maumere who made purchases of clothes Online. The sample in this study amounted to 73 people. The sampling technique used is a random sampling technique with the term random sampling. This study uses a quantitative descriptive approach. all statements are valid,reliable,normal,linear,and heteroscedastic. based on the results of simple linear regression calculations obtained purchasing decisions = 33,537+0,691 (Product).

Promotional efforts must be carried out using social media as a marketing tool in line with increasingly sophisticated technological advances. With promotions using social media marketing, business people must be innovative and attractive in order to influence consumer purchasing decisions. Meanwhile, promotion by means of online advertising can help potential customers understand the things they provide and help customers make purchasing decisions. Therefore, consumers who use forums or online sites to look for reviews or comments about a product often use electronic word of mouth promotions. Nowadays, cosmetics have become a special need for women to care for themselves and have good skin. This encourages women to apply cosmetics to look attractive and keep facial skin healthy. So this research aims to discuss the magnitude of the influence of online advertising, social media marketing, and electronic word of mouth on purchasing decisions. This research used a purposive sampling method involving 110 respondents who used Wardah products in the Jabodetabek area. Data analysis uses multiple linear regression. The results show that online advertising has a positive influence on purchasing decisions. Then, social media marketing has a positive influence on purchasing decisions. Then, electronic word of mouth has a positive influence on purchasing decisions. Then, online advertising, social media marketing, and electronic word of mouth simultaneously have a positive influence on purchasing decisions.

This research analyzes the influence of influencers on purchasing decisions for skincare and makeup products among Generation Z. Data was collected through a questionnaire distributed to 170 respondents. The results show that most of Generation Z follows influencers' social media accounts to obtain product information and recommendations. Influencer reviews have a significant influence on purchasing decisions, with 85.9% of respondents being interested in buying products after seeing influencer reviews. However, 88.8% of respondents still conduct additional research before making a purchase. The presence of influencer reviews can trigger consumptive behavior, with 69.4% of respondents stating so. To overcome this behavior, 87.6% of respondents set a special budget, and 89.4% compare product prices. Nevertheless, 64.1% of respondents spent more than their planned budget, with 60.6% spending more than IDR 200,000 per month on skincare and makeup products. This research concludes that influencers have a significant influence in attracting purchase interest and purchasing decisions among Generation Z for skincare and makeup products.

This research takes the title of analysis of decision factors to purchase banana sales during Eid al-Fitr (case study of banana sale products in Wanareja). This research was carried out as an effort to find out what factors are the reasons for buying bananas on sale compared to similar products. From the research results, it was found that there are several factors that are the reasons for purchasing banana sale products, namely: They taste delicious, the price is affordable, there are many variations, there is always stock, it is easy to share and the banana sale is one of the icons of Cilacap

This study aims to analyze the effect of product quality, price perception and location on customer satisfaction through purchasing decisions. The object of research on McDonald's Cibinong with the number of population or customers who have made purchases more than twice. Data collection techniques, purposive sampling methods and data processing with SmartPls on a total of 200 respondents. The results of this study show that product quality has a significant impact on customer satisfaction and purchasing decisions have a significant impact on customer satisfaction through purchasing decisions. Price perception has a significant impact on customer satisfaction, purchasing decisions have a significant impact on customer satisfaction through purchasing decisions, and location is not significant on customer satisfaction but has a significant effect on purchasing decisions and has a significant effect on customer satisfaction through purchasing decisions, purchasing decisions have a significant impact on customer satisfaction.

Instant noodles have various brands with several innovations and their own characteristics that can attract the attention of consumers and fans. This creates tight competition for business people to maintain market share. This research aims to determine the influence of product variations and prices simultaneously on the decision to purchase MIE GAGA 100. The influence of product variations and prices partially on the decision to purchase MIE GAGA 100. The method used in this research is a quantitative method with a research sample of 100 MIE consumers GAGA in Tasikmalaya City. Sampling used purposive sampling and the analysis method used was multiple linear regression. Based on research results, product variations are classified as good, prices are classified as very good and purchasing decisions are classified as good. The test results show that product variations and prices perception simultaneously have a significant effect on purchasing decisions. Product variations partially have a significant effect on purchasing decisions and prices perception  partially have a significant effect on purchasing decisions.

This research aims to determine the influence of price, product quality and promotion on purchasing decisions at Shopee e-commerce. This research uses a quantitative approach with data collection methods through primary data, questionnaires and documentation. The population of this research are students at 10 universities in Jambi City and are Shopee e-commerce users. The total sample was 100 respondents. The sampling method uses a purposive sampling technique, namely a sampling technique using certain considerations that are in accordance with the researcher's objectives. The test used is multiple linear regression analysis; normality test, multicollinearity test and heteroscedasticity test. Test the hypothesis using the F Test and T Test. The results of data analysis can be concluded that partially (T test), the price variable (X1) has a significant effect on purchasing decisions (Y), the product quality variable (X2) has no effect on purchasing decisions (Y) and the promotion variable (X3) has an effect significant to purchasing decisions (Y). Simultaneously (F test) shows that the independent variables price, product quality and promotion simultaneously have a positive and significant effect on purchasing decisions.      

This research discusses the influence of product quality and service quality on purchasing decisions for Mixue Ice Cream & Tea. The aim of this research is to determine the influence of product quality (X1) and service quality (X2) on purchasing decisions (Y). This research uses indicators from each variable. The indicators of Product Quality (X1) are color, appearance, portion, aroma, taste. Indicators of Service Quality (X2) are reliability, responsiveness, assurance, empathy, physical evidence. Indicators of Purchasing Decisions (Y) are product choice, brand choice, dealer choice, purchase time. This research uses quantitative methods with a population of 80 people and a sample of 80 people, while processing research data uses the SPSS version 26 program. Based on the research results, it can be seen that product quality variables and service quality variables partially have a significant effect on purchasing decision variables as proven in The results of the T test research with a calculated t value of 5.571 > t table 1.991 and a significant value of 0.000 < 0.05. And it is also known that the product quality variable and the service quality variable simultaneously have a significant effect on the purchasing decision variable from the F test with a significant value of 0.000 < 0.05 and a calculated F value of 168.657 > F table 3.12, so service quality has a positive influence on the decision. purchase. The results of the multiple linear regression test which has the equation Y = 2.211 + 0.529 Xı + 0.410 The results of the coefficient of determination test show that the value (R Square) obtained is 0.814 (81.4%) indicating that product quality and service quality have an influence on purchasing decisions by 81.4%.

This research aims to determine the simultaneous and partial influence of location, online promotion and price perception on purchasing decisions at the Trening Reza Store Cikalang Tasikmalaya. The research method used in this research is quantitative research methods with a survey approach. The respondents in this research were 100 consumers of the Trening Reza Store Cikalang Tasikmalaya. The type of data used in this research is primary data obtained through a questionnaire. The data testing technique used in this research uses validity tests, reliability tests and classical assumption tests. Data analysis in this study used multiple regression analysis tools using SPSS version 25 software. The research results show that Location, Online Promotion and Price Perception simultaneously have a significant influence on Purchasing Decisions. Location partially has a significant effect on purchasing decisions. Online promotions partially have a significant effect on purchasing decisions. Price perception partially has a significant effect on purchasing decisions.

This research aims to analyze the influence of Brand Image, Brand Trust and Product Quality on Purchase Decisions for Frestea products. The subjects in this research were consumers who had previously purchased Frestea products. The sample used in this research was 160 respondents. The sampling technique uses purposive sampling using a quantitative descriptive approach. The data analysis used is Smart PLS. The research results show that Brand Image has a positive and significant effect on Purchasing Decisions, Brand Trust has a positive and significant effect on Purchasing Decisions and Product Quality has a positive and significant effect on Purchasing Decisions. Partially, the results obtained are that there is a significant positive influence on Brand Image on Purchasing Decisions, Brand Trust has a positive and significant influence on Purchasing Decisions and Product Quality has a positive and significant influence on Purchasing Decisions

This research aims to determine the influence of brand trust, word of mouth and sales promotion on purchasing decisions of Pristine mineral water in Semarang City. This research uses quantitative methods. The population of this research is the people of Semarang City who have purchased Pristine mineral water with a sample of 136 respondents. The sampling technique uses a purposive sampling method. Collection and research techniques were carried out through questionnaires and processed using SPSS 24. The results of this research show that brand trust has a positive and significant effect on purchasing decisions, word of mouth has a positive and significant effect on purchasing decisions, and sales promotion has a positive and significant effect on purchasing decisions.

Nowadays the internet presence allows the exchange of information and communication flows that are not limited by time and space. The increasing number of internet users in Indonesia has led to a new trend globally, which is the online shopping trend. PT XYZ (Persero) is one of Indonesia's state-owned enterprises engaged in the livestock sector. PT XYZ has a retail store that sells livestock products, both fresh dan processed. A marketing mix is a tool that can be used by companies to achieve marketing goals in target markets. The objective of this study is to determine the influence of marketing mix 7p (product, price, promotion, people, process, physical evidence, and place) on consumer purchase decisions at the Gerai Daging online store XYZ. This research used 55 respondents with a purposive sampling technique. The research was conducted by distributing questionnaires to respondents. Data were analyzed using SPSS Version 25 software with multiple regression analysis. The results show that marketing mix 7P which consists of 7 attributes, namely product, price, promotion, people, process, physical evidence, and place, didn't show any influence on purchasing decisions at Gerai Daging online store PT. XYZ either simultaneously or partially.

The uptake of local corn by feed factories nationally in corn production and demand between regions is uneven, which creates corn shortages, so information services are needed for business actors. This research aims to analyze the effectiveness of local corn uptake by feed factories nationally using descriptive qualitative methods. The results of the research show that the local corn uptake information service in the Sijagung application from the five dimensions of Campbell's service effectiveness, namely service success, target success, satisfaction with service, level of input and output and achievement of overall goals is considered less effective because there is no updated data information, does not provide information projection data as corn absorption data required by feed factories nationally. To achieve the effectiveness of corn uptake information services by feed factories through the Sijagung application, it needs to be strengthened with a service integration dimension used to measure the extent to which the presentation of local corn uptake data nationally can be integrated with harvest condition data so that it can display projection data for Business Actors in making decisions to carry out purchase.

The intense competitiveness in the commercial sector drives this research. Plastic trash in the environment is causing an increasing amount of natural damage. Customers are becoming more demanding when it comes to eco-friendly items. As a result, companies need to adopt green marketing as a new marketing tactic. Companies can get a competitive edge through green marketing by fostering greater customer trust. Young buyers favor things that are good for the environment. The purpose of this study is to determine the degree to which the purchasing decisions of the Class of 2020 Sharia Business Management students at the Faculty of Economics and Islamic Business, State Islamic University (UIN) Sjech M. Djamil Djambek Bukittinggi, are influenced by green marketing and brand image. Quantitative descriptive research is used in this study. Both primary and secondary data were used. With a sample size of 64 respondents, the study's population consisted of users of AQUA products. Data were gathered by questionnaire distribution and observation. Research instrument tests, which include validity and reliability testing, as well as traditional assumption tests, which include tests for heteroscedasticity, multicollinearity, autocorrelation, and normality, were employed in data processing procedures. using the aid of the SPSS22 program. Based on the research findings, it can be inferred that while brand image has a value of 0.00 less than 0.05 or (0.00<0.05), it can be concluded that brand image partially influences purchasing decisions. This is because the company is implementing a new marketing strategy, namely green marketing. The partially green marketing variable has a value of 0.002 which is smaller than 0.05 or (0.002 <0.05). Businesses can gain a competitive edge by using green marketing to enhance their positive consumer perception. It is possible to conclude that green marketing and brand image jointly have a large influence on purchase decisions because they both simultaneously have a computed F value > F table, or 249,499 > 3,148.

This study aims to determine the effect of price and product quality on purchasing decisions for infinix smarthphone products in Shopee e-commerce, with a case study of the Isola urban community in Bandung. The research method used is quantitative with data collection techniques through questionnaires distributed to 100 respondents. The data analysis technique used is multiple linear regression analysis. The results showed that price and price significantly influenced the decision to purchase infinix smarthphone products in Shopee e-commerce. Price makes a greater contribution than product quality in influencing purchasing decisions. This research is expected to provide benefits for e-commerce businesses in increasing competitive pricing and product quality to increase consumer purchasing decisions.

The thesis with the title "The Influence of Celebrity Endorsers and Word of Mouth on the Decision to Purchase Scarlett Whitening Products among UIN Sulthan Thaha Saifuddin Jambi Students" was written by Jumianti with NIM 501190273, Sharia Economics Study Program, Sulthan Thaha Saifuddin Jambi State Islamic University 2023. This research aims to determine: (1) the influence of celebrity endorsers on purchasing decisions for Scarlett Whitening products, (2) the influence of word of mouth on purchasing decisions for Scarlett Whitening products, and (3) the influence of celebrity endorsers and word of mouth on purchasing decisions for Scarlett Whitening products.This research uses quantitative research methods by collecting data or survey methods. The sample in this research was 100 students at UIN Sulthan Thaha Saifuddin Jambi. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used to answer the hypothesis is multiple regression. The results of this research show that: (1) Celebrity Endorser has no influence on purchasing decisions, as evidenced by the calculated t value of 0.191 with a significance value of 0.849 which is greater than 0.01. (2) word of mouth has a positive and significant effect on purchasing decisions, as evidenced by the calculated t value of 9.189 with a significance value of 0.000 which is smaller than 0.01. (3) celebrity endorsers and word of mouth simultaneously influence purchasing decisions, as evidenced by the calculated F value of 80.672 with a significance value of 0.000 which is smaller than 0.01. The adjusted R square value of 0.585 shows that the ability of the independent variable to influence the dependent variable is 58.5% and the remaining 41.5% is influenced by other variables outside this research

The inclusion of a halal label is important not only for consumers but also for producers. Having halal certification for a product is a source of reassurance for consumers who are still unsure about the halalness of the product. Based on observations, Mbak Emil's Sambal Petis already has a halal label but has not yet been displayed by the public through media. This research aims to test whether halal labels and word of mouth influence purchasing decisions. The type of research used is quantitative research. Data collection techniques use primary data through questionnaires. The population of this research is consumers of Mbak Emil's Sambal Petis. The sample method used is non-probability sampling. The number of respondents used as a sample was 45 sample respondents using the formula number of samples = number of indicators x (5 to 10) as the multiplier. Data analysis uses questionnaire tests, descriptive analysis, classical assumption tests, multiple regression analysis, heteroscedasticity tests, determinant analysis and hypothesis testing. The results of this research show that the halal label, word of mouth has a positive effect on purchasing decisions for Mbak Emil's Sambal Petis product partially and simultaneously with a strong contribution. The conclusion of this research is that there is a relationship between the halal label and word of mouth which has a positive influence on the decision to purchase Mbak Emil's Sambal Petis product, then for suggestions through the inclusion of the halal label and word of mouth and because of the stories or information submitted by other consumers and recommendations from other people. correctly, can influence consumer purchasing decisions.    

This study aims to determine and analyze the effect of brand awareness and brand trust on purchasing decisions for Revlon products. This type of associative research with primary data and sourced from research instruments in the form of a questionnaire with a Likert scale so that the type of data used is quantitative data. The research population is all consumers who have purchased Revlon products whose number is not known with certainty. The sample of this research was 96 respondents using purposive sampling technique. Data were collected by observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test, classic assumption test multiple regression, multiple correlation coefficient, t test and f test. The results of the study show that band awareness and brand trust have a simultaneous effect on purchasing decisions for Revlon products.

Celebrity Endorser is an advertising star who is expected to be able to promote a product so that consumers are interested. The use of celebrities as endorsers is expected to attract the attention of consumers and influence their purchasing decision-making process for a product. The purpose of this study 1). knowing celebrity endorser Nadira Alaydrus on Luxcrime cosmetic products, 2). knowing consumer purchasing decisions on Luxcrime cosmetic products, 3). measures how much influence celebrity endorser Nadira Alaydrus has on Luxcrime purchase decisions. The approach in research is survey. The collection technique was carried out to 84 respondents on the followers of the Instagram account @luxcrime_id. Sampling method using probalilty sampling technique. The method of taking the questionnaire used is random sampling. The results of this study showed that Celebrity Endorser Nadira Alaydrus influences the decision to purchase Luxcrime.  

This research aims to analyze the influence of promotions and customer experience on purchasing decisions with ratings as an intervening variable among Lazada marketplace users among BP 22 UPI "YPTK" Padang management students. The method used is Structural Equation Modeling (SEM) with SmartPLS based on data collected through questionnaires from 100 respondents. The research results show that a). promotion has a positive and significant effect on ratings, b). customer experience has a positive and significant effect on ratings, c). Promotion has a positive and insignificant effect on purchasing decisions. d). customer experience has a positive and significant effect on purchasing decisions, e). ratings have a positive and significant effect on purchasing decisions, f) ratings are able to mediate the relationship between promotions and purchasing decisions. g) ratings are able to mediate the relationship between customer experience and purchasing decisions..