Pengaruh Produk Terhadap Keputusan Pembelian Online Pakaian di Kalangan Mahasiswa IKIP Muhammadiyah Maumere

Elisabet Dei ; Nur Chotimah ; Muhammad Taufik Arifin
Journal of Management and Social Sciences (JIMAS) 📅 2024 Vol 3, No 2 🔗 DOI: 10.55606/jimas.v3i2.1166
Abstract
This study aims to find the effect of the Product on Online Purchasing Decisions for Clothing Among Students of IKIP Muhammadiyah Maumere. This research was carried out at the IKIP Muhammadiyah Maumere Campus.  The population in this Study were Students of IKIP Muhammadiyah Maumere who made purchases of clothes Online. The sample in this study amounted to 73 people. The sampling technique used is a random sampling technique with the term random sampling. This study uses a quantitative descriptive approach. all statements are valid,reliable,normal,linear,and heteroscedastic. based on the results of simple linear regression calculations obtained purchasing decisions = 33,537+0,691 (Product).
Keywords
Product; Purchase Decision; Clothing
How to Cite

Elisabet Dei, et al. (2024). Pengaruh Produk Terhadap Keputusan Pembelian Online Pakaian di Kalangan Mahasiswa IKIP Muhammadiyah Maumere. Journal of Management and Social Sciences (JIMAS), 3(2). https://doi.org/10.55606/jimas.v3i2.1166

Elisabet Dei; Nur Chotimah; Muhammad Taufik Arifin, "Pengaruh Produk Terhadap Keputusan Pembelian Online Pakaian di Kalangan Mahasiswa IKIP Muhammadiyah Maumere," Journal of Management and Social Sciences (JIMAS), vol. 3, no. 2, 2024.

Elisabet Dei; Nur Chotimah; Muhammad Taufik Arifin. "Pengaruh Produk Terhadap Keputusan Pembelian Online Pakaian di Kalangan Mahasiswa IKIP Muhammadiyah Maumere." Journal of Management and Social Sciences (JIMAS), vol. 3, no. 2, 2024.

Elisabet Dei; Nur Chotimah; Muhammad Taufik Arifin. "Pengaruh Produk Terhadap Keputusan Pembelian Online Pakaian di Kalangan Mahasiswa IKIP Muhammadiyah Maumere." Journal of Management and Social Sciences (JIMAS) 3, no. 2 (2024).

Elisabet Dei, et al. (2024) 'Pengaruh Produk Terhadap Keputusan Pembelian Online Pakaian di Kalangan Mahasiswa IKIP Muhammadiyah Maumere', Journal of Management and Social Sciences (JIMAS), 3(2). doi: 10.55606/jimas.v3i2.1166.

Elisabet Dei; Nur Chotimah; Muhammad Taufik Arifin. Pengaruh Produk Terhadap Keputusan Pembelian Online Pakaian di Kalangan Mahasiswa IKIP Muhammadiyah Maumere. Journal of Management and Social Sciences (JIMAS). 2024;3(2).

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