Unraveling the Effect of Marketing Mix 7P on Consumer Purchasing Decisions: A Study of Gerai Daging Online Store at PT. XYZ

Salsabila ; Syifa ; Azizah ; Siti ; Aprylasari ; Dede
JAPSI (Journal of Agriprecision and Social Impact) 📅 2024 Vol 1, No 1 🔗 DOI: 10.62793/japsi.v1i1.7
Abstract
Nowadays the internet presence allows the exchange of information and communication flows that are not limited by time and space. The increasing number of internet users in Indonesia has led to a new trend globally, which is the online shopping trend. PT XYZ (Persero) is one of Indonesia's state-owned enterprises engaged in the livestock sector. PT XYZ has a retail store that sells livestock products, both fresh dan processed. A marketing mix is a tool that can be used by companies to achieve marketing goals in target markets. The objective of this study is to determine the influence of marketing mix 7p (product, price, promotion, people, process, physical evidence, and place) on consumer purchase decisions at the Gerai Daging online store XYZ. This research used 55 respondents with a purposive sampling technique. The research was conducted by distributing questionnaires to respondents. Data were analyzed using SPSS Version 25 software with multiple regression analysis. The results show that marketing mix 7P which consists of 7 attributes, namely product, price, promotion, people, process, physical evidence, and place, didn't show any influence on purchasing decisions at Gerai Daging online store PT. XYZ either simultaneously or partially.
Keywords
E-commerce; Online store; 7P
How to Cite

Salsabila, et al. (2024). Unraveling the Effect of Marketing Mix 7P on Consumer Purchasing Decisions: A Study of Gerai Daging Online Store at PT. XYZ. JAPSI (Journal of Agriprecision and Social Impact), 1(1). https://doi.org/10.62793/japsi.v1i1.7

Salsabila, Syifa; Azizah, Siti; Aprylasari, Dede, "Unraveling the Effect of Marketing Mix 7P on Consumer Purchasing Decisions: A Study of Gerai Daging Online Store at PT. XYZ," JAPSI (Journal of Agriprecision and Social Impact), vol. 1, no. 1, 2024.

Salsabila, Syifa; Azizah, Siti; Aprylasari, Dede. "Unraveling the Effect of Marketing Mix 7P on Consumer Purchasing Decisions: A Study of Gerai Daging Online Store at PT. XYZ." JAPSI (Journal of Agriprecision and Social Impact), vol. 1, no. 1, 2024.

Salsabila, Syifa; Azizah, Siti; Aprylasari, Dede. "Unraveling the Effect of Marketing Mix 7P on Consumer Purchasing Decisions: A Study of Gerai Daging Online Store at PT. XYZ." JAPSI (Journal of Agriprecision and Social Impact) 1, no. 1 (2024).

Salsabila, et al. (2024) 'Unraveling the Effect of Marketing Mix 7P on Consumer Purchasing Decisions: A Study of Gerai Daging Online Store at PT. XYZ', JAPSI (Journal of Agriprecision and Social Impact), 1(1). doi: 10.62793/japsi.v1i1.7.

Salsabila, Syifa; Azizah, Siti; Aprylasari, Dede. Unraveling the Effect of Marketing Mix 7P on Consumer Purchasing Decisions: A Study of Gerai Daging Online Store at PT. XYZ. JAPSI (Journal of Agriprecision and Social Impact). 2024;1(1).

Artikel Terkait

Housing and Cooling Strategies to Mitigate Heat Stress and Enhance Broiler Performance in Humid Tropical Climates: A Systematic Review

Rizkuna, Akhmat; Arifin, Dani Nur; Aldiyanti, Amani

The Influence of Farmers Characteristics on Community Interest in Cattle Farming: A Quantitative Study in Taji Village, Jabung District, Malang Regency

Akhzdor, Abdaniel Aulasamai; Kusumastuti, Anie Eka

Risk and Crisis Communication in Poultry Agribusiness: A Systematic Literature Review of Disease Outbreak Management and Supply Chain Resilience in Developing Countries

Gunawati, Dita Novarina; Puspitasari, Cesaria Fitri; Arnyke, Errythrina Vinifera; Amalta, Luky; Damayanti, Cindy Audina

Effect of Beef Liver Addition on the Physicochemical and Color Characteristics of Chicken Patties

Amertaningtyas, Dedes; Agustin, Kiki Nila; Aprillia, Jessica

Analysis of Community Forest Utilization by Livestock Farmers 0f HKm Ulusena Farmers Group in Ulusena Village, Moramo District, South Konawe Regency

Babul Rachman, Muhammad; Azizah, Siti; Aprylasari, Dede

Adaptation of Tropical Forage Grasses to Moderate Shade in Coal Mine Reclamation Systems

Purwokusumaning Daru, Taufan; Ardhani, Fikri; Mayulu, Hamdi; Ardiansyah, Ardiansyah; Fadillah, Muhammad Rizki; Maulida, Septiana
Tren Sitasi Jurnal