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In the progress of the times, the use of the Indonesian language has gradually changed, there are several words in the Indonesian language whose reading has been changed, which has had a significant impact on the position of the Indonesian language as a national language and the nation's cultural identity. In this millennial era, many generations have grown up in an environment filled with technology which has made big changes in terms of communicating formally and informally. The influence of globalization and the popularity of English has also caused a shift communication preferences, where Indonesian may be less attractive to the Millennial Generation. Through literature review, data search was carried out to identify the language styles of the millennial generation and analyze it to find out the impact of using this language style. Search results shows the impact of the millennial generation's language style on the integrity of the Indonesian language in this era of globalization.        

This theory explains the existence of traditional pendalungan culture in the traditional culture of the Jember Regency area in the progress of modern arts and culture in passing on arts and culture education regarding can macanan kadhuk and his art can entertain arts and culture and also as a relative preference that a person has in dealing with and in participation in the larger community along with other ethnocultural groups. Schematically, the concept described in the Strategy as explained in the scheme above has different names depending on the ethnocultural group: whether the ethnocultural group is dominant or non-dominant. From the point of view of the non-dominant group (left), assimilation occurs when someone does not want to maintain their cultural identity and seeks daily interaction with other cultures. The opposite is a separation strategy. A separation strategy occurs when someone lives up to the values ​​of their original culture and at the same time avoids interacting with others. Nevertheless, when measures of preferences and behavior are both included in an assessment of how a society is acculturating, there is usually one pattern that indicates a consistent strategy.

This research examines the influence of habitus on the lifestyle and social identity of Jakarta State University students through Pierre Bourdieu's perspective. Habitus, as a set of internal dispositions resulting from interactions with social structures, plays an important role in shaping individuals' mindsets, values and preferences. This research focuses on how factors such as socio-economic background, family education, friendship experiences, and interactions with peers and lecturers influence the formation of students' habitus. Furthermore, it explores how habitus influences lifestyles, including consumption patterns and cultural preferences, as well as social identities that shape students' self-perceptions within the context of a particular social group. Through a qualitative approach, this study aims to understand the relationship between habitus, lifestyle, and social identity of students, as well as the implications of these findings for the development of educational policies in the campus environment.

The increasing popularity of e-commerce has driven the development of more sophisticated product recommendation systems to enhance user experience. Within this framework, the incorporation of Artificial Intelligence (AI) has become essential for enhancing the caliber of product suggestions through the examination of user behavioral patterns and product attributes. This paper explores the incorporation of artificial intelligence into e-commerce product recommendation systems. This strategy integrates AI methodologies like machine learning, data mining, and natural language processing (NLP) to produce recommendation systems that are personalized and pertinent. Through in-depth analysis of user data and product information, the system can predict user preferences with higher accuracy, improve user engagement levels, and ultimately increase sales conversions. By combining domain knowledge, technical expertise, and the latest research methodologies, This research offers valuable insights for both e-commerce system developers and artificial intelligence researchers. The integration of artificial intelligence into product recommendation systems represents a critical measure in facilitating growth and fostering innovation within the ever-changing e-commerce landscape.  

Tourism activities have now become part of the lifestyle of people in all circles who have the desire to have a recreation in a tourist destination. So it is not surprising when the need for people to travel continues to increase. Mount Fatuleu is one of the tourist attractions in Kupang Regency which is the choice of tourists for traveling. It is undeniable that the number of visits from year to year, Mount Fatuleu Tourism Object is increasing. This study aims to analyze the effect of physical motivation, cultural motivation, personal motivation, status and position motivation on preference from Mount Fatuleu, Kupang Regency. The independent variables (X) in this study are physical motivation (X1), cultural motivation (X2), personal motivation (X3), status and position motivation (X4). Meanwhile, the stress variable in this study is preference (Y). The study population was the tourists of Mount Fatuleu, and the sampling technique used observation and questionnaires. Respondents who met the requirements were determined as many as 97 tourists who were analyzed by SPSS. The results showed that culture, personality, status and position had a simultaneous and partial effect on tourist visit decisions. The results of the descriptive analysis show that the four independent variables have an average score in the positive area.Where the highest average score is personal at 3.31 while the lowest is physical 3.20 while multiple linear regression analysis shows Y = -0.112 + 0.804X1 + 0.666X2 + 0.695X3 + 1.147X4. The coefficient of determination obtained shows 97% preference is influenced by physical, cultural, personal, status and position.  

The use of technology in the learning process can have a positive impact on the student's understanding process, but it also certainly has obstacles. Therefore,  it is necessary to explore how students view the use of technology in learning so that learning can be adjusted to their wishes. To find out, this study uses interview methods and data analysis using descriptive and qualitative methods. The results show that most students have a positive view of the integration of technology in learning and learning activities. Technology is considered to make it easier for students to find the material they want to learn and also make learning more efficient and interesting. Even so, students feel challenged and feel that with the existence of technology, there will be a gap between students that causes disparity and in limitations to technology ownership or internet access. In addition, students' preferences regarding the technology used vary greatly; some students prefer the use of technology in learning, such as videos or other interactive media.

The use of Javanese in society is an important challenge in an increasingly connected era of globalization. The phenomenon of diglossia, where two or more language variants are used in one language community, is important to research. This research aims to explore the dynamics of diglossia in Javanese-speaking communities using a sociolinguistic approach and literary studies. The literature study method is used to collect data from various relevant literary sources, including books, literature, notes and other sources. The data analyzed includes findings about the use of Javanese in various life contexts, factors that influence diglossia, and the social and cultural impact of changes in language use patterns. The research results show that social and technological changes have brought about a shift in the use of Javanese, with the younger generation tending to switch to Indonesian or foreign languages ​​in daily communication. Factors such as education level, age, social stratification, and family attitudes influence language use preferences in society. In facing these changes, efforts to develop the Javanese language are very important to maintain local language and culture in this era of globalization.

The use of Javanese in society is an important challenge in an increasingly connected era of globalization. The phenomenon of diglossia, where two or more language variants are used in one language community, is important to research. This research aims to explore the dynamics of diglossia in Javanese-speaking communities using a sociolinguistic approach and literary studies. The literature study method is used to collect data from various relevant literary sources, including books, literature, notes and other sources. The data analyzed includes findings about the use of Javanese in various life contexts, factors that influence diglossia, and the social and cultural impact of changes in language use patterns. The research results show that social and technological changes have brought about a shift in the use of Javanese, with the younger generation tending to switch to Indonesian or foreign languages ​​in daily communication. Factors such as education level, age, social stratification, and family attitudes influence language use preferences in society. In facing these changes, efforts to develop the Javanese language are very important to maintain local language and culture in this era of globalization.

This research investigates educators' ability to identify young children's learning preferences to facilitate personalized learning in early childhood education. Through this study, we explore the extent to which educators can recognize diverse learning styles and implement learning strategies that suit children's individual needs. This case study focuses on the implementation of an independent curriculum at Unesa 1 Labschool Kindergarten as a framework for analyzing educators' efforts to support differentiated learning for each child.

Generation Z refers to the demographic group consisting of individuals born between the mid-1990s to the mid-2010s. This generation is also known as "Gen Z" or "iGen," and they are a group that is growing rapidly in an era of technology and information that continues to develop rapidly. As the first generation to grow up with the internet, social media and mobile technology, Generation Z is considered the most digitally connected group. They are growing up in an era where access to information is easier than ever. Generation Z is also often considered an intelligent, adaptive and collaborative group. They have become a significant marketing target due to their outsized influence on consumer trends and preferences. In addition, Generation Z is faced with various challenges, including preparing themselves for a dynamic job market, facing social and mental pressures, and being responsible for the impact of technology on daily life. Darurrohman Islamic Vocational School is an educational institution that has long been committed to providing high quality education with an Islamic approach to its students. With a strong vision and mission, this school not only focuses on academic aspects, but also pays special attention to the development of students' character and practical skills. The number of participants who took part in this seminar was 69 people. One of the aspects that is really paid attention to at Darurrohman Islamic Vocational School is awareness of financial management in the Gen Z era which is carried out for Darurrohman Islamic Vocational School students as a collaboration between lecturers and students of STIE Ekadharma Indonesia.

Introduction and use of artificial intelligence (AI) technology is increasingly widespread in various aspects of human life. In the context of community service, AI has great potential to improve the quality of life of people through a variety of innovative applications. This article discusses how AI can be used in community service, including practical applications in the field of education. Student Data Management: Al Ihsan Foundation can use AI to manage orphan student data such as personal data, academic data, and health data. AI-supported data management systems can integrate this information better, thus enabling more personalized and customized services. Learning and Development: AI can be used to develop online learning platforms that are tailored to individual student learning needs. AI systems analyze student learning preferences and progress and recommend the most effective learning materials and methods. By leveraging AI, younger generations can create exciting, high-quality content without having to have specialized expertise in graphic design or video editing. For example, technologies such as Canva Magic Studio leverage artificial intelligence to make it easier to make exciting designs.The training aims to provide a better understanding to the younger generation of the basic concepts of AI and its applications in everyday life, including in the creation of creative digital content. Hopefully, with a better understanding of AI, the younger generation will be able to develop their creative potential and use it for a variety of positive purposes in their lives.

The objective of this research is to devise a personalized recommendation system for a freelancing platform to optimize the freelancer project matching process. This enhancement is intended to improve user experience and increase the success rate of projects. The system will recommend projects to freelancers based on their skills and preferences by employing data analysis and machine learning methodologies. The research methodology adheres to the Cross Industry Standard Process for Data Mining (CRISP-DM), incorporating six stages: Business Understanding, Data Understanding, Data Preparation, Modeling, Evaluation, and Deployment. The proposed project employs a hybrid recommendation strategy, integrating Content-Based Filtering through KNearest Neighbors (K-NN) and Cosine Similarity, Collaborative Filtering via Singular Value Decomposition (SVD), and recommendations derived from Word2vec. Evaluation metrics such as precision, recall, F1 score, MAP, and MRR are utilized to assess model performance. The results, including precision scores of 0.80 for KNN and 0.728 for SVD, recall scores of 0.60 for KNN and 0.623 for SVD, and F1 scores of 0.69 for KNN and 0.671 for SVD, as well as a MAP of 0.75 and MRR of 0.80 for Word2vec, demonstrate the efficacy of the hybrid recommendation system in delivering accurate and varied project suggestions to freelancers, with a weighted average ensemble learning model emerging as the most effective solution.

Constantly changing business dynamics and changing customer preferences require company management to adapt. Customers who now have higher levels of wealth not only want efficient transportation, but also value comfort during travel. This means they need a comfortable vehicle, friendly service and a pleasant atmosphere to enjoy their trip. Therefore, companies must provide first-class service and satisfy their customers by highlighting added value compared to their competitors. The aim of the article is to analyze the application of authentic leadership in improving the quality of passenger service at PO. Haryanto Madura Division. The researcher used descriptive observational research methods. The descriptive research method is an Approach that aims to create an objective picture or description of a situation. .    

In summary, the comprehensive analysis of students' responses to 11 distinct questions about the utilization of TikTok as a learning medium in English-speaking classes yields valuable insights. The unanimous agreement among the interviewed students underscores the overall advantage of TikTok as an effective and versatile learning tool. Firstly, TikTok proves to be a valuable supplementary resource, providing diverse content that aids in better understanding study materials. Students emphasize that the platform's content enhances their comprehension, offering additional learning material that is both engaging and accessible. Secondly, TikTok's interactive features, such as stitch videos and duets, emerge as pivotal components that inject an engaging and enjoyable dimension into the learning process. Students express a strong preference for these features, highlighting their positive impact on the learning experience. Thirdly, TikTok significantly contributes to bolstering students' confidence in speaking English. The students' responses emphasize that the platform acts as a transformative space where they overcome initial apprehensions about fluency. Through consistent speaking practice, students report feeling more motivated and self-assured when communicating in English. Additionally, the analysis reflects a positive correlation between TikTok usage and increased motivation to learn English. The platform's dynamic and interactive nature contributes to a more stimulating learning environment, encouraging students to actively engage with the language. Furthermore, students note that TikTok facilitates a deeper understanding of English materials. The visual and auditory elements in TikTok videos enhance their comprehension and retention of vocabulary and pronunciation. Despite these positive aspects, it's essential to acknowledge potential drawbacks. Some students express concerns about distractions on TikTok, which may divert their focus from the intended educational content. This highlights the need for effective time management and self-discipline when using TikTok as a learning tool. In conclusion, the data-driven analysis reveals a multifaceted perspective on the advantages and disadvantages of using TikTok as an English learning tool. While it significantly contributes to supplementary learning, interactivity, and confidence-building, students need to navigate potential distractions. Ultimately, TikTok emerges as a valuable and effective tool in language education, requiring a balanced approach to optimize its benefits for English learners.    

Exhibitionism is the behavior of showing body parts or vital organs to others to achieve sexual satisfaction. This is done to get sexual satisfaction by masturbating while imagining. Exhibitionism itself is included in the category of sexual preference disorder (paraphilia). This research aims to analyze whether the application of mental rehabilitation sanctions can be carried out against the perpetrators of exhibitionism. The type of research used is normative research which is based on applicable laws and regulations and analyzes problems from a case perspective. The results of the research obtained by the author in conducting research on the application of mental rehabilitation sanctions have the potential to reduce the level of recurrence of exhibitionism behavior. Mental rehabilitation programs that include psychological therapy, counseling, and social support can help offenders to understand the root causes of their behavior and develop strategies to overcome these tendencies.

Jabarlink as an ISP (Internet Service Provider) company is known to be active in marketing JIMS (Jabarlink Internet Managed Service) products in the Pangandaran area, but still requires an ideal strategy to be able to market JIMS products which currently have positive potential for hotels that want to increase their competitive advantage and guest preferences. This research aims to design a marketing strategy for JIMS services in Pangandaran hotels to increase competitive advantage and guest preferences. A qualitative method with a descriptive approach has been used where data collection was carried out through interviews with 15 informants / hotel managers, and involving 100 hotel customers in the interview process using an online user questionnaire. This research found that ISP companies such as Jabarlink need to carry out three activities in their marketing process, namely: Product innovation to avoid the threat of substitute products, effective and creative communication, and market segmentation and offering the right price

This article explores how inflation affects consumer purchasing behavior in emerging markets. Through a combination of qualitative and quantitative research methods, the study examines changes in spending habits, preferences for goods, and brand loyalty during periods of high inflation. The findings highlight the adaptive strategies consumers employ to manage their purchasing decisions and the implications for marketers in these economies.

Shopping activities have become a dominant phenomenon in people's lives, one of which is among students. Students are an important segment in society, so they have become a shopping preference that deserves to be understood more deeply. The aim of this research is to analyze student behavior and preferences from shopping experiences. This research uses a descriptive quantitative method with data collection using a questionnaire with closed answers. The questionnaire was filled in by 152 respondents spread across various universities in Indonesia. The research results show that the e-commerce applications that are often used by students are Shopee and Tokopedia. Students prefer to shop through online shops because the prices offered are more affordable than conventional shops. Apart from that, if you shop via an online shop, the activity time is shorter and more efficient. In the online shop, the products offered are quite diverse and varied, and there are lots of promotions on offer so that they attract the attention of buyers. Online shops are used by students to buy fashion and skincare products because the products offered are more diverse compared to offline shops. Based on this data, it can be understood that students choose to shop through online shops using the Shopee and Tokopedia applications and choose to shop for fashion and skincare.

The problems faced in this study include (1) How is advertising at BNI Tasikmalaya Branch? (2) What is the customer's decision to save at BNI Tasikmalaya Branch? (3) How does advertising affect the customer's decision to save at BNI Tasikmalaya Branch? This research aims to study, know, and analyze (1) Advertising at BNI Tasikmalaya Branch. (2) The customer's decision to save at BNI Tasikmalaya Branch. (3) The influence of advertising on the customer's decision to save at BNI Tasikmalaya Branch. The method used in this study is explanatory survey, while the technical data analysis is validity test, reliability test, descriptive statistics, Inferential Statistical Analysis with Simple Regression. The results of the study inform that (1) Advertising at BNI Tasikmalaya Branch is high. With the highest score on the sales response indicator and the lowest score on the persuasive influence indicator (pre/post preference testing).  This means that advertising is heavily influenced by sales response indicators. (2) The customer's decision to save at Bank BNI Tasikmalaya Branch is very high. With the highest score on the customer compatibility indicator and the lowest score on the dramaturgy indicator. This means that the customer's decision to save at Bank BNI Tasikmalaya Branch is greatly influenced by customer compatibility indicators. (3) Advertising has a positive effect on the customer's decision to save at Bank BNI Tasikmalaya Branch. This means that if advertising is improved, then the customer's decision to save at Bank BNI Tasikmalaya Branch will also increase.

The gaming industry continues to grow rapidly, with various genres having different sales patterns. This research aims to group the best game genres based on sales patterns using the K-Means Medoid algorithm. This method was chosen because of its ability to overcome data diversity and reduce the influence of outliers compared to the conventional K-Means algorithm. The data used in this research includes game sales information from various platforms, which is then analyzed to find distribution patterns and market trends. The results of this research show that certain game genres have superior sales patterns compared to others, and there are special characteristics in the groups that are formed. These findings are expected to help game developers and publishers in making strategic decisions regarding the development and marketing of their products. In addition, this research also contributes to the development of a data-based recommendation system that can be used to understand market preferences more accurately.