Publication Search

This study aims to analyze the representation of the Palestinian genocide through photographic works uploaded by @Motaz_Azaiza on Instagram. Using a qualitative method with Charles Sanders Peirce's semiotics approach, this research focuses on analyzing visual elements such as gestures, scenes, colors, and social contexts in eight selected photos. The findings reveal that Motaz Azaiza's photographs effectively represent the impacts of the Palestinian genocide, both physically and emotionally, through visual symbolism such as ruined buildings, victims' expressions, and social narratives. As a medium of visual communication, these works not only document events but also serve as advocacy tools to raise global awareness, foster empathy, and encourage tangible actions toward humanitarian issues. By utilizing Instagram, these photos reach a broader audience, demonstrating how photojournalism can act as an effective medium in strengthening global solidarity for humanitarian tragedies. This study provides insight into the crucial role of conflict visualization in creating narratives relevant to the social media era.

The research aims to examine awareness of the use of standard indonesian words through soscial media namely. With the davelopment of social medai, the language used tends to be freer and less struvtured. The research method used is a qualitative method with a case study approach on accounts that focus on indonesian language learning. Data isi collected through observation of uploaded content as well as analysis of audience and follower interaction. The reserach results show tha the use of instagram can be an effective medium in introducing and educating the oublic about the importance of using standard words. The interactions  that occur between account managers and followeres help strengthen understanding and practice of using indonesian properly and correctly. It can be concluded that 75% of instagram accounts still need coaching regarding standard words and 35% have had increased coaching so that this research is expected to be a focus for instagram users tp be wiser in using social media.

This activity aims to improve the writing skills of students of SMAN 12 Palembang, especially in composing Instagram captions using the 5W + 1H method. The activity of the Student Creativity Program (PkM) is carried out in the form of counseling and training. the target of counseling and training activities is SMA Negeri 12 Palembang class XI students as many as 34 people. The results of the activity show that students are able to compile informative, relevant, and accurate captions, as well as increase awareness of responsibility in disseminating information on social media. This is expected to be a real contribution in building a responsible literacy culture in the digital era.

The development of the internet and technology has changed the marketing system, providing opportunities for business people to market their products through online media in promoting their products. Technological advances have created new forms of interaction and socialization, one of which is the innovation of communication technology in the form of social media. One of the most popular and trending social media today is Instagram. The use of Instagram is currently a form of online business communication strategy and Heelsaddict with the @Heelsaddict account, uses Instagram to run a business bag through the process of sending photos and sharing them widely. Heelsaddict is an online shop that sells and provides various collections of local bag products. This study aims to determine how much influence the social media account Instagram @heelsaddict has as an online business media on consumer buying interest. The concept used in this study is Instagram social media and consumer purchasing interest using the AIDA model. This study uses a quantitative method with a survey method approach, using Taro Yamane to obtain a sample of 100 respondents, Non Probability Sampling sampling technique, while the data collection technique uses questionnaires via googleform. The results of the study showed that there was a positive and significant influence between the influence of social media on buying interest with a strong level of influence.

This research explores English Literature students’ perspectives on digital literacy through visual content on the @rappersrelated Instagram account. The main focus is how this platform facilitates digital literacy skills by using design composition analysis, supporting critical thinking, and enriching aesthetic appreciation and cultural trends. This research used qualitative methods with the participation of 10 UNIMED English Literature 7th semester students to gain in-depth insights into their experiences. Thematic analysis showed that Instagram enhances visual literacy, but also faces challenges such as ambiguous interpretation and limited cultural context. The findings provide valuable insights into the role of social media in supporting digital literacy in the digital age.

In today's increasingly competitive digital business environment, entrepreneurs must develop smarter and more effective marketing strategies to promote their products. Food vloggers play a pivotal role by influencing their followers through social media content, particularly culinary reviews and personal experiences with food products, which encourage followers to purchase the recommended items. This study investigates the impact of marketing content and customer engagement on the purchase intentions of followers of the @sigerfoodies Instagram account.  Using a quantitative research approach, data were collected through questionnaires, employing a non-probability sampling method with a purposive sampling technique. The sample consisted of 140 respondents. Data analysis, including instrument validity, normality tests, multiple linear regression, and hypothesis testing, was conducted using SPSS 26. The findings indicate that both marketing content and customer engagement of @sigerfoodies significantly and positively affect the purchase intentions of culinary products in Bandar Lampung. To enhance its influence, Sigerfoodies is encouraged to organize giveaways, share engaging culinary facts, and foster interactions with followers to strengthen long-term relationships.

The advancement of information and communication technology has significantly altered the ways adolescents interact and establish social relationships, particularly through social media. This study aims to examine the impact of human relations on adolescents' interactions and behaviors on social media platforms, taking into account psychological, sociological, and cultural dimensions. Employing a qualitative approach with a literature review method, this research explores interaction patterns among adolescents on platforms such as Instagram, TikTok, and Twitter. The findings reveal that social media creates virtual spaces that enhance social networks but also pose risks such as reduced quality of face-to-face interactions, social anxiety, and mental health issues. This study emphasizes how the intense use of social media reshapes traditional communication patterns and influences adolescents' behavior and self-concept. Based on these findings, strategic recommendations are proposed for parents, educators, and policymakers to guide healthy social media use, balance its benefits and drawbacks, and foster the development of more meaningful social relationships among adolescents.

Adolescence is a transition phase towards adulthood which is marked by physical, behavioral, cognitive, biological and emotional changes. WHO defines adolescence as the period between the emergence of secondary sexual signs to sexual maturation and the transition to independence. The concept of toxic masculinity is a problem, reinforced by the culture of smoking which is seen as a symbol of masculinity. The increase in the number of teenage smokers in Indonesia is related to the transmission of smoking culture from generation to generation. Efforts to increase awareness about the dangers of smoking are carried out through social media such as Instagram. The use of visual animation video and strong messages on Instagram can be effective in increasing teenagers' awareness about the dangers of smoking and changing their perception of cigarettes as a symbol of masculinity. This research uses qualitative methodology. To collect data using interview, observation, literature and documentation methods. The aim of this research is to produce an effective Public Service Advertisement to raise awareness of the dangers of normalizing cigarette consumption due to Intergenerational Toxic Masculinity among adolescent boys in Semarang City which is disseminated via Instagram.

This research aims to analyze the impact of promotions on interest in studying at Ichsan University, Gorontalo. As Competition in Higher Education Continues to Increase, Effective Support Strategies Are Key to Attracting Prospective Students. The method used in this research is a questionnaire survey distributed to new students entering Ich San Gorontalo University. The data obtained were analyzed using simple regression analysis techniques and statistical tests to determine the relationship between promotion variables and interest in studying. Research results show that UIG promotions carried out through social media are very effective in attracting the attention of prospective students. The most widely used media are Instagram and flyers/brochures which are proven to be more effective than other platforms. However, there is a need to increase the effectiveness of advertising, especially in relation to the relevance of the information conveyed.  UIG Can Significantly Increase Applicant Interest by Improving Advertising Content to Match the Needs of Prospective Students

The advancement of information and communication technology has significantly altered the ways adolescents interact and establish social relationships, particularly through social media. This study aims to examine the impact of human relations on adolescents' interactions and behaviors on social media platforms, taking into account psychological, sociological, and cultural dimensions. Employing a qualitative approach with a literature review method, this research explores interaction patterns among adolescents on platforms such as Instagram, TikTok, and Twitter. The findings reveal that social media creates virtual spaces that enhance social networks but also pose risks such as reduced quality of face-to-face interactions, social anxiety, and mental health issues. This study emphasizes how the intense use of social media reshapes traditional communication patterns and influences adolescents' behavior and self-concept. Based on these findings, strategic recommendations are proposed for parents, educators, and policymakers to guide healthy social media use, balance its benefits and drawbacks, and foster the development of more meaningful social relationships among adolescents.

In today's digital era, social media, especially Instagram, has become the main platform for spreading information and messages, including da'wah. Students as the young generation who actively use social media have great potential to receive and spread da'wah messages. This study examines the extent to which da'wah delivered through Instagram can influence students' understanding of diversity, both in terms of ethnicity, culture, religion, and other perspectives. The method used is a survey by distributing questionnaires to students from various universities. The results of the study indicate that da'wah on Instagram has a positive influence in increasing students' awareness and understanding of the importance of diversity, as well as encouraging an attitude of tolerance and mutual respect. However, the effectiveness of this da'wah is influenced by the quality of the content, consistency of delivery, and audience involvement. This study concludes that Instagram da'wah can be an effective tool for promoting diversity values ​​among students, with the note that there is an appropriate strategy in delivering da'wah messages

This study raises questions about the effect of Electronic Word of Mouth on consumer buying interest, with the aim of contributing to companies in increasing the effectiveness of Electronic Word of Mouth to increase buying interest. This study aims to determine the effect of Electronic Word of Mouth through Instagram social media on Scarlett's purchase intention, with variables of information quality, information quantity, information credibility, information adoption and purchase intention. This research is using quantitative methods and this type of research is causal, researchers distributed questionnaires with the help of google form, namely 400 respondents using an ordinal scale. Sample calculation using the formula from Yamane with probability sampling technique and with simple random sampling type in data analysis this research uses descriptive analysis and PLS-SEM method. The findings of this study reveal that the information quality variable, the information quantity variable, and the information credibility variable significantly and positively affect information usefulness. Then, the information usefulness variable significantly and positively affects information adoption, and the information adoption variable significantly and positively affects purchase intention. This research is where the variable that has a high assessment is the information usefulness variable on information adoption.

The emergence of social media has changed people's communication patterns from formal to more informal and interactive. However, these changes also pose challenges to the stability and uniformity of Indonesian as a national language. Massive shifts in the meaning of words on social media are often not in line with the standard rules of the Big Indonesian Dictionary (KBBI). The aim of this research is to analyze the influence of social media on shifts in the meaning of words in Indonesian. This research method uses a descriptive qualitative analysis approach. Based on the results analysis, five types of changes in meaning found in the use of comments and caption features by Indonesian netizens on Instagram. The large amount of data on changes in meaning found in comments and captions on Instagram is expected to provide insight to the wider community so they can choose and sort out good and correct words for them. used in everyday life.

The purpose of this study was to analyze language errors in the morphological category in captions and comments in one of the @official.kpk posts. The research method used is descriptive with a qualitative approach to describe the existence of errors or mistakes in writing captions and comments according to the procedures for analyzing language errors. The data source in this study is the @official.kpk Instagram post. on November 6, 2024. The data collection technique used was the purposive sampling technique to determine the data sample. Other data collection techniques used in this study were literature studies, documentation, and discourse analysis. The object data used was one post in the form of captions and comments. Data processing was carried out by collecting words that contained errors or mistakes, especially in the morphological category such as affixation or reduplication, then grouped. After grouping the data sources, the researcher conducted an analysis by analyzing using an analysis table and in accordance with applicable procedures. In the results and discussion section, it can be concluded that from one post that the researcher took, there were many errors and mistakes in the comments column, totaling 18 errors and mistakes.

This study examines how women entrepreneurs in Micro, Small, and Medium Enterprises (MSMEs) in the creative economy sector leverage digital technology to strengthen their roles in the urban tourism ecosystem. Using a qualitative approach supported by secondary data and non-intervention observations over six months in South Jakarta, the study analyzes the dynamics of digital adoption, the cultural value of creative products, and structural barriers affecting women's entrepreneurial experiences. The findings reveal that digital utilization is most prominent on easily accessible platforms such as Instagram, TikTok, and WhatsApp, while the use of more complex tools, such as marketplaces, websites, and analytics, remains limited. Women’s creative products, in subsectors like culinary, crafts, fashion, and others, prove to enrich the tourism experience and reinforce the city's destination identity. However, low digital literacy, minimal mentoring, and weak integration into the formal tourism supply chain hinder the optimization of these potentials. Additionally, the digital adoption patterns found support the Technology Acceptance Model's explanation that the perceived ease of use is a key factor in early technology adoption. This study fills an important gap in the literature by linking gender issues, digital transformation, the creative economy, and urban tourism within a unified framework. The research emphasizes the importance of strengthening digital capabilities and structured collaboration between women-led MSMEs and tourism stakeholders to enhance the sustainable competitiveness of destinations.

Mitrabrand as a company in the field of branding design has the Herodise brand as part of its product label. As a branch company and brand label that is still relatively new, Herodise under the auspices of Mitrabrand needs more media to support its existence. One method is to increase orders or production of clothing from Mitrabrand. For this reason, with the connections it has, Mitrabrand through Herodise created an internal project, namely the production of Gus Mus t-shirts. Using Instagram as marketing media, as an effort to increase revenue while expanding Mitrabrand promotions. This journal discusses the design of Gus Mus t-shirt design products which are influential in supporting the promotion of the Mitrabrand company. This design uses a qualitative method based on secondary data, namely by analyzing mass media and Gus Mus's Instagram posts. Through this process, the Gus Mus t-shirt design product labeled Herodise was produced. Mitrabrand sebagai perusahaan di bidang desain branding memiliki merek Herodise sebagai bagian dari label produk. Sebagai cabang perusahaan dan label merek yang masih terbilang baru, Herodise di bawah naungan Mitrabrand membutuhkan lebih banyak media untuk menunjang eksistensinya. Salah satu metodenya dengan memperbanyak pesanan atau produksi pakaian kepada Mitrabrand. Oleh karena itulah, dengan koneksi yang dimiliki, Mitrabrand melalui Herodise membuat proyek internalnya yaitu produksi kaos Gus Mus. Menggunakan Instagram untuk media pemasaran, sebagai upaya meningkatkan pendapatan sekaligus memperluas promosi Mitrabrand. Jurnal ini membahas mengenai perancangan produk desain kaos Gus Mus yang berpengaruh dalam menunjang promosi perusahaan Mitrabrand. Perancangan ini menggunakan metode kualitatif yang berdasar pada data sekunder, yaitu dengan menganalisis media massa dan postingan Instagram Gus Mus. Melalui proses tersebut, menghasilkan produk desain kaos Gus Mus berlabel Herodise.

This study aims to analyze the marketing strategies implemented by The Wood's Coffee Tanjung Morawa and their impact on the company's financial performance. The main focus of this study is the marketing strategy through social media, which is increasingly becoming an effective tool in promoting products and increasing engagement with consumers. This study uses a qualitative approach with in-depth interview methods with marketing managers, social media staff, and several loyal customers. The results of the study indicate that the marketing strategy implemented through social media, including the use of Instagram and Facebook, has succeeded in increasing brand awareness and attracting new customers. In addition, the results of the financial analysis indicate that the implementation of an effective social media strategy has contributed significantly to increasing sales, which has led to an increase in the company's financial performance. However, the challenge of maintaining consistency and managing interactions on social media is an important factor for long-term success. This study provides insight into the importance of social media as an integral part of a marketing strategy to improve the company's financial performance.

This study examines the role of social media in increasing consumer purchase interest in Skintific products in Indonesia, particularly in the beauty package category. Skintific successfully dominated the market by achieving sales of over IDR 70 billion in the first quarter of 2024. This success was largely driven by the effective use of digital marketing strategies on social media platforms such as TikTok and Instagram. These strategies involved creating relevant content, collaborating with influencers, and engaging directly with the audience to strengthen brand image. The findings indicate that the brand image built through social media significantly contributes to increased purchase interest and consumer loyalty. The highest sales were recorded in the 5-piece beauty package variant, highlighting consumer preference for comprehensive product offerings. Based on the study, social media is proven to be an effective channel for building a positive brand image and influencing consumer purchasing decisions in the beauty industry. 

This research discusses Da'wah Messages on Instagram Social Media (Content Analysis on the @hawaariyyun account). The problem in this research discusses the analysis of da'wah messages contained in 3 Reels videos of the Instagram account @hawaariyyun for the period 05 and 08 June 2023, including the title Connection with the Prophet, Hanging out with Believers and the Quraish infidels are Genius. This research aims to determine Da'wah messages on Instagram social media (content analysis on the @hawaariyyun account). This type of research uses the type of literature study research. The method used in this research is a descriptive approach, with data collection techniques collecting and analyzing the contents of video reels by means of observation and documentation. The research results show that Da'wah messages on Instagram social media (content analysis on the @hawaariyyun account) have very positive value for its 1.1 million followers. Moreover, the Instagram Reels video uploaded by @hawaariyyun was very easy for the resource person to understand and understand. This research concludes that there are 2 categories of da'wah messages, namely aqidah and sharia. In the Aqidah category there is the creed of faith in the Messenger, while in the sharia category there is the sharia of sunnah worship and human relations .

This study aims to analyze the impact of visual content on Instagram on users’ psychological well-being, focusing on body image, Fear of Missing Out (FoMO), and life satisfaction. As Instagram usage increases, more users are exposed to visual content promoting certain beauty standards and ideal lifestyles that are often unattainable for many. This exposure drives social comparison and FoMO, triggering various adverse effects on psychological well-being, such as low self-confidence, anxiety, and dissatisfaction with oneself. This research employed survey methods and a literature review from relevant prior studies. Findings indicate that exposure to idealized visual content on Instagram significantly intensifies body image dissatisfaction and personal insecurity. On the other hand, findings also suggest that educational and inspirational content on Instagram has the potential to support psychological well-being, though its accessibility and popularity are often overshadowed by entertainment and lifestyle content. The study concludes by emphasizing the need for users to be more selective in their content consumption and the platform’s role in promoting positive content that supports psychological well-being. This approach