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Rizka Auliah Hasibuan

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This community outreach activity was conducted at the Wahyu TPQ/RA Foundation, focusing on the implementation of religious character education through daily habituation activities for early childhood. The main issue behind this activity is the importance of instilling religious values ​​from an early age to shape a generation with noble morals and Islamic character. The method used was a qualitative method with a participatory approach, through observation, interviews, and documentation during religious habituation activities such as prayers before and after studying, reading short surahs, practicing congregational prayers, and Friday Infaq activities. The results of the activity showed a significant increase in children's involvement in religious activities and their consistency in carrying out positive habits. Children became more accustomed to prayer, their manners improved, and an awareness of sharing emerged through infaq activities. These findings are in line with the theory of habituation (habit formation), which emphasizes repetition as a strategy for forming character. This activity contributes to the development of science in the field of early childhood education, particularly in the aspect of religious character education, and can be a model of good practice that can be replicated by similar educational institutions.

Eris Kusmawati; Maharani Rahma

Jurnal Ekonomi, Akuntansi, dan Perpajakan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The younger generation born in the digital age has great potential to support tax collection. However, the low level of tax compliance among the younger generation is a major concern, especially in the digital age, where the use of online tax services is not yet optimal, tax literacy is still limited, and a lack of socialization is an obstacle to utilizing digital services. This study aims to analyze the influence of preferences for digital tax services and tax literacy on tax compliance among the younger generation at the Majalaya Tax Office. The study uses a quantitative approach with surveys as the data collection method. The sample consists of young taxpayers registered at the Majalaya Tax Office, and the data is analyzed using linear regression to test the partial and simultaneous effects of independent variables on tax compliance. The results show that digitalization preferences have a positive and significant effect on tax compliance, indicating that younger generations who are more responsive to digital services tend to be more compliant. Tax literacy also has a positive and significant effect, showing that a sufficient understanding of tax rights, obligations, and regulations encourages compliance. Simultaneously, the combination of digitalization preferences and tax literacy significantly affects tax compliance, with a coefficient of determination of 0.438, meaning that 43.8% of the variation in compliance can be explained by these two variables. The findings of this study emphasize the importance of integrating easy access to digital services and improved tax literacy to encourage tax compliance among the younger generation.

Dinanti, Augis; Muchtar, Irfan Zaky; Gultom, Jonatan Rio; Hutabarat, Aldrik Bastio

Teknik: Jurnal Ilmu Teknik dan Informatika 2025 LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

This study designs and implements Bank Jali, a web-based bank queue system that applies a queue data structure with the First In First Out (FIFO) principle to improve service efficiency. The research and development method includes requirement analysis, design, implementation, testing, and evaluation. The application is built with HTML, CSS, and JavaScript, storing queue data temporarily through localStorage so the entire process runs client-side without a dedicated server. Key features include online queue registration, digital ticket generation, real-time status monitoring with waiting-time estimation, and an admin dashboard for managing teller and customer service queues. Testing shows the system operates reliably, processes queues according to FIFO, and provides a practical, lightweight user experience across devices.

Hamzah Irfanda

Jurnal Pengabdian kepada Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Strengthening the education of students and parents through flagship programs such as Tahfidz Quran, Hizbul Wathan, and Silat Tapak Suci is a noble effort that must be present in Islamic education, especially in the era of information disruption 5.0. The strategic role of teachers, parents, and religious leaders is crucial in shaping a generation that is both faithful and virtuous. Education that integrates religious values and local wisdom serves as a foundation for facing the increasingly complex challenges of the modern world. Therefore, the community service team is committed to sharing the knowledge they possess with parents, teacher councils, and students at Madrasah Ibtidaiyah Swasta Muhammadiyah Kota Pariaman. Through this program, it is expected that the understanding and skills in educating children will improve, and the relationship between schools, families, and communities will be strengthened. With proper guidance, it is hoped that future generations will be able to face global challenges while maintaining strong religious and moral principles.

Majesty, Gilbert Timothy; A Dan Kia

Sukacita : Jurnal Pendidikan Iman Kristen 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Christian Religious Education (PAK) research in Indonesia has undergone significant developments, but its future direction and relevance are still crucial questions. This article aims to map the PAK research landscape and identify key challenges and opportunities through a literature review of publications in national and international journals, theses, and dissertations. The analysis is focused on three aspects: dominant themes, methodology, and contextual relevance. The findings show the dominance of conventional themes such as teaching methods, curriculum, and the role of teachers, with a qualitative approach limited to case studies, making generalizations difficult. Contemporary issues such as religious pluralism, digital media, Generation Z spirituality, integration of faith and knowledge, and inclusive approaches in multicultural contexts are still underexplored. This article proposes the reorientation of PAK research through an interdisciplinary approach (theology with psychology, sociology, media studies), methodological strengthening (longitudinal and mixed-methods studies), and emphasis on Indonesia's socio-cultural reality as a starting point. With this strategy, PAK's research is expected to be able to expand its theoretical contribution while answering practical challenges in shaping the character and spirituality of students in the era of modernity.

Ni Luh Gede Meilantari; Ni Putu Dini Febriyanti

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study examines the utilization of haiku as a form of response to postwar trauma through Kaneko Tota’s and Saito Sanki’s war-themed haiku. Following Japan’s defeat in World War II in 1945, a cultural shift occurred marked by transformation within traditional arts, particularly haiku, which became a significant medium for expressing traumatic historical and social experiences. Although both poets used haiku as a medium to express dissatisfaction and critique the socio-political conditions of the postwar period, they represented different generations and approaches in responding to postwar trauma. Saito, having directly experienced the trauma of war, developed a deconstructive strategy towards traditional haiku conventions. Meanwhile, Kaneko, belonging to the postwar generation, adopted a more radical approach in formal and semantic experimentation. These dual strategies not only embodied individual artistic responses to trauma but also contributed to a broader cultural project aimed at reconstructing Japan’s collective identity in the postwar era. Yuri Lotman’s cultural semiotics framework is employed to analyze the semiotic transformation dynamics in the poets' works. Lotman’s theory, with its key concepts of semiosphere, cultural text, and translation mechanisms, offers a comprehensive analytical tool for understanding the dynamics of sign systems and cultural meanings in World War II-themed haiku. From the analysis of five war-themed haiku, it is concluded that both poets constructed a collective trauma discourse. Rather than employing explicit descriptive narratives, the trauma discourse utilizes strong semiotic condensation strategies. Saito and Kaneko juxtaposed established cultural symbols and codes, such as Hiroshima as a metaphor of absolute destruction, the marathon as a symbol of life, breasts as a symbol of motherhood, and blooming flowers representing renewal into new surreal configurations that created novel meanings at the semiotic boundaries where tensions clashed.

Afif Lukmanul Hakim; Hendra Pradibta

Jurnal Kendali Teknik dan Sains 2025 International Forum of Researchers and Lecturers

PT Intelix, a technology and information company with numerous collaborative projects, faces challenges in effective project management and monitoring. Despite utilizing project management applications like Jira, the generation of final reports often remains a manual process using Microsoft Excel, which is time-consuming and prone to errors. To address these issues, PT Intelix developed an internal Project Management application, yet it required further enhancements in its dashboard and reporting features for more detailed project monitoring optimization. This research aims to develop the Dashboard menu by adding a priority project table and several sub-menus in the Report menu to accelerate and simplify the preparation of final project reports. The development methodology employed is Agile Kanban, encompassing planning, system and interface design, incremental development and implementation, and testing. System functionality testing was conducted using Black Box Testing and User Acceptance Test (UAT) involving the project owner and end-users from PT Intelix. Test results showed all main functions running smoothly and stably, with all black box scenarios passing. UAT testing on six menus received a "very good" response from the project owner and users. The SUS evaluation of three users scored a 5 on the scale, with several scoring a 4, indicating a good system. Performance testing with 10 simultaneous users also demonstrated stable traffic and no errors.. The development of High Priority Project, Milestone Project, and Implementation Project features on the Dashboard successfully presented more detailed project information, while the addition of sub-menus in the Report accelerated report generation. Thus, this development successfully optimized integrated project monitoring and reporting at PT Intelix, reducing manual effort and enhancing data accuracy for decision-making.

Ni Luh Gede Meilantari; Ni Putu Dini Febriyanti

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study examines the utilization of haiku as a form of response to postwar trauma through Kaneko Tota’s and Saito Sanki’s war-themed haiku. Following Japan’s defeat in World War II in 1945, a cultural shift occurred marked by transformation within traditional arts, particularly haiku, which became a significant medium for expressing traumatic historical and social experiences. Although both poets used haiku as a medium to express dissatisfaction and critique the socio-political conditions of the postwar period, they represented different generations and approaches in responding to postwar trauma. Saito, having directly experienced the trauma of war, developed a deconstructive strategy towards traditional haiku conventions. Meanwhile, Kaneko, belonging to the postwar generation, adopted a more radical approach in formal and semantic experimentation. These dual strategies not only embodied individual artistic responses to trauma but also contributed to a broader cultural project aimed at reconstructing Japan’s collective identity in the postwar era. Yuri Lotman’s cultural semiotics framework is employed to analyze the semiotic transformation dynamics in the poets' works. Lotman’s theory, with its key concepts of semiosphere, cultural text, and translation mechanisms, offers a comprehensive analytical tool for understanding the dynamics of sign systems and cultural meanings in World War II-themed haiku. From the analysis of five war-themed haiku, it is concluded that both poets constructed a collective trauma discourse. Rather than employing explicit descriptive narratives, the trauma discourse utilizes strong semiotic condensation strategies. Saito and Kaneko juxtaposed established cultural symbols and codes, such as Hiroshima as a metaphor of absolute destruction, the marathon as a symbol of life, breasts as a symbol of motherhood, and blooming flowers representing renewal into new surreal configurations that created novel meanings at the semiotic boundaries where tensions clashed.

Aristamy, I Gusti Ayu Agung Mas; Mutiarani, Rizkita Ayu; Winatha, Komang Redy; Naratama, I Made Edo

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

This study aims to develop an interactive mobile application-based learning media to introduce Devanagari Sanskrit script to Indonesian teenagers. The background of this research is the lack of communicative, contextual, and engaging learning media for the digital generation in learning traditional scripts. The development method uses the ADDIE model modified with a visual communication design approach and integration of local Balinese cultural values. The results show that this media successfully combines strong visual elements, interactive voice narratives, and Balinese cultural iconography in one mobile-friendly platform. Validation from design and cultural experts shows a very high level of feasibility, supported by positive responses from student users at the Dvipantara Samskrtam Foundation. This research makes a real contribution to the preservation of traditional scripts through a digital educational approach that is adaptive to the learning needs of today's teenagers. In addition, this research also opens opportunities for the development of similar learning media for other traditional scripts, thereby increasing awareness and understanding of Indonesia's rich culture among the younger generation. By integrating technology in learning, it is hoped that the preservation of Indonesian culture can go hand in hand with the progress of the times.

Mellysa Caldera; Deddy Nan Setya Putra Tanggara; Dody Ariyantho Kusma Wijaya; I Putu Putrawiyanta; Yos David Inso

Jurnal Riset Rumpun Ilmu Teknik 2025 Pusat riset dan Inovasi Nasional

Coal is an important energy source that is still widely used in industry, especially the power generation industry, because of its high energy content. However, in the process of handling and storage, coal has the characteristic of being easily oxidized, This oxidation process, if it occurs continuously, can cause internal heat accumulation which eventually triggers spontaneous combustion. This study aims to analyze changes in coal quality before and after spontaneous combustionto find out how spontaneous combustionaffects coal quality in stockpiles. The research method used is a quantitative method where the data from laboratory tests on coal quality before and after spontaneous combustionis analyzed, the comparison of coal quality in stockpile 10 before and after spontaneous combustionis then graphed to see changes in the quality of each parameter. Based on the results of the analysis of changes in coal quality before and after spontaneous combustion, there were significant changes to several coal quality parameters, namely Total Moisture which was originally from 7.06% to 5.50% (down by 1.56%), Moisture which was originally 3.91% to 3.22% (down by 0.69%), Ash Content which was originally 8.84% to 14.67% (up by 5.83%), Volatile Matter which was originally 39.77% to 35.10% (down by 4.67%),  Fixed Carbon from 47.48% to 47.01% (down by 0.47%), Sulphur from 0.55% to 0.46% (down by 0.9%), and Calorific value decreased from 6,921 to 6,289 kcal/kg (down by 632 kcal/kg). This decrease in quality has a direct effect on the selling value and efficiency of coal combustion. The existence of an analysis of changes in coal quality due to spontaneous combustioncan help companies to find out how much of an impact losses can be caused by the occurrence of spontaneous combustion. By considering the potential losses due to spontaneous combustion, the company will make efforts to prevent the occurrence of spontaneous combustion in the future to minimize the losses caused.

Muhammad Yusuf; Mursani Mursani; Tri Mulyadi

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

Drug abuse among adolescents in Jayapura City is a pressing issue with significant repercussions for health, society, and the future of younger generations. Due to Jayapura's strategic position as a border city with Papua New Guinea, it faces a heightened risk of cross-border drug trafficking, making it particularly vulnerable. This study explores the various factors contributing to the rise in drug abuse among adolescents, including individual, family, and peer group dynamics, socio-economic conditions, weak legal enforcement, and the influence of globalization. The findings suggest that a multifaceted approach is essential in addressing the problem. Repressive measures alone are insufficient, and should be complemented by preventive, rehabilitative, and educational strategies. Such approaches must emphasize child protection principles and ensure justice that is both substantive and forward-thinking. Progressive and responsive legal frameworks, aligned with the goals of criminal punishment, are necessary to effectively combat drug abuse in Jayapura. Moreover, these frameworks should prioritize adolescent recovery, recognizing that these individuals are the future of the nation.

Nugroho Adhi Santoso; Sari Surorejo; Pinky Septisiana Ananda; Bintang Nusantara

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2025 Lembaga Pengembangan Kinerja Dosen

The training activity of creating video content to build personal branding on social media for Karang Taruna (Youth Organization) in Margadana District, Tegal City is a strategic effort to increase the capacity and creativity of the younger generation in the digital era. This training is motivated by the rapid development of information technology and social media, which makes the ability to manage self-image or personal branding a crucial aspect in developing the potential of individuals and organizations. Through this activity, Karang Taruna members are given an understanding of the basic concepts of personal branding, strategies for building a positive digital identity, as well as technical skills in designing and producing engaging, educational video content that suits the character of each participant. In addition to theory, participants are also trained practically in the video creation process from planning ideas, shooting, to editing using simple software. It is hoped that through this training, Karang Taruna youth will be able to utilize social media productively as a platform for promoting social activities, developing self-potential, and spreading positive values in the community. This activity also serves as a means to strengthen the existence of Karang Taruna as a youth organization that is adaptive to technological advances and plays an active role in building a positive image of the younger generation at the local and global levels. Thus, this training not only provides technical skills, but also forms a creative, innovative, and responsible mindset in the use of digital media.

Fikri Farhan; Aditya Yudha Kusuma

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The dominance of foreign footwear brands in Indonesia remains strong despite the growing awareness of supporting local products. This phenomenon raises questions about the factors that drive consumer purchase intention toward local brands, particularly among younger generations. This study aims to examine the influence of ethnocentrism, attitude, subjective norms, and perceived behavioral control on the purchase intention of Ventela, a local footwear brand, using the Theory of Planned Behavior (TPB) framework. A quantitative approach was employed by distributing questionnaires to 150 respondents in Yogyakarta who had never purchased or used Ventela products. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that ethnocentrism, attitude, subjective norms, and perceived behavioral control significantly and positively affect consumers’ purchase intention toward Ventela. Theoretically, this study extends the application of TPB by incorporating ethnocentrism as an additional predictor of purchase intention for local products. Practically, the findings suggest that producers should emphasize national pride in their marketing strategies, enhance product quality and design, and expand purchasing accessibility. The main limitation of this study lies in its focus on a single brand and a limited sample size, suggesting that future research should broaden the context and include more diverse respondents.

Aprianto, Adityo; Sanjaya, Makroen

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

In facing the digital era, there is a change in conventional broadcasting to digital broadcasting with a focus on multiplatform content distribution. This encourages TVMU to adapt to digital broadcasting. This study aims to understand how media, especially TVMU, formulates strategies, chooses the right approach, implements, and conducts monitoring and evaluation to increase the relevance and reach of its broadcasts. The Media Management Strategy Theory that became the focus of the research from Media Strategy Formulation, Media Strategy Selection, Media Strategy Implementation, Monitoring and Evaluation. A qualitative approach with a case study method was used to extract data through observation and in-depth interviews with relevant informants. The results show that multiplatform content distribution is the main strategy in facing the challenges of digital broadcasting. Social media is utilized for promotion, interaction, and distribution of program excerpts, while the website serves as an additional channel for live streaming and information provision. Television remains the main focus, but digital platforms are used to expand audience reach and attract the younger generation. Monitoring and evaluation processes are conducted regularly to assess the effectiveness of the strategies implemented, with adjustments based on analysis of audience data and digital trends. Key challenges include copyright issues on digital platforms and the difficulty of attracting audiences to educational and da'wah content amidst the dominance of entertainment content. The study concludes that implementing an integrated and adaptive content distribution strategy is an important step to support media sustainability in the digital era. The findings provide guidance for other media in effectively managing content distribution to reach a wider audience.

Sulistiono Sulistiono; Erna Wigati; Susilo Budi Winarno; Tuti Panghastuti

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The excessive and uncontrolled intensity of Gen-Z in using digital media through various communication and information platforms can impact mental/physical health, resulting in unhealthy productivity in various spheres of activity. This study aims to analyze the causes, impacts, and solutions of digital media exposure on the aspect of digital fatigue which is expected to provide a new approach for Gen-Z to develop professional attitudes and mindsets in using digital media. The research method in this study uses a qualitative descriptive method. The sampling technique in this study uses purposive sampling and snowball sampling techniques. The purposive sampling technique is determined by the age range of Gen-Z from STIE Pariwisata API Yogyakarta students born between the mid-1990s and early 2010s. The snowball sampling technique used is all 129 students. Data analysis is carried out descriptively based on the percentage of respondents' assessments from the available questions. The results of this study are, the higher the percentage of counterproductive causes, impacts, and solutions to the digital fatigue aspects chosen by respondents, the more unhealthy productivity will result, conversely, the lower the percentage of counterproductive causes, impacts, and solutions to the digital fatigue aspects chosen by respondents, the more healthy productivity will result. The contribution of this study is, to support the success of activities carried out through the use of digital media in accessing information and communication channels, Gen-Z must be able to make proportional choices, namely choices that are oriented towards mental/physical health so that they can place Gen-Z in a healthy productivity environment.

Genrawan Hoendarto; Thommy Willay; Pavan Kumar

Journal of Information Technology and Computer Science 2025 International Forum of Researchers and Lecturers

The rapid advancement of intelligent systems has accelerated the adoption of data-driven solutions across diverse industries, creating an increasing need for models that are both efficient and privacy-preserving. While traditional centralized machine learning approaches offer strong predictive capabilities, they often struggle with challenges related to data privacy, network latency, and computational inefficiency-especially in distributed environments with heterogeneous devices. To address these limitations, recent research has explored hybrid learning frameworks that integrate federated learning, edge computing, and dynamic model optimization techniques. These hybrid approaches enable models to process and learn from data closer to the source while maintaining stringent privacy requirements by keeping raw data localized. Additionally, the incorporation of pruning strategies, adaptive model compression, or multimodal data fusion contributes to improved speed, scalability, and accuracy in real-time inference tasks. Such frameworks have demonstrated notable promise in settings characterized by high data volume, operational complexity, and the necessity for fast anomaly detection or decision-making. However, despite these advancements, several challenges remain, including synchronization delays across edge nodes, variability in hardware capabilities, and the need for more efficient aggregation algorithms. Future developments may involve leveraging next-generation pruning techniques, energy-aware edge scheduling, decentralized orchestration protocols, or the integration of digital twin technologies to further enhance performance. Overall, hybrid distributed learning frameworks represent an important evolution toward more intelligent, secure, and autonomous computational ecosystems capable of supporting the next wave of smart applications.

Noval, Fikriandrian; Agung Putra Mulyana

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to analyze the representation of Sultan Agung’s leadership in the film Sultan Agung directed by Hanung Bramantyo, using a descriptive qualitative approach. The research highlights how film as a medium constructs the meaning of leadership through narrative, visual elements, cultural symbols, and character development. Stuart Hall’s theory of representation is utilized to understand meaning construction in film, while leadership analysis refers to charismatic, transformational, and authoritarian models. Roland Barthes’ semiotic analysis is applied to examine denotation, connotation, and myth within the film’s elements. Data were collected through observation, documentation, interviews, and literature study, then systematically processed and analyzed. The findings show that Sultan Agung portrays not only a historical figure of leadership but also reflects cultural values and national identity relevant to contemporary Indonesia. The representation of leadership is constructed through cultural symbols, dialogues, and a meaningful storyline, generating new discourse about the ideal leader in modern society. This study is expected to enrich media and leadership studies and contribute to the development of contextual leadership insight among the younger generation.

Febiola Anggun Tri Setyo; Zumrotul Latifah; Ahmad Sidiq; Isma Thayyibah Hanun; Afaful Ummah

Jurnal Inovasi Ekonomi Syariah dan Akuntansi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study analyzes the role of millennials and Gen Z in driving the growth of halal e-commerce in Indonesia. The global halal industry is projected to reach US$3.36 trillion by 2028, underscoring the importance of strengthening halal e-commerce in Indonesia, which has the largest Muslim population in the world (Kawsar, 2025). Millennials and Gen Z are the dominant users of the internet and digital marketplaces, thus playing a strategic role in expanding the digital halal economic ecosystem. This study uses a qualitative approach with literature studies and in-depth interviews with consumers and halal digital business actors. The analysis focuses on digital behavior, halal product preferences, and awareness of sharia economic principles. The results show that millennials and Gen Z contribute through three main roles. First, as smart consumers who show high preference and loyalty to certified halal products. Second, as creative business actors who create sharia startups and marketplaces with innovative digital marketing strategies. Third, as agents of change who promote digital halal literacy and strengthen public awareness of the importance of halal products and services. In conclusion, the role of these two generations is not only in consumption, but also in creating a sustainable digital halal business ecosystem, strengthening Indonesia's competitiveness in the global halal industry, and supporting national sharia economic development.

Ulviana Agustina; Ersa Wiriani Safitri; Melda Anjelia

GARUDA : Jurnal Pendidikan Kewarganegaraan dan Filsafat 2025 International Forum of Researchers and Lecturers

Considering that the millennial generation will continue the life of the nation and state, the millennial generation needs to be made aware of the importance of preserving the country. This will support the country's defense against internal and external, military and non-military threats. Because education helps future generations of young people understand history, values, and dedication to preserving the country, education is very important for national defense. Students can become development agents who benefit society and the nation through education and learning how important it is to maintain national unity. This research will use normative juridical research which takes an approach from legal, phenomenon and ideological perspectives. This article aims to determine the extent to which formal education in Indonesia influences the development of awareness of national defense in the younger generation, explores the factors that influence this understanding and awareness, examines how the national education curriculum is implemented, and provides suggestions for strengthening the education system. The advantages of this work are as follows: it provides an in-depth analysis of how education forms a strong concept of national defense knowledge for the younger generation

Dita Kusuma Sari; Andriya Risdwiyanto

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine and analyze the effect of Social Media Marketing and Environment Knowledge on Green Purchase Intention with Customer Trust as a Mediating Variable in Generation Z in Sleman. This study uses quantitative research methods using a questionnaire. The population in this study is Generation Z in Sleman, Yogyakarta Special Region who consume drinking water in gallons of the Aqua brand. The data collection technique used purposive sampling technique. The sample in this study amounted to 95 respondents. The analysis method used in this research is Partial Least Square (PLS). The results showed that social media marketing has a significant direct effect on green purchase intention, environmental knowledge has a significant direct effect on green purchase intention, social media marketing has a significant direct effect on customer trust, environmental knowledge has a significant direct effect on customer trust. Meanwhile, customer trust does not have a significant direct effect on green purchase intention. In the mediation test, customer trust is able to mediate social media marketing on green purchase intention and customer trust is able to mediate environmental knowledge on green purchase intention.