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The declining awareness among youth about local historical figures such as Raden Sawunggaling inspired the creation of this web comic. Aimed at teenagers aged 17–21, this project seeks to reintroduce local history through a visually engaging and interactive medium. The comic features a flowing narrative, semi-realistic illustrations, and strong elements of East Javanese culture. Its design was informed by qualitative and quantitative research to align with the preferences of the target audience. The web comic format was chosen for its accessibility, cost-efficiency, and relevance to the digital habits of today’s youth. This medium is expected to reignite interest in local history while serving as a creative and educational approach to cultural preservation.

Kekerasan seksual di lingkungan perguruan tinggi merupakan masalah serius yang memerlukan perhatian khusus. Universitas Ichsan Gorontalo melalui program Satuan Tugas Pencegahan dan Penanganan Kekerasan Seksual (Satgas PPKS) berupaya untuk menciptakan lingkungan kampus yang aman dan bebas dari kekerasan seksual. Penelitian ini bertujuan untuk merancang kampanye komunikasi visual yang efektif untuk mendukung program Satgas PPKS. Kampanye dirancang dengan menggunakan pendekatan Design Thinking yang berfokus pada pemahaman kebutuhan target audiens dan menghasilkan solusi visual yang inovatif. Penelitian ini menggunakan metode kualitatif dengan pengumpulan data melalui wawancara, diskusi kelompok terfokus (FGD), observasi, dan studi dokumentasi. Media yang dirancang meliputi konten media sosial, poster, dan infografis. Proses penelitian meliputi lima tahap utama, yaitu empati, definisi masalah, ide, prototipe, dan pengujian. Hasil penelitian menunjukkan bahwa poster dan infografis efektif dalam meningkatkan kesadaran civitas akademika terhadap isu kekerasan seksual.

Abstract. Indonesia is an archipelagic country with a rich and diverse cultural heritage, reflected in its traditional clothing from various regions. However, with the advancement of time and the rapid flow of globalization, the younger generation's attention to traditional clothing has declined. A survey of youth aged 19–22 years found that most of them do not fully recognize the types, names, and origins of Indonesian traditional clothing, although they acknowledge the importance of preserving cultural heritage. To address this issue, an educational media in the form of an interactive board game was designed to reintroduce traditional clothing to young people in an engaging way. This study employed qualitative and quantitative methods, including questionnaires, interviews, observations, and focus group discussions. The board game features character pawns representing traditional attire from six major regions of Indonesia, highlighting each area's distinctive visual traits. Through this game, it is expected that youth will gain knowledge and foster a sense of love and pride in the nation's cultural heritage.

This paper discusses the visual design of character designs for an illustrated book that focuses on the problem of people pleasers among employees aged 22-30 years. People pleasers are individuals who tend to please others at the expense of themselves, which in the long term can trigger stress and mental disorders. The results of the study show that many young employees experience a dilemma between meeting other people's expectations and maintaining their own well-being. To convey this problem, four characters were designed. The main character is Tara, a people pleaser who undergoes a transformation into a more balanced individual in her work and personal life. Three supporting characters help strengthen the dynamics of conflict in the workplace, Mr. Johnson (Tara's demanding boss), Shinta (a supportive co-worker), and Felix (a senior co-worker). The character design process was carried out through several stages, including interviews with psychologists, illustrators, and employees, as well as qualitative data analysis from observations, Focus Group Discussions (FGD), and literature studies. The result is four characters executed in a simple illustration style with flat design and a limited color palette to emphasize the emotional atmosphere experienced by the characters. By exploring the right illustration style and color composition, this study designs characters that not only depict the reality of people pleasers in the workplace, but also function as visual educational media that helps readers understand the importance of setting boundaries at work and supports individuals in achieving inner peace and balance in life. Keywords: People pleaser, Persona, Illustration, Employee Character Design

The development of digital technology encourages MSME players to utilize digital platforms as a medium of information and communication with customers. Widasari Bakery is a bakery established since 1999 in Sidoarjo, has not maximized digital platforms such as websites as information media. This study aims to design the interface design of the Widasari Bakery website as a medium of information and communication to customers. The research method used uses qualitative and quantitative methods involving surveys, interviews, questionnaires, and literature studies, and uses the fishbone diagram method and SWOT analysis to identify problems and look for development potential. The results of this design are expected to increase brand identity and market reach and strengthen the growth of the Widasari Bakery brand in the digital era.

Museum do not merely function as space for preserving historical atifacts, but also serve as educational arenas capable of conveying cultural and national values. This article examines the assimilation of cultural attractions and educational functions in three character-based museums in Surabaya: the HOS Tjokroaminoto Museum, the dr. Soetomo Museum, and the Surabaya Education Museums. This study emplyos a qualitative method with a descriptive approach, using content analysis to observe atifact, visual media, and historical narrative presanted in each museum. The findings hightlight that the assimilation of cultural attractions and educational elements within museums can serve as a strategic model for developing cultural policies that are more participatory, relevant, and contextual. This, museums are not only place to commemorate the past but also act as platform for shaping character and historical awereness among younger generations.

In the digital era, marketing communication must dynamically adapt to technological developments and shifts in consumer behavior. Social media, interactive content, and data-driven marketing have become essential components of modern strategies. Social media platforms not only serve promotional purposes but also enable direct engagement, feedback collection, and the strengthening of emotional connections with consumers. Visual content such as videos and photos of urban farming activities help expand outreach and raise public awareness. This study aims to analyze the marketing communication strategies that strengthen urban farming programs in Mangunsari Village, Salatiga City, using a qualitative approach. The findings reveal that urban farming actors actively utilize multiple communication platforms—both written and digital—to promote their initiatives. Key strategies include publishing features on digital platforms such as Kompasiana.com and optimizing social media to showcase cultivation and harvest activities. Furthermore, the support from local administrative officials plays a vital role in enhancing marketing communication efforts. Policy guidance and facilitation of interactions with external stakeholders create broader networking opportunities. This success story illustrates that a synergy between creative communication strategies and institutional support can effectively promote urban farming as a community-based solution for improving local welfare through the use of local wisdom.

Advances in digital technology have brought significant changes in the way local brands build their brand image and positioning in the market. Social media is one of the main platforms used in marketing communication strategies because of its ability to reach a wide and interactive audience. This research aims to analyze the marketing communication strategy implemented by Daclen, a local fashion brand from Bandung, in shaping sales positioning through the Instagram account @Daclen.id and its official website. The research method used was qualitative descriptive with data collection through in-depth interviews, observations, and documentation. The analysis was carried out using the Circular Method of SOME (Share, Optimize, Manage, Engage) approach which emphasizes the connection between content sharing, message optimization, communication channel management, and active engagement with consumers. The results show that Daclen has succeeded in developing a simple, yet consistent and targeted digital communication strategy. Instagram is used as the primary medium to strengthen the visual power of brands, through uploading high-quality product photos, promotional videos, and active interaction with audiences. Meanwhile, Daclen's official website functions as a credibility center that provides complete information about products, prices, and after-sales service. The combination of the two creates a well-rounded consumer experience and supports an exclusive perception of the brand. Each stage in the SOME model is executed optimally. The Share stage includes the distribution of creative content with a consistent upload schedule. Optimize is done by adjusting messages according to trends and audience responses. Manage focuses on account management and interaction monitoring, while Engage focuses on building emotional connections through quick responses and interactive content. The implications of this study show that the SOME-model-based digital communication approach can help local brands such as Daclen strengthen their positioning, build an exclusive image, and create long-term relationships with consumers amid increasingly fierce competition in the digital fashion industry.

This study examines the potential for digital branding transformation of Mitra Havana Sulung Mandiri, a construction service company in East Java, through the utilization of TikTok as a promotional platform. Using observations and interviews, the research identified strong visual content opportunities from the company’s activities, such as documenting construction progress, showcasing before-and-after project visuals, and sharing client testimonials. These elements offer significant storytelling potential for engaging online audiences. However, several internal barriers hinder optimal implementation. These include limited digital literacy among staff, inadequate content creation tools, and the absence of standardized procedures for producing and publishing content. Externally, skepticism toward social media marketing in the construction sector and the unpredictability of TikTok’s algorithm also create challenges. Thematic analysis revealed three primary needs: maximizing existing visual assets to create compelling narratives, enhancing internal capacity through targeted digital training, and developing a culture that supports continuous digital engagement. To address these, the study proposes an initial strategy involving educational content, behind-the-scenes videos, and a clear content production guide. In addition, it suggests forming a dedicated social media team, running a 30-day continuous content campaign, and collaborating with local creators to expand reach. These recommendations align with existing literature on the role of short-form video in increasing brand awareness, credibility, and trust in service-oriented industries. By integrating strategic content planning, capacity building, and consistent online engagement, construction SMEs can position themselves competitively in the evolving digital marketplace. The case of Mitra Havana Sulung Mandiri demonstrates that even in traditionally offline industries, leveraging TikTok can offer a pathway toward brand differentiation and long-term audience growth.

This study aims to determine the use of YouTube learning media in improving students' critical thinking skills in history subjects of class XI at SMAN 1 Karangrejo. The background of this study is based on the low interest in learning and students' critical thinking skills in understanding abstract and narrative historical materials. YouTube media is considered as one of the interactive and interesting learning alternatives, which can visualize historical events in a concrete and easy-to-understand manner. The formulation of the problem obtained by the author is how the use of YouTube media among class XI students at SMAN 1 Karangrejo, in supporting the teaching and learning process. How effective is the use of YouTube-based learning media on the critical thinking skills of class XI students, in history subjects at SMAN 1 Karangrejo. From the formulation of the problem, the purpose of writing is to find out the use of YouTube media among class XI students at SMAN 1 Karangrejo, in supporting the teaching and learning process. To find out the effectiveness of the use of YouTube-based learning media on the critical thinking skills of class XI students, in history subjects at SMAN 1 Karangrejo. This study uses a qualitative approach with a case study type. Data collection techniques are carried out through observation, in-depth interviews with history teachers and students, and documentation. The main focus of this study is on the learning process, student responses to the use of YouTube media, and how the media facilitates the development of students' critical thinking skills. The results of the study showed that the use of YouTube media had a positive impact on improving students' critical thinking skills. The historical videos shown were able to stimulate curiosity, encourage discussion, and help students analyze and evaluate historical events in more depth. In addition, students became more active, enthusiastic, and involved in the learning process.

This study aims to analyze how socially constructed beauty standards shaped by media, popular culture, and the surrounding environment affect the social cognition of university students in evaluating peers who deviate from mainstream beauty norms. Within the campus environment, students often bring visual biases and prejudices toward others based solely on physical appearance, such as skin tone, body shape, and fashion style. This study adopts a qualitative approach with a case study method. Data were collected through in-depth interviews with four students from the State Islamic University of North Sumatra (UINSU) with diverse backgrounds.The results show that most students initially form judgments based on social schemas influenced by social media, past experiences, and peer environments. However, some participants demonstrated a shift in perspective after engaging in personal reflection, studying social psychology, and experiencing more diverse social interactions. They began to exhibit more empathetic attitudes and fairer judgments. This study highlights the importance of higher education in fostering critical awareness and promoting inclusive values and social sensitivity within academic environments.

The low interest and engagement of lower-grade primary school students in literature serve as an important introduction to this study. The aim of this Community Service Program (PKM) was to enhance children’s literary abilities through the use of three innovative media: word cards, short story videos, and descriptive texts. The study employed an experimental method with a pretest–posttest control group design and a Classroom Action Research (CAR) approach based on Kemmis & McTaggart (1988), carried out among grades I–III students at SD Katolik Roworeke 2, Ende (approximately 25–30 students per class). Results showed a statistically significant improvement in the experimental group compared to the control group, especially in literary element comprehension and literary appreciation. Word cards enriched vocabulary, story videos increased visual appeal and understanding, while descriptive texts trained literacy and imagination skills. The interactive and contextual learning process proved effective in fostering reading interest, teacher creativity, and students’ literacy enthusiasm. In conclusion, this method is recommended for adoption by Indonesian Language and Literature teachers in lower grades. Future research should expand sample size, include diverse literary works, and explore supporting factors influencing method effectiveness.

The low interest and engagement of lower-grade primary school students in literature serve as an important introduction to this study. The aim of this Community Service Program (PKM) was to enhance children’s literary abilities through the use of three innovative media: word cards, short story videos, and descriptive texts. The study employed an experimental method with a pretest–posttest control group design and a Classroom Action Research (CAR) approach based on Kemmis & McTaggart (1988), carried out among grades I–III students at SD Katolik Roworeke 2, Ende (approximately 25–30 students per class). Results showed a statistically significant improvement in the experimental group compared to the control group, especially in literary element comprehension and literary appreciation. Word cards enriched vocabulary, story videos increased visual appeal and understanding, while descriptive texts trained literacy and imagination skills. The interactive and contextual learning process proved effective in fostering reading interest, teacher creativity, and students’ literacy enthusiasm. In conclusion, this method is recommended for adoption by Indonesian Language and Literature teachers in lower grades. Future research should expand sample size, include diverse literary works, and explore supporting factors influencing method effectiveness.

The selection of learning media and resources is an important aspect of the learning process. Learning media helps to convey material in a more engaging and effective way, while learning resources include a variety of references that support learning activities, such as human, print, visual, and audio-visual materials. The selection of media must be adjusted to the learning objectives, student characteristics, and availability of facilities. Learning resources, on the other hand, must meet the criteria of economy, practical, easy to obtain, flexible, and can motivate and support the learning process. By choosing the right learning media and resources, learning becomes more effective, engaging, and relevant for students. The method used by the researcher is qualitative research. And the data obtained were analyzed using the literature study method.

This Community Service (PKM) aims to increase the effectiveness of English language learning in second grade students of Mbomba Catholic Elementary School through the utilization of picture board media. The background of this activity is the low interest and participation of students in learning English due to the limitations of interesting learning media. The implementation method uses a participatory and educational approach that involves students actively in activities such as picture matching games, guessing pictures, storytelling, and singing. The results of the activity show that the use of picture boards is able to attract students' attention, increase engagement, and strengthen memory of English vocabulary. Despite the short implementation time, students still showed good understanding. Picture board media proved to be effective, simple, economical, and suitable to be implemented in schools with limited facilities. This activity illustrates that an attractive and interactive visual approach can be a solution in improving the quality of English language learning at the primary school level.

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy which have a strategic role in national economic development. In the context of the traditional culinary industry, pempek as one of Palembang's typical foods has great economic potential. This traditional food has become a superior commodity that is not only popular in its area of ​​origin, but has also spread to various regions in Indonesia. In this Real Work Lecture (KKN), the activity began with field observation methods, in-depth interviews, and FGD (Focus Group Discussion) aimed at discussing the concept of developing promotional media and business identity together with business owners in order to identify the main problems faced, especially in terms of promotional media and business identity. The main problem faced is the limitations in marketing and branding aspects, especially in terms of effective promotional media such as banners, TikTok content, business cards and strong business identities such as business plaques and websites. Through the right approach, it aims to increase business visibility, expand market reach, and ultimately increase sales turnover. The mentoring program has succeeded in increasing the managerial capabilities of MSME owners in managing modern marketing aspects. Training in the use of digital platforms such as Instagram, Tiktok and WhatsApp Business has equipped business actors with practical skills in creating attractive visual content and strategic publication scheduling. changing the business approach from being conventional to being more professional and systematic.

Generally, students stated that the concepts in physics, especially on the material of distance, speed, and acceleration, are difficult to understand. This causes low student motivation and learning outcomes. In order to increase student motivation, understanding of concepts, and learning outcomes, it is necessary to use visual media so that learning is active and enjoyable. The use of visual media, one of which is education game-based learning media, is very helpful for students in understanding physics concepts, especially on the material of distance, speed, and acceleration. The purpose of this study was to determine the study of the use of visual media based on education games that can improve students' understanding of the material of distance, speed, and acceleration. This research method uses the library research method. The form of research uses literature studies with qualitative data acquisition. To obtain data using two databases, namely Google Scholar and Sinta, with document analysis first carried out to identify relevant literature studies. Based on the results of the preliminary study conducted, it was obtained that the use of visual media based on education games is good and flexible. With the use of visual media based on education games, students find it easier to understand the material of distance, speed, and acceleration. In addition, it makes it easier for teachers to carry out learning activities. Learning is more interesting, students are more motivated so that students' understanding, abilities, and learning outcomes increase.

This study aims to analyze the content strategy implemented by PT Citi Asia Internasional on Instagram to increase audience engagement as an effort to build brand awareness. In the digital era, social media has become a crucial tool for companies to reach consumers or partners directly, especially through Instagram, which is characterized by its visual and interactive nature. This research employs a qualitative narrative approach with data collection techniques including observation, interviews, and documentation of PT Citi Asia Internasional’s official Instagram account. The results of the study show that the use of consistent, interactive, and audience-relevant content strategies positively contributes to increased engagement, which indirectly strengthens brand awareness. Optimization through visual elements, compelling captions, and the use of Instagram features such as stories, reels, and carousels has also proven effective in building closer communication with followers. Thus, a well-planned and trend-adaptive content strategy becomes the key to creating a strong relationship between the brand and its audience on social media.

This study aims to analyze the language strategies used in promotional articles about Bedil Island tourism published in local Banyuwangi online media and how the language forms the representation of the image of the tourist destination. Bedil Island is one of the new tourist destinations that is developing and starting to be known to the wider community, especially through online media coverage. Through a qualitative approach with a literature study method, this study examines two promotional articles about Bedil Island tourism published by different local sites. The results of the analysis show that the language strategies used include the use of metaphors, local origin narratives, strong visual descriptions, and the insertion of quantitative data to build the credibility of the information. Phrases such as “Banyuwangi's Raja Ampat” and “hidden natural lagoon” play an important role in building the reader's imagination of the beauty and exclusivity of Bedil Island. The representation of the image of Bedil Island is also formed through a combination of emotional, ecological, and rational aspects presented in the text. This study shows that the language in promotional articles is not neutral, but is used strategically to shape the perception and image of the destination in the minds of the audience. Therefore, understanding the use of language in tourism promotion is important, especially in the context of sustainable local tourism development.

This study aims to analyze the language strategies used in promotional articles about Bedil Island tourism published in local Banyuwangi online media and how the language forms the representation of the image of the tourist destination. Bedil Island is one of the new tourist destinations that is developing and starting to be known to the wider community, especially through online media coverage. Through a qualitative approach with a literature study method, this study examines two promotional articles about Bedil Island tourism published by different local sites. The results of the analysis show that the language strategies used include the use of metaphors, local origin narratives, strong visual descriptions, and the insertion of quantitative data to build the credibility of the information. Phrases such as “Banyuwangi's Raja Ampat” and “hidden natural lagoon” play an important role in building the reader's imagination of the beauty and exclusivity of Bedil Island. The representation of the image of Bedil Island is also formed through a combination of emotional, ecological, and rational aspects presented in the text. This study shows that the language in promotional articles is not neutral, but is used strategically to shape the perception and image of the destination in the minds of the audience. Therefore, understanding the use of language in tourism promotion is important, especially in the context of sustainable local tourism development.