Dampak Standar Kecantikan terhadap Kognisi Sosial Mahasiswa: Studi Kasus terhadap Teman Sebaya yang Menyimpang di kalangan Mahasiswa/i UINSU

Ainul Mardiyah ; Adinda Nurfadillah Azmi ; Muhammad Natsir Husein Hrp
Intellektika : Jurnal Ilmiah Mahasiswa 📅 2025 Vol 3, No 4 🔗 DOI: 10.59841/intellektika.v3i4.2979
Abstract
This study aims to analyze how socially constructed beauty standards shaped by media, popular culture, and the surrounding environment affect the social cognition of university students in evaluating peers who deviate from mainstream beauty norms. Within the campus environment, students often bring visual biases and prejudices toward others based solely on physical appearance, such as skin tone, body shape, and fashion style. This study adopts a qualitative approach with a case study method. Data were collected through in-depth interviews with four students from the State Islamic University of North Sumatra (UINSU) with diverse backgrounds.The results show that most students initially form judgments based on social schemas influenced by social media, past experiences, and peer environments. However, some participants demonstrated a shift in perspective after engaging in personal reflection, studying social psychology, and experiencing more diverse social interactions. They began to exhibit more empathetic attitudes and fairer judgments. This study highlights the importance of higher education in fostering critical awareness and promoting inclusive values and social sensitivity within academic environments.
Keywords
Social cognition; beauty standards; students attribution
How to Cite

Ainul Mardiyah, et al. (2025). Dampak Standar Kecantikan terhadap Kognisi Sosial Mahasiswa: Studi Kasus terhadap Teman Sebaya yang Menyimpang di kalangan Mahasiswa/i UINSU. Intellektika : Jurnal Ilmiah Mahasiswa, 3(4). https://doi.org/10.59841/intellektika.v3i4.2979

Ainul Mardiyah; Adinda Nurfadillah Azmi; Muhammad Natsir Husein Hrp, "Dampak Standar Kecantikan terhadap Kognisi Sosial Mahasiswa: Studi Kasus terhadap Teman Sebaya yang Menyimpang di kalangan Mahasiswa/i UINSU," Intellektika : Jurnal Ilmiah Mahasiswa, vol. 3, no. 4, 2025.

Ainul Mardiyah; Adinda Nurfadillah Azmi; Muhammad Natsir Husein Hrp. "Dampak Standar Kecantikan terhadap Kognisi Sosial Mahasiswa: Studi Kasus terhadap Teman Sebaya yang Menyimpang di kalangan Mahasiswa/i UINSU." Intellektika : Jurnal Ilmiah Mahasiswa, vol. 3, no. 4, 2025.

Ainul Mardiyah; Adinda Nurfadillah Azmi; Muhammad Natsir Husein Hrp. "Dampak Standar Kecantikan terhadap Kognisi Sosial Mahasiswa: Studi Kasus terhadap Teman Sebaya yang Menyimpang di kalangan Mahasiswa/i UINSU." Intellektika : Jurnal Ilmiah Mahasiswa 3, no. 4 (2025).

Ainul Mardiyah, et al. (2025) 'Dampak Standar Kecantikan terhadap Kognisi Sosial Mahasiswa: Studi Kasus terhadap Teman Sebaya yang Menyimpang di kalangan Mahasiswa/i UINSU', Intellektika : Jurnal Ilmiah Mahasiswa, 3(4). doi: 10.59841/intellektika.v3i4.2979.

Ainul Mardiyah; Adinda Nurfadillah Azmi; Muhammad Natsir Husein Hrp. Dampak Standar Kecantikan terhadap Kognisi Sosial Mahasiswa: Studi Kasus terhadap Teman Sebaya yang Menyimpang di kalangan Mahasiswa/i UINSU. Intellektika : Jurnal Ilmiah Mahasiswa. 2025;3(4).

Artikel Terkait

Analisis Pencemaran Lingkungan sebagai Penyebab Banjir di Kawasan Jalan Pekapuran Kota Depok

Syamsa Azilla; Aprillia Intan Nur Cahya; Adrianus Rebon Piran

Pemanfaatan Media Multimodal dalam Pembelajaran Keterampilan Membaca Teks Berita

Asra Fania; Syahrul Ramadhan

Simbol Relegius Spiritual dalam Film “Titip Surat Untuk Tuhan” Analisis Semiotika Roland Barthes

Dinar Thahira Handatika; Salma Rosyida Nur Hanifah; Ulul Fadli Zakiyatul Badriyah

Eksplorasi Media Loose Parts dari Bahan Alam Dalam Menstimulus Kreativitas Anak Usia Dini di Pos Paud Pelita Mandiri Kertek

Dina Zuhda Syauqia; Siti Rohmatun; Ani Sofiana Istiqomah; Fatiatun Fatiatun

The Massuru' Tondok Ritual as a Space for Encountering the Transcendent: An Analysis Based on the Thought of Ninian Smart

Agustinus Abraham

Analisis Efektivitas Penerapan A/B Testing dalam Meningkatkan Performa Website pada PT Pamor Putra Mandiri

Hari Noer Fazri; Ina Najiyah
Tren Sitasi Jurnal