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Zalkha Soraya; Iftitah Resky Az-zahra J; Rajmia Sulianti; Wulandari Wulandari; Tri Ananda +2 more

International Journal of Economic, Social and Development Sciences 2025 International Forum of Researchers and Lecturers

The rapid growth of e-commerce platforms has transformed consumer purchasing behavior, especially among university students. This study investigates the influence of cashback and free shipping promotions on the purchase decisions of students at the Faculty of Economics and Business, Universitas Muhammadiyah Makassar. Using a quantitative approach and multiple linear regression analysis on data collected from 95 students, the study finds that free shipping promotions significantly affect purchase decisions, while cashback promotions do not show a significant individual effect. However, both promotions combined have a significant positive impact on purchase decisions. These findings provide valuable insights for e-commerce platforms to optimize promotional strategies targeting student consumers. The study contributes to the literature on digital marketing and consumer behavior in the Indonesian e-commerce context.

Regina Sipayung; Chrisbiantoro Gultom; Maria Lady Agustina Nainggolan; Maria Amelia Sitanggang; Wendy Albert Saragih +2 more

Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This report contains the results of interviews conducted by students of Elementary School Teacher Education Program of Santo Thomas Catholic University with teachers and fifth grade students of SDN 068332 Medan Tuntungan. The main purpose of the interviews was to obtain information about learning difficulties, aggressive behavior, and student discipline. Through a qualitative approach and direct interviews, three main problems were found: students who experience learning difficulties, students with aggressive behavior, and students who often skip school or are undisciplined. The results of the interviews showed that learning difficulties were influenced by lack of concentration and learning support at home, aggressive behavior was caused by lack of emotional management and attention from the environment, and discipline problems were related to minimal motivation and family supervision. The guidance actions taken showed positive developments, such as increased courage of students to ask questions, reduced conflict between friends, and improved student attendance rates. The discussion emphasized the importance of collaboration between teachers, students, and parents to create a supportive learning environment. Guidance and counseling services with an empathetic approach and storytelling techniques have proven effective in fostering changes in students' attitudes and behaviors. In conclusion, open communication and consistent guidance are the keys to successful interventions for student problems in elementary schools.

Suci Endah Dwi Lestari

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research investigates the influence of entrepreneurship education on Generation Z's entrepreneurial intention, mediated by digital business and financial literacy. Unemployment is a significant challenge in Indonesia, particularly for university graduates, with a 2024 unemployment rate of 5.25% for graduates. Entrepreneurship, especially digital entrepreneurship, is seen as a key solution to job creation. The study aims to understand how digital and financial literacy collectively affect the impact of entrepreneurship education on entrepreneurial intention. Employing a quantitative method, the study sampled 55 economic education students who had completed entrepreneurship courses. Data was collected via Google Forms and analyzed using classic assumption tests and hypothesis testing, including multiple linear regression with moderated regression analysis. The findings indicate that entrepreneurship education significantly influences entrepreneurial intention, digital business literacy, and financial literacy. Furthermore, both digital business literacy and financial literacy significantly impact entrepreneurial intention. Crucially, digital business literacy and financial literacy mediate the relationship between entrepreneurship education and entrepreneurial intention. These results highlight the importance of comprehensive entrepreneurship education in equipping young individuals with essential digital and financial skills, fostering a stronger entrepreneurial mindset, and preparing them for the complexities of the modern business world.

Siti Aisyah Syaiful Arifin; Raudhatul Islam; Lilik Rohmatul Amelia; Moh. Jibrail El-Furqon; Abdul Hanan

Jurnal Ilmuan Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

English language skills are an essential competency for health students, especially in accessing scientific literature, understanding medical terminology, and facing the demands of professional globalization. However, the suitability of the English language learning curriculum with the specific needs of health students is still an issue. This study aims to identify the academic and professional English language needs of health students at Hafshawati University. The study used a qualitative approach with an open-ended questionnaire instrument that was analyzed thematically. Participants consisted of five students from various semesters and health study programs. The results showed that the ability to read and understand English-language medical references was the main need, followed by speaking skills in the context of professional communication. Non-formal learning media such as YouTube and TikTok were also actively utilized by students. The implications of this study indicate the importance of curriculum reformulation based on needs analysis and strengthening the English for Specific Purposes (ESP) approach in health education. These findings provide a basis for the development of teaching materials, lecturer training, and more contextual and applicable learning designs.

Resti Septikasari; Sri Enggar Kencana Dewi; Tri Ratna Dewi; Ratih Purnama Pertiwi; Nor Kholidin

Karya Nyata : Jurnal Pengabdian kepada Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This PkM aims to overcome the main obstacle of PGMI students of Nurul Huda University in analyzing quantitative data for thesis. Many students have difficulty understanding statistical concepts and operating SPSS, which often delays the completion of studies and reduces the quality of research. This program is designed to equip them with conceptual understanding and practical skills in data analysis using SPSS, for the sake of independence in processing research data. The implementation method is comprehensive and structured. Starting with the debriefing of basic and inferential statistical concepts, followed by practical training based on real cases using SPSS. Another important stage is individual mentoring where students can consult directly about the analysis of their thesis data. This approach ensures effective knowledge and skills transfer, tailored to the specific needs of students. The program successfully achieves its goals with a significant increase in students' understanding and skills. A 98% attendance rate demonstrates the enthusiasm and relevance of the program. As a result, 100% of participants showed an increase in their initial understanding of basic statistical concepts, and 90% successfully mastered basic quantitative data analysis techniques using SPSS independently. The mentoring stage is also very effective, with 75% of students actively taking advantage of the consultation sessions.

Hendestri Br Sembiring; Cynthia Ananda Br Tarigan; Naila Suci Yanti; Nayla Humaimah; Siti Suaibah Nasution

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine the challenges and strategies of Management Study Program students at the State Islamic University of North Sumatra (UINSU) in understanding online lecture materials. The method used is descriptive qualitative with data collection techniques in the form of closed questionnaires distributed to 25 respondents of fourth semester students. The results showed that although there were still technical problems such as unstable internet connections, the majority of students were able to adapt to the online learning system. The most dominant learning strategies used are active and independent strategies, such as reading, taking notes, repeating material, watching learning videos, and managing study time. In addition, group discussions through media such as WhatsApp and Telegram also help clarify understanding of the material. Students also rely on learning materials provided by lecturers through digital platforms (PDF, video, and LMS) as the main source of independent learning. This study concludes that students' success in understanding online lecture materials is strongly influenced by a combination of active learning strategies, group collaboration, and material support provided by lecturers. Therefore, continuous collaboration between students, lecturers, and institutions is needed to create a more effective and inclusive online learning system.

Nisrina Nur Aini Marwah; Vita Sarasi

JUREKSI (Journal of Islamic Economics and Finance) 2025 STIKes Ibnu Sina Ajibarang

Young generation dominated the unemployment rate in Indonesia, highlighting the need to increase the number of entrepreneurs to create new job opportunities. However, the number of entrepreneurs, particularly Muslim entrepreneurs, remained relatively low. To encourage individuals to do entrepreneurship in the future, a strong entrepreneurial intention is required. Thus, this study aims to analyze the factors that influence the entrepreneurial intention of Muslim students from internal and external aspects and from an Islamic perspective. These factors included self-efficacy, family support, peer support, and institutional support with knowledge of entrepreneurial skills, risk-taking ability, and innovative behavior as mediators. This research was conducted on 215 Muslim students at Padjadjaran University using a questionnaire and analyzed using SmartPLS. The results showed that self-efficacy, family support, peer support, and institutional support have a positive and significant effect on entrepreneurial intention through mediating variables. Additionally, innovative behavior has a positive and significant effect as a mediator in the research model. These findings provide insights for academics and practitioners to support entrepreneurship development, especially among Muslim students.

Salman Paris Nasution; Hikmah Hikmah; Masrun Masrun

Jurnal Manajemen dan Pendidikan Agama Islam 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The evaluation of textbooks is a strategic step to ensure the alignment of instructional materials with curricular goals and the needs of learners. In the context of teaching Arabic at the university level, writing skills (mahārah kitābah) are an essential component in shaping productive and communicative language abilities. This study aims to evaluate the representation and development of writing skills in the Arabic Language Book Marhalah Three, published by the Language Center of UIN Sultan Syarif Kasim Riau in 2018. The study employs a descriptive qualitative approach using a document analysis method. Data were collected through content analysis of the textbook using a foreign language textbook evaluation rubric, which includes aspects such as content, instructional approach, and the suitability of the material to students' competencies. The findings indicate that although the book is organized with a systematic instructional structure and thematically relevant content, the development of writing skills is still primarily based on a structural approach and lacks diverse, communicative exercises. These findings suggest the need for improvement in the textbook by integrating communicative, integrative, and contextual approaches in order to enhance the effectiveness of mahārah kitābah instruction in higher education settings.

Nanda Aulia Rahmawati; Fierena Riza Guntari; Fauziyah Almas Janani Widodo

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Human Rights are often the main topic of problems in a region, sometimes as a society, Human Rights must always be voiced so that every individual or group gets a decent life and rights. But in some cases, especially in Indonesia, there are many news and problems where the main issue is Human Rights, from the lack of justice and humanity for some groups, in this case there needs to be an important agent for social change and balance in a country. Students who have the predicate as Agents of Change have an important role in society to continue to advocate freedom of expression and opinion. Students have many communities that are active in the field of voicing Human Rights, one of which is the Amnesty community, Amnesty is an international forum or community driven by students and almost every university in Indonesia has such a community. One of the mass media often used by the Amnesty community is Instagram. This platform is currently in demand by many generations, especially the younger generation, especially students. By using Instagram as a platform to voice Human Rights, Amnesty can attract people around and even outside those who cannot be reached to help voice Human Rights for the common good. Human Rights issues are not only within the scope of the University but also in the international realm.

Anggi Septiandreas Sinaga

Jurnal Praba : Jurnal Rumpun Kesehatan Umum 2025 STIKES Columbia Asia Medan

This study aims to determine the relationship between arm muscle strength and the ability to perform a throw-in in football among sixth-semester students of the Physical Education, Health, and Recreation Study Program (PJKR) at Manado State University. The throw-in technique is one of the basic skills in football, used to return the ball into play with both hands from behind and over the head. An effective throw-in requires optimal arm muscle strength. This research employed a quantitative correlational approach, involving a sample of 20 randomly selected students. The instrument used to measure arm muscle strength was a one-minute push-up test, while throw-in ability was measured by the distance of the throw in meters. Hypothesis testing was conducted using the Pearson Product Moment correlation test with a significance level of α = 0.05. The results of the analysis indicated a significant relationship between arm muscle strength and throw-in ability in football. These findings highlight the importance of arm strength training in developing fundamental football techniques, particularly the throw-in.

Ulayya, Jihan; Bayangkara, Agasta Veda; Ramawati, Diah Bintang; Lintang, Queendira; Damayanti, Citra +1 more

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

The purpose of this study was to see how promotions and live streaming features impact the decision of Shopee users to purchase fashion products in the 2022 intake. This quantitative study involved 54 respondents from a population of 117 students selected through a simple random sampling method. Primary data were collected through online questionnaires and analyzed using multiple regression using SPSS. Validity, reliability, classical assumptions, and hypothesis tests were also conducted. The study shows that students of Economics Education, Sebelas Maret University, 2022 intake significantly choose fashion products because of promotions and Shopee's live streaming features. Promos are considered to be able to save consumer spending, thus increasing interest and enthusiasm for transacting through the Shopee application. Meanwhile, the live streaming feature makes it easier for consumers to see products directly, assess quality, and make purchases more practically. As for further researchers, it is recommended to add other variables (for example, consumer trust), compare with other e-commerce platforms, use mixed methods, analyze different user segments, and examine the long-term impact on brand loyalty.

Hilya Sania Rosada; Mochammad Isa Anshori

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to determine the effect of influencer marketing and word-of-mouth on the interest of Trunojoyo Madura University students to buy Glad2Glow skin care products. Influencer marketing and word-of-mouth are seen as important factors in influencing consumer decisions when making purchases, especially in the beauty industry where recommendations and promotions play a big role. Using a questionnaire method, 22 students of Trunojoyo University Madura participated in this quantitative research. Data were analyzed using multiple linear regression techniques to determine the relationship between influencer marketing and word-of-mouth with purchase intention. The results showed that consumer intention to purchase Glad2Glow products is strongly and positively influenced by word-of- mouth and influencer marketing. These results provide insights to marketers on how to utilize customer recommendations and influencers to increase sales of skincare products in relevant target markets.

Wasiyem Wasiyem; Tari Uswatun Nisa Siregar; Dinda Mutiara; Shinta Aulia Agusta; Dwi Ulan Dari +2 more

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

Conflict is a common dynamic within student groups, often arising from differences in background, perspectives, and communication styles. This study aims to analyze the role of communication in resolving group conflicts among students at the State Islamic University of North Sumatra. Using a descriptive quantitative approach, 36 active students with group work experience were selected as respondents through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed descriptively. The results indicate that comfort in expressing opinions (61.1%) and willingness to listen (72.2%) are key indicators of effective communication. Nevertheless, 69.4% of respondents reported experiencing conflicts, mostly due to misunderstandings and ineffective communication (77.8%). Open communication, group discussions, and the active role of group leaders were found to significantly facilitate conflict resolution. However, satisfaction with conflict resolution was relatively low, with only 55.6% expressing satisfaction, indicating a need to enhance interpersonal communication skills and leadership roles. This study recommends strengthening a culture of open, honest, and participatory communication as a key to fostering harmonious and productive student group dynamics.

Ayu Aprilia; Suprihatin Suprihatin; Posman Manurung

Jurnal Kemitraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Numerical literacy is a fundamental skill that plays a crucial role in the learning process, particularly in the field of science, especially physics. However, the reality is that many freshmen struggle with numerical literacy. This significantly impacts their foundational mathematical skills, which can hinder the academic learning process. This community service activity aims to enhance the numerical literacy of freshmen in the Physics Department at the University of Lampung by utilizing interactive visual modules. The activity was conducted over two sessions in January 2025, involving 28 new students. The students were divided into heterogeneous groups to support collaborative learning. Pre-test and post-test assessments were conducted to measure the effectiveness of the modules. The results showed an average score improvement from 36.25% to 56.6%. Addionally, the satisfaction survey results showed positive responses regarding the module’s appearance, clarity and benefits. Based on this activity, it was concluded that collaborative learning supported by interactive visual media can enhance students numerical literacy skills. 

Yuliana Setyaningrum; Anniez Rachmawati Musslifah

Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Graphology is a science that studies a person's personality and character through handwriting. This activity aims to introduce Sahid University Surakarta students to graphological analysis methods as a tool for understanding themselves and others. This seminar was conducted as part of a community service program, with a target audience of students and the general public. The method used in this service is the lecture method. The resource person also uses lecture and practice methods which are more effective and can be used in the community service process. The results of the activity showed that participants gained new insights into their potential and practical techniques to improve interpersonal understanding.

Ema Fitriyani; Muhamad Sopyan

Jurnal Insan Pendidikan dan Sosial Humaniora 2025 International Forum of Researchers and Lecturers

This study aims to determine the relationship between visits to historical sites and nationalism attitudes of History Education students at Mulawarman University. The research background emphasizes the importance of learning history that is not only theoretical, but also based on direct experience. The method used is a quantitative approach with a correlational design, using a questionnaire as an instrument analyzed through the Spearman correlation test. The results showed that the majority of students had a level of field trips that ranged from moderate to high, with a significant positive relationship to their nationalism attitude. The obtained correlation coefficient value of 0.620 with a significance value of 0.000 (p < 0.05) indicates that the higher the frequency of field trips, the higher the students' nationalism attitude. As much as 47.4% of the results of variation in nationalism attitude can be explained by the frequency of field trips, while the rest is influenced by other factors. Thus, visits to historical sites play an important role in shaping students' nationalism attitudes.

Dini Anggaini; Disti Aulia Putri; Nirwana Sari; Wilda Dwina Br Pandia; Bayu Teta

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to determine the effect of career planning on students' job readiness, using a case study of university students in Medan City. The background of this research is based on the low job readiness among students, often caused by the lack of structured career planning. This research employs a descriptive quantitative method with a sample of 35 respondents. Data analysis techniques include validity and reliability tests, normality test, heteroscedasticity test, simple linear regression, t-test, and determination test. The normality test results show that the data are normally distributed (sig. = 0.769 > 0.05). The heteroscedasticity test indicates no heteroscedasticity problem. Regression analysis results show that career planning has a significant effect on job readiness, with a significance value of 0.002 (< 0.05). The coefficient of determination (R²) is 0.250, indicating that 25% of job readiness is explained by career planning. It can be concluded that the better the career planning possessed by students, the higher their readiness to enter the job market. This study supports the importance of early career development for students.  

Shela Irvara Wulandari; Mochammad Isa Anshori

Riset Ilmu Manajemen Bisnis dan Akuntansi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the effect of electronic word of mouth (e-WOM), perceived quality, and brand image on purchase intention of Somethinc products. The approach used is quantitative method, with a population consisting of students of the Faculty of Economics and Business, Trunojoyo University Madura who have seen reviews about Somethinc products and have interest or experience in using them. A total of 100 respondents were involved in this study, which was determined through purposive sampling technique. Data analysis was conducted using multiple linear regression. The findings show that e-WOM and perceived quality have a positive and significant effect on purchase intention, while brand image does not show a significant effect on consumer purchase intention.

Tria Nurul Arofah; Mochammad Isa Anshori

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to analyze the extent of the influence of influencer marketing, brand trust, and price on buying interest in Skintific products for students of the Faculty of Economics and Business, Trunojoyo University Madura. This study uses a quantitative approach with a population of students who have watched the promotional content of Skintific products by influencers and have interest and experience in using these products. A total of 100 respondents were selected using purposive sampling method. Data was collected through distributing questionnaires and analyzed using multiple linear regression techniques. The research findings indicate that influencer marketing does not have a significant influence on purchase intention. In contrast, brand trust and price variables show a positive and significant influence on purchase intention of Skintific products.

Amrizal Amrizal; Ashari Efendi; Ladipin Ladipin

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the game strategy and formation effectiveness in futsal in college students. Futsal as a fast-paced sport requires the application of the right strategy and effective formation to win. One strategy that is often used is power play, which involves the goalkeeper as an additional player to strengthen the attack. The research method used is descriptive with an observation approach and video analysis of student futsal matches. The data was analyzed to determine the strategy pattern, the type of formation used, and the success of the strategy in creating opportunities and goals. The results showed that the effectiveness of the power play strategy was still relatively low with a success rate of around 6.7%, caused by main factors such as shooting blocked by opponents, inaccurate passing, and loss of ball control. Commonly applied formations are 2-2 and 1-2-1, which provide a balance between defense and attack, but their success is highly dependent on technical ability and coordination between players. Mastery of basic techniques such as passing, control, and shooting are key in executing strategies and formations effectively. This study concludes that the development of basic technical training and improvement of team coordination are very important to improve the effectiveness of game strategies and futsal formations in university students. The adaptation of strategies according to the match situation is also a determining factor in the team's success in the competition.