Publication Search

The growth of digital platforms has driven significant transformations in marketing communication strategies, particularly in e-commerce advertising practices. Shopee, as one of the largest e-commerce companies in Indonesia, utilizes digital propaganda strategies through visual and audio content to shape consumer perception and behavior. The advertisement with the slogan "Belanja Seru, Hidup Lebih Mudah" (Fun Shopping, Easier Life) not only conveys promotional messages but also constructs social meanings of consumption, convenience, and happiness through symbols and visual narratives. This study employs a descriptive qualitative method using literature review techniques to analyze the message structure and communication strategies embedded in Shopee advertisements. The analysis considers visual, symbolic, and repetitive elements that function as covert propaganda mechanisms. The theoretical framework is based on propaganda communication and semiotic theory to understand how advertisements systematically shape consumerist consciousness. Findings reveal that propaganda in Shopee’s advertisements operates through symbolic repetition, celebrity endorsement, and the use of digital features such as limited-time promotions that trigger impulsive behavior. These practices contribute to the formation of digital consumer culture, supported by emotional engagement and algorithmic targeting. Media literacy enhancement is therefore essential to equip the public with critical awareness towards persuasive messages in digital spaces.

This study examines Kare Kare as a culinary heritage typical of Nagari Sulit Air, Solok Regency, West Sumatra. Using a qualitative approach with participatory observation techniques, interviews, and documentation, the study aims to document the history, manufacturing process, cultural values, and socio-economic role of Kare Kare. The results of the study indicate that Kare Kare has deep historical roots, passed down from generation to generation within the family. The manufacturing process reflects the local wisdom of the Minangkabau people, emphasizing the balance of ingredients and patience. Socio-economically, Kare Kare is a source of sustainable income and a marker of the collective identity of Nagari Sulit Air, especially for migrants. The main challenges in preserving Kare Kare are the lack of interest from the younger generation and changes in community consumption patterns. Conservation strategies include documentation of knowledge, production and marketing innovation, integration into local education, and development of culinary tourism through multi-party collaboration.

This study focuses on the production of herbal tea made from avocado leaves (Persea americana Mill.) and explores its potential as a health-promoting beverage. Avocado leaves are known to contain various bioactive compounds, including flavonoids, tannins, and saponins, which have antioxidant, antidiabetic, and antihypertensive properties. The production process involves selecting healthy leaves, washing, drying using a low-temperature oven (50–60°C), and grinding the dried leaves into powder. The final tea product was tested organoleptically to assess its taste, aroma, and color, and phytochemically to confirm the presence of bioactive compounds. The organoleptic test results showed that the tea has an acceptable flavor and aroma, while phytochemical tests confirmed the presence of beneficial compounds. Consumption of avocado leaf tea demonstrates potential as a functional beverage that may contribute to lowering blood pressure and blood sugar levels, as well as providing a calming effect. The findings of this study are expected to serve as a reference for the development of value-added herbal products derived from local raw materials. Such products could support efforts to improve public health and encourage the diversification of functional beverages within the community, providing both health and economic benefits for local populations.

The purpose of this study is to identify and analyze the effects of inflation on household consumption in Indonesia. Thus, the focus on the dynamics of people's spending is based on basic needs and non-smoking. This study uses a descriptive qualitative approach enhanced by secondary data from macroeconomic literature and primary data in the form of national statistical reports published by the Central Bureau of Statistics (BPS). This analysis is carried out based on the concept of Keynes' consumption theory, Friedman's permanent income hypothesis, and Modigliani's life cycle theory. The results show that increasing inflation has a significant impact on lower household consumption. In particular, the low group with moderate sorting shows a large allocation of income for basic needs. Groups with higher incomes through alternative strategies or delayed consumption tend to be more adaptable. These results suggest that price control policies and social security networks are strengthened as an effort to maintain consumption stability in the budget. This summary includes the background, objectives, methods, results, and conclusions related to explaining the actual conditions and political impacts of the relationship between Indonesian inflation and household consumption.

This study aims to evaluate the existence of significant differences in the level of monthly shopping expenditure between male and female consumers. The background of this study is based on the assumption that consumption behavior is influenced by various social, psychological, and economic factors, including potential differences in behavior based on gender. The methodology used is a comparative quantitative approach with data collection through questionnaires from 42 respondents selected using purposive sampling techniques. The instruments used have undergone validity and reliability tests with results that meet the criteria. Data were analyzed using a normality test and continued with the Mann-Whitney test to determine differences in spending between respondent groups based on gender. The results of the analysis showed that there was no statistically significant difference between male and female monthly spending, although descriptively, the average ranking of male spending was higher. This finding indicates that gender is not the main factor influencing the size of monthly consumption expenditure. Therefore, marketing strategies and economic policies need to pay attention to consumer characteristics more holistically, not solely based on gender.

Food security and nutrition remain important issues in coastal areas with limited access to diverse food sources. This community service program was conducted in Pulau Panjang Village, Pulau Ampel Subdistrict, Serang Regency, Banten Province, with the aim of empowering the local community through cassava based food innovation a nutritious and locally available commodity. The objective of the program was to introduce cassava fritters (perkedel singkong) as an alternative nutritious food and to enhance community knowledge and skills in cassava processing. The methods involved initial surveys (pre-tests), educational sessions, hands-on food processing activities, and final surveys (post-tests) to evaluate the effectiveness of the intervention. The training was designed using a participatory approach, allowing community members to be actively involved in each stage of the program. The results indicated an improvement in participants’ understanding of cassava’s nutritional value and its potential for home consumption and microenterprise development. Most participants showed interest in adopting cassava fritters as part of their daily meals and even as a potential small business product. This program effectively increased nutritional awareness, supported local food diversification, and strengthened community based food resilience through participatory education and innovation.

Food security and nutrition remain important issues in coastal areas with limited access to diverse food sources. This community service program was conducted in Pulau Panjang Village, Pulau Ampel Subdistrict, Serang Regency, Banten Province, with the aim of empowering the local community through cassava based food innovation a nutritious and locally available commodity. The objective of the program was to introduce cassava fritters (perkedel singkong) as an alternative nutritious food and to enhance community knowledge and skills in cassava processing. The methods involved initial surveys (pre-tests), educational sessions, hands-on food processing activities, and final surveys (post-tests) to evaluate the effectiveness of the intervention. The training was designed using a participatory approach, allowing community members to be actively involved in each stage of the program. The results indicated an improvement in participants’ understanding of cassava’s nutritional value and its potential for home consumption and microenterprise development. Most participants showed interest in adopting cassava fritters as part of their daily meals and even as a potential small business product. This program effectively increased nutritional awareness, supported local food diversification, and strengthened community based food resilience through participatory education and innovation.

College students, as a group of young adults, often face life transitions that involve academic, emotional, social, and economic pressures. One of the effects of these pressures is smoking behavior. According to pre-survey data, most college students who are active smokers consume 5-10 cigarettes per day. These students admitted to having tried to quit smoking at least once, but their efforts were unsuccessful, and they returned to their old habits. This difficulty indicates challenges in self-control. Participants in this study were active smokers across Indonesia, with a minimum consumption of 5–10 cigarettes per day. This study is quantitative in nature, using a self-control scale and a nicotine dependence scale to determine the absence of self-control influence on nicotine addiction. Data analysis in this study was conducted using simple linear regression analysis, yielding a p-value of 0.070 (>0.05). Therefore, it was concluded that self-control does not significantly influence addiction in the study sample.

The cases of maternal mortality Bogor city in 2022 caused anemia were found to be 30.77%. The purpose the study to determine the relationship between Knowledge, Age, Parity, and History Fe tablet consumption with the incidence of anemia in pregnant women PMB Muthia, Amd.keb Cilendek Barat Bogor Barat, Bogor City in 2024. Research with quantitative approach, cross-sectional design. The sample selected using  total sampling technique. Data collected through questionnaires and medical records consisting 42 respondents. variables of knowledge, parity, age, history Fe tablet consumption, and anemia. The research data were interpreted using Chi Square. Based on the calculation results, was found that among 42 respondents, those with poor knowledge more prevalent the non-anemic group, with 8 people (100.0%), compared anemic group, with 24 people (70.6%). Based on calculation results obtained from 42 respondents, those with age and parity were at greater risk anemia group with 12 people (35.3%) compared to the non-anemia group with 0 people (0.0%). Based calculation results obtained from 42 respondents, those with a history of Fe tablet consumption had higher risk in the anemia group, with 19 people (55.9%) compared non-anemia group, with 3 people (37.5%). There relationship between parity, maternal age, and incidence anemia.

This study aims to analyze the effect of variations in CVT spring constants (4.94 N/mm, 6.09 N/mm, and 7.38 N/mm) and roller masses (10 g, 13 g, and 15 g) on torque, power, and specific fuel consumption (SFC) of a 110 cc matic motorcycle. Testing was conducted using a dynotest to measure torque and power, and a measuring glass for fuel consumption at engine speeds of 5000–9000 RPM. Results showed a maximum power of 7.93 HP at 7000 RPM with a 10 g roller and 4.94 N/mm spring, the highest torque of 8.56 Nm at 6000 RPM with a 13 g roller and 4.94 N/mm spring, and the lowest SFC of 0.0689 kg/kWh at 9000 RPM with a 10 g roller and 6.09 N/mm spring. Two-Way ANOVA analysis indicated that all factors and their interactions significantly influenced engine performance (p-value < 0.05), with the statistical model showing an R-squared above 97%. The combination of a light roller and medium spring provided the best fuel efficiency, while heavier rollers were more optimal for torque at mid-range RPMs.

The sacraments of baptism and the Lord’s Supper are the two main sacraments in the Christian tradition, both carrying profound theological and spiritual significance. A sacrament contains two essential elements: an outward sign (such as water, bread, and wine) and a spiritual reality (namely, the grace of God given through the sign). A sacrament is not merely a symbol, but a means of communion with Christ that strengthens faith and bears witness to God’s grace. In Christian theology, a sacrament is broadly defined as a rite or religious ceremony performed to symbolize or help bring about a transformation in the lives of those who participate in it. The Sacrament of the Lord’s Supper is one of the key sacraments in the Christian tradition, symbolizing the fellowship of believers with Christ through the shared consumption of bread and wine. Its meaning is profound, as it is not only a remembrance of Jesus Christ’s sacrifice on the cross, but also an expression of faith and a deep reflection on the saving love of God. The Lord’s Supper also contains an eschatological meaning, pointing believers toward the future. In each celebration of the Lord’s Supper, the people of Christ anticipate the heavenly banquet at the end of the age.  

Consumption of sweetened beverages contributes to increased blood glucose levels that lead to the risk of pre-diabetes and type II diabetes mellitus. Fasting blood sugar examination is an early screening tool to detect hidden metabolic disorders and educate the public about the importance of controlling sugar consumption. The examination was conducted through capillary blood sampling and point-of-care testing (POCT) analysis of 91 adult participants. Education was delivered in the form of a leaflet emphasizing the impact of sweetened beverage consumption on glucose regulation and the risk of insulin resistance. The results were classified into three categories: normal, pre-diabetes, and diabetes. The majority of participants (86.8%) were in the normoglycemic category. As many as 9.9% were classified as pre-diabetes and 3.3% were in the diabetes category. The average fasting blood sugar of the participants was 89.5 ± 20.1 mg/dL. These results emphasize the need for counseling regarding limiting the consumption of sweetened beverages to maintain stable blood glucose. Fasting blood sugar examination accompanied by education about sweetened beverages contributes to early detection of the risk of glucose disorders. Interventions based on examination results have the potential to increase awareness of fluid consumption patterns and encourage healthier lifestyle changes.   Keywords: Fasting Blood Sugar, Sugary Drinks, Pre-Diabetes, Type II Diabetes Mellitus, Nutrition Education

Anemia in pregnant women is one of the contributing factors to stunting in toddlers. The consumption of iron (Fe) tablets by pregnant women requires supervision from family members to support the success of the stunting reduction program in Bangli Regency. Iron tablet intervention in pregnant women has been proven to reduce the risk of complications, lower the incidence of low birth weight in infants, and decrease maternal mortality during childbirth. This study used a cross-sectional survey design, involving 48 pregnant women. Data collection was conducted using total sampling during the period from January 2024 to January 2025 at Kintamani IV Public Health Center. Bivariate data analysis was carried out using the chi-square test. The results of the study showed that 68% of pregnant women experienced mild anemia. Most pregnancies were in the third trimester (39%), and 43% of the participants were in their first pregnancy. The majority of the pregnant women had good knowledge levels. There was a significant relationship between pregnant women’s knowledge and their adherence to consuming iron tablets, with a p-value of 0.019. The odds ratio (OR = 5.014) indicated that pregnant women with good knowledge were five times more likely to adhere to iron tablet consumption compared to those with limited knowledge. Support and monitoring of the nutritional status of pregnant women are essential to reduce the incidence of low birth weight and stunting among toddlers in Selulung Village, Kintamani District.  

Uric acid is the final product of purine metabolism, which can increase due to high purine intake or impaired renal excretion. Accumulation of uric acid in the body is at risk of causing joint inflammation and other metabolic disorders. Early detection and dietary education are strategic steps to prevent complications of hyperuricemia. This activity uses the Plan-Do-Check-Act (PDCA) approach by examining uric acid levels using POCT and education on managing purine consumption. The examination was carried out on 62 adult participants. Educational leaflets were delivered directly and individually to each participant. All participants had uric acid levels in the normal range (median 4.2 mg/dL), with the lowest value of 3.5 mg/dL and the highest 6.5 mg/dL. Most participants were women and were in the middle to elderly age group. Although no cases of hyperuricemia were identified, preventive education remains essential to maintain uric acid levels within optimal ranges and reduce future metabolic risks. Lifestyle interventions focusing on diet and hydration are critical for sustainable uric acid control and long-term health outcomes.   Keywords: Uric Acid, Purine, Hyperuricemia, Diet, Nutrition Education

This study examines the effectiveness of da'wah content on the TikTok platform in increasing Islamic understanding among students of UIN Sultan Maulana Hasanuddin Banten. The presence of social media has opened up a new space for Islamic da'wah activities, where TikTok with its short and interactive video format has become one of the platforms that is of interest to the younger generation. Using a quantitative approach with a survey method. This study aims to analyze the consumption patterns of da'wah content, attractiveness factors, and their impact on Islamic understanding and practice. Factors that influence the effectiveness of da'wah content on TikTok include attractive visualizations, short duration, use of simple language, and the credibility of the content creator. However, challenges were also found in the form of diverse interpretations and minimal verification of reference sources. This study concludes that TikTok has significant potential as a contemporary da'wah media, especially for the younger generation, with the note that it is necessary to increase Islamic digital literacy to ensure the validity of the information received.

The documentary film “Thread by Thread: Mengurai Krisis Fast Fashion di Indonesia” is a 14-minute film that explores the environmental and social impacts of the fast fashion industry in Indonesia, along with the low public awareness of this issue. It highlights problems such as textile waste, labor exploitation, and the role of social media in reinforcing consumerist culture. “Thread by Thread” is designed as an educational tool to enhance public literacy and encourage more responsible and sustainable fashion consumption. During its creation, the writer served as the scriptwriter, responsible for crafting a factual and systematic narrative using an expository approach structured into three acts. Act I presents the factual context of fast fashion in Indonesia; Act II discusses its negative environmental impacts and the controversy over thrifting as an alternative solution, supported by data and interviews; and Act III offers sustainability-based solutions with an appeal for audiences to be critical and responsible in their fashion choices.

Millennials and Generation Z have made coffee shops a part of their lifestyle. Unlike previous generations, who spent more time at malls. In response to the changing consumer behavior of these different generations, digital marketing strategies have become an effective approach for businesses, including those in the coffee industry. This study aims to analyze Fore Coffee's digital marketing strategies in attracting Millennial and Gen Z consumers. The research was conducted using a descriptive qualitative approach. The research data was sourced from observations of Fore Coffee's digital marketing activities on various social media platforms, as well as in-depth interviews with consumers from the Millennial and Gen Z generations. The results of the study indicate that the digital marketing strategies implemented by Fore Coffee have proven to be an effective approach in attracting attention and building engagement with Millennial and Gen Z consumers. The success of these strategies is supported by the utilization of various digital marketing elements, including the presentation of engaging and interactive content, collaborations with influencers who have credibility in the coffee industry, and the use of video as the primary medium for marketing communication. The Tani Series campaign, which highlights sustainability and the involvement of local coffee farmers, is a concrete example of how Fore Coffee builds a brand image that not only sells products but also has strong social value. Additionally, the collaboration with Mikael Jasin, a professionally recognized barista at the international level, further strengthens Fore Coffee's trust and appeal among young consumers. This study suggests that Fore Coffee should continue to innovate in creating content that is not only engaging but also has strong differentiating value. Furthermore, the dynamic changes in consumption trends and customer preferences demand that Fore Coffee be more responsive in adapting its marketing strategies to remain relevant to the needs and expectations of Millennial and Generation Z consumers.

This study investigates the impact of household consumption and investment on the open unemployment rate in West Kalimantan over both short and long terms. Using time series data from 1995–2024 and employing the Vector Error Correction Model (VECM) in EViews 12, results show all variables become stationary after first differencing. Johansen cointegration confirms a long-run equilibrium relationship. VECM findings reveal that investment significantly increases unemployment in the long run, while household consumption has no significant effect. In the short term, a significant error correction mechanism exists, indicating adjustment toward long-run equilibrium. Diagnostic tests confirm model validity through absence of autocorrelation and normally distributed residuals. These results highlight the need for more targeted policies to reduce unemployment.

This study examines how the power of a slogan and visual elements are able to form a strong brand image and is inherent in the memory of consumers, focusing on the study of the Indomie brand. Through the approach of literature review, this study synthesizes various research results and previous reference sources to explore the role of the slogan “Indomie Seleraku” in creating collective memory in the community. Qualitative descriptive approach was used to examine secondary data derived from interview documentation and analysis of Indomie advertising content from various time periods. From the results of the literature review, it can be concluded that the strength of the Indomie brand does not only come from the quality of its products, but also from a consistent marketing communication strategy that is able to generate emotional resonance among consumers. Indomie effectively combines elements of local culture, attractive visual displays, and slogans that are easy to recognize and remember. This combination plays a role in creating an emotional connection between the brand and its consumers, while strengthening public perception of Indomie as part of the daily consumption culture. In addition, thematic advertisements launched at special moments such as the month of Ramadan, as well as the launch of certain regional flavors, also strengthen Indomie's position as a brand that is relevant to local values and national identity. This study confirms that the success of a marketing communication strategy depends not only on the message conveyed, but also on the way it is presented visually and verbally that is able to build emotional experiences and deep meaning for consumers.

This study aims to analyze the spending patterns of students at the Faculty of Islamic Economics and Business (FEBI), State Islamic University of North Sumatra (UINSU), and to examine the implementation of personal financial planning in their daily lives. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews with 40 students from various departments and semesters, selected purposively. The findings indicate that most students have high expenditures on consumption needs such as food and internet access, as well as lifestyle expenses like online shopping and entertainment. The majority do not regularly prepare a financial budget, rarely record their expenses, and exhibit impulsive spending behavior influenced by social pressure and digital media. Although students possess theoretical knowledge of Islamic economic values, their practical application in financial management remains limited. This study recommends the need for more practical, Islam-based financial literacy programs within the FEBI UINSU environment. Financial training and mentoring programs are considered essential to enhance students' financial awareness and independence.