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The mass development of digital technology has changed the way companies communicate with consumers. One of the most effective communication channels is social media, which provides a platform for adress interaction between brands and consumers. Consumer trust is the main factor influencing purchasing decisions and brand loyalty. This articel used a qualitative approach to make a study various digital communication strategies that can build consumer trust in social media. Through social media, companies can implement various communication strategies, such as being transparent and honest in communication; active interaction with consumers; consistent in branding; consumer testimonials and reviews; compelling use of influencers; security and privacy of consumer data; and responsive to consumer problems and complaints.

This study aims to determine whether there is an influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest. The research method used is a quantitative method with a purposive sampling technique. The data collection technique was carried out using a questionnaire method by distributing questionnaires via Google Form. The population of the study was respondents who had watched the Pantene advertisement version of Miracles Hair Supplement with a total of 100 respondents from the calculation results using Rao Purba. The theory used in this study is the S-O-R theory (Stimulus, Organism, Response). The results of this study are the influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest with a significance value of 0.000 <0.05 and a calculated t value> t table of 3.889> 1.985. In accordance with the S-O-R Theory (Stimulus-Organism-Response) used, the Stimulus, namely the Attraction of the Pantene Advertisement version of Miracles Hair Supplement, has an Attraction so that the audience of the advertisement does Organism, namely attention, understanding, and acceptance. And finally, the audience will make a Response, namely a change in attitude to make a product purchase.

This study aims to analyze consumer behavior in choosing substitute and complementary goods. The research was conducted on consumers in traditional markets, namely Petisah Market and Simpang Limun Market, as well as modern markets, namely Sun Plaza and Plaza Medan Fair in Medan City. The research sample consisted of 200 respondents selected using a purposive sampling method. The primary research instrument was a structured questionnaire designed with a five-point Likert scale to measure respondents' perceptions of factors influencing their choices, such as the price of goods. The data were analyzed using both quantitative and qualitative approaches. Quantitative analysis involved descriptive statistics to describe the characteristics of respondents and data distribution. The analysis results indicate that consumers tend to choose substitute goods when the price of primary goods increases. Furthermore, price significantly influences purchasing decisions for both substitute and complementary goods. Consumers are more sensitive to price changes in substitute goods due to their tendency to seek cheaper alternatives. In contrast, for complementary goods, an increase in the price of primary goods tends to reduce the demand for complementary goods, as they are often used together. The implications of this study suggest that appropriate pricing strategies can optimize the demand for substitute goods, while careful consideration is needed when setting prices for complementary goods.

Abstract. This study examines the impact of product quality and price on consumer satisfaction at Toko Batik Katura, Cirebon Regency, aiming to provide relevant strategies to enhance customer loyalty. An explanatory research method was employed to explain the causal relationship between product quality, price, and consumer satisfaction variables. Data collection was conducted through direct observation, questionnaires using a Likert scale, and documentation, involving 100 respondents selected through purposive sampling. The results indicate that product quality and price significantly influence consumer satisfaction, with a correlation coefficient of 0.9938 and a determination coefficient of 98.76%. This study recommends product innovation development, flexible pricing strategies, service quality improvements, and the utilization of digital platforms as part of a modern marketing approach. Keywords: Product Quality, Price, Consumer Satisfaction, Customer Loyalty, Marketing Strategy, Digital Platforms, Product Innovation, Service Quality, Explanatory Research. Abstrak. Penelitian ini mengkaji dampak kualitas produk dan harga terhadap kepuasan konsumen di Toko Batik Katura, Kabupaten Cirebon, dengan tujuan untuk memberikan strategi yang relevan guna meningkatkan loyalitas pelanggan. Dalam penelitian ini, metode explanatory research digunakan untuk menjelaskan hubungan kausal antara variabel kualitas produk, harga, dan kepuasan konsumen. Pengumpulan data dilakukan melalui observasi langsung, kuesioner dengan skala Likert, dan dokumentasi, melibatkan 100 responden yang dipilih secara purposive sampling. Hasil menunjukkan bahwa kualitas produk dan harga secara signifikan memengaruhi kepuasan konsumen, dengan koefisien korelasi sebesar 0,9938 dan koefisien determinasi sebesar 98,76%. Penelitian ini merekomendasikan pengembangan inovasi produk, strategi harga yang fleksibel, peningkatan kualitas layanan, serta pemanfaatan platform digital sebagai bagian dari pendekatan pemasaran modern. Kata kunci: Kualitas Produk, Harga, Kepuasan Konsumen, Loyalitas Pelanggan, Strategi Pemasaran, Platform Digital, Inovasi Produk, Kualitas Layanan, Penelitian Eksplanatori.

Techniques Offer assistance with Intriped for communication that showcases products can lead to more offers and increased brand awareness. The main objective of this study was to determine how MS Glow uses effective communication strategies for product marketing to improve consumer trust and brand image, both of which can significantly increase sales and brand awareness. This scientific paper was written using a literature review and qualitative methodology (Research Library). Online resources such as Mendeley, Google Scholar, and others are used to find theories, correlations, and study the influence of book and journal variables in addition to offline resources such as libraries. Because of the questions regarding, To display communication, counting, promotions, transaction offers, and social bonds, MS Glow uses a variety of components. A key component of their communication approach is the use of social media, specifically Tiktok. MS Glow successfully educates consumers about their products through experts and influencers, which helps to increase brand awareness.

URBN Kopi is one of the mobile coffee brands strategically located in front of the UPN Veteran Jatim campus, making it the main choice for students to enjoy coffee. This study identified three main factors that influence purchasing decisions, namely location, price, and product completeness. This study was conducted using an in-depth interview method with five informants consisting of active students at UPN “Veteran” Jatim. The findings of this study indicate that a strategic location in front of the campus is the main factor that facilitates student access to buy coffee, while affordable prices are an important consideration because they are in accordance with students' budgets. In addition, the completeness of the products offered by URBN Kopi also increases consumer interest in choosing this product. Based on these findings, it can be concluded that the combination of a strategic location and affordable prices play an important role in purchasing decisions, which in turn has the potential to increase consumer loyalty and repurchase interest among students.

Structured and efficient inventory management is very important for cooperatives, which have special operational and logistical needs. This study aims to develop a web-based inventory system and also develop it into a mobile application that is able to support real-time stock and asset management, using Javascript, PHP, HTML, CSS, and implemented on the XAMPP platform with phpMyAdmin support. This system is designed to record and monitor goods accurately, optimize the flow of goods in and out, and provide automatic inventory reports. The waterfall approach is applied in the development of this system, starting from needs analysis, design, implementation, to testing. The results of the study show that this system has succeeded in increasing the accuracy of recording goods, accelerating the decision-making process through data-based reports, and reducing manual errors that often occur in inventory management. This system not only supports operational transparency, but also helps a cooperative in achieving logistical efficiency and resource optimization.

Tokopedia, as a marketplace with the highest number of website visitors in Indonesia, certainly has advantages that become its appeal. Advertising and price discounts are factors that influence consumers to make purchasing decisions. This research is conducted to determine the influence of advertising and price discounts on the purchasing decisions of Tokopedia marketplace consumers in Malang City. This research was quantitative research using two independent variables, advertising and price discounts, and purchasing decisions as the dependent variable. The population of this study consisted of consumers who made purchases on the Tokopedia marketplace in Malang City. The data were collected by distributing questionnaires to 100 respondents using purposive sampling technique. The analysis method used was multiple linear regression analysis and hypothesis testing.In this research, it was found that advertising had an influence on purchasing decisions. Price discounts also had an influence on purchasing decisions. Advertising and price discounts together had an influence on purchasing decisions of Tokopedia marketplace consumers in Malang City. In multiple regression analysis, it was found that price discounts had a more dominant influence on the purchasing decisions of Tokopedia marketplace consumers in Malang City.Based on the results of this research, it can be concluded that advertising and price discounts have an influence on consumer purchasing decisions. Tokopedia is expected to provide the latest innovations for its advertising to emotionally engage the audience and encourage them to make purchases on the Tokopedia marketplace. Additionally, it is hoped that Tokopedia will increase the intensity and quantity of offering price discounts through campaigns that can attract consumer attention.

This research aims to find information about whether members are satisfied with the service provided at the Bumara mini soccer field in the city of Palembang, South Sumatra. In this research, the method used is correlational. In this study, the population was 76 Mini Soccer Bumara members. Before carrying out the analysis test, a number of requirements tests were first carried out to determine the suitability of the X and Y data. The requirements test included several test stages using the following formula: f test, validity test, test simple linear regression. Based on data analysis from research on the influence of Mini Soccer Bumara member satisfaction, there is a significant relationship, namely showing an fcount value of 319.663 with a significance level of 0.001. The significance value is smaller than 0.05. Thus fcount> ftable (319.663>3.12) which means that the hypothesis in this research has a positive effect on customer loyalty.

Based on the provisions in Law no. 7 of 1992 in conjunction with Law no. 10 of 1998 concerning Banking, commercial banks provide services such as transferring money according to the type of bank category. Along with the rapid development of technology and science in the era of globalization, the banking sector is also required to adapt to improve services to customers. Fintech, or financial technology, is designed to make financial services easier for people. However, potential threats remain and require preventive measures. This article reviews in depth legal protection for customers in digital financial transactions. This research uses a normative legal method with a literature study approach as a way of collecting data. The results of the descriptive analysis show regulations related to legal protection for customers in digital financial transactions with platforms such as DANA, as well as the role of LPS in maintaining the security of customer funds.

This research aims to analyze: (1) types of purchasing behavior of free-range chicken consumers in Kendari City, (2) factors that influence the purchasing decisions of free-range chicken consumers. The factors studied in this research are cultural, social, personal, psychological factors, chicken price, age and income. Determining the location of this research was carried out purposively. This research was conducted at the Wet Market (Mandonga Mall) Kendari City with the data used being primary and secondary data. This research used 35 respondents each who bought free-range chickens and those who did not buy free-range chickens taken using accidental sampling. The data analysis used in this research is engagement inventory design analysis and logistic regression analysis. The results of this research indicate that the type of consumer purchasing behavior is classified as a complex purchasing behavior type. This type of behavior has a high level of involvement in decision making to purchase free-range chicken and consumers are aware of the real differences between attributes. Factors that have a positive influence on consumer purchasing decisions are cultural, psychological and age variables. Variables that have a negative influence on purchasing decisions are social factors and income. Factors that have no influence are price and personal variables.

The development of the freight forwarding industry is increasing rapidly due to the culture of society that wants everything to be practical. Developing technology has had a major impact in bringing changes to various areas of people's lives over time. Research objects include quality, price perception, and consumer purchasing decisions, Population is not just the number of objects or subjects studied, samples are part of the population that is expected to represent the entire population, To obtain respondents' perceptions related to Service Quality, Price Perception, and Purchasing Decisions, researchers distributed questionnaires online The service quality indicator table shows that the points that must be set are mainly facilities and consumer needs to continue to increase consumer desires. The price perception indicator table shows that the points that must be set by sellers to determine a suitable price so that consumers can enjoy price affordability where the relationship with price affordability is the quality of the product whether it is appropriate The development of the freight forwarding industry is increasing in the era of globalization due to the practical demands of society. Service Quality and Price Perception determine the consumer's desire to buy the product being sold, the points determined by the consumer are usually: 1. Consumer facilities and needs 2. Price affordability 3. Product quality   Keywords: Consumer, Quality, Product, Technology   Abstrak. Perkembangan industri jasa pengiriman barang meningkat dengan semakin pesat disebabkan oleh budaya masyarakat yang menginginkan serba praktis. Teknologi yang berkembang sudah memberikan dampak besar dalam membawa perubahan pada berbagai macam bidang kehidupan masyarakat seiring berjalannya waktu. Objek Penelitian meliputi kualitas, persepsi harga, dan keputusan pembelian konsumen, Populasi bukan sekedar jumlah yang ada pada obyek atau subyek yang dipelajari, sampel adalah bagian dari populasi yang diharapkan dapat mewakili keseluruhan populasi, Untuk mendapatkan persepsi responden berkaitan dengan Kaulitas Layanan, Persepsi Harga, dan Keputusan Pembelian, peneliti menyebarkan kuesioner by onlinePada tabel indicator kualitas pelayanan menunjukan bahwa point yang harus ditetapkan terutama fasilitas dan kebutuhan konsumen untuk terus meningkatkan keinginan konsumen. Pada tabel indicator persepsi harga menunjukan bahwa point yang harus ditetapkan penjual untuk menentukan harga yang cocok agar dapat dinikmati konsumen keterjangkauan harga dimana yang ada hubungan dengan keterjangkauan harga yaitu kualitas produk apakah sesuaiPerkembangan industri jasa pengiriman barang meningkat dalam era globalisasi karena tuntutan praktis masyarakat. Kualitas Layanan dan Persepsi Harga menentukan keinginan konsumen untuk membeli produk yang dijual, point yang ditentukan oleh konsumen biasanya : 1. Fasilitas dan Kebutuhan konsumen 2. Keterjangkauan harga 3. Kualitas Produk    

Penelitian ini mengeksplorasi adaptasi pasar terhadap tren makanan viral yang awalnya populer di Jawa dan kemudian diadopsi oleh usaha kecil di Banjarmasin, Kalimantan Selatan. Fenomena adopsi tren yang tertunda ini menghadirkan peluang bisnis bagi pengusaha kuliner lokal yang ingin menarik konsumen dengan produk yang telah terbukti laris di pasar. Pendekatan studi kasus kualitatif digunakan untuk menyelidiki faktor-faktor yang memengaruhi adaptasi pasar, strategi bisnis yang diterapkan, serta tantangan yang dihadapi dalam mengadopsi tren viral tersebut. Data dikumpulkan melalui wawancara mendalam dengan pemilik usaha kuliner di Banjarmasin, observasi lapangan untuk memahami perilaku konsumen, serta analisis dokumen dan media sosial untuk melacak penyebaran tren. Temuan menunjukkan bahwa adaptasi terhadap tren dipengaruhi oleh keterlambatan informasi, preferensi konsumen lokal, dan modal sosial. Para pengusaha lokal melihat keterlambatan ini sebagai peluang untuk mengurangi risiko investasi, meskipun tantangan tetap ada dalam hal orisinalitas produk dan mempertahankan minat konsumen.

This research is motivated by several problems. The aim of this research is to analyze the influence of product quality and service quality on consumer loyalty at Mamayu Resto, Solok City. The type of research used in this research is descriptive with quantitative data. The type of data used in this research is primary data. The population of this research is visitors who come to Mamayu Resto, Solok City. The research sample consisted of 93 consumers with a sampling technique using non-probability sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this research show that the product quality variable shows the sufficient category, with a percentage of 46.24%. The service quality variable shows the sufficient category, with a percentage of 59.14%.  The consumer loyalty variable shows the sufficient category, with a percentage of 51.61%. The variables product quality and service quality on consumer loyalty have an influence of 13.8% and 86.2% are influenced by several other factors.

The aim of this research is to determine the simultaneous and partial influence of the Service Quality (X) variable consisting of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), and Physical Evidence (X5) on Satisfaction Consumer (Y) Mobile Phone Service at the Kandilo Cell Com Shop in Tanah Grogot.The samples in this study were consumers who serviced cellphones at the Kandilo Cell Com Shop in Tanah Grogot in June and July 2023 using an incidental sampling technique and the number of samples obtained was 70 people. Consumers as the sample in this study were given a questionnaire consisting of 22 statements. Responses to the questionnaire were tested for validity and reliability before multiple linear regression analysis was carried out.Next, partial testing was carried out by looking at the t-count value for each service quality variable consisting of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), and Physical Evidence (X5). Each amounting to 4,878; 2,912; 2,805; 3,268; 1.126 which when compared with ttable of 1.997, then reliability (X1), responsiveness (X2), guarantee (X3), and empathy (X4) influence consumer satisfaction (Y) of cellphone service at the Kandilo Cell Com Store in Tanah Grogot because of the value tcount > ttable. Meanwhile, physical evidence (X5) has no effect on consumer satisfaction (Y) with cellphone service at the Kandilo Cell Com Shop in Tanah Grogot because the calculated t value < t table. So the most dominant influence on consumer satisfaction (Y) of cellphone service at the Kandilo Cell Com Shop is the Reliability variable (X1) because the tcount is the highest.    

Indonesia, dengan lebih dari 17.500 pulau dan luas wilayah mencapai 1.905 juta km², menghadapi tantangan logistik yang kompleks, terutama di daerah terpencil seperti Kota Fakfak, Papua Barat. Disparitas ekonomi dan tingginya biaya distribusi menjadi kendala utama dalam akses barang konsumen dari platform e-commerce. Munculnya layanan jasa titip (Jastip) memberikan alternatif pengiriman yang lebih terjangkau, tetapi manajemen dan pengelolaan barang masih dilakukan secara manual, menyebabkan masalah seperti pencatatan yang tidak efisien dan kesalahan pengiriman. Untuk mengatasi permasalahan ini, penelitian ini mengusulkan pengembangan aplikasi layanan Jastip berbasis web, yang bertujuan meningkatkan efektivitas manajemen barang, meminimalkan kesalahan, dan memberikan transparansi dalam proses pengiriman. Dengan sistem yang terintegrasi, pemilik jasa titip dapat melacak dan mengelola barang secara lebih efisien, serta memberikan kemampuan kepada konsumen untuk memantau status pengiriman mereka. Harapan dari inovasi ini adalah untuk meningkatkan kualitas layanan, memperkuat kepercayaan konsumen, dan mendukung aksesibilitas di daerah terpencil, menjadikan teknologi sebagai jembatan untuk mengatasi kesenjangan layanan logistic khususnya di kabupaten Fakfak Provinsi Papua Barat

This study aims to analyze the influence of Islamic business ethics and product quality on consumer satisfaction in the culinary business Lontong Pak Muslim in Medan. Islamic business ethics in this study are measured through the application of principles such as honesty, trustworthiness, and fairness, while product quality includes taste, cleanliness, and authenticity of raw materials. This research method uses a quantitative approach with data collection through a Likert scale-based questionnaire distributed to 100 respondents. The data analysis technique used is multiple linear regression, with t-test, F-test, and coefficient of determination to see the relationship and influence between variables. The results of the study indicate that Islamic business ethics and product quality partially and simultaneously have a positive and significant effect on consumer satisfaction. Product quality has a more dominant influence than Islamic business ethics, indicating the importance of taste quality and cleanliness in increasing customer satisfaction. Overall, this study shows that the application of business ethics in accordance with Islamic values ​​and good product quality can strengthen consumer loyalty and maintain business sustainability. These findings provide recommendations to culinary business actors to continue to pay attention to product quality and uphold the principles of Islamic business ethics in an effort to increase consumer satisfaction and competitiveness in the market.

Infuencer has a big impact on brands in order to improve their image to be more competitive with competitors, this is what Implora uses by using Lyodra's services as their Brand Ambassador, because Lyodra is considered to have Followers who is big and Lyodra himself is considered to have the appropriate charisma in the world of beauty. In this researchis to find out how much INFLUENCEBRAND AMBASSADOR LYODRA GINTING TOBRAND AWARENESS CONSUMERS OF IMPLORA PRODUCTS. The theory used is Brand Ambassador which includes Transference, Attractiveness, Congruence and Brand AwarenessUnware of Brand, Brand Recognition, Brand Recall, Top of Mind Data collection techniques were carried out by distributing questionnaires to 99 respondentsFollowers Instagram account @Lyodraofficial. Sampling using the techniqueProbability Sampling. Questionnaire retrieval method used namelyRandom Sampling. The results of this study indicate that InfluencePersonal Branding Lyodra Ginting as a whole responds well to respondents (Agree), as well as InfluenceBrand Ambassador Lyodra Ginting AgainstBrand Awareness consumers of Implora products (agree) from all statements from all X variables in the research questionnaire. In addition to the magnitude of InfluenceBrand Ambassador has a positive and strong relationship of 0.643 toBrand Awareness consumers of Implora productsFollowers Instagram account @Lyodraofficial with presentationBrand Awareness of 41.3% while the rest is influenced by other factors outside of this study. likeWord Of Mouth, other social media platforms and cosmetic product differences.

This research aims to determine the implementation of Minister of Trade Regulation No. 51/m-dag/per/7/2015 concerning the prohibition on imports of used clothing in Indonesia and the legal implications for consumer protection based on legal certainty in Indonesia. This research was conducted using a type of normative legal research with two types of approaches, namely the Statutory Approach and the Conceptual Approach. Based on research results, the implementation of Minister of Trade Regulation Number 51/M-DAG/7/2015 of 2015 concerning the prohibition on the import of used clothing is only limited to providing guidance and supervision and does not make recommendations to stop the business activities of trading imported used clothing to law enforcement authorities. The facts that occur in Indonesia state that there is still a lot of imported used clothing being bought and sold in markets and thrift shops, meaning that the implementation of the trade minister's regulations has not been implemented optimally. Legal Implications of the Implementation of Regulation of the Minister of Trade Number 51/M-DAG/PER/7/2015 concerning the Prohibition of Importing Used Clothes for consumer protection based on legal certainty gives rise to vague norms and conflict of norms which results in the absence of legal certainty. This is because the trade minister's regulations cause multiple interpretations and conflict with the finance minister's regulation number 6/PMK.010/2022, so that the rights and obligations to protect consumers are not guaranteed through these regulations.

This study examines how illegal parking affects the level of customer visits to small and medium enterprises (SMEs) in Bandar Lampung City, with a particular focus on the Saburai Field area. The study conducted interviews with SME owners and customers to collect data using a descriptive qualitative research method. The results showed that illegal parking has varying impacts on the number of customer visits; some business owners said that there was no impact, while others said that there was an impact. From the customer's perspective, illegal parking significantly disrupts the comfort and safety of shopping, which may change their customer visit patterns. Illegal parking is generally considered to disrupt consumers' shopping experience, which may influence their decision to visit nearby SMEs, although the impacts vary. This study emphasizes that more organized parking management is essential to improving the business environment and competitiveness of small and medium enterprises in Bandar Lampung City.