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This research aims to analyze: (1) types of purchasing behavior of free-range chicken consumers in Kendari City, (2) factors that influence the purchasing decisions of free-range chicken consumers. The factors studied in this research are cultural, social, personal, psychological factors, chicken price, age and income. Determining the location of this research was carried out purposively. This research was conducted at the Wet Market (Mandonga Mall) Kendari City with the data used being primary and secondary data. This research used 35 respondents each who bought free-range chickens and those who did not buy free-range chickens taken using accidental sampling. The data analysis used in this research is engagement inventory design analysis and logistic regression analysis. The results of this research indicate that the type of consumer purchasing behavior is classified as a complex purchasing behavior type. This type of behavior has a high level of involvement in decision making to purchase free-range chicken and consumers are aware of the real differences between attributes. Factors that have a positive influence on consumer purchasing decisions are cultural, psychological and age variables. Variables that have a negative influence on purchasing decisions are social factors and income. Factors that have no influence are price and personal variables.

This research is motivated by the increasing number of Umrah travel agencies. With the emergence of various travel agents in the market, consumers can choose which travel agent they want to use. This type of research uses a quantitative approach which shows how much influence promotion and brand image have on the decision to purchase Umrah packages at Al-Azhar Bukittinggi travel. This research uses primary data, namely questionnaires for pilgrims who have departed on the Al-Azhar Bukittinggi trip. The sample consisted of 81 congregations. Data collection techniques using questionnaires, observation and documentation. The data analysis techniques used are research instrument testing, classical assumption testing, determinant coefficient testing, and hypothesis testing. With a calculated t value of 5.389 > t table 1.665 and sig 0.000 < 0.05, it can be partially seen that the promotion variable has a strong positive influence on the choice of purchasing Umrah packages. The choice to purchase Umrah packages is not significantly influenced by brand image (sig value: 0.719 > 0.055). Judging from the determinant coefficient (R-Squere), the influence of brand image and promotion on purchasing decisions is 0.634. This shows that 63.4% of decisions to purchase Umrah packages at Al-Azhar Bukittinggi travel are influenced by different promotional focuses and brand images. Other factors play a role in the remaining 36.6% of decisions to purchase Umrah packages at Al-Azhar Bukittinggi travel.

The purpose of this study was to determine and analyze the effect of Price on Purchasing Decisions. To determine and analyze Promotion on Purchasing Decisions. To determine and analyze the Location on Purchasing Decisions. To determine and analyze the effect of Price, Promotion and Location on Purchasing Decisions for Subsidized KPR Houses at PT ABGI PUTRA PERKASA. In this study, an associative approach was used to determine the relationship between each variable. The data presented in the form of quantitative data, namely testing and analyzing data with numerical calculations and then drawing conclusions and testing. In this study, the object studied was a Subsidized KPR House at PT ABGI PUTRA PERKASA with an unknown population and a sample of 61 people with a sample draw using the Lemeshow formula.The results of this study are Price has a significant effect on Purchasing Decisions. Promotion has a significant effect on Purchasing Decisions. Location has a significant effect on Purchasing Decisions. And Price, Promotion and Location have a significant effect on Purchasing Decisions for Subsidized KPR Houses at PT ABGI PUTRA PERKASA.

The development of the freight forwarding industry is increasing rapidly due to the culture of society that wants everything to be practical. Developing technology has had a major impact in bringing changes to various areas of people's lives over time. Research objects include quality, price perception, and consumer purchasing decisions, Population is not just the number of objects or subjects studied, samples are part of the population that is expected to represent the entire population, To obtain respondents' perceptions related to Service Quality, Price Perception, and Purchasing Decisions, researchers distributed questionnaires online The service quality indicator table shows that the points that must be set are mainly facilities and consumer needs to continue to increase consumer desires. The price perception indicator table shows that the points that must be set by sellers to determine a suitable price so that consumers can enjoy price affordability where the relationship with price affordability is the quality of the product whether it is appropriate The development of the freight forwarding industry is increasing in the era of globalization due to the practical demands of society. Service Quality and Price Perception determine the consumer's desire to buy the product being sold, the points determined by the consumer are usually: 1. Consumer facilities and needs 2. Price affordability 3. Product quality   Keywords: Consumer, Quality, Product, Technology   Abstrak. Perkembangan industri jasa pengiriman barang meningkat dengan semakin pesat disebabkan oleh budaya masyarakat yang menginginkan serba praktis. Teknologi yang berkembang sudah memberikan dampak besar dalam membawa perubahan pada berbagai macam bidang kehidupan masyarakat seiring berjalannya waktu. Objek Penelitian meliputi kualitas, persepsi harga, dan keputusan pembelian konsumen, Populasi bukan sekedar jumlah yang ada pada obyek atau subyek yang dipelajari, sampel adalah bagian dari populasi yang diharapkan dapat mewakili keseluruhan populasi, Untuk mendapatkan persepsi responden berkaitan dengan Kaulitas Layanan, Persepsi Harga, dan Keputusan Pembelian, peneliti menyebarkan kuesioner by onlinePada tabel indicator kualitas pelayanan menunjukan bahwa point yang harus ditetapkan terutama fasilitas dan kebutuhan konsumen untuk terus meningkatkan keinginan konsumen. Pada tabel indicator persepsi harga menunjukan bahwa point yang harus ditetapkan penjual untuk menentukan harga yang cocok agar dapat dinikmati konsumen keterjangkauan harga dimana yang ada hubungan dengan keterjangkauan harga yaitu kualitas produk apakah sesuaiPerkembangan industri jasa pengiriman barang meningkat dalam era globalisasi karena tuntutan praktis masyarakat. Kualitas Layanan dan Persepsi Harga menentukan keinginan konsumen untuk membeli produk yang dijual, point yang ditentukan oleh konsumen biasanya : 1. Fasilitas dan Kebutuhan konsumen 2. Keterjangkauan harga 3. Kualitas Produk    

The purpose of this research is to determine the influence of security, service features and price on purchasing decisions among the people of Bangun Sari Village, Tanjung Morawa, Deli Serdang. The sample used in this research was 100 respondents who had made orders on the Grab application. The data used in this research is primary data obtained from questionnaires. This research uses quantitative methods with survey techniques. The sampling technique uses non-probability sampling with purposive sampling which uses several criteria. To determine the influence of security, service features and price on purchasing decisions among the people of Bangun Sari Village, Tanjung Morawa, Deli Serdang. Meanwhile, the data analysis method used in this research is the multiple linear regression analysis method which was carried out with the help of computer software, namely the Statistical Package For Social Science (SPSS 23). The results of this research show that: (1) Security partially and significantly influences purchasing decisions. (2) Service features partially and significantly influence purchasing decisions. (3) Prices partially and significantly influence Village Fund Accountability. (4) Security, Service Features and Prices simultaneously and significantly influence Village Fund Accountability.

The restaurant business in Indonesia has always been dominated by foreign market share. Without looking far, busy centers such as malls, for example, are currently filled with restaurants from western countries or China. Starting from fast food restaurants to restaurants that provide full course menus. The population continues to increase, meaning the level of human need for food also continues to increase. Especially in the restaurant sector, it is currently showing very good development and is a business prospect that is progressing rapidly and increasing. The aim of this research is to find out whether promotions partially have a significant effect on purchasing decisions at Boss Cafe Bhayangkara, as well as knowing the influence of Customer Experience on purchasing decisions, and knowing simultaneously on Word of Mouth and the existence of Promotions in Customer Experience, Word of Mouth which has an influence on purchasing decisions at Boss Café Bhayangkara. In this research method, it is quantitative. The population in this research is all Boss Café Bhayangkara customers. The sampling technique is based on criteria (considerations). The sample parameters are: All Boss Café Bhayangkara customers, all Boss Café Bhayangkara customers came back using the Zikmund formula to reduce the sample size, so the sample in this study was 96 people and rounded up to 100 people. The results obtained from this research show that: 1) Promotion, 2) Customer Experience, 3) Wort of Mouth, 4) Purchase decisions. Basically, it shows how far the influence of an independent variable individually is in explaining the dependent variable.

The existence of online customer ratings, and COD payment services are expected to be able to influence purchasing decisions. The purpose of this study is to determine and analyze the influence of Online customer ratings on purchasing decisions, the influence of the COD Payment Method on purchasing decisions, on the Tokopedia application. The method used in this study is a quantitative method with a sampling technique using purposive sampling by taking respondent data according to the specified criteria, namely having used the Tokopedia application, the research sampling method using the questionnaire data collection method, using multiple regression analysis and hypothesis testing with IBM SPSS version 25.0. The results of the study showed that there was a positive and significant partial influence of online customer ratings (X1) on purchasing decisions (Y), namely 6,000> 1,985 with a significance value of 0.00 <0.05. The COD payment method (X2) partially had a significant effect on purchasing decisions (Y) on the Tokopedia application, namely 3.803> ttable 1.985 and a significance value of 0.00 <0.05. And simultaneous testing also has an influence between Online customer rating and COD payment method on purchasing decisions, namely the F count value of 36.453> F table 3.09 and a significance value of 0.00 <0.05, meaning that the independent variables of online customer rating and COD payment method simultaneously have a significant effect on the dependent variable of Purchasing Decisions.

The new era of digitalization created by humans has touched various aspects including transaction payment methods. With digital payments, humans make payments with just one scan. Bank Indonesia, in collaboration with ASPI, launched digital payment Qris in 2020. Qris was initially a payment solution during the pandemic that was accepted by the public and is still widely used today. Including the younger generation, they often use Qris to make payments. This research aims to identify the influence of the availability, effectiveness and ease of use of Qris on purchasing decisions and its impact on the character of the younger generation. Using the quantitative SAM PLS method and qualitative literature study, the research took samples of student members of the GMNI organization who met the criteria. The results of data processing showed that the variables of availability, effectiveness and ease of use of Qris had a positive and significant effect on purchasing decisions. The impact of using Qris for the younger generation is a shift in disciplined, independent and responsible character due to the ease of payment facilities which gives rise to consumer behavior. This can be handled with supervision and character education starting at the family, school, community and government levels. By synergizing together, a strong character can be built in the younger generation, able to answer problems and be of benefit to the wider community.

This research aims to determine the effect of location, price, and word of mouth on purchasing decisions partially and simultaneously. This study uses a type of quantitative research through an associative approach with a Likert scale. The sampling technique used in this study was accidental sampling technique with a sample of 105 respondents from consumers of Mustanir Noodle Restaurant, M. Yamin Branch. Hypothesis testing in this study using statistical software SPSS version 26. The results showed that partially the price and word of mouth variables had a significant effect on purchasing decisions, but the location variable had no significant effect partially on purchasing decisions. Simultaneously, the three variables have a significant effect on purchasing decisions at the Mustanir Noodle Restaurant, M. Yamin Branch.

This study examines the impact of interest rates and inflation during the 2019-2023 period on asset allocation strategies in Indonesia's investment portfolio. Investment decisions are heavily influenced by two macroeconomic components, namely interest rates and inflation. These factors mainly affect how assets comprise a portfolio. In this study, data on Bank Indonesia's benchmark interest rate and the national inflation rate over the past five years are analyzed to see the pattern of change and its impact on asset allocation strategies, which include stocks, bonds, property, and other assets. The results show that rising interest rates significantly encourage people to shift from high-risk assets (e.g. stocks) to safer assets (e.g. bonds and deposits). Meanwhile, high inflation triggers an increased allocation to physical assets such as property and gold as a hedge against declining purchasing power. This research provides insights for investors to adjust their investment portfolios based on macroeconomic dynamics, especially in the face of interest rate volatility and inflation. The findings also highlight the importance of flexibility and diversification in asset allocation strategies to achieve optimal investment objectives amid economic uncertainty. The conclusion of this study confirms the importance of understanding interest rate and inflation dynamics in formulating effective investment strategies in Indonesia. The implications of these findings can be used by investors and policymakers in designing better monetary policies and investment strategies, in order to maintain national economic stability.

The purpose of this study is to determine the impact of major discount offers, online customer reviews, and online customer ratings on purchasing decisions during the Shopee twin date event. For important sales initiatives, structural equation modeling was the data analysis method used. The results show that online customer reviews have a positive but not statistically significant impact on purchasing decisions during the Shopee twin date event, even while online customer ratings have a large impact.

Tiktok is the only social media that is widely used by shoppers to see product reviews before deciding to buy. One of the most searched content is beauty products. Research was conducted to determine the effect of brand equity and online customer reviews (OCRs) on purchasing decisions for The Originote products on the Tiktok Shop Application. This study focuses on The Originote skincare using quantitative methods. The sample used was Generation Z in Malang City with a multistage random sampling technique. Data analysis includes instrument testing, descriptive, classical assumption testing and hypothesis testing. The results of the study show that both brand equity and OCRs variables significantly contribute to purchasing decisions. Partially and simultaneously, both variables have a significant influence on purchasing decisions. To improve and strengthen brand equity, The Originote needs to upgrade the outer packaging so that the product is protected from impact. On the other hand, to improve online customer reviews, The Originote needs to create an SOP for admins to reply to customer reviews.

This research was conducted to determine the influence of Competitive Advantage and Consumer Interest on Purchasing Decisions on Istiqomah Tasikmalaya Furniture. The research method used is a survey method with a quantitative approach, data was obtained directly through questionnaires distributed to 90 respondents who were Istiqomah Tasikmalaya Furniture Consumers. The research technique used is multiple liner regression analysis. Based on the research results, it can be seen that Competitive Advantage and Consumer Interest simultaneously have a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture. Competitive Advantage partially has a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture, and Consumer Interest partially has a significant influence on Purchasing Decisions on Istiqomah Tasikmalaya Furniture.

Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth dan Brand Image terhadap Keputusan Pembelian di Shopee. Populasi penelitian ini adalah mahasiswa fakultas ekonomika dan bisnis Universitas 17 Agustus 1945 Semarang Kelas regular pagi yang berjumlah 312 mahasiswa. Sampel diambil berdasarkan Mahasiswa FEB Universitas 17 Agustus 1945 Semarang kelas regular pagi; mempunyai aplikasi dan akun shopee; dan pernah berbelanja di marketplace shopee sebanyak 80 orang. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis linier berganda dengan asumsi klasik. Hasil penelitian secara parsial variabel Electronic Word of Mouth dan Brand Image berpengaruh positif dan signifikan terhadap Keputusan.

This research aims to determine the effect of price on consumer purchasing decisions at Sagalas Coffee Panyabungan II, Mandailing Natal Regency. The type of research used was quantitative research and involved a sample of 96 respondents using the Lemeshow formula. Data collection techniques are observation, documentation and distributing questionnaires. Data analysis techniques use validity tests, reliability tests, normality tests, heteroscedasticity tests, simple linear regression analysis tests and hypothesis tests. All research tests were carried out using the SPSS version 25 program. Price has a partial positive effect on consumer purchasing decisions at Sagalas Coffee Panyabungan II, Mandailing Natal Regency, indicated by an R value of 0.940 which is in the correlation interval 0.80 - 1.00 and an R value The square is 0.884 times 100% = 88.4% and the remaining 11.6% is influenced by other variables. In other words, there are still other variables that influence the consumer purchasing decision variable (Y) at Sagalas Coffee Panyabungan II. Based on the research results, it can be concluded that price has a positive and significant effect on consumer purchasing decisions, with a partial test value (t) of 26.789 and a ttable value of 1.661. So the tcount value is greater than ttable, namely 26.789, greater than 1.661 (26.789 > 1.661), which indicates that the first hypothesis, namely Ha, is accepted while H0 is rejected.

This study aims to analyze the role of fintech as a mediator in the influence of economic literacy on impulsive buying behavior among consumers. Economic literacy is considered an important factor that can influence consumer purchasing behavior, especially in making wise financial decisions. However, technological advances in the financial sector, especially fintech, have also played a role in facilitating impulse buying behavior through the ease of digital transactions and quick access to financial services. This study uses a quantitative approach with a survey method involving 250 respondents. The data was analyzed using a path analysis model to evaluate the direct influence of economic literacy on impulse buying, as well as the mediation role played by fintech. The results show that economic literacy has a negative influence on impulsive buying behavior, but fintech plays a significant role as a mediator that strengthens impulse buying tendencies, even though individuals have good economic literacy. These findings have implications for the development of financial literacy policies and fintech regulations to reduce the risk of consumptive behavior in the digital era.

Companies are competing to develop their products to be in demand by consumers amidst the rapid development of the beauty industry. One of them is by providing price discounts and adjusting the concept carried with the self-concept owned by consumers. This research aims to determine the effect of price discounts and self-concept on purchasing decisions for Skintific products on Tiktok Shop. The research used is quantitative research with variables of price discount, self-concept, and purchasing decisions. By using data collection techniques in the form of questionnaires and documentation and using purposive random sampling techniques with a total of 100 respondents who use Skintific products. Data analysis uses validity tests, reliability tests, descriptive analysis, classical assumption tests, and hypothesis tests. The results of this research explain that price discounts and self-concept have a positive and significant impact on purchasing decisions both partially and simultaneously. That way, Skintific can maintain price discounts by providing relatively the same discounts on its products. On the other hand, self-concept can be improved so that consumers feel interested in Skintific products

This study aims to analyze the influence of product design, price, and brand image on consumer preferences for Nafasa Muslimah Fashion Products in Kedungwuni. Consumer preference is one of the key factors that influence purchasing decisions, and can be influenced by various marketing elements, such as design quality, pricing, and brand image strength. The theory used in this study is the Theory of Planned Behavior (TPB), which explains that consumer behavior can be influenced by attitudes, subjective norms, and perceived behavioral control. This study uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to 96 respondents who were consumers of Nafasa Muslimah Fashion products in Kedungwuni, Central Java, with an age range of 20-60 years. Validity, reliability tests, and multiple regression analysis were used to test the relationship between independent variables (product design, price, brand image) and dependent variables (consumer preferences). The results of the study indicate that product design has a significant effect on consumer preferences with a calculated t value greater than the t table (2.771> 1.985) and a significance value of 0.0068 <0.05. Price has a significant effect on consumer preferences with a calculated t value greater than the t table (2.506> 1.985) and a significance value of 0.0139 <0.05. And brand image has a significant effect on consumer preferences with a calculated t value greater than the t table (2.033> 1.985) and a significance of 0.0448 <0.05.

The fashion industry is a dynamic and globally influential economic sector. As part of culture and personal expression, fashion not only meets the need for clothing but also reflects identity, social values, and societal aesthetic trends. A current trend is branded preloved fashion, often referred to as thrifting. This quantitative study uses primary data, with a sample of 86 consumers from Diviwearstore, using a purposive sampling method. Collected through questionnaires using a Likert scale. Data analysis is conducted using SPSS(Statistical package for the social Science) version 20.

This study aims to determine the simultaneous and partial influence of location and purchase quality on clothing purchasing decisions at the Sati Collection Store. The method used in this study is a survey method with a quantitative approach. The population studied was 100 respondents. The data collected were primary and secondary data. Data analysis in this study used multiple linear regression analysis using SPSS version 26. The results showed that location and product quality simultaneously had a significant effect on purchasing decisions at the Santi Collection Cikatomas Store. Location partially had a significant effect on purchasing decisions at the Santi Collection Cikatomas Store. Product quality partially had a significant effect on purchasing decisions at the Santi Collection Cikatomas Store.