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Rahmad Pancipta Sukma; Ahmad Jauhari; Brahma Wahyu Kurniawan

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study is to ascertain how customer satisfaction at the Honda Sinar Wijaya Motor Kediri dealer is impacted by factors such as location, pricing, and service quality. Quantitative research is what this kind of study is. Primary and secondary data are the methods of data collecting that are employed. At the Honda Sinar Wijaya Motor Kediri Dealer, 77 respondents provided samples for the study through the use of the incidental sampling technique. Literature reviews, interviews, and questionnaires were used to gather the research data. Multiple linear regression analysis is the method of analysis that is employed. The t-test of the service quality variable showed a significant partial influence on customer satisfaction with a sig result of 0.001 <0.05, and the study's multiple linear regression equation was Y = 19,414 + 0.375X1 + 0.521X2 + 0.291X3. With a sig value of 0.001>0.05, price has a strong partial impact on customer satisfaction. With a sig. value of 0.017>0.05, location has a strong partial impact on customer satisfaction. With a significance value of 0.000 <0.05, the F test yielded the F count result. According to the analysis's findings, customer satisfaction at the Honda Sinar Wijaya Motor Kediri Dealer is significantly impacted by pricing, location, and service quality all at the same time.

Keren Angelina

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2024 CV. ALIM'SPUBLISHING

Penelitian ini bertujuan untuk mengetahui dan melakukan penelitian mengenai pengaruh citra merek dan persepsi harga terhadap keputusan pembelian Uniqlo di Kota Palembang. Populasi dalam penelitian ini menggunakan 132 responden yang merupakan konsumen Uniqlo di Kota Palembang. Metode yang digunakan adalah metode purposive sampling dengan menyebarkan kuesioner secara online. Penelitian ini menunjukkan hasil bahwa Citra Merek mempunyai pengaruh positif terhadap Keputusan Pembelian Uniqlo di Kota Palembang dan Persepsi Harga mempunyai pengaruh positif terhadap Keputusan Pembelian Uniqlo di Kota Palembang.

Michelie; Tobias Jogi Panjaitan; Sekar Ayu Larasati

Jurnal Riset Ilmu Hukum, Sosial dan Politik 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Fintech or financial technology is an alternative path in the financial sector based on information technology. Fintech as an innovation from electronic financing institutions provides many benefits, but on the other hand there are also weaknesses that are still a problem in society, namely data leakage in the fintech system which is implemented electronically. One of the companies that experienced a data leak is PT Fintech Cermati. In Indonesian regulations, preventive and repressive efforts against data leaks have been regulated in OJK Regulation (POJK) Number 77 of 2016 concerning Information Technology-Based Money Lending Services and Law No. 27 of 2022 concerning Personal Data Protection which regulates the Company's obligations in maintaining the confidentiality of its consumer data. This study aims to determine the extent of compliance and responsibility of PT Fintech Cermati for the protection of its consumers' personal data. The research method used in this study is descriptive analytical, namely against data that has been collected as completely as possible through secondary data from relevant literature sources to be discussed and explained systematically with primary data in the form of literature studies with an analytical concept approach method. The results of this study indicate that the company's obligation to comply with the provisions of Article 16 of the PDP Law in conjunction with Article 26 and Article 28 of POJK 77/2016 concerning maintaining the confidentiality of personal and company data can be held accountable in civil and criminal matters.

M. Raghil; Hendra Riofita

Journal Economic Excellence Ibnu Sina 2024 STIKes Ibnu Sina Ajibarang

This study examines the impact of social media on consumer purchasing decisions in e-commerce. With advancements in information technology, social media platforms such as Instagram, TikTok, and Facebook have evolved from mere promotional tools into essential means of building brand awareness and consumer trust. Social media facilitates direct interactions with consumers through visual content, customer reviews, and influencer collaborations, creating more personal and emotional shopping experiences. Additionally, features like TikTok Shop streamline promotion and purchasing processes on a single platform, offering new business opportunities. The study also highlights the role of testimonials, reviews, and influencer marketing in shaping purchasing decisions. Findings indicate that social media enhances brand awareness, fosters trust, and drives consumer loyalty, ultimately strengthening brand image in the digital marketplace.

Lafreda Nanda Wibowo; Widarto Rachbini

Journal Economic Excellence Ibnu Sina 2024 STIKes Ibnu Sina Ajibarang

This study aims to analyze the effect of service quality and ease of use on millennial consumer satisfaction on the Tokopedia e-commerce platform. Along with the development of technology, e-commerce has become the main choice for consumers because of its convenience, accessibility, and ease of use. This study uses a quantitative method with a survey approach by distributing online questionnaires to respondents who meet demographic criteria, with a purposive sampling technique. Data analysis was carried out using SPSS, including normality tests, ANOVA, and coefficient analysis to measure the effect of service quality and ease of use on consumer satisfaction. The results of the study show that both variables have a positive and significant effect on consumer satisfaction, so that improving service quality and ease of use is an important strategy in building customer loyalty in the digital era.

Abd. Rosid; Ahmad Musadad

Pemuliaan Keadilan 2024 Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

The use of the internet is not only limited to utilizing information that can be accessed via social media, but can also be used as a means to carry out trade transactions that have been introduced in Indonesia, namely e-commerce. In e-commerce transactions in cyberspace, it is possible for disputes to occur, just like disputes that occur in a conventional legal relationship. The more numerous and extensive trading activities and e-commerce transactions, the higher the frequency of disputes and this means that there will be many disputes that must be resolved. One of the payments in e-commerce is COD (Cash On Delivery) which is made on the spot after the order from the courier is received by the buyer. In fact, there have been several cases that have resulted in losses felt by the seller in a buying and selling transaction via e-commerce. How to alternatively resolve consumer disputes through an out-of-court settlement process, and how to provide legal protection for consumers and business actors.    

Deski Bertolens Tungga; Thelma S.M Kadja; Heryanto Amalo

Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

According to data obtained from the Food and Drug Supervisory Agency (BPOM), the total number of illegal cosmetics and/or containing prohibited/dangerous ingredients during the period from October 2021 to August 2022 was more than 1 million pieces with an economic value of IDR 34.4 billion. BPOM also followed up on findings based on reports from several drug and food supervisory authorities in other countries. Based on the report, as many as 46 (forty-six) cosmetics were withdrawn from circulation because they contained prohibited ingredients, microbial contamination, or were counterfeit cosmetics. During the same period, BPOM also carried out cyber patrols. This cyber patrol was carried out on website, social media, and e-commerce platforms to trace and prevent the circulation of illegal cosmetics and BPOM found and blocked (takedown) 83,700 links to the sale of illegal cosmetic products and containing prohibited/dangerous ingredients with a total product amount of 6.5 million pieces and an economic value of Rp 296.9 billion. This proves that there are still many illegal cosmetic products that contain harmful ingredients and do not have a distribution permit.  This research is a normative legal research supported by a statutory approach (statute approcach) which uses secondary data in the form of primary legal materials, secondary legal materials and tertiary legal materials that collect laws and regulations related to the legal issues at hand, case studies, collecting books, journals, dictionaries and other related literature. The legal materials that have been successfully collected are analyzed, namely description, interpretation, evaluation and systematic. The results of this study show that (1) Based on the form of consumer protection from the criminal aspect, there are five forms of consumer protection, namely: Protection against Unsafe Products; Fraud and Fraud Violation of Clear and Correct Information; Violations of Consumer Rights; Abuse of Power or Dominant Position, as well as unfair business practices. Criminal sanctions aim to provide a deterrent effect to business actors who harm consumers. (2) Based on the perspective of criminal law, the actions of DM business actors who have circulated illegal cosmetics without a distribution permit in decision number 572/Pid.Sus/2022/PN Smr, violate the provisions of Article 197 of Law Number 36 of 2009 concerning Health, which has affirmed that every person who deliberately produces and/or distributes pharmaceutical preparations and/or medical devices without having a distribution permit as mentioned in Article 106 paragraph (1) is criminally punished imprisonment for a maximum of (fifteen) years and a maximum fine of Rp.1,500,000,000,- (one billion five hundred million rupiah).

Alifia Devianty; Moh. Mukhsin

Jurnal Ekonomi dan Pembangunan Indonesia 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Labeling halal is a way to provide information that helps consumers identify the halal status of products on their packaging. With this halal labeling, the product can be regarded as halal, offering assurance and legal protection in line with Islamic law. The aim of this study was to assess the impact of halal labeling on consumer purchasing decisions, using interest as an intervening variable for Moringa Sticks products. The sampling method employed in this study was Nonprobability Sampling, involving a total of 100 respondents. Several tests were conducted, including data instrument tests, classical assumption tests, path analysis, hypothesis testing, and concluded with the Sobel test. The findings of this study indicate that the halal labeling variable (X) and purchase intention (Z) as an intervening factor do not have a significant impact on purchasing decisions (Y) for the Moringa Stik product.

Al Godzali, Galva; Amartha, Alif Nur Fathlii; Athallah , Rafif Isdarufa; Saputra, Wisnu Ikhwansyah; Anshor, Abdul Halim

ISAINTEK: Jurnal Informasi, Sains dan Teknologi 2024 Politeknik Negeri FakFak

Changes in consumer shopping behavior encourage perfume stores to innovate in providing a better shopping experience. This study designs a website-based perfume recommendation system with the Simple Additive Weighting (SAW) method, which is designed to help consumers choose perfume based on relevant criteria, such as aroma, durability, price, packaging, and volume. The SAW method was chosen because of its ability to provide the best alternative ranking by adding up the weights of each criterion. The results showed that Platinum perfume had the highest preference value of 0.86466, making it the main recommendation for consumers. The implementation of this system is expected to significantly improve the shopping experience and perfume sales.

Ketut Yugi Paulus M. Elliek; Rudepel Petrus Leo; Deddy R. Ch. Manafe

Jurnal Hukum, Pendidikan dan Sosial Humaniora 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Legal protection for daily cooperatives is very important to ensure that their duties are carried out fairly, in accordance with applicable regulations, and without violating the rights of cooperative members. However, in the implementation of this task, there are often unwanted situations, such as violent crimes that can threaten the safety and integrity of daily cooperative employees. The inability to pay debts can trigger emotions and frustration on the part of borrowers, which in turn can trigger acts of violence against daily cooperative employees in the city of Kupang. Based on the above background, the following problem formulation is proposed: (1) What are the factors that encourage the occurrence of acts of violence against cooperative employees when carrying out collection duties? (2) What is the form of legal protection provided by the government to cooperative employees when carrying out collection duties?. This research was carried out in Kupang City, precisely at the PNM Mekaar Office, Kelapa Lima Kupang Branch. This research is an empirical legal research, which is carried out with a legislative approach and a case approach. The data were analyzed in a descriptive-qualitative manner. Based on the results of the research conducted, it was obtained that: (1) factors that encourage acts of violence against cooperative employees when carrying out collection duties, including: (a) Internal factors, including; (a) morality and education, (b) low consumer income factors, (c) consumer economic pressure, (d) uncontrolled emotions, (e) the influence of alcohol. b) External factors, including; (a) risky environmental factors, (b) social factors. (2) Forms of legal protection provided by the government to cooperative employees when carrying out collection duties, including: (a) Preemptive protection: can mean taking preventive measures. (b) Preventive Protection: This protection involves various policies, regulations, and mechanisms. (c) Repressive protection: actions taken to address, stop, or punish unlawful acts. The author's advice is to report the incident of violence to your superior, cooperative management, or the authorities as soon as possible. Make sure to follow the cooperative's internal procedures related to complaints and handling of violence.

Arista, Intan; Sindi Rustilawati; Muhammad Hibar Pangestu; Wirasena Rukasah; Dewi Lestari +1 more

Riset Ilmu Manajemen Bisnis dan Akuntansi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze consumer desires and satisfaction with Mochi Crackers innovation products using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) approaches. Indonesia's food and beverage sector, especially snacks, continues to grow by creating innovative products such as Mochi Crackers, which adapts the traditional mochi snack into a modern product with a longer shelf life and crunchy texture. A survey was conducted involving 50 respondents from various backgrounds, using a Likert scale to measure the level of satisfaction and importance of product attributes. The results showed that the majority of consumers were attracted to this product because of its practicality, taste, and affordable price. Through the CSI analysis, a satisfaction index was obtained which shows the overall level of consumer satisfaction. Meanwhile, IPA analysis identifies product attributes that need to be improved to improve product quality and competitiveness in the market. This study provides recommendations to Mochi Crackers manufacturers to focus on improving the quality of packaging and promotion to strengthen the product's position in the market.

Novita Fitria Azzahra; Farchanza Haykanna Pireno; Fitrya Putry Amanda; Nadifa Keyla Ismail

Jurnal Hukum, Politik dan Humaniora 2024 Lembaga Pengembangan Kinerja Dosen

With increasingly sophisticated technological developments, all sales and purchase transactions can be carried out online through various platforms including websites, social media, e-commerce and other platforms. However, online transactions can cause legal problems. One of the legal problems that often involves the sale and purchase agreement between the seller and the buyer is a breach of contract. Court Decision Number 629/Pdt.G/2020/PN Jkt.Sel is one of the cases of online sale and purchase breach involving Celvin as the buyer as the Plaintiff with Satrya as the owner of the brand "Namastudios" as the Defendant. This article raises the formulation of the problem regarding the legal remedies available to the injured party in the case of an obligation in the decision Number 629/Pdt.G/2020/PN Jkt.Sel involving default in online buying and selling transactions and the implications of the decision Number 629/Pdt.G/2020/PN Jkt.Sel on consumer protection in online buying and selling transactions in Indonesia.  

Fajar Rabiul Amal; Agus Nurudin; Aniek Tyaswati Wiji Lestari

Notary Law Research 2024 Program Studi Kenotariatan Program Magister Fakultas Hukum UNTAG Semarang

Putusan pailit dianggap sebagai solusi terbaik bagi para debitor khususnya bagi pengembang dalam melunasi hutang-hutangnya, akan tetapi dapat dikatakan upaya tersebut merugikan para pembeli satuan rumah susun atau apartemen yang telah membayar lunas sebelum pembangunan selesai dengan hanya diikat dengan ppjb sebagai bentuk kesepakatan jual beli antara pengembang dengan pembeli tanpa adanya proses levering. Hal tersebut tentu menimbulkan ketidak pastian hukum terkait dengan kepemilikan unit rumah susun yang telah dibeli. Penelitian ini ditujukan untuk mengetahui akibat hukum kepailitan bagi pengembang terhadap pembeli (konsumen) satuan rumah perumahan. Metode penelitian ini adalah metode yuridis normatif yaitu menelaah teori dan konsep hukum serta peraturannperundang-undangan yang berlaku. Hasil penelitian ini dapat disimpulkan bahwa uu kepailitan dan pkpu, uupk, serta kuhperdata belum mengatur secara detail terkait perlindungan hukum bagi pembeli satuan rumah perumahan yang pengembangnya dinyatakan pailit. Oleh karena itu, akibat hukum dari adanya permasalahn tersebut yaitu pembeli dapat mengupayakan serta menuntut ganti rugi pelunasan piutang kepada pengembang atas dasar gugatan wanprestasi, dan terkait pelunasan piutang dapat berupa pembayaran tunai atau angsur atau tetap dengan proses pembangunan unit apabila dalam pelunasan kreditor terdapat sisa dana dalam melanjutkan proyeknya.

Evando Setiawan

Jurnal Kajian dan Penalaran Ilmu Manajemen 2024 CV. Aksara Global Akademia

Penelitian ini bertujuan untuk meneliti dan mengidentifikasi dampak dari Live Streaming dan diskon terhadap keputusan pembelian kosmetik Maybelline pada E-commerce Shopee di Kota Palembang. Yang dimana variabel independen atau variabel bebas dalam penelitian ini adalah Live Streaming (X1) dan Diskon (X2), serta variabel dependen atau variabel terikat dalam penelitian ini adalah Keputusan Pembelian (Y). Penelitian ini memfokuskan pada para konsumen di Kota Palembang yang pernah berbelanja kosmetik Maybelline melewati E-commerce Shopee. Yang dimana pengambilan sampel pada penelitian ini menggunakan Purposive Sampling dengan menerapkan pengujian Hipotesis melalui Analisis Regresi Linear Berganda. Jumlah sampel yang digunakan dalam penelitian ini adalah sebanyak 100 responden. Dalam penelitian ini menghasilkan temuan bahwa Live Streaming (X1) berpengaruh positif dan signifikan terhadap Keputusan Pembelian (Y) kosmetik Maybelline pada E-commerce Shopee di Kota Palembang, sedangkan Diskon (X2) berpengaruh positif tetapi tidak signifikan terhadap Keputusan Pembelian (Y) kosmetik Maybelline pada E-commerce Shopee di Kota Palembang.

Nailul Inayah; Nurul Ilmiah; Pandu Abdillah Samari; Putri Setiyo Lestari; Emma Yunika Puspasari

Kajian Ekonomi dan Akuntansi Terapan 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to analyze the effectiveness of consumer protection regulations in handling fraudulent investments, focusing on the case of Doni Salmanan, a social media influencer involved in illegal investment promotion. Fraudulent investments have become a serious threat to society in Indonesia, especially in the context of the development of digital technology that allows the rapid dissemination of information. This research uses a normative legal research method with a case study approach, examining applicable regulations such as Law Number 8 Year 1999 on Consumer Protection and regulations of the Financial Services Authority (OJK). The results of the analysis show that although there are existing regulations to protect consumers, the implementation and supervision of illegal investment activities are still weak. Weak supervision, low public financial literacy, and inadequate sanctions against fraudulent investment actors indicate the need to update and strengthen regulations. This study provides recommendations to improve the effectiveness of consumer protection regulations and build more adaptive mechanisms to prevent investment fraud in the digital era.

Nanang Andhiyan Mergining Mei; Wahyu Adhafiya; Maersa Berlina Putri Rifai

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The high number of domestic (domestic) tourists increases competition between travel entrepreneurs in providing satisfaction to consumers. Satisfied consumers will recommend to others. This is what is called loyalty. Between service quality, customer satisfaction and loyalty are a series. Majapahit tour & travel as one of the travel service providers does not yet know the relationship and influence between service quality, consumer satisfaction and consumer loyalty. The problem that partners often encounter is a lack of understanding of the service quality factors that determine consumer satisfaction and loyalty to their business so that partners only carry out routine activities. The importance of service quality is proven by research which is followed by outreach to partners so that partners better understand and know which parts to focus on to provide more satisfaction to consumers.

Indah Rismona Asih; Riska Tyas Prahesti; Nur’aeni Nur’aeni

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2024 International Forum of Researchers and Lecturers

The development of the internet and technology has changed the marketing system, providing opportunities for business people to market their products through online media in promoting their products. Technological advances have created new forms of interaction and socialization, one of which is the innovation of communication technology in the form of social media. One of the most popular and trending social media today is Instagram. The use of Instagram is currently a form of online business communication strategy and Heelsaddict with the @Heelsaddict account, uses Instagram to run a business bag through the process of sending photos and sharing them widely. Heelsaddict is an online shop that sells and provides various collections of local bag products. This study aims to determine how much influence the social media account Instagram @heelsaddict has as an online business media on consumer buying interest. The concept used in this study is Instagram social media and consumer purchasing interest using the AIDA model. This study uses a quantitative method with a survey method approach, using Taro Yamane to obtain a sample of 100 respondents, Non Probability Sampling sampling technique, while the data collection technique uses questionnaires via googleform. The results of the study showed that there was a positive and significant influence between the influence of social media on buying interest with a strong level of influence.

Muhammad Zulfansyah Maulana Isnoe; Muhammad Zulfansyah Maulana Isnoe; Anton Mulyono Azis

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2024 LPPM Universitas Sains dan Teknologi Komputer

DANA is one of the digital wallet service providersoperating in Indonesia since 2018. DANA isranked the third most frequently used digital wallet in Indonesia in 2022. This study aims to determine the effect of e-service quality on customer satisfaction in the DANA application by using the e-servqual dimension which consists of Efficiency, Fulfillment, Reliability, Privacy, Responsiveness, Compensation, and Contact, individually and also simultaneously on Customer Satisfaction of the DANA application. This research uses a quantitative approach that utilizes the survey method to collect data. This study uses an ordinal scale with a sample of 421 respondents with multiple linear regression methods and SPSS software, the results obtained partially the dimensions of Efficiency, Fulfillment, Privacy, Compensation, and Contact have a significant effect on customer satisfaction, while the dimensions of Reliability and Responsiveness do not have a significant effect. However, simultaneously the overall e-service quality has a significant influence on customer satisfaction of the DANA application.

Wihan Aria Tinandi; Trisiana, Anita; Wartoyo, Wartoyo

Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan 2024 Prodi PPKn Universitas Slamet Riyadi

Tujuan penelitian ini untuk: 1) Untuk mengetahui peran industri rumahan alkohol sebagai upaya penguatan identitas daerah serta untuk meningkatkan kesejahteraan masyarakat di desa Bekonang kabupaten Sukoharjo; 2) Untuk menganalisis faktor pendukung dan penghambat di industri rumahan alkohol sebagai upaya penguatan identitas daerah serta untuk meningkatkan kesejahteraan masyarakat di desa Bekonang kabupaten Sukoharjo; 3) Untuk menganalisis upaya pelaksanaan industri rumahan alkohol sebagai upaya penguatan identitas daerah serta untuk meningkatkan kesejahteraan masyarakat di desa Bekonang kabupaten Sukoharjo. Bentuk penelitian ini menggunakan metode penelitian deskriptif kualitatif. Strategi penelitian ini menggunakan strategi studi kasus. Subjek dalam penelitian ini antara lain pemilik industri rumahan alkohol, masyarakat Desa Bekonang, dan Kelurahan Desa Bekonang. Sumber data yang digunakan adalah sumber data primer dan sumber data sekunder. Teknik pengumpulan data yang digunakan adalah wawancara, observasi, dan dokumentasi. Uji keabsahan dilakukan dengan triangulasi sumber dan triangulasi metode. Data dalam penelitian ini dianalisis menggunakan teknik deskriptif kualitatif dengan model model analisis interaktif. Hasil Penelitian ini dapat disimpulkan bahwa: 1) Industri rumahan alkohol di Bekonang, Sukoharjo, memperkuat identitas daerah dan meningkatkan kesejahteraan melalui tradisi, lapangan kerja, dan ekonomi desa; 2) Faktor pendukungnya adalah warisan budaya, bahan baku, keahlian, dukungan pemerintah, dan akses pasar. Hambatannya termasuk regulasi, persaingan, pemasaran, perilaku konsumen, serta keterbatasan modal dan infrastruktur; 3) Upaya pelaksanaan industri rumahan alkohol yaitu Kolaborasi pemerintah, produsen, dan masyarakat meningkatkan kualitas produk, pelatihan, dan memanfaatkan pasar.

Rafiqa Maulidia; Nurmaningsih Nurmaningsih; Novia Eka Nissrina

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2024 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

This study aims to determine whether there is an influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest. The research method used is a quantitative method with a purposive sampling technique. The data collection technique was carried out using a questionnaire method by distributing questionnaires via Google Form. The population of the study was respondents who had watched the Pantene advertisement version of Miracles Hair Supplement with a total of 100 respondents from the calculation results using Rao Purba. The theory used in this study is the S-O-R theory (Stimulus, Organism, Response). The results of this study are the influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest with a significance value of 0.000 <0.05 and a calculated t value> t table of 3.889> 1.985. In accordance with the S-O-R Theory (Stimulus-Organism-Response) used, the Stimulus, namely the Attraction of the Pantene Advertisement version of Miracles Hair Supplement, has an Attraction so that the audience of the advertisement does Organism, namely attention, understanding, and acceptance. And finally, the audience will make a Response, namely a change in attitude to make a product purchase.