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One of the new beverage or food industry competitions that are ready to compete and enter the market nationally is the white coffee industry. Efforts to increase promotion, price adjustments, and product quality, or need to carry out a more effective marketing strategy in accordance with the findings of market research conducted. The purpose of this study is to analyze the influence of advertising attractiveness, product quality, brand image, and price on purchasing decisions for Luwak White Coffee drinks. The quantitative approach method carried out is based on concrete research data, which is a numerical value that will be measured by statistics as a calculation test tool and related to problems, resulting in a conclusion. The population of this study was consumers of Luwak White Coffee drinks at the Virdasari store in SiDate Village. The sample was obtained from subjects 25% of the population of 332 people, obtained 83 respondents. The research instrument used is the primary data from filling out the questionnaire. The results of the study found that advertising attractiveness does not affect purchasing decisions, product quality does not affect purchasing decisions, brand image does not affect purchasing decisions, price affects purchasing decisions. Simultaneously, advertising attractiveness, product quality, brand image and price influence purchasing decisions at Toko Virdasari Desa SiDate

This research is related to socialization activities that will help UMKM develop their products so they can compete in a tight market. This activity exists because of observations that the region has many UMKM that focus on the food sector. The cooking demonstration activity was chosen because the delivery of the cooking recipe steps was easy to follow for the participants, who were dominated by mothers. A cooking demonstration is an activity that explains the process of cooking a dish in a coherent and detailed manner so that it can be easily understood. Food that is trendy and popular with many groups is an important factor in menu selection. This activity aims to help UMKM innovate their products so they can compete competitively and is easy to understand.

The inventory problem that still occurs at PT Indonesia Plafon Semesta is the accumulation of resin and calcium raw materials which results in considerable losses. PT Indofon began to experience a buildup of resin raw materials in August amounting to 16,100Kg and for calcium amounting to 15,200Kg so that each month it soared until its peak in October, namely a buildup of 23,500Kg of resin, and 23,200Kg of calcium. The use of the right method for inventory control problems is Just In Time , which is a management strategy used to optimize the production process and product delivery by buying and producing only when needed and at the right time. Silver Meal Heuristic, a heuristic approach used in inventory control to determine the optimal lot size. The quantity of raw material orders using JIT is relatively more than the silver meal, but with JIT the supplier only needs to send 4-5 times, meaning that the company can save costs. The quantity and frequency obtained from data processing using silver meal is more optimal. However, the cost of raw material inventory incurred is quite large. For a decrease in efficiency costs by implementing a policy of making purchases with Just In Time  (JIT) and is expected to save on raw material inventory costs. So that these cost savings can be allocated by the company to other costs.

The implementation of this service activity is carried out by providing material regarding Proposal Preparation and Food Business Planning for Shredded Chicken Rice Bowl Products by delivering this training material with lectures and discussions. Mentoring is provided to provide direction on how to start business planning and preparing business proposals to marketing and business development. The aim of this assistance is to provide students with the understanding and ability to start a business well

Indonesia's cement industry plays a pivotal role in economic and infrastructural development. PT Semen Indonesia (Persero) Tbk stands out as a leading company in this sector, boasting renowned brands like Semen Gresik, Semen Padang, and Semen Tonasa, producing various types of cement, including Pozzolan Portland Cement (PPC) and Ordinary Portland Cement (OPC). Competing with other major cement players like PT Indocement Tunggal Prakarsa Tbk and PT Holcim Indonesia Tbk, PT Semen Indonesia remains a significant force.This study aims to formulate marketing strategies focusing on maintaining the company's longstanding positive image and influencing consumer behavior towards purchasing its products. Key aspects explored include product quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural factors. Understanding consumer behavior is vital, considering their interest in cement products with a strong brand image, factoring in aspects such as quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural elements. Research findings are expected to provide in-depth insights into PT Semen Indonesia's ability to comprehend and respond to consumer preferences effectively. This understanding will serve as a foundation for formulating smarter and more relevant marketing strategies, aiding the company in maintaining and increasing market share, while reinforcing its image as a leading provider of building solutions in Indonesia. in Indonesia.

This research is motivated by business networks to expand professional networks, create opportunities and businesses or jobs. Achieving professional success relies heavily on having a network of quality contacts. Therefore, networking is key in work life. Breakfast in the morning has become a culture for Indonesian people. The breakfast culture has become an activity as evidenced by the diversity of sellers offering various types of food suitable for breakfast. Breakfast is an activity of eating and drinking between morning and 9 o'clock to meet nutritional needs. Based on the above, easy and practical rice innovation is needed. To respond to this, the author conducted marketing development strategy research on business networks carried out by the UMKM Nasi Gigit Candu. The aim of this research is to find out the marketing development strategy for the Nasi Gigit Candu business network. This research was conducted directly with the owner of Nasi Gigit Opium. This research looks for how the development of business network marketing is carried out by entrepreneurs of the Nasi Gigit Opium Business to decide on product marketing development starting from making breakfast products to products that are marketed into the hands of consumers. This research uses qualitative and quantitative methods, namely by direct interviews with Nasi Gigit Opdu MSME owners and financial management.

International Trade is an economic transaction carried out between countries. Among the items commonly stored are consumer goods, such as televisions and clothing; capital goods, such as machinery, raw materials and food. In almost all countries, international trade is an effort to increase GDP. Economic growth is an increase in the ability of a country's economy to produce both goods and services in quantity. In general, the high or low population of a country, the birth rate and death rate greatly influence a country's economy because productivity, education, and investment in physical capital since improving longevity create greater needs. The type of research used is qualitative research, qualitative research is research that produces several findings that cannot be obtained using statistical procedures or quantitative methods. With the existence of International Business in Indonesia, Economic Growth will increase. The reason is that the supply and increase for foreign products from the Indonesian people will continue to increase. For this reason, companies or industries in Indonesia will often experience increases and growth, such as the development of the textile, shrimp, coffee and so on industries. With the existence of international business, the prosperity and welfare of society in Indonesia is developing well due to the opening of various kinds of employment opportunities, so that there can be a reduction in the level of poverty in Indonesia.

Business actors carry out economic activities for profit. Globalization makes many changes in the times, especially in the industrial economy in Indonesia.Digital economy or disruptive innovation raises business competition problems so as not to cause large losses to consumers and other business actors on a large economic scale creating high barriers to market entry due to the positive economy. This research uses qualitative descriptive, descriptive analysis to see the phenomenon of existing events and qualitative research methods based on philosophy as an instrument, Data collection techniques and qualitative analysis emphasize meaning. Oligopoly markets whose structure consists of two or three or even more control the market 70 to 80 percent of all production or selling value around it and emphasize the price determined. The development of the era of business actors utilizing technology is certainly due to globalization which affects industrial markets in each country to abroad. Oligopoly is very influential in industrial markets because of pressure on prices and new ideas from competitors and supported by digital technology hence industrial market activities to retain consumers. In addition to the effect, business actors get large profits due to increasingly sophisticated information technology. The influence of globalization can encourage large companies to innovate their businesses and be able to integrate in the global market.

PT Andalan Inti Indonesia is a company operating in the retail sector. In running a business, a company needs to pay attention to the management control system. As one part of carrying out management functions, planning cannot be separated from control. The management control system itself has the aim of planning, evaluating and making decisions in order to develop and maintain the company's survival. The method used in this research is descriptive qualitative. The results of data analysis show that the strategic planning process at PT Andalan Inti Indonesia is good and budget preparation is carried out per division as well as to make it easier to detail the budget for activity needs. Based on the results of the analysis, it can be concluded that the implementation of the management system control function at PT Andalan Inti Indonesia is quite good and running well. The company has focused on increasing brand awareness as a step in achieving its sales target of 2 billion. Apart from marketing its products offline, the company also utilizes technology that supports the popularity of the online market. Employee placement is carried out appropriately to ensure the effectiveness and productivity of each division. Overall, PT Andalan Inti Indonesia has a structured and holistic approach to company management, with a focus on adapting to market changes, evaluating performance, and implementing short-term strategies that are in line with online market trends.

Cosmetics and treatments are inseparable from the lives of women, taking care of the face part of the skin can look smooth and bright using natural ingredients. One way to take care of the face is by doing facial mask treatments made from natural, natural ingredients that can be used as masks, one of which is binahong leaves and honey. The purpose of researchers to create new innovations in the form of how to make pasta masks binahong leaves and honey. The research method is experimental method to test to several subjects according to facial skin problems, interview method conducted with respondents, observation method with respondents that include facial analysis, documentation method documenting each trialThis research experiment used binahong leaves and honey as ingredients for making face masks. Research with experimental methods and produce 3 products with different sizes, because the results of the first and second experiments researchers felt less then the researchers conducted a third product experiment that tested both models that have oily and acne face, whose use is routine once every 2 days and the results of acne and oil are reduced. The third product with a measure of 1 tablespoon of mucus binahong leaves and 1 teaspoon of honey. The benefits of binahong leaves that in addition to being used as medicines can also be used for beauty in the form of face masks binahong leaves and honey.

Marketing strategy is a very important thing for a company to do to develop and improve the quality of its products. This strategy can be carried out by any business, be it a large business, medium business, small business or micro business. In this research the author gave the title 'Analysis of Marketing Strategies Carried Out by Small Businesses'. The purpose of this research is to provide information to readers or entrepreneurs regarding the marketing strategies carried out by the Dgilangemil business. From the research, readers and entrepreneurs can take examples of what the Dgilangemil small business did in developing their business which they started from zero until their business began to be known by many people using the marketing strategy of SWOT Analysis and Marketing Mix. In this research the author used a qualitative descriptive research method. Qualitative research is a research process carried out by observing and investigating a phenomenon that occurs and producing descriptive data. In this research, the author conducted observations, interviews and documentation with the owner of this business, namely Dea Puspita, which was carried out on December 11 2023 at the production site in the city of Langkat.

This research explores the impact of implementing incentives at the Bu Ira basic food agency in Krian, Sidoarjo on employee performance, with a focus on sales bonuses and non-financial incentives. The research results show that sales bonuses related to target achievement provide additional motivation for employees to increase sales, especially when bonuses are linked to certain products that have higher profits. Additionally, non-financial incentives such as recognition for good performance have proven effective in building team spirit and increasing job satisfaction. The discussion involved understanding that incentive design must be tailored to the grocery store context, taking into account the unique characteristics of this industry. Sales bonuses, when tied to specific types of products, can provide a greater motivational boost for employees. Recognition of good performance can be realized in the form of promotion or additional training, providing added value in employee career development. Flexibility in incentive design, effective communication, and continuous evaluation of the effectiveness of incentive programs are the keys to success. The results of this research provide insight for business owners and managers in the grocery agency industry to design incentive programs that suit employee needs and business goals, as well as accommodate changes in the industrial environment.

Innovation Development is one of the programs that final semester students at STIE Madani must take part in as one of the requirements for completing their education. This program is a form of community service in the economic sector, especially for MSME players, by helping them with mentoring and providing innovation and can help find solutions to the obstacles they face in their business. This activity will last for 3 months from July – October 2023 in Gunung Bahagia Village. The target of the MSMEs that provide assistance is Rumah Peyek, which is one of the home-based MSMEs that produces its own processed peyek products.

Field Work Practice (PKL) or also known as Innovation Development (PI) is a service activity of STIE Madani Balikpapan students to the community, especially to Micro, Small and Medium Enterprises (MSMEs). The MSME target for the Innovation Development Program (PI) in this group is Ery Noer Craft which is located in RT 27 Prapatan Village, Balikpapan City District. The aim of this PI activity is to assist in the creation of product packaging innovations that are more attractive and safe. Apart from that, it also helps in assisting in recording simple financial reports through a digitalization system.

This academic research delves into the critical examination of the computer literacy and socioreligious perspectives of first-year cadets enrolled in the International Maritime Education programme at Maritime Institute Jakarta (STIP Jakarta). The study focuses on 200 randomly selected cadets who represent a diverse range of cultural and linguistic backgrounds within Indonesia. As future global officers, these cadets are integral to the maritime sector's international landscape and are expected to communicate fluently in English, adhering to the standards set by the International Maritime Organization's International Maritime Education and Training (IMO-STCW) guidelines. The research is centred on the first semester cadets, freshly graduated from senior high school, enrolled in three majors: Nautical, Technical, and Port and Shipping Management. These majors collectively contribute to the production of qualified seamen, deck officers, and engine officers. The investigation employs qualitative research methods and descriptive analysis to comprehend the cadets' competences in computer literacy. The focal point is the introductory study of computer science and maritime technology tailored for the Nautical and Technical majors. Moreover, the research incorporates an examination of the socioreligious dimensions influencing the cadets' perspectives on their educational journey. Given that the cadets hail from diverse regions of Indonesia, they bring with them a rich tapestry of linguistic and cultural practices, utilising both Bahasa Indonesia and their traditional languages in their daily lives. The study aims to understand how these socioreligious factors intertwine with their academic pursuits and adherence to international standards. In conclusion, this research contributes to the broader discourse on maritime education by providing insights into the intersection of computer literacy, socioreligious perspectives, and international competencies among first-year cadets. The findings are expected to inform educational strategies and policies to better prepare cadets for the evolving demands of the global maritime industry.

This study aims to describe the stages of development and feasibility of teaching materials assisted by the Filmorago application for class VII description text material. The use of the Borg and Gall model in this study modified by Sugiyono, namely through the potential and problem analysis stage, data collection, product design, design validation, revision and trial stage. The validation stage included material expert lecturers and media expert lecturers to evaluate the feasibility of the material and the feasibility of the media. The sample of this study was 31 students of class VII of SMP Swasta Musyawarah Perbulan. Data collection techniques with interviews and questionnaires. The research instrument is a questionnaire sheet for validation of material experts and media experts using Likert scale calculations. Data analysis using qualitative descriptive analysis. The research shows that the product of the teaching material for description text assisted by the Filmorago application gets research results with the criteria "Very Good" with an average of 90%, with the results of the material expert validator of 85% with Very Good criteria" As well as the results of the media expert validator of 90% with the criteria "Very Good" The results of the product trial received a score from the teacher of 96% with the criteria "Very Good" and a student assessment of 90% with the criteria "Very Good". Therefore, class VII description text-assisted teaching materials are very feasible to use in learning.

The activity partner is the Arrahmah women's group, a coastal community of Pinggir Papas who processes mangroves into cookies. This processed mangrove product has relatively low marketing where it is only produced when there is an order for an important exhibition or event. Generally, mangrove cookies are sold in bulk or without packaging. Where the packaging used is plastic packaging without labels or product information. One effort that can support the development of the mangrove cookies business is by providing attractive and informative packaging technology so that it can increase product purchasing power. Partners themselves do not yet have the skills to design attractive packaging that can increase product purchasing power. As is the problem with micro businesses, the skills possessed by partners in entrepreneurship and creating product attractiveness are still low. One effort to improve product marketing is by designing attractive packaging and providing entrepreneurial training to partners. The output of this activity is partner empowerment in the form of increasing entrepreneurial skills and increasing product attractiveness through attractive and informative packaging designs. Other outputs from service activities are online mass media publications and article publications in the national journal ISNN.]

This research investigates the impact of training and development on employee performance in the digital era. The initial focus was on the positive effects of training, which has been shown to improve employee performance through improving technological skills, facilitating adaptation to technological change, and stimulating creativity and innovation. On the other hand, the important role of employee development in the digital era is also manifested by continuing to improve skills, empowering personal and professional aspects, and increasing employee engagement and satisfaction. Finally, the integration of training and development creates synergies between skills, addresses skills gaps, and drives increased productivity and innovation. The results of this research provide insight into the urgency of investing in development and training as the main strategy for capturing worker energy amidst the dynamics of the ever-growing digital era.  

The influence of social factors on interest in using Islamic financial services is an important topic in the banking industry. Social factors such as reference groups, family, role, and status have a significant influence on purchasing decisions at Islamic banks. This study uses qualitative research methods to understand the social dynamics that influence people's interest in using Islamic financial services. The results show that social factors, including social environment and Islamic financial literacy, influence people's interest in using Islamic financial services. Therefore, Islamic banks need to pay attention to social factors in designing marketing strategies and services in order to meet the needs and desires of the community. The suggestion is to conduct market research to identify the needs and preferences of the community regarding Islamic financial products and services.

This academic research delves into the critical examination of the computer literacy and socioreligious perspectives of first-year cadets enrolled in the International Maritime Education programme at Maritime Institute Jakarta (STIP Jakarta). The study focuses on 200 randomly selected cadets who represent a diverse range of cultural and linguistic backgrounds within Indonesia. As future global officers, these cadets are integral to the maritime sector's international landscape and are expected to communicate fluently in English, adhering to the standards set by the International Maritime Organization's International Maritime Education and Training (IMO-STCW) guidelines. The research is centred on the first semester cadets, freshly graduated from senior high school, enrolled in three majors: Nautical, Technical, and Port and Shipping Management. These majors collectively contribute to the production of qualified seamen, deck officers, and engine officers. The investigation employs qualitative research methods and descriptive analysis to comprehend the cadets' competences in computer literacy. The focal point is the introductory study of computer science and maritime technology tailored for the Nautical and Technical majors. Moreover, the research incorporates an examination of the socioreligious dimensions influencing the cadets' perspectives on their educational journey. Given that the cadets hail from diverse regions of Indonesia, they bring with them a rich tapestry of linguistic and cultural practices, utilising both Bahasa Indonesia and their traditional languages in their daily lives. The study aims to understand how these socioreligious factors intertwine with their academic pursuits and adherence to international standards. In conclusion, this research contributes to the broader discourse on maritime education by providing insights into the intersection of computer literacy, socioreligious perspectives, and international competencies among first-year cadets. The findings are expected to inform educational strategies and policies to better prepare cadets for the evolving demands of the global maritime industry.