Publication Search

72,574 articles from 669 journals · 2,111 citations tracked

Showing 21-40 of 544

Analytics

Dwi Indah Saputri; Syifa Husniya Barokah; Tuwasih Setianingsih

Jurnal Manajemen dan Pendidikan Agama Islam 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study discusses the role of Islamic educational philosophy in guiding the transformation of pesantren education in the modern era. Islamic education in Indonesia plays an important role in shaping students’ character, spirituality, and intellectual abilities, with pesantren as one of the oldest institutions that preserve Islamic values. However, the rapid development of globalization and technology requires pesantren to adapt without losing their identity. This research aims to explain how Islamic educational philosophy becomes the foundation for transformation and to identify forms of change that are relevant to current challenges. The study uses a qualitative approach through a literature review, collecting data from journals and other relevant sources. Data are analyzed using content analysis by organizing and comparing findings from different studies. The results show that pesantren transformation occurs through a selective adaptation process, combining traditional values such as moral education, spirituality, and classical learning with modern elements like curriculum integration, interactive learning methods, and digital technology. Some challenges still exist, including limited facilities, unequal access to technology, and the need to improve teacher competence. Islamic educational philosophy helps maintain balance between intellectual, spiritual, and moral aspects so that modernization does not eliminate pesantren identity.

Dewilna Helmi

Jurnal Pengabdian dan Kesejahteraan Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Rapid developments in digital technology have had a significant impact on students’ lives, particularly in the use of social media and excessive consumption of digital content. The phenomenon known as Brain rot has become a growing concern because it can affect students’ concentration, learning motivation, and quality of thinking. This study aims to provide education regarding the impact of brain rot on students’ concentration and learning motivation in the digital era. The activities were carried out through counseling methods, interactive discussions, and mentoring for junior high school students. The materials presented included the definition of brain rot, the effects of excessive digital media use, the importance of learning time management, and strategies to improve learning focus. The results of the activity showed that students gained a better understanding of the negative impacts of uncontrolled digital media use. In addition, students began to realize the importance of limiting gadget use and increasing productive learning activities. This educational program also helped raise students’ awareness of the importance of maintaining mental health and cognitive abilities amid the rapid development of digital technology. Through this educational activity, students are expected to use technology wisely so that their concentration and learning motivation can improve optimally. Educational programs regarding brain rot need to be carried out continuously as part of strengthening digital literacy within the school environment.

Salsah Br Nainggolan; Yosi Evelyn Tondang; Putri Naira; Joice Stefanie Ginting; Dinda Rahmadani +1 more

International Journal of Education and Literature 2026 Lembaga Pengembangan Kinerja Dosen

The swift proliferation of short-video-centric social media, notably TikTok, has revolutionized the educational landscape by facilitating novel methods of knowledge production, dissemination, and interpretation. This phenomenon denotes a transition in media and signifies an epistemological transformation in educational practices within the digital age. This study seeks to analyze the representation and interpretation of knowledge in TikTok educational content using a qualitative methodology grounded in an interpretive case study framework. Data were gathered via digital participant observation, comprehensive interviews, and document analysis involving 12 participants, comprising educational content creators and active TikTok users in higher education settings. Thematic data analysis was performed utilizing a Multimodal Critical Discourse Analysis framework to elucidate the interplay among visual, verbal, and auditory components in the construction of meaning. The results show three main patterns: the conflict between quick understanding and deep knowledge, the importance of emotional multimodal experiences in learning, and the negotiation of knowledge authority in changing digital spaces. These results indicate that learning via TikTok encompasses not only cognitive aspects but also intricate emotional, aesthetic, and social dimensions. This study theoretically enhances multimodal discourse analysis by integrating users' subjective experiences, while practically informing the advancement of critical digital literacy and the design of social media-based learning. Moreover, this study facilitates additional investigation into algorithmic dynamics, digital identity, and the evolution of learning methodologies within platform-centric contexts.

Resti Yulastri; Putri Ramadhon; Annisa Annisa; Dwi Herliani; Siti Saroh Hasibuan

Karakter : Jurnal Riset Ilmu Pendidikan Islam 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The rapid transformation of education driven by globalization and technological advancement demands adaptive learning approaches that align with the characteristics of Generation Z learners. This generation is known for its curiosity, independence in thinking, and openness to diverse perspectives, yet it is also vulnerable to misinformation and negative online influences. Within the context of Islamic education, learning is not solely oriented toward cognitive development but also emphasizes the cultivation of moral values, particularly tolerance. This study aims to explore how contextual teaching methods can contribute to fostering tolerant attitudes among Generation Z students in Islamic educational settings. The research employs a qualitative approach through library research, utilizing a descriptive-analytical framework. Data were collected from various sources, including academic journals, books, and previous studies related to contextual learning, multicultural education, and Generation Z characteristics. The data collection technique involved document analysis, followed by content analysis procedures such as data reduction, categorization, and conclusion drawing. The findings indicate that contextual learning effectively promotes tolerance by engaging students in discussion, problem-solving, reflection, and real-life experiences. The integration of multicultural values and the role of teachers as facilitators and role models further strengthen this process. However, challenges remain, including limited teacher understanding, the persistence of conventional methods, inadequate supporting facilities, and the influence of social media. Overall, contextual learning presents a relevant strategy for developing open-minded, balanced, and socially adaptive Generation Z learners.

Azis Bagus Saputra; Khoirunnisa Tri Setiowati; Umi Nur Azizah Aini

AL-MUSTAQBAL: Jurnal Agama Islam 2026 STIKes Ibnu Sina Ajibarang

This study aims to analyze the role of Islamic educational philosophy in shaping religious moderation among the younger generation and to identify challenges in its implementation. This research employs a qualitative approach using a library research method through content analysis of relevant literature and academic sources. The findings reveal that Islamic educational philosophy has a significant role in promoting the values of tawazun (balance), tasamuh (tolerance), i’tidal (justice), and wasathiyah (moderation) as the foundation of moderate religious attitudes and behaviors. The implementation of these values is reflected through curriculum integration, inclusive learning processes, and the development of a supportive school culture that encourages mutual respect and diversity. Nevertheless, several obstacles still hinder its effectiveness, including narrow religious understanding, low levels of digital literacy, the spread of radical narratives in social media, and limited teacher competence in implementing moderation-based education. Therefore, strengthening religious moderation requires synergy among philosophical concepts, educators, families, communities, and the national education system.

Krido Eko Cahyono; Muhammad Yusron Assyadhili; Jesika Alifian; Allen Pranata Putra; Rizky Dermawan

Jurnal Pengabdian Masyarakat Terapan 2026 Lembaga Pengembangan Kinerja Dosen

This community engagement initiative was prompted by students’ limited understanding of how to package local content into educational products with economic value, as well as the suboptimal integration of entrepreneurial values into teaching. The aim of this initiative is to foster an entrepreneurial spirit among students through edupreneurship, developed in the form of an exhibition based on local product. The method employed was the Participatory Action Research (PAR) approach, which involved students as active participants in the training, production, and marketing of local products, as well as in the organisation of the exhibition. The activity began with training on the basic concepts of edupreneurship, product packaging, and marketing strategies. The exhibition showcased various creative products such as food & beverage, eco bodycare, eco living style, and fashion accesories featuring local product motifs. This activity successfully enhanced students’ capacity for critical thinking, innovation, and productive collaboration. An entrepreneurship talk show held concurrently further strengthened students’ motivation and entrepreneurial insights. The results of the activity demonstrated that the management  exhibition effectively served as a medium for transforming local product such as food & beverage, eco bodycare, ecoliving style, fashion accesories learning into a contextual, practical, and economically valuable experience through the edupreneurship approach.

Talizaro Tafonao; Desy Mintin; Daniel Agustin

Proceeding of The International Conference on Religious Education and Cross - Cultural Understanding 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The development of globalization and digital culture has given rise to an epistemological crisis that shifts the authority of truth from revelation to social construction, so that the authority of the Bible in Christian education is increasingly marginalized. This condition has an impact on the low internalization of the value of faith, where students understand the Bible cognitively but do not live it in daily practice. This research aims to reconstruct the authority of the Bible in Christian education through an integrative and contextual approach in the midst of global cultural fragmentation. This research uses a qualitative approach with a library research method that integrates theological, pedagogical, and digital cultural contexts. Data were obtained from theological literature, educational theory, and relevant journal articles, which were analyzed using content analysis techniques and theological-constructive reflection. The results show that the crisis of biblical authority is influenced by epistemic shifts, the dominance of post-truth culture, low internalization of values, and non-contextual pedagogical approaches. This research creates a model of reconstruction of biblical authority that integrates the epistemological, pedagogical, and bruxistic dimensions in a transformational manner. In conclusion, this reconstruction does not change the theological substance of the Bible but updates the approach to learning to be more dialogical, reflective, and contextual, so that the authority of the Bible remains relevant in shaping the faith and character of learners in the global era.  

Umi Nur Khamidah; Putri Nur Fadhila; Dian Eka Puspitasari; Mualimin Mualimin

Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa 2026 Lembaga Pengembangan Kinerja Dosen

This study examines the strategic role of management psychology in enhancing educational institution quality through optimizing teacher performance. Employing a qualitative descriptive approach via library research—analyzing recent journals, books, and sources from 2021–2026—data were processed using content analysis techniques, encompassing systematic identification, categorization, and interpretation of prior findings to reveal patterns, relationships, and research gaps. Results indicate that psychological factors such as work motivation, mental well-being, supportive leadership, and conducive work climate significantly shape teachers' behaviors and performance, fostering effective and sustainable learning environments. Integrating management psychology principles proves essential for holistic human resource management in education, offering practical implications for school leaders' policies to build high-quality educational systems. In addition, the study emphasizes that consistent professional development and emotional support systems for teachers further strengthen institutional effectiveness and improve instructional outcomes. Therefore, management psychology serves as a fundamental framework in aligning organizational goals with teacher well-being and performance enhancement in educational settings.

Kristina Maharani

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2026 Asosiasi Periset Bahasa Sastra Indonesia

The postpartum period is a critical phase in which mothers experience physiological and psychological recovery. Bengkung, a traditional abdominal binding cloth, is commonly used by Indonesian postpartum mothers, but inappropriate application may cause discomfort and may not support recovery optimally. This community service program aimed to improve postpartum mothers' knowledge and skills regarding safe and appropriate bengkung use. The activity was conducted through counseling, demonstration, guided practice, and evaluation using a one-group pre-test and post-test approach involving 30 postpartum mothers at a community-based maternal health service setting. The educational content covered postpartum physiological changes, indications and contraindications, safe binding principles, hygiene, duration of use, warning signs, and when to seek professional care. The evaluation showed an increase in good knowledge from 26.7% before education to 86.7% after education, and correct practice skills increased from 20.0% to 83.3%. Participants also reported better understanding of avoiding overly tight binding, maintaining breathing comfort, and discontinuing use when pain, shortness of breath, excessive bleeding, or wound problems occur. This activity indicates that structured education and demonstration can strengthen postpartum self-care and support safer integration of traditional practices into maternal health services.

Klaudius Jevanda BS; Latius Hermawan; Wawan Nurmansyah; Hendrik Fery Herdiatmoko; Fransiska Ninda Permata Nugraha

Jurnal Pengabdian Masyarakat Terapan 2026 Lembaga Pengembangan Kinerja Dosen

In today’s world, social media has become an everyday necessity for interacting and socializing with others, but it has both positive and negative effects, particularly on the younger generation. The roles of parents and educators are crucial in building the digital resilience of the younger generation. The solution is to provide early education to the younger generation, particularly new students for the 2025/2026 school year, during the School Orientation Program conducted by the UKMC Community Service Team. The purpose of this activity is to educate new students at SMK Xaverius Palembang to improve their understanding of digital literacy and online etiquette and to use social media more responsibly. The PkM Team served as guest speakers, presenting material on digital literacy and social media ethics, as well as real-life case studies, on Thursday, July 17, 2025, in the auditorium of SMK Xaverius Palembang. This activity is a community service initiative that uses interactive educational methods, in which the team presents five questions related to online gambling, fake news, cyberbullying, explicit content, and ending human trafficking in the form of digital posters, and the students explain them. The team also provided real-life examples and explained their causes and effects. Based on the results of the program, students demonstrated increased awareness of the risks associated with online gambling, fake news, cyberbullying, and explicit content, as well as the importance of combating human trafficking, and were more likely to adopt positive social media etiquette.

Suparmi Suparmi; Juni Beddu, Muhammad; Sumainti Sumainti

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

The moral crisis in contemporary education demands a reconstruction of moral values derived from the Qur'an as the epistemological foundation of Islamic education. This study aims to identify and analyze the moral educational values found in Surah Al-Imran, verse 159, particularly through the perspectives of Ibn Kathir’s tafsir and Quraish Shihab’s Tafsir Al-Misbah, and formulate its implications for contemporary Islamic education practices. Using a qualitative approach with a library research method, this study analyzes primary data from Ibn Kathir’s tafsir and Tafsir Al-Misbah, confronted with secondary literature on moral education theory. The analysis technique used was content analysis with a comparative-analytical approach to extract both explicit and implicit moral educational values. The findings revealed three fundamental values: first, gentleness (ar-rifq) as a humanistic pedagogical communication method; second, forgiveness (al-‘afw) as a mechanism for restoring educational relationships; third, consultation (asy-syura) as a democratic principle in educational decision-making. This study concludes that these values are not merely individual ethics but methodological principles that must be integrated into the culture of Islamic educational institutions. Practically, this requires a transformation from authoritarian-monological to dialogical-participatory educational approaches and strengthening educators' socio-emotional competencies.

M. Ismail; Dedy Irfan; Agariadne Dwinggo Samala; Mahesi Agni Zaus

Modem : Jurnal Informatika dan Sains Teknologi 2026 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

The limited use of interactive learning media has made it difficult for students to visualize the functions and assembly flow of computer components. This study aims to design and develop an Android-based educational game called “Assemble & Learn” as an interactive medium for computer assembly lessons, specifically for vocational high school students at SMK Negeri 1 Tanjung Jabung Barat. The development process follows the Multimedia Development Life Cycle (MDLC), which includes the stages of concept, design, material collection, assembly, testing, and distribution. The learning content covers several core competencies: KD 3.2/4.2 on computer assembly, KD 3.3/4.3 on assembly testing, KD 3.4/4.4 on BIOS configuration, and KD 3.5/4.5 on operating system installation, with a focus on KD 3.2 and KD 3.5. Research instruments consist of validation questionnaires for subject-matter experts, media experts, and student trials using the System Usability Scale (SUS). Validation results show that the educational game received an average score of 94% from media experts and 100% from subject-matter experts, both categorized as “Highly Feasible.” Meanwhile, student trials indicated strong acceptance, with an average SUS score of 85% (excellent usability). In conclusion, the “Assemble & Learn” educational game offers an innovative solution to boost learning motivation, simplify material visualization, and provide flexible practice opportunities, thereby supporting the achievement of computer assembly competencies in an optimal and effective way.

Hajar Aswad; Nurming Saleh; Ahmad Sirfi Fatoni

Jurnal Riset Rumpun Ilmu Bahasa 2026 Pusat riset dan Inovasi Nasional

This study explores the themes of poverty and educational values in the novel Al-Bidayah wa al-Nihayah by Naguib Mahfouz using the sociology of literature approach developed by Alan Swingewood. The novel is selected because it portrays the social reality of Egyptian society in the 1940s, particularly the lower class facing economic hardship, social inequality, and limited social mobility. This research employs a qualitative descriptive method through reading, note-taking, and library research. The data are drawn from narratives, dialogues, and events in the novel that reflect both poverty and educational values. The analysis is conducted by relating the textual content to its social and historical context. The findings indicate that poverty is not merely an economic issue but also a structural condition affecting the psychological, moral, and social aspects of the characters. Furthermore, the novel conveys educational values, including religious, moral, social, and cultural dimensions, which are closely linked to the realities of pre-revolutionary Egyptian society. Overall, Swingewood’s approach highlights the novel as a form of social critique as well as a medium for fostering readers’ social awareness.

Nurul Hikmah; Milda Damayanti; Cici Zaskia; Dian Ramadhani Abdullah; Hamzah Hamzah

Jurnal Riset Rumpun Ilmu Bahasa 2026 Pusat riset dan Inovasi Nasional

This article examines needs analysis and curriculum analysis as the foundational bases for developing effective teaching materials. Using a library research method, this study reviews various scientific journal articles, reference books, and relevant official documents. Needs analysis is a systematic process conducted to identify the gap between students' current conditions and the competencies they are expected to achieve, serving as the most critical stage in determining the direction of teaching material development. Meanwhile, curriculum analysis is carried out to ensure that the teaching materials developed remain aligned with competency standards, learning outcomes, content structure, and applicable educational policies. The integration of both analyses produces teaching materials that are not only contextually relevant to students' real conditions but also consistent with curriculum demands. Systematic steps in this integration including learner characteristic analysis, curriculum document review, material priority mapping, and authentic assessment design significantly contribute to improving the quality, effectiveness, and meaningfulness of learning. This article concludes that needs analysis and curriculum analysis are inseparable and must be conducted systematically before the development of teaching materials begins.

Akhmed Reza Fachlevi; Siti Julaiha

JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA 2026 CV. ALIM'SPUBLISHING

This study aims to analyze the implementation of Total Quality Management (TQM) as a strategy for certification preparation in Islamic educational institutions. The research employed a qualitative approach using a library research method by reviewing relevant national and international journal articles, books, and scholarly documents related to quality management and educational certification. The collected data were analyzed using content analysis techniques to identify the concepts, principles, and implementation strategies of TQM in supporting certification readiness within Islamic educational institutions. The findings indicate that the implementation of TQM plays a strategic role in enhancing institutional readiness for certification through the strengthening of an internal quality assurance system that is structured, systematic, and sustainable. The application of TQM is based on the principles of customer focus, total involvement, continuous improvement, and data-driven decision-making. Implementation strategies include quality system standardization, human resource capacity building, regular internal evaluations and audits, and strengthening quality-oriented leadership. Consistent implementation of TQM not only supports successful certification processes but also fosters a sustainable quality culture that contributes to improving the competitiveness and overall quality of Islamic educational institutions. Therefore, TQM can serve as an effective framework for achieving continuous institutional development and maintaining educational excellence in a rapidly changing environment.

Edo Ferdian; M. Nor Fahmi Fahad; Laili Dewi Amalia; Azima Wahidatu Wildana; Yuliana Nurul Islami

Tabsyir: Jurnal Dakwah dan Sosial Humaniora 2026 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Islamic education management in the contemporary era is no longer adequate if understood solely as an administrative activity, but must be built on a solid philosophical, ethical, and spiritual foundation. This article aims to analyze the concept of Islamic education management from the perspective of Al-Ghazali and Syed Muhammad Naquib al-Attas and examine the relevance of its implementation for contemporary Islamic education management. This study uses a qualitative approach with a library research type. Data were obtained from the primary works of both figures and various relevant secondary sources, then analyzed through a comparative-conceptual approach with qualitative content analysis techniques and hermeneutic reading. The results show that Al-Ghazali emphasizes the ethical-spiritual dimension of education through the integration of knowledge, charity, morals, and purification of the soul, while al-Attas emphasizes the epistemological-philosophical dimension through the concepts of ta'dib, adab, and the Islamic worldview. Both have a common ground in the view that Islamic education must be directed at the formation of knowledgeable, civilized, and moral human beings, and should not be reduced to a technical process with neutral value. In terms of implementation, this study synthesizes the thoughts of both figures relevant to strengthening education, leadership, curriculum and learning management, institutional culture formation, and holistic educational evaluation. Therefore, Islamic educational management is ideally built on a foundation of ethical-spiritual and epistemological-philosophical integration to ensure effective, valuable, and transcendental-oriented educational governance.

Daffa Avila Putra Chalimi; Harliantara Harliantara

Kajian Administrasi Publik dan ilmu Komunikasi 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study analyzes the Public Relations communication strategy of PT Kereta Api Indonesia (Persero) Daerah Operasi 8 Surabaya in socializing the Access by KAI digital application to the Surabaya community. Using a descriptive qualitative approach, data were collected through in-depth interviews with PR staff and Railfans Surabaya community members, participatory observation of socialization activities, and documentation of digital publications. Data analysis followed the interactive model of Miles, Huberman, and Saldana (2014). The findings reveal that PR communication strategies are implemented through a synergy of push communication, pull communication, and pass communication, supported by Two-Way Symmetrical Communication principles developed by Grunig and Hunt (1984). Push communication disseminates official information via social media platforms; pull communication attracts audiences through visually compelling and educational content; while pass communication emphasizes two-way engagement that builds public trust and loyalty. The study demonstrates that public engagement, interactive dialogue, and message adaptation to local audience characteristics positively contribute to increasing public understanding and acceptance of the Access by KAI application. The integration of these three strategies creates a holistic communication ecosystem that effectively bridges the gap between digital innovation and user behavior. Future research is recommended to examine similar strategies in other operational regions or employ quantitative approaches to measure adoption levels.

Lelah Nurjamilah; Jaenal Mutaqin; Akhmad Roziqin; Ulfah Ulfah

SIMPATI: Jurnal Penelitian Pendidikan dan Bahasa 2026 CV. Alim's Publishing

The accelerating global ecological crisis, manifested in deforestation, biodiversity collapse, and extreme climate change, fundamentally reflects a deep-rooted moral and spiritual deterioration within modern humanity. Islamic Religious Education (PAI) holds a unique strategic position to address this crisis by systematically integrating naturalistic intelligence, the eighth dimension of Howard Gardner's Multiple Intelligences theory, into the character formation process of students. This qualitative library research employs content analysis and conceptual analysis techniques applied to relevant primary and secondary academic sources published between 2019 and 2026. The study pursues three objectives: (1) to examine the conceptual and theological foundations of naturalistic intelligence within the Islamic educational framework; (2) to identify the reciprocal relationship patterns between naturalistic intelligence and the formation of religious-ecological character in students; and (3) to formulate integrative Islamic education management strategies for optimizing naturalistic intelligence. Findings reveal that naturalistic intelligence possesses robust theological grounding in Islamic tradition, anchored in the concepts of tafakkur, ayat kauniyah, khalifatullah fil ardh, and scientia sacra, none of which are peripheral but rather central to the Islamic worldview. The relationship between naturalistic intelligence and religious-ecological character is bidirectional and mutually reinforcing, operating through three sequential pathways: from naturalistic intelligence to theological consciousness, from theological consciousness to intrinsic ecological motivation, and from intrinsic motivation to consistent religious-ecological behavior. Islamic education management can optimize naturalistic intelligence development through four strategic pillars: reconstruction of the PAI curriculum based on ayat kauniyah, development of innovative eco-theological pedagogy, construction of an eco-conscious school culture, and strengthening of school-family-community partnerships. This study advances the concept of "Spiritual Eco-Literacy" as an original paradigmatic contribution to 21st-century Islamic education.

Thomson Siallagan

ARDHI : Jurnal Pengabdian Dalam Negri 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The era of digital disruption has brought significant moral and spiritual challenges for young people in their use of social media. This study aims to analyze the implementation of Christian ethics education in social media use among youth at the GWI Wesleyan Methodist Congregation of Tanjung Selamat as an effort to develop digital character grounded in Christian values. The study employed a community service approach using participatory methods through pre-tests, post-tests, Focus Group Discussions (FGD), reflective discussions, and digital literacy practices. The theological foundation of this study is based on Wesleyan social ethics, which emphasizes the integration of personal holiness and social holiness in digital life. The educational program also integrated the four pillars of digital literacy, digital skills, digital culture, digital ethics, and digital safety, into a contextual Christian Religious Education framework. The findings indicate a significant improvement in digital literacy understanding, ethical awareness, critical thinking toward digital information, and behavioral transformation in the responsible and value-based use of social media according to Christian principles. This transformation was reflected in increased awareness of digital footprints, stronger personal account security, the removal of negative content, and participants’ initiatives to create spiritual and educational content on social media. The study concludes that Christian ethics education based on digital literacy can serve as an effective means of moral and social transformation for young people while highlighting the strategic role of the church in shaping a humane, peaceful, and Kingdom of God-oriented digital character in the digital era.

Herdiansyah Herdiansyah; Istiono Istiono

Journal of Management and Social Sciences 2026 CV. Aksara Global Akademia

The development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize social media as the main instrument in building brand awareness. This study uses a qualitative descriptive approach with a field research type (field research). Data collection was carried out through observation, in-depth interviews with six sources (owner, financial manager, social media team, admin, crew, and customers), and documentation of the content of the TikTok account @mtm43surabaya. The results of the study show that: (1) MTMSBY43 implements a digital branding strategy with three main components, namely brand positioning as a social-based one-stop solution, a brand identity that focuses on a human-centered service approach, and a brand personality that reflects the character of local youth who are solution-oriented and socially concerned; (2) MTMSBY43 TikTok content is classified into three pillars, namely humanistic and realistic content (daily vlogs & live documentation), educational and transparent content (service portfolio), and humorous content (entertainment & engagement content) that builds high organic appeal; (3) TikTok acts as a primary growth driver for MTMSBY43's brand awareness through three mechanisms: creating brand recognition through the FYP algorithm, which reaches new audiences; driving brand recall through consistent uploads and a distinctive communication style; and building customer trust and brand loyalty through responsive two-way interactions