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Sharah Efenda; Nidia Wulansari

Jurnal Manajemen Pariwisata dan Perhotelan 2025 International Forum of Researchers and Lecturers

Tourist motivation is an important element because it is the driving force for someone to do tourism activities. The younger generation has more potential in traveling because they are more active in knowing tourist attractions. The results of the pre-survey show that the Tarusan Kamang lake in Agam Regency is one of the favorite tourist attractions of generation Z. The purpose of this research is to find out what factors motivate and what factors dominate generation Z tourists visiting a tourist attraction. The method used in this research is descriptive quantitative. Analysis testing uses data tabulation, data description and factor analysis. Based on the results of this study, there are 4 new factors that motivate  generation Z tourists to visit  a tourist attractions, namely relaxation, amenities, location, educational opportunity.

Ety Setiawati; Dian Fitriyana

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Coolcations tourism is an alternative tourism that utilizes the potential of nature with cool air, both in the morning, afternoon, and evening, thus providing a refreshing holiday experience for tourists. This concept combines recreational activities with the beauty and coolness of nature, making it suitable for tourists who want to escape the hustle and bustle of urban life. Based on the author's observations, Kuningan Regency has great potential in developing coolcations destinations, which include various activities such as camping/glamping, sightseeing, forest bathing, wellness tourism, star bathing, night time wellness, hiking, trekking, jeep adventure, motocross, and cycling. This study aims to determine the figure of tourist interest, especially those from Cirebon City and Regency, towards the trend of coolcations tourism in Kuningan Regency. The research method used is descriptive quantitative with a purposive sampling technique. The research sample amounted to 100 respondents who were tourists from Cirebon City/Regency. The research instrument used an online questionnaire via Google Form. Data were analyzed using univariate analysis techniques with the application of the Guttman Scale to measure the level of respondent interest. The research results indicate that tourist interest in the coolcation trend in Kuningan Regency is high. The average "YES" response was 84.75 out of 100, which, when converted to a percentage, is 84.75%. Based on the assessment criteria, this result falls into the "good interest" category with a high criterion (75%–100%). This finding indicates that tourists from Cirebon City/Regency have significant interest in coolcation tourism activities in Kuningan Regency. With its supportive natural resources and high interest, Kuningan Regency has a significant opportunity to develop coolcations as a leading regional tourism attraction.

Sevi Anggraeni; Rahmat Priyanto

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

The study also emphasizes the growing role of technology in enhancing the travel experience for senior citizens. With the rapid digitalization of various industries, including the travel sector, the elderly population is increasingly using mobile applications to plan and book trips. However, older adults often face challenges in adapting to new technologies due to physical, cognitive, or sensory limitations. This study’s results underscore the importance of addressing these barriers in the design of travel applications for seniors. The ease of use and perceived usefulness of these applications are not just about functional features but also about how accessible and user-friendly the design is for older users. In addition to the perceived usefulness and ease of use, it is essential for developers to consider the specific needs and preferences of senior travelers, such as larger fonts, clear navigation, and easy-to-understand instructions. Ensuring that these features are incorporated can greatly enhance the adoption of travel applications among the elderly and improve their overall experience. The findings also suggest that fostering trust and confidence in technology among older users can increase their willingness to engage with digital platforms. Furthermore, future research could explore how other factors, such as social influence or experience with technology, interact with perceived ease of use and perceived usefulness to further explain seniors’ behavioral intentions toward digital travel applications. By addressing these factors, developers can create more inclusive and accessible services that cater to an aging population. As the digital landscape continues to evolve, it is crucial to ensure that seniors are not left behind, and that they can enjoy the same convenience and benefits that digital travel services offer to younger generations.

Revaldi Revaldi; Fanny Agustina Hidayat; Ramdani Setiyariski

Jurnal Visi Manajemen 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This study aims to examine the influence of tourist behavior on interest in visiting historical tourist destinations in Bandung, with a focus on Generation Z as a growing potential tourist segment. Tourist behavior in this context is analyzed through four main factors, namely cultural, social, personal, and psychological factors that theoretically can influence tourist decisions in choosing a destination. This study uses a quantitative approach with a descriptive-verification method, where primary data is obtained by distributing questionnaires to respondents included in the Generation Z category and who have or have the potential to visit historical tourist destinations in Bandung. The data analysis technique used is Partial Least Square (PLS), because it is able to test the relationship between variables simultaneously and partially. The results show that tourist behavior simultaneously has a significant effect on interest in visiting historical tourist destinations. However, partial analysis shows that not all factors contribute equally. Social, personal, and psychological factors are proven to have a significant influence on the interest in visiting Generation Z. This indicates that social interaction, lifestyle, individual characteristics, and motivation and psychological needs are more dominant in encouraging Generation Z to choose historical tourism as a destination. On the other hand, cultural factors do not show a significant influence, indicating that cultural background is not a major consideration in Generation Z's travel decisions. This finding provides practical implications for managers of historical tourism destinations in Bandung City, namely the need to develop promotional strategies and service development that emphasize social aspects, personalization of experiences, and fulfillment of the psychological needs of Generation Z. Thus, the appeal of historical tourism can be improved and be more relevant to the preferences of the younger generation.  

Pratama, Farhan Rizki; Sulistiani, Heni

Dinamik 2025 Universitas Stikubank

Kota Bandar Lampung merupakan sebuah kota yang terletak di Provinsi Lampung, Lampung merupakan Provinsi yang terletak di ujung selatan Pulau Sumatera sekaligus menjadi pintu gerbang antar Pulau Jawad an Pulau Sumatera dan dijuluki sebagai kota “Tapis Berseri” menggambarkan kota yang aman, patuh, sejahtera, bersih, sehat dan indah. Pada tahun 2023 jumlah wisatawan mencapai 13,7 juta jiwa meningkat 25% dibandingkan tahun 2022. Berdasarkan dari data Badan Pusat Statistik (BPS) kunjungan wisatawan tahun 2024 tercatat sejumlah 17,8 juta jiwa dengan peningkatan 25% dari target yang di tetapkan oleh pemerintah Provinsi Lampung. Dengan ini menunjukan bahwa perkembangan sektor pariwisata di Lampung terus menunjukan tren positif dalam beberapa tahun terakhir, dengan ini hotel-hotel berbintang dan penginapan terus bertambah sering kali membuat wisatawan sulit dalam menentukan pilihan hotel. Dengan adanya penelitian ini bertujuan untuk mempermudah wisatawan dalam memilih hotel dengan menerapkan metode Analythic Hierarchy Process (AHP) dan Elimination and Choice Expressing Reality (ELECTRE) dalam proses pemilihan hotel yang relavan di Bandar Lampung. Pemilihan hotel yang tepat membutuhkan pertimbangan berbagai kriteria seperti harga, fasilitas, lokasi, dan pelayanan. Dengan menggunakan metode AHP dan ELECTRE hasil yang diperoleh nanti yaitu memberikan rekomendasi hotel yang optimal berdasarkan perbandingan alternatif yang ada. Penelitian ini diharapakan dapat memberikan kontribusi dalam Sistem Pengambilan Keputusan (SPK) yang lebih efisien dan objektif dalam pemilihan hotel di Bandar Lampung.

Kharismawati, Ria; Ria Kharismawati; Febryantahanuji Febryantahanuji

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

This study aims to determine and analyze the direct effect of Service Quality on Tourist Satisfaction at Cimory on the Valley, to determine and analyze the direct effect of Tariff on Tourist Satisfaction at Cimory on the Valley, and to determine and analyze the simultaneous effect of Service Quality and Tariff on Tourist Satisfaction at Cimory on the Valley. This study uses a quantitative method with a sample of 80 Customer respondents. The data were analyzed using data analysis techniques of validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis test, T test, F test, R2 determination coefficient test. The results of the study indicate that directly Service Quality has a significant effect on Tourist Satisfaction at Cimory on the Valley, directly Tariff has a significant effect on Tourist Satisfaction at Cimory on the Valley, and directly and simultaneously Service Quality and Tariff have a significant effect on Tourist Satisfaction at Cimory on the Valley.

Putri, Elsya Erviany; Hanartyo, Ernawan Dwi

KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi 2025 Universitas Sains dan Teknologi Komputer

Indonesian tourism makes a significant contribution to the Indonesian economy, thus having a positive impact on the growth of the tourism industry. This research aims to analyze the influence of social media, service quality and memorable tourist experiences on return visit intentions. Quantitative method with cross-sectional survey method used in this research, as many as 110 respondents were selected using purposive sampling technique based on certain criteria consisting of tourists aged 17-40 years, domiciled in Jakarta, and had visited the National Monument and National Museum in the last six months. Although previous research reveals the mediating role of memorable tourism experiences on return visit intentions, not many have examined the influence of social media and service quality together. The results show that social media has a significant influence on return visit intentions. Service quality also has a significant influence on return visit intentions. Memorable tourism experiences also have a significant influence on tourists' return visit intentions. This research can also be expanded by adding other variables that can influence tourists' revisit intentions, such as motivation, price, or destination image. In addition, further research could consider the mediating role of other variables, for example tourist satisfaction as a mediator between memorable tourism experiences and return visit intentions.

Ernes Septina Azizi; Anggi Fitria Cahyaningsih; Gigieh Henggar Jaya; Faishal Permana

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the impact of attractions and accessibility on tourist visitation interest in Sembungan Tourism Village, Wonosobo Regency. Sembungan Tourism Village is the highest village in Java Island with an altitude of 2,300 meters above sea level, featuring tourist attractions such as Sikunir Hill, Cebong Lake, Sikarim Waterfall, and the traditional Gimbal Hair Cutting ceremony. The research employed a quantitative approach with accidental sampling technique involving 100 respondents. Data analysis used multiple linear regression. The results show that attractions positively and significantly influence visitation interest with t-value 3.613 > t-table 1.985 (significance 0.000). Accessibility also has a positive and significant influence with t-value 2.760 > t-table 1.985 (significance 0.007). Simultaneously, attractions and accessibility significantly influence visitation interest with F-value 18.886 > F-table 3.09 (significance 0.000) and a determination coefficient of 0.280. The management of Sembungan Tourism Village needs to improve the quality of attractions and accessibility to increase tourist visitation interest through diversification of attractions and improvement of transportation infrastructure.

Moh Fajrul Mubaraq; Aditya Dewantari

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Tourism is an important sector for the economy, where Sam Ratulangi International Airport Manado acts as the main connectivity hub connecting domestic and international tourists. In 2024, the number of foreign tourist visits through this airport was recorded at 45,884 people, a decrease of 49.3% compared to the previous year according to BPS data, while domestic tourist visits actually increased significantly to 743,948 people. This phenomenon shows the great potential for tourism in Manado, but also challenges related to fluctuations in the number of tourists, especially from abroad. This study aims to determine the effect of flight ticket prices on tourist interest in using air transportation services in Manado, North Sulawesi in using air transportation services, and to measure how much influence flight ticket prices have on the interest of tourists in Manado, North Sulawesi in using air transportation services. This study uses a quantitative correlational method involving 100 tourist respondents visiting Manado. The sampling technique uses probability sampling with simple random sampling technique. Data analysis is carried out using. validity test, reliability test, normality test, linearity test, simple linear regression, T test and coefficient of determination (R2). Data processing through the SPSS version 22.0 application. The results of the study from the statistical test results showed a T count value of 4.945 which is greater than the t table of 1.660, and a significance value of 0.000 which is smaller than the probability of 0.1. It is known that the correlation or relationship value (R) is 0.447 and the coefficient of determination value is 0.200, which means that the influence of the flight ticket price variable on tourist interest is 20.0%. Meanwhile, the remaining 80.0% is influenced by other factors not examined in this study, such as promotion, facilities, or destination appeal. Thus the alternative hypothesis (Ha) is accepted and the null hypothesis (Ho) is rejected, which means that there is a significant influence between flight ticket prices and tourist interest.

Gustian Audi; Lestari Lestari; Indah Noviyanti

Global Leadership Organizational Research in Management 2025 STIKes Ibnu Sina Ajibarang

Tourism is a sector that contributes significantly to economic growth in Bangka Belitung. This article explores the level of visitor satisfaction as a key indicator in improving the competitiveness of the tourism sector in this region. This study applies a mixed approach, combining quantitative methods to gain in-depth insights into the factors that influence visitor satisfaction. Through a survey involving 100 respondents who visited various destinations in Bangka Belitung, the results show that service quality, natural beauty, and adequate facilities have a positive effect on tourist satisfaction. High satisfaction not only encourages tourists to return, but also increases word-of-mouth recommendations, which are very important in tourism marketing. In addition, with increased satisfaction, the competitiveness of tourism in this area is also raised, making it more attractive compared to other destinations. This study recommends that tourism managers focus on improving service quality, infrastructure development, and ongoing promotion to attract more tourists. Thus, tourist satisfaction is not only a goal, but also an important strategy in strengthening Bangka Belitung's position as a competitive tourist destination.

Riyani Putri Solehah; Alya Indah Ramadhani

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Museum Sri Baduga, located in Bandung, is one of the main cultural institutions that houses important collections related to the history and culture of Sunda. This study aims to explore the attractions of Museum Sri Baduga as a tourist destination, particularly within the context of the rapidly developing local tourism industry. As a popular tourist destination, Bandung offers a variety of options, making it essential to understand the museum's position in attracting visitors and identifying aspects that can be improved. Additionally, this research highlights the museum's role in cultural preservation, positioning it not only as a recreational site but also as an educational center that contributes to the preservation of local heritage amidst globalization. The study seeks to uncover the key factors influencing the appeal of Museum Sri Baduga and how the museum can adapt to changing tourist preferences in the modern era. The findings are expected to provide practical recommendations for museum management in designing more effective marketing strategies to attract visitors from diverse backgrounds, both domestic and international. By focusing on tourist attractions and contributions to cultural preservation, this research aims to offer new insights relevant to the development of Museum Sri Baduga and the tourism sector in Bandung.

Saskia Putri Aprilia; Fathur Rizky Pratama

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This research aims to analyze the influence of social media on tourists' decisions in choosing a culinary tourist destination on Jl. Dipatiukur, Bandung City. In the current digital era, social media has become the main source of information for tourists who are looking for culinary recommendations. The research method used is qualitative with in-depth interviews and content analysis from social media platforms such as Instagram and TikTok. Research results show that interesting visual content, positive reviews, and active interaction between users and culinary business owners play an important role in shaping the perception of tourists. Social media not only increases the visibility of culinary destinations, but also builds trust and personal relationships between consumers and service providers. This finding provides strategic insight for culinary business owners in designing effective marketing campaigns through social media, as well as highlighting the importance of the role of social media in increasing the attractiveness of culinary tourism destinations in Bandung.

Ruth Sahana Manalu; Maria Dwi Sianipar; Qamara Ananda Aulia; Meilinda Suriani Harefa

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to examine the role of ecotourism in mangrove conservation and its appeal to tourists at Mangrove Beach Paluh Getah, Deli Serdang Regency. A qualitative approach was used, with data collected through direct observation and interviews with local communities and visitors. The findings indicate that ecotourism plays a significant role in rehabilitating mangrove ecosystems by engaging both residents and tourists in regular mangrove planting activities. Moreover, ecotourism positively impacts local livelihoods by promoting sustainable businesses such as tour guiding services and mangrove-based products. The natural beauty, biodiversity, and educational tourism programs serve as key attractions for visitors. Local communities actively manage the area through tourism awareness groups and cooperatives, enhancing both social and economic sustainability. However, challenges remain, including limited facilities and insufficient promotion. Therefore, sustainable development strategies involving collaboration between communities, the government, and the private sector are essential. Ecotourism at Paluh Getah Mangrove Beach holds great potential as a model for coastal area management that integrates conservation and community empowerment.  

Nurul Hikmah; Heni Dwi Lestari; Sri Wahyuni

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Wisata kuliner saat ini telah menerapkan berbagai macam konsep seperti salah satunya yaitu konsep syaria atau halal, yang dimana konsep ini menjamin kebersihan dan ketersediaan sarana dan alat yang ramah muslim di daya tarik wisata. Tujuan penelitian ini untuk mengetahui Kepuasan pengunjung terhadap penerapan zona kuliner halal di Kawasan kuliner Lego-Lego Kota Makassar. Metode dalam penelitian ini menggunakan pendekatan kuantitatif, dengan menerapkan teknik sampel accidental sampling. Sejumlah 107 responden, yang merupakan wisatawan yang mengunjungi Kawasan Kuliner Lego-Lego di Kota Makassar, dipilih sebagai sampel dalam penelitian ini. Pengumpulan data melalui kuesioner (angket). Pengolahan data dilakukan melalui Importance Performance Analysis (IPA). Temuan dari penelitian mengindikasikan bahwa Tingkat kepuasan wisatawan umumnya lebih rendah daripada tingkat harapan mereka. Dengan demikian, secara keseluruhan, para pengunjung belum merasa sepenuhnya puas terhadap peneraoan zona kuliner halal di Kawasan Kuliner Lego-Lego Kota Makassar.. Dengan merujuk pada analisis diagram kartesius, dapat disimpulkan bahwa indikator-indikator yang termasuk dalam kuadran 1 (prioritas utama) dan menunjukkan kinerja yang rendah melibatkan variasi harga dan pilihan menu, pelayanan staf tenant, kualitas bahan baku, dan kehigienisan bahan baku.

Khoirunisa Khoirunisa; Steven Ronis Pangaribuan; Bitsy Naviri Ismaniar; Beby Dwi Febriyanti; Dheanita Sekarini Octanisa

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

A tourist attraction needs to measure the level of tourist satisfaction as feedback for the development of tourist attractions. The method that can be used is the Fuzzy Inference System Mamdani method. This method has a flexible approach in processing an input. The output is the average level of tourist satisfaction. The average level of tourist satisfaction of Green Gumuk Candi after the inference process is 73.1%. This result may differ from other Fuzzy Inference methods, so it still requires further research using the Sugeno or Tsukamoto method as a comparison.

Dheanita Sekarini Octanisa; Bitsyi Naviri Ismaniar; Khoirunisa Khoirunisa; Beby Dwi Febriyanti

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This research examines tourist perceptions of the Sendangdalem rafting attraction in Kebumen Regency as a developing adventure tourism destination. Nature-based tourism, particularly adventure tourism, has experienced significant growth in line with the trend of tourists seeking authentic and challenging experiences. Through a qualitative approach with library research design, this study analyzes tourist perceptions across four main dimensions: physical aspects of the attraction, service quality, experience value, and sustainability practices. The results show that tourists positively perceive the varied and challenging river characteristics, although supporting facilities still need improvement. The experience value is formed through the integration of adventure, aesthetic, social, and educational values, with adventure value as the dominant dimension. Sustainability practices through local community involvement and conservation efforts are appreciated, but waste management and sanitation infrastructure still require improvement. The research implications emphasize the importance of infrastructure development with an environmentally friendly approach, capacity building for local guides, diversification of tourism products, and strengthening ecotourism narratives in marketing.

Faomasi Mendrofa; Liyus Waruwu; Mery Silalahi; Rusmauli Simbolon; Ade Putera Arif Panjaitan

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This research aims to analyze the promotional strategies implemented in an effort to increase the number of tourist visits at the HKBP Prayer House Tourist Attraction, Sipoholon District, North Tapanuli Regency. The method used is qualitative research with a descriptive approach. Data was obtained through interviews with tourist attraction managers and tourists, as well as direct observation in the field. The data analysis technique used is descriptive analysis to describe various promotional strategies carried out by the management, such as the use of social media, visitor testimonials, organizing special events, making brochures, and collaborating with local churches. The research results show that an effective promotional strategy contributes to increasing the number of tourist visits by posting photos of tourist attractions, visitor testimonials, because positive testimonials from visitors are very helpful, because many visitors come because they read positive reviews on Google or social media and special events such as retreats, religious services and uploaded to social media Facebook, Instagram. Then create brochures and collaborate with local churches to spread information. The management always pays attention to the tourist attractions being kept clean, the staff is friendly and the facilities are in good condition.

Susantri Dewi; David Fero; Rusmauli Simbolon; Yulia Sitepu; Wolter Silalahi

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

The creation of the Muntei Tourism Village in the Mentawai Islands' South Siberut District is a calculated move that intends to draw tourists while also significantly enhancing the local economy and conserving the native way of life. This community needs the proper management plan because of its natural and cultural riches, which might be turned into a tourist destination. In this regard, village government institutions play a critical role in fostering community involvement, fostering local creativity, and incorporating potential into initiatives for the development of sustainable tourism. Observation, in-depth interviews, and recording were the methods used to collect data for this descriptive qualitative study, which involved informants from a variety of related fields. The study's conclusions highlight how crucial the village government's strategic role is in creating and carrying out policies for the development of tourist villages, especially Muntei Tourism Village. The tactics used not only take economic factors into consideration, but also preserve environmental equilibrium and enhance the community's cultural identity. It is envisaged that this research will contribute to a better understanding of sustainable and successful tourism village development techniques.

Norma Idene; Masniar Sitorus; Liyus Waruwu; Albiner Siagian; Elvri Simbolon

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Although Macaronis Beach in Silabu Village, North Pagai District, is well-known as one of the top surfing spots with reliable and difficult waves that draw surfers from all over the world, its marine tourism potential has not been completely realized. In light of this potential, the purpose of this study is to investigate the allure of maritime tourism in the Macaronis Resort region and how it affects visitor interest. This study uses qualitative approaches and collects data through interviews, documentation, data analysis, and direct observation. Two resort managers, two visitors, and the head of the surrounding community served as the study's informants. The results demonstrate Macaronis Beach's remarkable natural attractiveness, which includes white sand, crystal-clear seawater, and intact coral reefs. Additionally, Macaronis Resort offers a range of marine sports like surfing, snorkeling, and taking in the beautiful sea view, all of which are the main draws for guests. It also has sufficient facilities.

Sugiyanto Sugiyanto; Agustin Tri Hastuti; Inggris Yossi Pranatika; Siti Amri Alimatul Muflikhah; Mohammad Syafrizal Affandi

Public Service And Governance Journal 2025 Universitas 17 Agustus 1945 Semarang

Gedong Songo Temple is a Hindu cultural relic from the Sanjaya Dynasty era which was discovered in 1804 and is located at an altitude of 1,220 to 1,310 meters above sea level. The Minister of Education and Culture designated Gedong Songo Temple as a National Ranked Cultural Heritage Area in 2015 whose preservation must be maintained, including preserving the natural beauty around the Gedong Songo Temple area. This research is to explain  the influence of promotional policies and entrance ticket prices on tourists' decisions to visit the Gedong Songo Temple tourist attraction in Semarang Regency. This type of explanatory research The population in the research was all people who visited the Gedong Songo tourist attraction, Semarang Regency using non-random sampling techniques using incidental sampling and data collection techniques using question nairesvia Google Forms. Meanwhile, hypothesis testing uses statistical The results of the research are (1) The promotion policies with a score of 65.65% and X1Y correlation coefficient show a value of 0.658, indicating a positive coefficient direction. (2) The ticket price enters with a score of 77.77%% and the results of the X2Y correlation coefficient showa value of 0.660, indicating a positive coefficient direction. (3) The hypothesis states that there is an influence of promotional policies and entrance ticket prices on the decision to visit the Gedong Songo Temple tourist attraction, is "accepted". The suggestions in this research are 1) the Semarang Regency Government should promote the Gedong SongoTemple tourist attraction more frequently,2) theSemarang Regency Government needs to improve the existing facilities at the Gedong Songo Temple.