Persepsi Wisatawan Terhadap Rafting Sendang Dalem Kebumen

This research examines tourist perceptions of the Sendangdalem rafting attraction in Kebumen Regency as a developing adventure tourism destination. Nature-based tourism, particularly adventure tourism, has experienced significant growth in line with the trend of tourists seeking authentic and challenging experiences. Through a qualitative approach with library research design, this study analyzes tourist perceptions across four main dimensions: physical aspects of the attraction, service quality, experience value, and sustainability practices. The results show that tourists positively perceive the varied and challenging river characteristics, although supporting facilities still need improvement. The experience value is formed through the integration of adventure, aesthetic, social, and educational values, with adventure value as the dominant dimension. Sustainability practices through local community involvement and conservation efforts are appreciated, but waste management and sanitation infrastructure still require improvement. The research implications emphasize the importance of infrastructure development with an environmentally friendly approach, capacity building for local guides, diversification of tourism products, and strengthening ecotourism narratives in marketing.