Strategi Promosi dalam Peningkatan Jumlah Kunjungan Wisatawan di Objek Wisata Rumah Doa HKBP Sipoholon Kabupaten Tapanuli Utara

Faomasi Mendrofa ; Liyus Waruwu ; Mery Silalahi ; Rusmauli Simbolon ; Ade Putera Arif Panjaitan
Gemawisata: Jurnal Ilmiah Pariwisata 📅 2025 Vol 21, No 2 🔗 DOI: 10.56910/gemawisata.v21i2.671
Abstract
This research aims to analyze the promotional strategies implemented in an effort to increase the number of tourist visits at the HKBP Prayer House Tourist Attraction, Sipoholon District, North Tapanuli Regency. The method used is qualitative research with a descriptive approach. Data was obtained through interviews with tourist attraction managers and tourists, as well as direct observation in the field. The data analysis technique used is descriptive analysis to describe various promotional strategies carried out by the management, such as the use of social media, visitor testimonials, organizing special events, making brochures, and collaborating with local churches. The research results show that an effective promotional strategy contributes to increasing the number of tourist visits by posting photos of tourist attractions, visitor testimonials, because positive testimonials from visitors are very helpful, because many visitors come because they read positive reviews on Google or social media and special events such as retreats, religious services and uploaded to social media Facebook, Instagram. Then create brochures and collaborate with local churches to spread information. The management always pays attention to the tourist attractions being kept clean, the staff is friendly and the facilities are in good condition.
Keywords
Promotion Strategy; Tourism; Tourists
How to Cite

Faomasi Mendrofa, et al. (2025). Strategi Promosi dalam Peningkatan Jumlah Kunjungan Wisatawan di Objek Wisata Rumah Doa HKBP Sipoholon Kabupaten Tapanuli Utara. Gemawisata: Jurnal Ilmiah Pariwisata, 21(2). https://doi.org/10.56910/gemawisata.v21i2.671

Faomasi Mendrofa; Liyus Waruwu; Mery Silalahi; Rusmauli Simbolon; Ade Putera Arif Panjaitan, "Strategi Promosi dalam Peningkatan Jumlah Kunjungan Wisatawan di Objek Wisata Rumah Doa HKBP Sipoholon Kabupaten Tapanuli Utara," Gemawisata: Jurnal Ilmiah Pariwisata, vol. 21, no. 2, 2025.

Faomasi Mendrofa; Liyus Waruwu; Mery Silalahi; Rusmauli Simbolon; Ade Putera Arif Panjaitan. "Strategi Promosi dalam Peningkatan Jumlah Kunjungan Wisatawan di Objek Wisata Rumah Doa HKBP Sipoholon Kabupaten Tapanuli Utara." Gemawisata: Jurnal Ilmiah Pariwisata, vol. 21, no. 2, 2025.

Faomasi Mendrofa; Liyus Waruwu; Mery Silalahi; Rusmauli Simbolon; Ade Putera Arif Panjaitan. "Strategi Promosi dalam Peningkatan Jumlah Kunjungan Wisatawan di Objek Wisata Rumah Doa HKBP Sipoholon Kabupaten Tapanuli Utara." Gemawisata: Jurnal Ilmiah Pariwisata 21, no. 2 (2025).

Faomasi Mendrofa, et al. (2025) 'Strategi Promosi dalam Peningkatan Jumlah Kunjungan Wisatawan di Objek Wisata Rumah Doa HKBP Sipoholon Kabupaten Tapanuli Utara', Gemawisata: Jurnal Ilmiah Pariwisata, 21(2). doi: 10.56910/gemawisata.v21i2.671.

Faomasi Mendrofa; Liyus Waruwu; Mery Silalahi; Rusmauli Simbolon; Ade Putera Arif Panjaitan. Strategi Promosi dalam Peningkatan Jumlah Kunjungan Wisatawan di Objek Wisata Rumah Doa HKBP Sipoholon Kabupaten Tapanuli Utara. Gemawisata: Jurnal Ilmiah Pariwisata. 2025;21(2).

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