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The purpose of this study is to determine and analyze the influence of store atmosphere, service quality, and product variety on purchasing decisions at Yaw Yaw Restaurant, Surabaya. This study adopted a quantitative method involving 96 respondents, who were consumers of Yaw Yaw Restaurant in Surabaya and its surroundings. Sampling was carried out using a non-probability sampling technique with a convenience sampling method, where the selected respondents had at least made a purchase once. The collected data was then processed using SPSS software version 25. The results of the analysis showed that store atmosphere has a positive influence on consumer purchasing decisions at Yaw Yaw Restaurant, Surabaya. Likewise, service quality and product variety also positively influence consumer purchasing decisions at Yaw Yaw Restaurant, Surabaya. In this study, the most influential variable is service quality, therefore it is necessary to maintain excellent service quality in a restaurant. High-quality service is directly correlated with increased purchasing decisions based on consumer purchasing experiences. In this study, there is also a variable that has the lowest influence, namely the product variety variable. Yaw Yaw Restaurant, Surabaya needs to review its product variety strategy, ensure that the existing variations are truly relevant and provide added value, while still prioritizing improving the atmosphere and service.

At this time the coffee shop business is growing in various cities, the phenomenon of the mushrooming of cafes in Indonesia has become a common sight in various big cities to small cities, one of which is the city of Sidoarjo. Coffee shops not only function as a place to enjoy coffee drinks, but also become a social space for young people, especially generation Z. As in the city of Sidoarjo as one of the cities with quite rapid cafe growth, cafes that are always crowded with visitors because of the live music that is the hallmark of the cafe. In supporting this research, the method used is a quantitative approach method, with data collection techniques in this study being questionnaires. the results of the study showed that the live music variable had a significant effect on purchasing decisions, the store atmosphere variable had a significant effect on purchasing decisions, and also the social media marketing variable had a significant effect on purchasing decisions, in this case merci cafe must continue to pay attention to the needs of gen z by always maintaining live music facilities, and paying more attention to the cafe atmosphere to marketing on social media.

Indonesia's cosmetics industry has experienced rapid growth, leading to heightened competition and necessitating consumer-oriented marketing strategies. Jelita Cosmetic Store, located on Mayjend HR. Muhammad Street in Surabaya, faces these challenges by focusing on key marketing aspects such as Store Atmosphere, Sales Promotion, and Product Diversity. This study aims to examine the influence of Store Atmosphere, Sales Promotion, and Product Diversity on consumer purchasing decisions at the aforementioned store. A quantitative research method was employed, involving 100 respondents through an online questionnaire. The findings indicate that all three variables significantly affect purchasing decisions, both partially and simultaneously. These results underscore the importance of integrated marketing strategies in enhancing customer loyalty and increasing sales. This research is expected to serve as a reference for cosmetic retail practitioners and encourages future studies to include additional variables such as price, service quality, or brand image to provide a more comprehensive understanding of consumer purchasing behavior.

E-WOM has become a source of information for consumers in shopping decisions. Meanwhile, store atmosphere is a critical aspect of the consumer shopping experience. The types of data used in this research are primary and secondary data. The population of this study were guests staying at Fabriek Bloc. The research sample consisted of 204 consumers with a sampling technique using non-probability sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this research show that E-WOM is in the quite agree category, namely 2,63%. Furthermore, the store atmosphere variable is in the agree category, namely 2,71%, and purchasing decisions are in the quite agree category with a percentage of 2,72%. The influence of E-WOM (X1) and store atmosphere (X2) influences purchasing decisions (Y), with scores of 65.3% and 34.7% influenced by other factors. Furthermore, the results of multiple linear regression analysis obtained a calculated F value of 191.651 with sig. 0.000 < 0.05, meaning that the E-WOM and Store Atmosphere variables have a significant influence on purchasing decisions, and a t value of 17,423 was obtained for the E-WON variable and a t value of 2,026 for the store atmosphere variable with sig. 0.000 < 0.05.      

This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (path coefficient 0.732), followed by store atmosphere and price fairness (each 0.135). Customer satisfaction also significantly influences loyalty (0.935). These findings assist management in improving strategies to maintain customer loyalty in a competitive market

One of the key elements in a company is customer service, which must be supported by a conducive environment. A supportive environment can be an added value for the company. Companies that sell products must consider that good service will create a positive image in the eyes of customers, making them feel that their needs are met. This study examines the service model and mechanism at XYZ Restaurant. The purpose of this article is to identify the model and mechanism used in the budgeting process at XYZ Restaurant. The research method employed is library research. The findings indicate that XYZ Restaurant applies both Top-Down and Bottom-Up budgeting approaches and is capable of adopting a combined budgeting approach. The budgeting process at XYZ Restaurant involves setting the company's vision and strategy, budgeting determination, communication and commitment, budget implementation, as well as monitoring and evaluation.

The coffee shop industry in Samarinda City is growing rapidly driven by the hangout culture and increasing coffee consumption. Jay's Coffee, as one of the well-known coffee shops, faces challenges in maintaining customer satisfaction and increasing word of mouth amidst competition. This study analyzes the effect of store atmosphere and experiential marketing on customer satisfaction and its impact on word of mouth. Using a quantitative method with a survey, this study involved 97 Jay Coffee customers selected by non-probability sampling. Data were collected through questionnaires and analyzed with path analysis. The results showed that store atmosphere and experiential marketing have a positive and significant effect on customer satisfaction. A comfortable store atmosphere and interesting experiences increase customer satisfaction, which in turn encourages word of mouth. In addition, store atmosphere and experiential marketing also have a direct effect on word of mouth. Thus, Kopi Jay needs to develop strategies to improve store atmosphere and customer experience to maintain loyalty and improve business competitiveness.

This study aims to analyze the significance of the influence of price, location, and store atmosphere on customer purchasing decisions at Harno Surya stores. A quantitative research approach was employed, utilizing primary data as the main source of information. The study population consisted of customers who had shopped at Harno Surya stores, although the exact number was unknown. A sample of 176 respondents was selected using a purposive sampling technique. Data collection methods included questionnaires, literature review, and observation. The collected data were analyzed using descriptive analysis, multiple linear regression analysis, t-test, F-test, and the coefficient of determination test.The results of the multiple linear regression analysis produced the equation: Y = 0.534 + 0.181X₁ + 0.426X₂ + 0.329X₃, indicating that price (X₁), location (X₂), and store atmosphere (X₃) all contribute positively to purchasing decisions (Y). The t-test results demonstrated that each independent variable had a significant effect on purchasing decisions. Furthermore, the F-test results showed an F-value of 157.276 with a significance level of 0.000 (<0.05), confirming that the regression model is appropriate for predicting the impact of price, location, and store atmosphere on purchasing decisions. The coefficient of determination (R²) was 0.728, suggesting that 72.8% of purchasing decisions were influenced by the three independent variables, while the remaining 27.2% was influenced by other factors not included in this study.These findings highlight the importance of price, location, and store atmosphere in shaping consumer purchasing decisions, offering valuable insights for retailers seeking to enhance their marketing strategies and store management.

The rapid development of the coffee industry in Indonesia has led to the emergence of various coffee shops with unique concepts, one of which is Toko Kopi Klasik. This study aims to analyze the influence of Service Quality, Store Atmosphere, and Social Media Marketing on Repurchase Intention with eWOM as a mediating variable. The research uses a survey method involving 120 respondents who are consumers of Toko Kopi Klasik. Data were analyzed using the PLS-SEM method with the help of SmartPLS 3.0 software. The results show that Store Atmosphere, Social Media Marketing, and eWOM have a positive and significant impact on Repurchase Intention, while Service Quality does not have a significant impact. Additionally, Store Atmosphere and Social Media Marketing are also found to have a positive and significant impact on eWOM. These findings imply the importance of managing store ambiance, social media, and online reviews to enhance consumer repurchase intention.

Business competition in the era of globalization has led various companies to compete in acquiring and maintaining their market share. This includes sectors such as trade, education, transportation, and others. This condition forces companies to develop appropriate strategies to achieve competitive advantage, ensuring they retain their market and win the competition. This research focuses on Sogo Surabaya, a shopping center visited by numerous consumers daily due to its strategic location in the city center, integrated with Tunjungan Plaza, and situated along a main road, making it easily accessible. Sogo Surabaya functions as a store providing various fashion-related needs, including formal attire such as suits and kebayas, as well as casual clothing for young people and teenagers, like t-shirts and jeans. The store atmosphere follows a typical shopping center design. Elements of the store atmosphere include interior design, product layout, air circulation, spatial arrangement, wall colors, room fragrance, furniture materials, and the products sold. The data used in this research is primary data obtained through questionnaires distributed to customers shopping at Sogo Surabaya. 

Modern retailers must have the right strategy so that consumers are interested in making purchases and especially consumers have impulsive purchases. There are several factors that can influence impulsive purchases, including hedonic and store atmosphere. Based on this, researchers are interested in conducting a study entitled "The Effect of Hedonic Shopping Motivation and Store Atmosphere on Impulsive Purchases (Study on Consumers of Laris Department Stores & Supermarkets in Purworejo)". The population in this study were consumers of Laris Department Stores & Supermarkets in Purworejo with an unknown number because there was no data. The sample was taken using a purposive sampling technique of 100 respondents. The results of the study show that the purchase variables of hedonic shopping motivation and store atmosphere have a positive and significant influence on impulsive purchases, both partially and simultaneously, thus both variables are important factors that influence impulsive purchasing decisions at Laris Toserba and Supermarket Purworejo.

As time goes by, the combination of store atmosphere, service quality and visual merchandising has become an important factor for cafe business owners and customers in choosing a place to gather and chat over coffee.  This research aims to analyze the influence of store atmosphere, service quality and visual merchandising on purchasing decisions for Mr. customers. K cafe BSB City Semarang. The population in this study were all customers who visited using a non-random sampling technique, totaling 96 respondents using accidental sampling. As for collecting data by distributing questionnaires to respondents who happen to be found. The results of the analysis show that store atmosphere and service quality have a positive and significant effect on purchasing decisions, while visual merchandising has a negative and insignificant effect on purchasing decisions.

Packaged Drinking Water (PDW) has now become one of the most practical products dominating the market, offering a variety of advantages and benefits. The fierce competition among PDW producers drives consumers to be increasingly discerning and selective in making purchasing decisions. Consumer choices are often influenced by pressing needs, which have recently shifted toward a preference for more natural food and beverage products. However, amidst the fast-paced modern lifestyle, instant products remain a favored solution due to the convenience they offer. By leveraging store atmosphere strategies, this business has successfully stayed competitive and maintained its presence in the market. The relationship between store atmosphere and consumer purchase interest is significant, as first impressions often serve as a critical factor in consumer evaluations of a store. Elements such as exterior design, overall interior, store layout, and interior displays play a vital role in creating that appeal. This study aims to analyze the extent to which store atmosphere influences purchase interest in the Club brand bottled water. The research methodology involves distributing questionnaires to 100 respondents as the primary data source.

The industry in Indonesia has experienced significant development both online and offline, including the fashion industry, which has also undergone rapid growth. This development inevitably alters consumer behavior toward products in the market. One consumer behavior that requires attention is impulse buying, which refers to unplanned purchases. Impulse buying occurs due to emotional factors, which are also influenced by the store atmosphere, prompting spontaneous purchases. This study aims to examine and analyze the role of positive emotion in mediating the relationship between store atmosphere and impulse buying. The research was conducted among customers of the Uniqlo store at Bali Galeria Mall, with a sample size of 160 respondents selected through purposive sampling. Data collection was carried out using questionnaires. The analytical techniques employed include the Classical Assumption Test, Path Analysis, Sobel Test, and Variance Accounted For (VAF) Test. The analysis results indicate that: Store atmosphere has a positive and significant effect on impulse buying, Store atmosphere has a positive and significant effect on positive emotion, Positive emotion has a positive and significant effect on impulse buying, Positive emotion mediates the effect of store atmosphere on impulse buying. The theoretical implications of this study support previous research findings from the perspective of Consumer Behavior Theory. The practical implications provide guidelines for managers and staff at the Uniqlo store at Bali Galeria Mall to enhance customer impulse buying by leveraging store atmosphere and positive emotion.

The purpose of this study is to analyze the effects of store atmosphere and customer lifestyle on purchasing behavior, focusing specifically on Parewa customers. Employing a quantitative survey methodology, the research integrates an explanatory approach with a correlational design to explore the relationships between these variables. The study follows a cross-sectional framework, with data collected at a single point in time. The individual purchaser serves as the unit of analysis, and the research is carried out within a natural, real-world environment. The findings demonstrate a statistically significant and positive correlation between store atmosphere and customers' purchasing decisions. This implies that an inviting and comfortable store environment increases the likelihood of customer purchases at Parewa. Additionally, the results show a significant positive correlation between lifestyle and purchasing behavior, suggesting that customers with enhanced lifestyles are more inclined to purchase Parewa products. These insights underline the importance of aligning store ambiance and customer lifestyle preferences to drive sales effectively.  

This study aims to determine the effect of menu variations and Store Atmosphere on competitive advantage (a consumer survey of Warsun Cafe and Resto Bandung). The method used in this study is causality through a survey approach. With a research sample of 100 consumers of Warsun Cafe and Resto Bandung. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results of the study show that Menu Variation and Store Atmosphere have a significant influence on Competitive Advantage at Warsun Cafe And Resto Bandung. Partially, Menu Variation has a significant influence on Competitive Advantage at Warsun Cafe And Resto Bandung. Partially Store Atmosphere has a significant influence on Competitive Advantage at Warsun Cafe And Resto Bandung.

This research, titled "OVERVIEW OF THE INFLUENCE OF STORE ATMOSPHERE, EXPERIENTIAL MARKETING, AND VALUE PERCEPTIONS ON CONSUMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE" (Case Study at Teman Semeja Coffee & Space Pekalongan), aims to analyze the effects of store atmosphere, experiential marketing, and perceived value on consumer loyalty, with customer satisfaction as an intervening variable. Data were collected through questionnaires from a sample of 100 respondents using a non-probability sampling method and purposive sampling technique. The study utilized validity and reliability tests, classical assumption tests, hypothesis testing (t-test), determination coefficient, path analysis, and the Sobel test with IBM SPSS 20.0. The results show that the store atmosphere has no significant effect on consumer loyalty (tcount = 1.901 < ttable = 1.984; Sig. = 0.060 > 0.05). Experiential marketing also shows no significant effect on consumer loyalty (tcount = 0.089 < ttable = 1.984; Sig. = 0.929 > 0.05; direct effect < indirect effect). However, perceived value has a significant effect on consumer loyalty (tcount = 2.046 > ttable = 1.984; Sig. = 0.044 < 0.05). Regarding the indirect effects, store atmosphere significantly affects consumer loyalty through customer satisfaction (Sobel test: tcount = 9.745 > ttable = 1.984; Sab = 0.0029 < 0.05), as does experiential marketing (Sobel test: tcount = 17.054 > ttable = 1.984; Sab = 0.0028 < 0.05) and perceived value (Sobel test: tcount = 34.191 > ttable = 1.984; Sab = 0.0029 < 0.05). Additionally, customer satisfaction has a significant direct effect on consumer loyalty (tcount = 4.889 > ttable = 1.984; Sig. = 0.000 < 0.05).

This research aims to examine the influence of service quality, Atmosphere Store, bundling product and point of purchase to Impulsive buying through Corporate image as an intervening variable. The study was conducted on Alfamart Members in the North Ciamis Region. Sampling is carried out using techniques propotioned stratified random sampling, with a total sample size of 210 samples, spread across 16 Alfamart stores in the North Ciamis Region. The research instrument used was a questionnaire with a Likert scale. The analysis technique used is structural equation modeling with the smartPLS application. The results of this research show that, 1) Service quality is in good condition, whereas Atmosphere Store, Bundling product, Point of purchase, Corporate image and Impulsive buying in very good condition; 2) Quality of service, Atmosphere Store, Bundling product and Point of purchase positive and significant effect on Corporate image; 3) Quality of service, Atmosphere Store, Bundling product and Point of purchase positive and significant effect on Impulsive buying; 4) Corporate image positive and significant effect on Impulsive buying; 5) Quality of service, Atmosphere Store, Bundling product and Point of purchase influence on Impulsive buying through Corporate image as an intervening variable.  

This study aims to determine whether partially general interior, store layout, and interior display  have a positive and significant effect on purchase decisions, and to simultaneously determine whether store  exterior, general interior, store layout, and interior display have a positive and significant effect on purchase  decisions. The research was conducted on consumers at Jodo Plaza Purworejo. The study was analyzed  using multiple linear regression analysis with t-tests and F-tests involving the variables store exterior (X1),  general interior (X2), store layout (X3), interior display (X4), and purchase decisions (Y). The calculation results yielded the regression equation Y = 2.466 + 0.784 X1 + 0.254 X2 + 0.354  X3 - 0.112 X4 + e. This means that if the values of store exterior, general interior, store layout, and interior  display variables on the research object are equal to zero, then the level or magnitude of the purchase  decision variable is 2.466. The testing of the first hypothesis (H1) resulted in a significance value (sig) of  0.00 (P<0.05) and a positive value of 8.660, meaning that partially, store exterior (X1) has a significant  effect on purchase decisions (Y) and is accepted. The second hypothesis (H2) yielded a sig value of 0.002  (p < 0.05) and a positive value of 3.192, meaning that partially, general interior (X2) has a significant  effect on purchase decisions (Y) and is accepted. The third hypothesis (H3) produced a sig value of 0.000  (p < 0.05) and a positive value of 4.763, meaning that partially, store layout (X3) has a significant effect  on purchase decisions (Y) and is accepted. The fourth hypothesis (H4) resulted in a value of 0.153, and the  t-test showed -1.441. With a sig value of 0.153 (p > 0.05) and a negative value of -1.441, it means that  partially, interior display (X4) has a significant effect on purchase decisions (Y) and is rejected. The ANOVA  test yielded an F-value of 102.521, with a positive significant value of 0.000 (p < 0.05), indicating that the  fifth hypothesis (H5) that store exterior, general interior, store layout, and interior display simultaneously  have a significant effect on purchase decisions (Y) and is accepted. 

The coffee industry in Indonesia is growing rapidly, especially in Jakarta, which is the center of the economy in Indonesia. This tight competition forces Kopi Janji Jiwa to pay more attention to factors that impact consumer satisfaction in order to maintain and increase market share. This study examines the impact of green products, customer experience, and store atmosphere on consumer satisfaction through purchasing decisions at Kopi Janji Jiwa in Jakarta and uses a quantitative method with primary data obtained from 175 respondents who live in Jakarta and have purchased and consumed Kopi Janji Jiwa products. The sampling method was carried out using non-probability sampling and purposive sampling techniques, and using the Hair formula. The research findings show that all independent variables impact consumer satisfaction and all independent variables also influence purchasing decisions. On the other hand, all independent variables influence consumer satisfaction through purchasing decisions as intervening variables at Kopi Janji Jiwa in Jakarta.