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The importance of implementing Community Service (PKM) in the Tri Dharma of Higher Education can make a positive contribution to society. The implementation of this PKM is entitled "Innovation in Making Gropak Made from Cassava in the Dasawisma Group in Central Sokaraja Village RT 2 RW 7 in an Effort to Pioneer Independent Business Opportunities." This Community Service will be carried out on Jalan Sidodadi RT 2 RW 7 Sokaraja Tengah Banyumas. The method used in implementing PKM is a participatory approach, lectures, and an FGD (Focus Group Discussion) approach containing counseling on how to find out how to create greater space for women who want to try to develop themselves through productive efforts. Other benefits of women's empowerment through a creative economy by utilizing natural resources as an effort to empower women in improving the economy of dasawisma groups and village communities. Apart from that, it is hoped that with community service, the existence of universities can contribute to the development of the application of science to society. It is hoped that the knowledge gained in this community service will provide further insight into the use of natural potential to optimize the role of women, especially in improving the family economy so that women can be independent, especially in Sokaraja Tengah Village, Sokaraja Banyumas District, Central Java.

The Business Model Canvas (BMC) is a crucial tool for mapping out strategic components of a business. This paper examines the application of BMC in the creative package business within the digital creative industry. The study aims to understand how value propositions, customer segmentation, revenue streams, and other elements interact to drive innovation and competitiveness. Using qualitative methods, including literature reviews and case studies, the research identifies key insights for optimizing BMC elements to improve business performance in this sector. The findings highlight the importance of continuous adaptation to market trends and leveraging digital platforms for marketing and distribution.

With the growth of technological innovation and the shift of the digital era in various aspects of industry, the younger generation is faced with major challenges in preparing themselves for the technology-based world of work. This study focuses on Kreavoks, a digital agency that provides services such as digital skills training, SEO-optimized website creation, and branding kit design. The purpose of this study is to explore how Kreavoks develops its digital services to prepare the younger generation with the skills needed to face the challenges of Industry 4.0. Using a qualitative descriptive approach, this study analyzes the strategies implemented by Kreavoks in integrating technology, branding, and marketing to improve the digital capabilities of the younger generation. The research findings show that Kreavoks' training program improves participants' technical skills and deepens their understanding of digital branding and SEO. Despite its success, challenges such as differences in technological understanding and limited infrastructure remain obstacles. This study has an impact on the development of digital services that can prepare the younger generation to face the demands of Industry 4.0.

This research aims to examine in more depth the business journey, challenges and strategies for developing the local chips business in Sugiharjo Village, Batang Kuis District, Deli Serdang Regency. The local chips business is a popular economic choice because of the easy availability of raw materials and stable market demand. This research uses qualitative methods with a field observation approach and structured interviews. The research results show that despite facing various challenges such as limited capital and fluctuations in raw material prices, this chips business was able to develop thanks to innovation in the production process and digital marketing strategies. This research concludes that the success of a local chips business depends on technological adaptation, appropriate marketing strategies, and efficient resource management. It is hoped that these findings can contribute to local culinary MSMEs in facing challenges and developing their businesses.

Product packaging is an important element in creating the identity and attractiveness of a product, especially for small and medium enterprises (SMEs). This research aims to develop an online-based packaging design service through the PackDe platform that offers easy access, transparent pricing, and a variety of customizable design options. The methods used include literature study, competitor observation, and social media analysis to understand market needs and current design trends. The results show that PackDe is able to provide functional and aesthetic packaging design solutions, supporting SME product branding effectively. Nevertheless, challenges such as limited human resources and marketing need to be overcome to reach a wider market. The implications of this research show that digital-based packaging design innovation can improve the competitiveness of SME products in national and global markets. PackDe is expected to be a strategic partner for SMEs in creating packaging that is not only visually appealing but also has added value to the packaged product.

This study aims to analyze the marketing strategy of PT Bank Perkreditan Rakyat (BPR) Swadaya Anak Nagari in attracting people's interest in saving money in Bandarejo Hamlet 1, West Pasaman Regency. A qualitative approach was used through field method with interviews, observation, and documentation. Research results showed that PT BPR Swadaya Anak Nagari implements four main marketing strategies: product strategy, price, and documentation. four main marketing strategies: product, price, promotion, and location strategies. Featured products such as KMB Savings (Kacio Mingguan Bajapuik) offers a savings collection service from the customer's home, making it easier for customers to save. service from the customer's home, providing convenience for people who find it difficult to reach bank locations. reach the bank's location. Direct promotion strategy through personal communication is the main key to success, building a close relationship between customers and the bank. bank. The strategic location of the bank office also contributes to the ease of access services. However, interest in saving, especially among teenagers and young adults, still low due to limited facilities such as ATM cards and mobile banking services. banking services. This finding highlights the need for the development of digital innovations to increase product appeal and expand market share. Research concluded that promotional strategies dominate in increasing the number of customers, while adapting to technology needs is a challenge to encourage wider to encourage wider interest in saving. This research provides important insights important insights for the management of marketing strategies in the local banking sector.

This research aims to analyze how traditional culinary MSMEs in Karang Rejo Village, Langkat Regency, adapt to global and digital competition. The focus is on the production and marketing strategy of sweet potato tape, pulut tape and lemang. This qualitative research uses in-depth interview methods with MSME owners to find the challenges they face, the marketing strategies used, product innovations carried out, and the use of digital technology. The research concluded that MSME entrepreneurs are experiencing various challenges, including reduced demand due to changes in consumer tastes, difficulties in obtaining supplies of raw materials, limited digital marketing strategies, and intense competition with modern culinary types. Even so, the unique taste of traditional dishes is still loved, especially when it comes to special religious celebrations. The strategy includes improving product quality, various interesting innovations, as well as utilizing digital marketing via social media and attending culinary events. The results of this research show that to maintain the sustainability of traditional culinary MSMEs, good cooperation is needed between product innovation, application of technology, and support from the community and government.

The sharia capital market has become an important component in supporting sharia-based economic growth.  With the rapid development of digital technology, implementing innovative strategies is the key to expanding reach and increasing efficiency in developing and marketing sharia shares.  This research aims to identify and formulate effective strategies in developing and marketing sharia shares in digital technology-based capital markets.  The research method used is a literature study, which analyzes various literature and secondary data regarding current practices in the Islamic capital market and the adoption of digital technology in this sector. The research results show that the adoption of digital technology, such as online trading platforms and artificial intelligence (AI)-based data analysis, plays a significant role in increasing investor participation, transparency and operational efficiency of the Islamic capital market.  In addition, strategies that focus on investor education, innovation in investment products that comply with sharia principles, and collaboration between stakeholders are proven to support the optimization of sharia stock marketing.  The implementation of digital technology in sharia stock marketing can increase the attractiveness of sharia-based investments and expand the market.  This research is expected to provide strategic insight for regulators, market players and other stakeholders in optimizing the role of digital technology to strengthen the Islamic capital market in a sustainable manner

The development of the internet and technology has changed the marketing system, providing opportunities for business people to market their products through online media in promoting their products. Technological advances have created new forms of interaction and socialization, one of which is the innovation of communication technology in the form of social media. One of the most popular and trending social media today is Instagram. The use of Instagram is currently a form of online business communication strategy and Heelsaddict with the @Heelsaddict account, uses Instagram to run a business bag through the process of sending photos and sharing them widely. Heelsaddict is an online shop that sells and provides various collections of local bag products. This study aims to determine how much influence the social media account Instagram @heelsaddict has as an online business media on consumer buying interest. The concept used in this study is Instagram social media and consumer purchasing interest using the AIDA model. This study uses a quantitative method with a survey method approach, using Taro Yamane to obtain a sample of 100 respondents, Non Probability Sampling sampling technique, while the data collection technique uses questionnaires via googleform. The results of the study showed that there was a positive and significant influence between the influence of social media on buying interest with a strong level of influence.

Urban farming is a modern form of adaptation that is responsive to food security challenges, especially in areas with limited space such as Banten Province. This study aims to examine the dynamics of food security in the agrarian region of Banten and offer innovative solutions through urban farming practices. The global food crisis, the shrinking of agricultural land due to development and land conversion, and the decreasing public interest in farming are crucial issues that threaten local food security. In Banten, land conversion has resulted in the loss of more than 9,869.61 hectares of productive rice fields, which has a direct impact on local production capacity and increased dependence on external supplies. As a solution, this study advocates urban farming innovations such as hydroponics, vertical farming, and the utilization of idle land and home gardens. This approach not only utilizes limited land efficiently but also aligns with the principles of wise food planning as exemplified in the story of the Prophet Joseph. Qualitative methods with literature studies and content analysis were used to gather in-depth information. To create sustainable food security, this study identified three main strategies: digitalization of agricultural spatial planning using geographic information systems (GIS) to prevent illegal land conversion; Integrating circular agriculture and urban farming to manage organic waste; and engaging the younger generation as drivers of innovation through technologies such as the Internet of Things (IoT) and digital marketing. These efforts are expected to create high-quality and sustainable food security in Banten Province by combining social intelligence, technology, and environmental sustainability.

Rapid developments in the digital era offer vast opportunities for young entrepreneurs, while also bringing complex challenges. Technological advances have opened up opportunities for wider access to information and markets. However, the challenges of fierce competition and changing technological dynamics are the main obstacles that need to be overcome. Young entrepreneurs must have the ability to adapt to the latest technological developments, such as digital marketing and artificial intelligence, while understanding how consumption patterns are changing with greater emphasis on convenience and personalization. However, overcoming dependence on digital platforms and resource limitations need to be overcome. In overcoming this situation, young entrepreneurs need to use technology to increase efficiency, be creative in creating new products and services, as well as expand networks and collaborate strategically. By managing finances wisely and being able to adapt to changes, it is hoped that young entrepreneurs can continue to exist and grow, and achieve success in an ever-changing global market, Young entrepreneurs in the digital age face big challenges along with advances in technology and changes in consumer behavior. However, with the right strategy, these obstacles can be turned into opportunities for growth and success. Utilizing technology, product innovation and digital marketing can increase efficiency, reach a wider market and increase profits. The ability to overcome digital challenges well opens up opportunities for young entrepreneurs to dominate the market, improve business reputation and achieve long-term growth. Adapting to change quickly will increase competitiveness and support sustainable growth.

Abstract. This study examines the impact of product quality and price on consumer satisfaction at Toko Batik Katura, Cirebon Regency, aiming to provide relevant strategies to enhance customer loyalty. An explanatory research method was employed to explain the causal relationship between product quality, price, and consumer satisfaction variables. Data collection was conducted through direct observation, questionnaires using a Likert scale, and documentation, involving 100 respondents selected through purposive sampling. The results indicate that product quality and price significantly influence consumer satisfaction, with a correlation coefficient of 0.9938 and a determination coefficient of 98.76%. This study recommends product innovation development, flexible pricing strategies, service quality improvements, and the utilization of digital platforms as part of a modern marketing approach. Keywords: Product Quality, Price, Consumer Satisfaction, Customer Loyalty, Marketing Strategy, Digital Platforms, Product Innovation, Service Quality, Explanatory Research. Abstrak. Penelitian ini mengkaji dampak kualitas produk dan harga terhadap kepuasan konsumen di Toko Batik Katura, Kabupaten Cirebon, dengan tujuan untuk memberikan strategi yang relevan guna meningkatkan loyalitas pelanggan. Dalam penelitian ini, metode explanatory research digunakan untuk menjelaskan hubungan kausal antara variabel kualitas produk, harga, dan kepuasan konsumen. Pengumpulan data dilakukan melalui observasi langsung, kuesioner dengan skala Likert, dan dokumentasi, melibatkan 100 responden yang dipilih secara purposive sampling. Hasil menunjukkan bahwa kualitas produk dan harga secara signifikan memengaruhi kepuasan konsumen, dengan koefisien korelasi sebesar 0,9938 dan koefisien determinasi sebesar 98,76%. Penelitian ini merekomendasikan pengembangan inovasi produk, strategi harga yang fleksibel, peningkatan kualitas layanan, serta pemanfaatan platform digital sebagai bagian dari pendekatan pemasaran modern. Kata kunci: Kualitas Produk, Harga, Kepuasan Konsumen, Loyalitas Pelanggan, Strategi Pemasaran, Platform Digital, Inovasi Produk, Kualitas Layanan, Penelitian Eksplanatori.

The creative industry in Indonesia has grown rapidly in recent years, resulting in increasingly intense trade competition and various innovations in product marketing. This research focuses on the handicraft industry, especially in the manufacture of accessories such as bracelets, necklaces, and rings. Although the meronce looks simple, the biggest challenge is to create a unique design and ensure the strength of the connecting rope so that it doesn't break easily. Meronce accessories is an activity or process of stringing various elements into an attractive and functional whole, such as bracelets, necklaces, and rings. Usually, meronce is done by using elastic straps as a connecting medium and beads as decorations. While it looks easy and everyone can do it, not everyone has the same design idea when it comes to accessories. In addition, the challenge in meronce is the process of swallowing. We must be able to ensure that when accessories are used, the strap does not come off easily. These beaded accessories can also be a fashion support worn by someone.

This research aims to analyze the business model canvas on traditional Indonesian pastry and beverage products, focusing on understanding the elements that make up an effective and sustainable business model. This research uses a qualitative approach by identifying nine key components in the Business Model Canvas, namely customer segmentation, value proposition, distribution channels, customer relationships, key resources, key activities, key partners, cost structure, and revenue streams. The main focus is on utilizing the uniqueness of traditional cake and beverage products that reflect the richness of Indonesian culture, as well as the challenges in maintaining competitiveness in the modern market. The results show that the value proposition of traditional Indonesian products, such as authentic flavors and natural ingredients, is the main attraction for consumers. However, distribution and marketing channels remain a challenge, given the lack of digital market penetration and understanding of technology-based marketing. In addition, the cost structure and revenue streams show potential for efficiency improvements through product innovation and strategic partnerships with small and medium-sized enterprises. This research provides important insights for culinary entrepreneurs to design more adaptive and sustainability-oriented business strategies in an increasingly competitive market.

The Program Activities (PI) held by group 8 started on 29 July 2024 in Baru Ilir Balikpapan Ilir Village and ended on 29 October 2024. A series of activities that have been carried out are assistance in making debit payment methods (QRIS), marketing products through digital applications, attractive packaging and making menu innovations. This Innovation Programme activity aims to increase the competitiveness of Ibu Listy's Crispy Oriental MSMEs with the debit payment method (QRIS), reach a wider market through digital marketing and new menu innovations that are rarely owned. This activity focuses on one of the business actors in Baru Ilir Village.

Industry has an important role in the economic growth of a region. The city of Yogyakarta is an example that shows the diversity of industry, especially on a small scale or home-based, such as PT. TS Putra 2 which focuses on aluminum casting. The aim of this research is to find out the right marketing strategy for PT. TS Putra 2. This research method is qualitative and quantitative based on location observations and interviews with company owners. Analysis uses the SWOT method and IFAS-EFAS method. The results of this research are the potential and opportunities to expand marketing reach and increase industrial profitability, which can be done through marketing innovation, direct sales, and utilization of marketing time. The conclusion of this research is that a marketing team is also needed to come up with marketing innovations for TS Putra 2 Cast Aluminum products.

The purpose of this study is to look at how human resource (HR) development in Batik Madura micro, small, and medium-sized enterprises (MSMEs) might act as a catalyst for green entrepreneurship in Indonesia. Green entrepreneurship is becoming the primary emphasis for decreasing negative environmental consequences while enhancing competitiveness in a global market that is more concerned with sustainability. HR plays a crucial role in implementing technical innovation and environmentally sustainable industrial processes. This study takes a qualitative method, with in-depth interviews with the owners, managers, and employees of MSME Batik Madura, as well as a literature analysis on green entrepreneurship.According to the study's findings, sustainable human resource development through training and education that emphasizes sustainability can boost productivity and efficiency in batik manufacturing. Furthermore, human resources with environmental consciousness and digital marketing abilities help Madurese batik products compete more effectively in national and international marketplaces. This study promotes collaboration among government, academics, and industry stakeholders to strengthen the development of human resources for Madura Batik MSMEs, which is the primary pillar in the transition to green entrepreneurship.

Instant noodle consumption in Indonesia has continued to increase in the last few years, which indicates that there are more business opportunities for instant noodle products in Indonesia. Proved by the number of instant noodle brands scattered on the market. This has led to increased competition among companies in order to be the best in the eyes of consumers. Marketing strategies are needed to win competition as well as increase sales, ranging from taste innovations, prices, product quality, promotions, and so on. In this study, game theory is used to investigate the competition between Mie Sedaap, Gaga, and Supermi. Using pure strategy is obtained game value that shows that the optimal strategy for Mie Sedaap is ease of purchase, the optimum strategy for Gaga is packaging strategy, and the optimum strategy for Supermi is price strategy.

This study investigates how applied management studies can foster entrepreneurship and innovation in maritime institutes, particularly in port, shipping, and logistics. By focusing on the qualitative experiences of five maritime professionals, five lecturers, and five graduates, this research explores how technical, promotional, marketing, and innovation strategies impact entrepreneurial development within the maritime industry. A qualitative research approach, supported by descriptive analysis, was employed to assess the effectiveness of applied management studies in promoting entrepreneurship among students. Results demonstrate a high level of efficiency and effectiveness, scoring 9/10 across various indicators. These findings offer insights into how maritime institutes can align their curriculum with industry needs, encouraging innovative and entrepreneurial thinking in future maritime professionals.

This research explores the impact of using the application on Micro, Small, and Medium Enterprises (MSMEs) in the city of Semarang in the context of digitalization and the implementation of Artificial Intelligence. (AI). Research data were obtained from a survey of 100 MSME actors and in-depth interviews. The analysis method used is qualitative descriptive. The research results indicate that the application can potentially enhance MSMEs' operational and marketing efficiency through a digital system. However, it still faces the challenge of low digital literacy among MSME actors. The discussion shows that this innovation can improve the competitiveness of business actors in the digital era, especially in understanding consumer behavior and logistics management. The research conclusion emphasizes that implementing the application can be a solution to increase MSME income, help them adapt to market changes, and effectively utilize digital technology.