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The current of globalization has made technological and digital developments change the way business and communication are carried out. The digital era is currently the foundation of the business world and opens up new opportunities, including expedition delivery services or what can be called logistics. The expedition delivery service itself not only plays a role in delivering packages to the customer's hands but also must gain the customer's trust so that the customer has an interest in using the delivery service again. The aim of the research is to determine customer satisfaction in using expedition delivery services. The research used is descriptive qualitative research, using an approach that involves collecting relevant data sources, such as journal articles, books, publications and so on. The research data obtained is then analyzed systematically so that they can be continuous with each other in increasing satisfaction with the use of delivery services.

Jabarlink as an ISP (Internet Service Provider) company is known to be active in marketing JIMS (Jabarlink Internet Managed Service) products in the Pangandaran area, but still requires an ideal strategy to be able to market JIMS products which currently have positive potential for hotels that want to increase their competitive advantage and guest preferences. This research aims to design a marketing strategy for JIMS services in Pangandaran hotels to increase competitive advantage and guest preferences. A qualitative method with a descriptive approach has been used where data collection was carried out through interviews with 15 informants / hotel managers, and involving 100 hotel customers in the interview process using an online user questionnaire. This research found that ISP companies such as Jabarlink need to carry out three activities in their marketing process, namely: Product innovation to avoid the threat of substitute products, effective and creative communication, and market segmentation and offering the right price

The advancement of Artificial Intelligence (AI) technology has significantly influenced guidance and counseling services, particularly through the use of chatbots, e-counseling, and digital-based psychological analysis systems. This study aims to analyze the collaboration between AI technology and counselors’ interpersonal skills within the context of Islamic counseling. The research employed a qualitative approach using a library research method. Data sources were obtained from various relevant journals and scientific articles accessed through Google Scholar. Documentation techniques were applied for data collection, while the data were analyzed using descriptive-analytical and thematic approaches. The findings reveal that AI can enhance counseling services through greater efficiency, effectiveness, and accessibility without limitations of time and place. In addition, AI assists counselors in managing data, identifying clients’ problems, and providing quick initial responses. Nevertheless, AI cannot fully replace the role of counselors because it still lacks the ability to deeply understand empathy, build interpersonal relationships, provide emotional support, and comprehend spiritual values that are essential in Islamic counseling. Therefore, the implementation of hybrid counseling, which combines AI technology with human counselors, is considered more appropriate. In this model, AI functions as a supporting tool or co-counselor, while counselors continue to play the primary role in establishing therapeutic, humanistic, and religious relationships with clients. This study emphasizes that the integration of AI technology and counselors’ interpersonal skills is an important strategy in creating modern, effective, and human-oriented counseling services.

Increasing employee performance will bring progress for the company or organization to be able to survive in an unstable competitive work environment. The aim and benefit of the research as a result of the internship carried out by the author is so that the North Sumatra Province Communication and Information Service Office can optimize the performance of office employees through strategies that can create comfort and optimal performance for employees. The achievement of the service performance of the Medan City Communication and Informatics Service, in terms of ratio, can be said to be close to 90%, which includes all programs and activities as performance indicators in accordance with the main tasks and functions (TUPOKSI) of the Medan City Communication and Informatics Service, as well as the Minimum Service Standard targets ( SPM) outlined in the RENSTRA target of the Medan City Communication and Information Service for 2016-2021

Resource development strategies can be carried out by improving quality services, increasing professional human resources, improving company performance and preserving human resources with inter-company agencies engaged in marketing. The quality of Human Resources (HR) is one of the determinants of a company's success. The need for human resources who are of course highly competent in the field of communication and information technology is increasing and in line with the convergence of communication and information flows. Data used from staff assessments and in-depth interviews with external and internal experts. The method used in this research is a qualitative method with a literature study approach. The research results showed that the Human Resources (HR) division has several priorities which are considered capable of increasing the performance and competence of the management department at PT Dropshipedia.

Digital transformation has become an urgent need for the government and public sector to improve efficiency, effectiveness and quality of service to the community. The government needs to adopt concrete steps to improve ASN competency so that they can keep up with developments in information and communication technology (ICT). Implementation of the ASN competency development strategy will enable ASN to use artificial intelligence facilities for analytical purposes to improve efficiency, effectiveness and quality of public services.

Customer Relationship Management (CRM) is one of the business strategies that companies can employ to foster positive relationships between the company and its customers. This research aims to explore and analyze the CRM service strategies employed by Zipzap Corporation, examining the factors influencing the effectiveness of these strategies in enhancing brand loyalty for Zipzap Corporation. The research methodology utilized is qualitative, involving interviews with both Zipzap Corporation customers and customer service employees. The findings reveal that Zipzap Corporation implements CRM strategies encompassing post-sales and delivery service stages.  Customer perspectives indicate that factors such as communication ease, product quality, and trust are primary considerations when selecting a vendor. These factors are integral to the CRM service strategy, aiming to enhance brand loyalty for Zipzap Corporation. This study provides insights into CRM service strategies that companies can adopt to build strong customer relationships, ultimately contributing to the overall business objectives and sustainability.

Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness of a product or service. In this context, digital marketing, especially through social media marketing, is described as an effective tool for achieving marketing goals by creating customer contacts, generating interest, and increasing purchase intentions. Analysis of brand awareness stages, from unconscious brands to top of mind, is an important part of understanding the process of forming a brand's image. Focus is also given to Instagram's role as an effective platform in enhancing brand identity, with an explanation of Instagram's popularity in promoting products and services. In this context, research focuses on the digital marketing communication strategy used by Dom Social Hub, a Coffee Shop in Tangerang City. The research aims to explore the advantages, disadvantages and obstacles that arise during the implementation of this strategy, with a focus on increasing brand awareness on social media platforms, especially Instagram. The object of this research explains the digital marketing strategy of the Dom Social Hub cafe in increasing brand awareness on Instagram social media. This research uses the constructivism paradigm. This research approach uses a qualitative descriptive approach.