Publication Search

The research examined interactive text as a possible interactive form of pictorial communication for generation z meaningfully engaging on online platforms. By adopting a three-phase methodology towards design, realización and evaluation, the research examines how much movement, responsiveness and user interactivity influences the interpretation of the the communicative message and the emotional. The research uses an interweaving of methodologies. Methodology usability testing, engagement analytics and qualitative indicators, which indicate kinetic text, format variations, and animation responsive were more interesting, easier to understand, and shareable than static texts. Findings suggest participants read as a participant and active, as opposed to passive, which wasn't related to their use of interactions. At last the results deliver positioning for interactive text read as a new thinking strategies for the needs of generation z for authenticity and enable discourse regarding potential opportunities for augmented reality and artificial intelligence-enabled personalization

This study examines the influence of store atmosphere, service quality, word of mouth (WOM), and price perception on consumer purchasing decisions at Cahya Busana's Canggu branch, a local Balinese MSME specializing in high-quality traditional Balinese clothing for men, women, and children. With an increasing demand for traditional attire, understanding the factors that influence consumer decisions is vital for business growth. The study targeted consumers who had purchased traditional clothing at the Canggu branch, using non-probability sampling to select 110 respondents. The data analysis was conducted through multiple linear regression, assisted by SPSS software, to evaluate the relationship between the independent variables (store atmosphere, service quality, WOM, and price perception) and the dependent variable (consumer purchase decisions). The findings indicate that all four factors—store atmosphere, service quality, WOM, and price perception—positively and significantly impact consumers’ purchasing decisions. Specifically, a pleasant store atmosphere, high-quality service, positive word-of-mouth recommendations, and favorable price perception were found to enhance consumers' likelihood of purchasing traditional Balinese clothing. The results suggest that MSMEs, particularly in the traditional clothing sector, can leverage these factors to boost consumer confidence and drive sales. This study contributes valuable insights for businesses aiming to improve their purchasing processes by focusing on these key variables to increase consumer satisfaction and decision-making. By understanding these influences, Cahya Busana and similar businesses can optimize their strategies to attract and retain customers, ultimately improving their market position.

This study was conducted with the aim of evaluating the extent to which sand quality influences consumer purchasing decisions in the sand mining area located in Kalicilik Hamlet, Candirejo Village, Blitar Regency. The background of this research is based on the fact that in the construction and development sector, the quality of building materials is a very crucial factor. Sand, as one of the main components in construction, plays a vital role in determining the final outcome of a construction project. Therefore, the quality of the sand used is a primary consideration for consumers in choosing a location or sand seller. This study applies a quantitative approach using a survey method as a data collection technique. Respondents in this study consisted of 74 consumers who actively make purchases at the sand mining location. Data were obtained through the distribution of questionnaires containing questions related to consumer perceptions of sand quality and their decisions in making purchases. The collected data were then analyzed using simple linear regression analysis techniques run with the help of SPSS software. The results of the analysis indicate a highly significant relationship between sand quality and consumer purchasing decisions. This is demonstrated by the coefficient of determination (R²) of 0.540, meaning that 54% of the variation in consumer purchasing decisions can be explained by sand quality. Furthermore, the significance value of 0.000 strengthens this finding, indicating that the relationship is not a coincidence. Therefore, this study concludes that the better the quality of sand offered by the mining company, the higher the likelihood of consumers deciding to purchase. The implication of these results is that businesses in the sand mining sector need to pay special attention to the quality of the products they offer.

Good Corporate Governance (GCG) refers to the practices and processes that guide a company's operations and decision-making, significantly influencing its financial performance. This study employs secondary and quantitative data, utilizing the Systematic Literature Review (SLR) method, with sources obtained from the Google Scholar website. The research focuses on the impact of the Independent Board of Commissioners, the Audit Committee, and Managerial Ownership on financial performance. The findings indicate that effective corporate governance, particularly the presence of an independent Board of Commissioners, positively influences financial performance as assessed by Return on Assets (ROA). Additionally, the Audit Committee is shown to have a significant and positive effect on financial performance. In contrast, while Managerial Ownership does not appear to impact financial performance when evaluated through ROA, it does exhibit a positive correlation when assessed using Tobin's Q. This suggests that higher managerial ownership can enhance market perceptions of the company's long-term value and stability. The study concludes that the successful implementation of Good Corporate Governance practices can lead to improved financial performance for companies. Conversely, inadequate execution of these governance principles may result in diminished financial performance and overall company value. Therefore, it is crucial for organizations to prioritize and effectively implement GCG to foster better financial outcomes and enhance their market standing. This research underscores the importance of governance structures in shaping financial results and highlights the need for companies to focus on governance practices to achieve sustainable growth and value creation. Ultimately, the study emphasizes that a strong commitment to GCG can lead to increased investor confidence and long-term success in the competitive business landscape.

The Rice Bowl (Nasi Mangkok) culinary business in Indonesia has experienced rapid growth after the COVID-19 pandemic and has become a key part of the modern food industry, meeting consumer demand for convenience and taste. Since 2020, rice bowl sales have continued to rise annually, driven by shifting consumption habits toward food delivery services like GoFood and GrabFood. Despite this trend, academic studies on the rice bowl business remain limited. Classified as convenience food, rice bowl consumption has increased by over 10% from 2019 to the projected figures in 2025. Sales volume has risen from 1.5 billion portions in 2020 to over 3 billion in 2025, with an annual growth rate of 10–15% and estimated revenues between IDR 15–20 trillion per year. With rising demand, many rice bowl brands have entered the market. However, consumers often struggle to decide which brand to choose, as purchasing decisions are influenced by multiple factors. This study analyzes consumer behavior influencing rice bowl purchasing decisions, focusing on cultural, social, psychological, and personal factors, with a case study in Sidoarjo Regency, East Java. Using an explanatory research design, the study surveyed 161 consumers across four sales locations.The F-test results show that all four variables simultaneously have a significant positive effect on purchasing decisions (at the 99% confidence level). However, the t-test results reveal that the cultural factor (X1) negatively influences purchasing decisions, while social, psychological, and personal factors have a positive impact. Among these, the psychological factor (X3) is the most dominant, highlighting the importance of consumer motivation and perception in shaping buying behavior. Enhancing this factor can support the sustainable growth of rice bowl businesses in Sidoarjo.

Every air traveler needs to understand the importance of dangerous goods. By understanding the nature and risks of these items, precautions can be taken to prevent accidents and ensure safe travel for all. In practice, numerous passengers have experienced delays at security checkpoints due to carrying prohibited or restricted items such as lighters, sharp tools like scissors, aerosols, and high-capacity power banks. These incidents not only disrupt airport operations but also highlight gaps in public awareness regarding aviation safety regulations.This study aims to examine the influence of knowledge about dangerous goods on flight safety, with a focus on passengers traveling through El-Tari Airport in Kupang, East Nusa Tenggara. A quantitative research method was employed by distributing 100 structured questionnaires to respondents using purposive sampling, targeting passengers with prior flight experience. Data analysis techniques included simple linear regression, T-tests, and the coefficient of determination (R²) to assess the relationship between knowledge levels and safety behavior. The findings show that knowledge about dangerous goods (variable X) significantly influences passenger safety behavior (variable Y), evidenced by a p-value of 0.000. This indicates a strong and positive correlation, where better knowledge leads to more responsible behavior during air travel. The R-square value of 0.530 suggests that 53% of variations in safety behavior can be explained by knowledge, while the remaining 47% may be influenced by other factors such as attitudes, past experiences, signage visibility, and staff communication.These findings underscore the urgent need for intensified public education efforts at airports through visual campaigns, digital information, and pre-flight reminders. Improving passenger knowledge about dangerous goods can significantly enhance overall flight safety and reduce the risk of delays or violations. Future research could explore the role of demographic factors or the effectiveness of current educational strategies.

This research investigates the underlying factors that shape the interest of students from the 2024 cohort in enrolling in the Bachelor of Mechanical Engineering Education Program at the Faculty of Engineering, Universitas Negeri Padang. Utilizing a descriptive quantitative methodology, data were gathered through a structured, closed-ended questionnaire administered to the entire cohort, which consisted of 89 students. The analysis reveals that the overall level of student interest is categorized as high, with a notable percentage of 55%. Several key variables were identified as influential: (1) self-awareness factors encompassing physical capabilities, intellectual aptitude, intrinsic motivation, and innate talent were rated in the very high category at 56%; (2) familial influences such as the provision of information, emotional support, and parenting styles also ranked very high at 46%; (3) school-related elements including the accessibility of school information systems, teacher roles, peer dynamics, and hands on learning experiences were classified in the high category with 44%; and (4) social media engagement specifically the frequency of use and the quality of educational content was likewise in the high category, scoring 48%. These findings underscore the multifaceted nature of student decision-making, with self-awareness emerging as the most prominent determinant in shaping academic program choices. The study highlights the need for educational institutions to consider these interrelated dimensions when developing recruitment strategies and academic guidance frameworks.

The role of human resources in a company is crucial and must be utilized as effectively as possible. To achieve this, it is necessary to implement strategies that motivate employees to work willingly and apply their skills and competencies to achieve optimal performance. Employee performance is influenced by several factors, including motivation, ethics, and the work environment. This study employed a saturated sampling technique, meaning that the entire population of 93 employees at CV. Surya Food Indonesia Blitar was used as the sample. Data were collected through questionnaires and documentation methods. The results of the analysis revealed that motivation significantly influences employee performance. Similarly, ethics also has a significant impact on how employees perform their duties. Furthermore, the work environment plays a key role in shaping employee performance. Collectively, motivation, ethics, and the work environment were found to have a combined and significant effect on the performance of employees at CV. Surya Food Indonesia Blitar. These findings highlight the importance of fostering a motivated, ethical, and supportive workplace to enhance overall productivity.  

This study aims to analyze the influence of intrinsic motivation and transformational leadership on organizational commitment. In addition, this study also aims to analyze the influence of the mediating variable of organizational commitment on the relationship between intrinsic motivation and transformational leadership on organizational citizenship behavior. The population used was all Assistant Managers of Goods at the Education and Culture Office of Demak Regency, Jl. Sultan Trenggono No. 89, Demak, totaling 478 employees. The sample taken was 118 employees. The types of data used were primary and secondary data. The data collection method used was a questionnaire. The analysis technique used was Path Analysis. The results of the study showed that: 1). Intrinsic motivation has a positive and significant effect on organizational commitment. 2). Transformational leadership has a positive and significant effect on organizational commitment. 3). Organizational commitment has a positive and significant effect on organizational citizenship behavior. 4). Intrinsic motivation has a positive and significant effect on organizational citizenship behavior. 5). Transformational leadership has a positive and significant effect on organizational citizenship behavior. 6). Intrinsic motivation has an effect on organizational citizenship behavior with organizational commitment as an intervening variable. 7). Transformational leadership influences organizational citizenship behavior with organizational commitment as an intervening variable.

The election of the OSIS chairman at SMK Al-Ikhlas Losari often influences subjectivity, so a goal-oriented system is needed to select the best candidate. This study applies the WASPAS method in a Decision Support System to broadcast OSIS chairman candidates based on criteria such as attendance, integrity, academic achievement, and health. Data were collected through observation, interviews, and literature studies, then processed using Microsoft Excel. The results of the WASPAS calculation yield a Qi preference value, which determines the ranking of candidates transparently. This system reduces subjectivity, increases efficiency, and ensures the selection of competent leaders, supporting the OSIS vision.

This study aims to examine and explain the mediating role of brand image in the effect of corporate social responsibility (CSR) on purchase intention toward Nestle Pure Life in Denpasar. The research was conducted in Denpasar, using a sample of 100 respondents selected through purposive sampling and surveyed using offline questionnaires. The data analysis technique used in this study is path analysis with SPSS 26.0. The results indicate that all hypotheses are accepted. Corporate social responsibility has a positive and significant effect on purchase intention. Brand image also has a positive and significant effect on purchase intention. In addition, CSR significantly influences brand image. Furthermore, brand image is proven to mediate the effect of corporate social responsibility on purchase intention toward Nestle Pure Life in Denpasar. The implication of this study is the importance for Nestle Pure Life to enhance positive consumer perception through meaningful and consistent CSR programs in order to build a strong brand image that ultimately increases purchase intention among consumers in Denpasar.

This study examines the regional impact of Nanjing's urban rail network accessibility on residential property purchase intention, highlighting the interplay between transportation infrastructure and real estate dynamics. As urban rail networks enhance connectivity, they are expected to influence buyer behavior and property values. The research explores how factors such as environmental quality, market conditions, and psychological influences shape purchase intentions among potential buyers. By analyzing data from various neighborhoods affected by the urban rail system, the findings reveal a significant positive correlation between accessibility and property purchase intention, with buyers increasingly valuing sustainable living environments. This study contributes to the understanding of the role of transportation infrastructure in urban development and its impact on residential real estate markets, drawing on insights gathered from a sample of 390 participants in the Nanjing area.

This community service activity aims to enhance the pastry presentation skills of students at SMK Kristen Surakarta, focusing on professional and aesthetic standards. Presentation is the final stage in food production and influences consumer perceptions. The mentoring process included technical guidance, demonstrations, and hands-on practice aligned with industry standards. Through this program, students gained both theoretical understanding and practical competency in presenting pastry products. Evaluation results show notable improvements in students’ ability to apply principles of aesthetics, hygiene, and presentation structure. The program also fostered students' confidence and job-readiness for future careers in the hospitality and food industries.

Abstract: This study investigates the impact of social media marketing (SMM) on brand awareness,brand engagement, and purchase intention across five emerging European economies: Albania,Kosovo, Romania, Ukraine, and North Macedonia. Anchored in the Uses and Gratifications Theory(UGT) and the Consumer Brand Engagement (CBE) model, the research employs Partial LeastSquares Structural Equation Modeling (PLS-SEM) to examine the complex interrelationships amongthese constructs. Findings reveal that SMM positively influences brand awareness and engagement,both of which significantly mediate the relationship between SMM and purchase intention.Importantly, the strength and nature of these effects vary by country, underscoring the role ofcultural and contextual factors in shaping consumer responses to digital marketing stimuli. Thiscross-national analysis fills a critical gap in the literature by focusing on underrepresented, highgrowth markets and offers valuable implications for both theory and practice. Specifically, itadvocates for localized, culturally sensitive SMM strategies that emphasize both visibility andinteractive engagement. The study contributes to the broader marketing discourse by demonstratinghow consumer behavior in digitally connected, developing economies diverges from that in maturemarkets, thereby reinforcing the necessity of context-aware digital marketing frameworks in globalstrategy formulation.

Earnings management is a form of deviation in the process of preparing financial statements, namely affecting the level of profit displayed in the financial statements. This study aims to identify and analyze the factors that influence earnings management, namely Solvency, Corporate Social Responsibility , Profitability, and Company Size based on the findings of previous studies . The method used is the Systematic Literature Review (SLR). Data collection related to similar research was obtained from 50 journals from the Google Scholar database with a publication year range of 2023-2025. The results of this study indicate that the factors that have a significant effect on earnings management, namely Solvency, have an effect on earnings management. The greater the level of this solvency ratio , the greater the opportunity for managers to carry out earnings management so that the company can more easily obtain funds from creditors. Corporate Social Responsibility influence on earnings management. Improving sustainability performance through CSR by companies can encourage management to take higher earnings manipulation actions. Profitability influences earnings management. When the higher the profits earned by the company, the higher the Earnings Management practices carried out by the managers. Company ​size influences earnings management. The larger the size of a company, the smaller the opportunity to carry out earnings management.

Suminagashi is a technique for decorating fabric or paper by dropping ink or paint onto the surface of water or a water-gelmixture, then placing the fabric or paper on the liquid so that the color is absorbed. The study aims to examine the effect of increasing water volume in acrilylic paint on the color quality of the suminagashi technique appiled too polyester scraves, specifially in terms of color sharpness and color absorption. Additionally, it investigates the variations in color outcomes across different water-to-point ratios. An experimental method was employed using three paint-to-water ratios 1:1, 1:2, and 1:3. Color quality was evaluated through observations by 30 respondents and analyzed using the Kruskal-Wallis H test with SPSS version 30. The result indicate that the volume of water in the acrylic paint mixture significantly influences color quality. The 1:1 ratio produced the higest color sharpness, while the 1:3 ratio showed the best color absroption. Distinct color differences were observed among the scarves produced with each ratio.

This study aims to examine the influence of market orientation on the performance of micro, small, and medium-sized enterprises (MSMEs) with product innovation as a mediating variable, focusing on silver craft MSMEs in Sukawati District. The study was conducted on 102 silver craft MSMEs operating in the region. The sample was selected using simple random sampling, resulting in 82 respondents. Data analysis techniques employed in this study include descriptive statistics and inferential statistics through path analysis, classical assumption tests, the Sobel test, and the Variance Accounted For (VAF) test. The results indicate that market orientation has a positive and significant effect on MSME performance, market orientation positively and significantly influences product innovation, product innovation positively and significantly affects MSME performance, and product innovation mediates the effect of market orientation on MSME performance.

In the era of data-driven digital commerce, Artificial Intelligence (AI)-based product personalization has become a key strategy to enhance user experience and foster customer loyalty. However, in the Indonesian e-commerce landscape, there remains a lack of empirical understanding of how personalization systems influence long-term user engagement. This study investigates the impact of AI-driven product personalization on customer loyalty among Indonesian e-commerce users. Employing a mixed-methods approach, quantitative data were collected through an online survey of 150 active users, and qualitative insights were obtained from in-depth interviews with six informants. Statistical analysis using simple linear regression revealed that personalization significantly influences customer loyalty, with a beta coefficient of 0.653 (t = 8.241, p < 0.001) and an R² value of 0.567. Qualitative findings highlight user concerns over recommendation accuracy, interface overload, and repetitive suggestions, which affect emotional satisfaction and platform attachment. This research contributes to the growing body of knowledge on AI adoption in e-commerce by integrating behavioral and technological dimensions of loyalty formation. It also offers practical implications for designing more context-sensitive personalization systems that prioritize not only algorithmic precision but also user control and experience quality.

This study aims to analyze the influence of live streaming and content quality on purchase intention for Credifox products on TikTok Shop, both partially and simultaneously. The research employs a quantitative method with a non-probability sampling technique, involving 100 respondents. Data analysis was conducted using statistical quantitative methods and multiple linear regression with the aid of SPSS 25 software. The findings indicate that, partially, live streaming significantly influences purchase intention, with a t-value of 4.571 > t-table 1.985 and a significance level of 0.000 < 0.05. Similarly, content quality also has a significant influence on purchase intention, as shown by a t-value of 3.152 > t-table 1.985 and a significance level of 0.002 < 0.05. Simultaneously, live streaming and content quality have a positive and significant influence on purchase intention for Credifox products on TikTok Shop, with an F-value of 74.834 > F-table 3.100 and a significance level of 0.000 < 0.05.

Employee turnover intention remains one of the pressing challenges for organizations striving to maintain workforce stability. This study investigates how emotional intelligence influences employees’ intention to leave, with job satisfaction positioned as a mediating factor. Grounded in the Traditional Turnover Theory, the research was conducted at PT. Mabhakti, located at Jl. Nangka No. 29, Dangin Puri Kaja, North Denpasar, Bali, Indonesia. The study involved a total of 40 employees, all of whom were included as respondents using a census or saturated sampling approach. Data collection was carried out through structured interviews and questionnaires, and the analysis was performed using path analysis via SPSS. The findings reveal that emotional intelligence negatively and significantly affects turnover intention, while it positively and significantly influences job satisfaction. Additionally, job satisfaction itself negatively affects turnover intention and plays a significant mediating role in the relationship between emotional intelligence and turnover intention. These outcomes reinforce the Traditional Turnover Theory, highlighting that emotionally intelligent employees are more likely to experience internal positive drivers—such as self-motivation and emotional resilience—that contribute to job satisfaction and, consequently, a reduced desire to leave. The study underscores the importance of fostering emotional intelligence and enhancing job satisfaction as strategic approaches to curbing turnover intention and promoting organizational stability and productivity.