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Lumpia ubi ungu is a modern culinary creation that offers an exclusive taste and accompanying health benefits. In the digital era, business prospects are rapidly increasing, with recipes and marketing concepts readily accessible online. Therefore, consumers can take advantage of this convenience to reach these sellers. Lumpia ubi ungu is a highly appealing dish with a combination of flavors and textures that are entirely different from traditional lumpia. Since it is rich in antioxidants, vitamins, and minerals, lumpia ubi ungu is preferred by health-conscious consumers. There is a growing awareness of healthy food; therefore, lumpia ubi ungu has market potential. Lumpia ubi ungu offers more than just culinary innovation it paves the way for promising business opportunities in this digital era. By adopting the right approach, business players can leverage the wave of health trends and digitalization, thus paving their way to success.

This study aims to analyze the increase in productivity of Leucophyllum frutescens through the greenhouse cutting method and its impact on the financial performance of Hara Nursery. Hara Nursery faces problems in the sale of Leucophyllum frutescens plants, where market demand cannot be met optimally and the production process is inefficient. To address these issues, the greenhouse cutting method was applied as a solution to improve plant productivity. Based on the results of a one-sample Z test, this method showed an effectiveness increase with a success rate of 64%, 14% higher than the company’s standard of 50%. Additionally, financial analysis showed significant increases in the company’s revenue and profit after the business development. Revenue increased from IDR 144,000,000 to IDR 300,000,000, while profit rose from IDR 52,044,348 to IDR 126,932,395. Based on the R/C ratio analysis, this business is considered feasible and profitable with the R/C ratio increasing from 1.6 to 1.9 after the business development. ROI analysis shows an 18% improvement after additional investment. The results of this study suggest that Hara Nursery continue and expand the use of the greenhouse cutting method as an effective investment strategy to increase productivity and profitability sustainably.

Digital transformation through Internet of Things (IoT) in warehouse management represents a paradigmatic revolution in contemporary logistics systems. This research comprehensively explores the complexity of IoT implementation, analyzing critical factors influencing digital transformation in storage systems. Utilizing a systematic literature review methodology, the research unveils multidimensional dynamics involving complex interactions between advanced technology, organizational structures, and human resources. Findings indicate that successful IoT implementation requires a holistic approach that transcends mere technological adoption, demanding a fundamental reconstruction of business ecosystems. Key factors include top management support, sustainable infrastructure investment, human resource competency development, and innovation culture creation. The research affirms that digital transformation is not simply a technological project, but a complex strategic journey requiring long-term commitment and sustainable adaptive capabilities. Research implications provide profound insights for academics and practitioners in designing effective digital transformation strategies in warehouse management.

In the current digital era, SMEs in the culinary sector face challenges in adopting technology to improve operational efficiency. One solution to address this issue is the use of a simple and cost-effective QR Code-based application. This study aims to develop and implement siMenu, an application that provides table, order, and product management solutions without integrating complex digital payment systems. The method used is Project-Based Learning (PBL), which allows the development of technical skills while designing a sustainable business model through Business Model Canvas (BMC). The results show that siMenu successfully improved operational efficiency for SMEs, reduced ordering errors, and provided an easy-to-adopt solution with low implementation costs. However, challenges in application development and building user trust remain obstacles. The conclusion of this study is that simple digital solutions like siMenu can help SMEs in the culinary sector digitally transform and stay competitive in an increasingly evolving market.  

Managing human resources and entrepreneurship are two crucial components of any successful organization. Human resources management focuses on recruiting, training, and retaining employees to ensure they can perform their job duties effectively. On the other hand, entrepreneurship involves the creation and development of new business ventures, products, or services. Both areas play a significant role in the overall success and growth of a company. In this paper, we will explore the intersection of human resources management and entrepreneurship, examining how these two disciplines can work together to drive innovation and organizational success. By leveraging the expertise and creativity of both HR professionals and entrepreneurs, companies can cultivate a culture of innovation and adaptability. This collaboration can lead to the development of cutting-edge products and services, as well as the implementation of forward-thinking HR practices that attract and retain top talent. However, integrating HR and entrepreneurship may also present challenges, such as balancing risk-taking with employee well-being and ensuring that organizational goals align with individual aspirations. Despite these obstacles, the potential benefits of combining these disciplines are vast, offering companies a strategic advantage in today's competitive business landscape.

This research aims to analyze the impact of the merger between PT Indosat Tbk (ISAT) and PT Hutchison 3 Indonesia (H3I) on both companies. Through a merger analysis approach, we identify key factors that influence the success or failure of the integration between these two entities. The research method is literature review to search a financial information and annual reports. Qualitative and quantitative analyses are used to measure the impact of the merger on the financial, operational, and reputational performance of both companies. The research findings indicate that the merger between ISAT and H3I has a positive impact on operational efficiency and economies of scale. However, challenges related to technology integration, corporate culture, and human resource management are also identified as critical factors that need to be addressed. Furthermore, this research discusses the implications of the merger on the telecommunications market in Indonesia and its impact on industry competition. These findings provide valuable insights for business practitioners, regulators, and academics interested in the study of merger impacts in the telecommunications sector.

This community service article is a qualitative research, containing efforts to enlighten through exploring business opportunities, fostering an entrepreneurial spirit for teenagers, especially administrators and members of the youth organization. This is done to help the government's program in reducing the impact of unemployment due to the many efficiencies carried out by companies that lay off their employees, eradicating poverty and strengthening food security. The method used is initial socialization about what entrepreneurship is, several new business opportunities that can be pursued as well as marketing strategies. In addition to socialization, there is also intensive mentoring and trying to provide examples of digital marketing. With this youth empowerment activity, it is hoped that it will open their insights and paradigms about the importance of rising from the slump due to unemployment, to becoming a successful entrepreneur in several varied business segments.

In today's competitive and dynamic business world, budgeting is no longer viewed solely as an administrative tool but has evolved into a crucial strategic instrument for organizational planning and decision-making. This study aims to explore the strategic role of budgeting in supporting the achievement of organizational goals, particularly through the alignment of short-term and long-term strategies. The method used is a literature study by examining various financial management theories and budgeting practices in several industrial sectors. The results of the study indicate that strategic budgeting can provide clear direction in resource allocation, organizational priority setting, and performance evaluation. In addition to being a control tool, the budget also functions to strengthen coordination between work units and support data-based decision-making. The participation of various stakeholders in the budgeting process plays a crucial role in increasing accountability, transparency, and a sense of ownership in achieving organizational goals. The integration of budget and strategy enables organizations to be more adaptive and responsive to the dynamics of the external environment. Thus, a flexible and participatory budgeting approach is essential so that the budget is not merely a static document but also a dynamic tool in supporting sustainable competitive advantage. This research concludes that strategically oriented budgeting significantly contributes to organizational effectiveness and success in achieving long-term goals.

This research explores the combined effects of content marketing and brand experience on customer response, a relationship that has not been extensively studied in previous research. The study highlights the significance of customer service as a key determinant of business success, emphasizing that when customers feel valued and receive prompt responses from a company, their satisfaction, loyalty, and willingness to engage with the brand increase. The research was conducted on a sample of customers from the General Company for Southern Cement, specifically the Kufa Cement Factory. The study focused on Ordinary Portland Cement and sulfate-resistant cement. A total of 85 questionnaire forms were distributed, with 80 valid responses collected for statistical analysis.The findings indicate that both content marketing and brand experience play a crucial role in enhancing customer communication and service quality. Effective content marketing strategies contribute to better training for customer support teams, ensuring a more responsive and engaging interaction with customers. Furthermore, improving communication channels and response speed positively impacts customer satisfaction. By adopting content marketing strategies and leveraging brand experience, businesses can enhance customer engagement, strengthen relationships, and ultimately achieve their organizational goals.The research recommends integrating content marketing into business operations to build long-term customer relationships and improve brand reputation. Additionally, companies should establish a dedicated internal department for marketing, ensuring that content marketing efforts are credible, relevant, and engaging. By creating meaningful and interactive content, businesses can attract and retain customers, fostering brand loyalty and trust over time.

This thesis aims to determine the competition of the Tifany mini market business with other modern markets in Muara Bulian sub-district and to determine the marketing strategy of the Tifany Mini Market to survive the competition of the modern market in Muara Bulian sub-district. This study uses a qualitative approach with data collection methods by conducting observations, interviews, documentation and drawing conclusions. The results of the research conclusions obtained from interviews with informants revealed that, 1) the competition in the retail business in the city of Muara Bulian Jambi is indeed very tight, this is because more modern retailers have emerged such as Alfamart and Indomart, so that retailers from the area themselves must be ready to compete, 2) What makes the Tifany Mini Market survive in the midst of the booming modern retail business is in the success of the Tifany Mini Market, the first thing to do is to maintain product quality, in addition to the quality of service and trust in consumers for loyal customers are allowed to be in debt so that consumers remain loyal to the Tifany Mini Market. In addition, continuing to add appropriate and more adequate facilities so that customers feel safe and comfortable when they are in the store and supported by a strategic location makes the Tiffany Mini Market able to successfully survive and compete amidst the booming retail business.

The development of technology in each country affects its government sector, especially in the field of public services, one of which is e-government. E-government as a practice of social innovation in public administration, can be done easily but sometimes still experiences difficulties or even failures. Trying to help improve the efficiency and effectiveness of licensing services by operating the OSS, JELITA, SIMBG, and MPP systems. In addition, providing licensing services and public service malls and analyzing comprehensive investment data from each period with PMA and PMDN categories to identify growth trends, sectors that have experienced significant increases, and key driving factors such as government policies, economic conditions and investment attractiveness. The methods used in this service are system operation and analysis. This work experience practice provides valuable experience for practitioners in understanding the mechanisms of government administration, regional investment management, and business licensing procedures. In addition to gaining practical experience, this activity also improves analytical skills, communication, and professionalism in the world of work. This agency has the utilization of information systems that support the development of community activities Implementation of OSS, Jelita, SIMBG, services and MPP at DPMPTSP Jember which are useful for providing positive impacts and providing effectiveness in business licensing and community services with this success need to be maintained and through increasing digital literacy, system maintenance, data integration, and ongoing socialization.

Pearl catfish (Clarias gariepinus) has advantages when cultivated, namely fast growth, efficient feed, has a uniform size and is resistant to disease (Matasina and Sartika, 2020). The success of a fish farming business can be determined by its feeding management, because feed that is consumed effectively by fish can make fish experience good growth (Hanief, et.al, 2014).The purpose of this study was to determine the effect of natural feeding of Daphnia magna and silk worms on the absolute weight growth of pearl catfish (Clarias gariepinus) seeds aged 5 days. The method used is an experimental method that aims to determine the effect of feeding Daphnia sp and silk worms on the absolute weight growth of pearl catfish seeds (Clarias gariepinus) aged 5 days in a controlled environment. This study was arranged in a completely randomized design (CRD) with 3 (three) treatments and each consisting of 9 (nine) repetitions, thus there were 27 experimental units. Treatment A 100% silk worm (control), treatment B: 100% Daphnia sp and treatment C 50% Daphnia sp and 50% silk worm. The parameter observed was absolute weight growth. The results showed that the highest absolute weight growth was obtained from treatment A at 1.22 g, then treatment C at 0.76 g and the lowest was treatment B at 0.33 g. Based on the LSD further test, all feed treatments had significant differences on the absolute weight of fish fry. Based on the LSD further test as a whole shows that all feed treatments have significant differences on the absolute weight of fish seeds.

Gandaria 8 Building is an office building that provides services for tenants with various business needs. One of the main focuses of Gandaria 8 Building management is to build good relationships with tenants and address their complaints through the Tenant Relations Division. This study aims to analyze the communication strategies implemented by the Tenant Relations Division in handling Tenant complaints at Gandaria 8 Building. The data collection methods used in this study include observation, interviews, and literature review, with a qualitative analysis approach. The Tenant Relations Division of Gandaria 8 Building implements communication strategies that involve the use of various communication media, such as telephone, email, and WhatsApp, along with a two-way communication approach that is friendly, open, and professional. The stages of handling Tenant complaints begin with complaint receipt, issue analysis, and resolution, ensuring prompt responses. The high level of empathy demonstrated by the Tenant Relations Division staff in responding to Tenant complaints is a critical factor in increasing Tenant satisfaction. However, challenges in documentation remain, necessitating improvements in the recording system to ensure complaints are well-documented and to facilitate monitoring of resolution status. By implementing effective communication strategies, the Tenant Relations Division of Gandaria 8 Building has successfully handled Tenant complaints, although there is still room for improvement, particularly in documentation management

Entrepreneurship plays a crucial role in economic growth, especially for small and medium enterprises (SMEs). One of the main factors for entrepreneurial success is the effective implementation of the marketing mix. This paper discusses the concept of the marketing mix in entrepreneurship by highlighting the 4P elements (Product, Price, Place, Promotion) which have evolved into 7P with the addition of People, Process, and Physical Evidence. The discussion includes the implementation of the marketing mix, strategies for facing business challenges, and its impact on competitiveness and business growth. This study highlights how entrepreneurs can optimize marketing elements through product innovation, value-based pricing strategies, the use of digitalization in distribution, as well as social media-based promotion and marketing technology. Additionally, this paper reviews various challenges in the implementation of the marketing mix, such as limited capital, intense competition, and changes in consumer behavior, as well as adaptation strategies through guerrilla marketing, strategic partnerships, and data-driven approaches. The findings in this study indicate that the application of a flexible and innovative marketing mix can enhance business competitiveness and sustainability. By understanding the relationship between the marketing mix and entrepreneurship, entrepreneurs can develop more effective marketing strategies to face the ever-evolving market dynamics.

The inability of the organization to act in a socially responsible manner and to see why it should act morally has been pointed out by numerous social critics. The tremendous pressure from different interest groups has been assigned by commercial organizations to recognize and address the social issues in which they have a direct stake. The relationship between corporate social responsibility and organizational performance is identified and examined in this study. Nowadays, the majority of businesses employ social responsibility to enhance their reputation, generate revenue, and stay in business. A thorough explanation of social responsibility was provided, including its definition, mode, school of thought, dimensions of involvement, limitations, ways to improve it, and relevance to individuals, organizations, and society at large. One hypothesis was developed to give the opinions of other writers and authors on the topic direction and emphasis in order to conduct this study successfully and efficiently. Statistical methods were used to gather and examine the data, which offer the Consequently, social responsibility improves the performance of organizations.

The purpose of this community service activity is to enhance the innovation and product visualization of the Micro, Small, and Medium Enterprise (MSME) Dapur 80 to increase consumer awareness and familiarity with its products. Through observations and interviews, several challenges were identified, including Dapur 80 lacked a consistent visual identity, used simple product packaging, had an unorganized menu, and did not have an appealing business location marker. To address these issues, the activity focused on designing and producing menu catalogs, product stickers, and a neon box—each playing a crucial role in enhancing product appeal. The results indicated successful implementation: catalogs were distributed to resellers, 100 stickers were printed and applied to product packaging, and one neon box was installed at the business location. An evaluation with the owner revealed satisfaction with the developed promotional media. Within just ten days of use, Dapur 80 recorded an increase of 11 new customers. However, the project was limited by its relatively short duration of one month, which constrained the measurement of long-term impacts. Despite this limitation, the community service activity contributed significantly to improving Dapur 80’s sales performance, demonstrating that enhanced product visualization can attract consumer attention, stimulate demand, and increase turnover.

Leadership training and human resource (HR) development for students of the Faculty of Economics and Business (FEB) at Sultan Ageng Tirtayasa University (Untirta). Organizational culture has an effect on development programs, such as leadership training. this factor is very important in achieving success. This research method uses a descriptive quantitative approach by collecting data through questionnaires given to students who take part in leadership training programs at FEB Untirta. The analysis shows that organizational culture that supports collaboration, innovation, and openness has a positive effect on the effectiveness of leadership training programs. In contrast, organizational customs that tend to be hierarchical and unchangeable can hinder the development of students' human resources. This study assists training program managers at FEB Untirta in developing approaches that are in line with organizational culture to improve leadership training outcomes and student human resource development in the future.  

Micro, Small, and Medium Enterprises (MSMEs) in Pangkalpinang City play a strategic role in the regional economy, yet only 30% have optimally utilized digital marketing. This community service program aims to enhance the digital literacy of MSME entrepreneurs through digital marketing training, covering the use of social media, marketplaces, and customer data analysis. The methods employed include a participatory approach, practice-based training, and intensive mentoring. The implementation results indicate a significant increase in the utilization of digital platforms by MSMEs, with 90% of participants successfully optimizing social media, 75% actively using marketplaces, and 85% leveraging Google My Business. Additionally, there was an average revenue increase of 20-30% within three months after the training. This program demonstrates that digital marketing adoption can enhance MSME competitiveness, promote cost efficiency in promotions, and foster a sustainable digital community.

Building the local economy through quality and sustainable traditional products at Khasanah Sari is a strategic step to improve community welfare and preserve culture. By addressing existing issues through training, digital marketing, product innovation and financial support, Khasanah Sari can grow and contribute positively to the local economy. Clear output targets will be a reference to measure the success of this initiative, making a positive impact on the community and the economy as a whole. Building a local economy through quality and sustainable traditional products involves community empowerment, product development and environmental sustainability By involving the community in production and marketing, their skills can be enhanced, creating new jobs. Traditional products need to be developed to meet quality standards that appeal to modern consumers, while using environmentally friendly raw materials and sustainable production techniques. Effective marketing, including the utilization of digital platforms, will help reach a wider market. In addition, collaboration between the government, businesses, and non-government organizations is essential to support development and market access. Public education and awareness on the importance of local products will also contribute to stronger economic growth and preservation of cultural heritage.bstract and Keywords must be written in English, in italic style, and contain a brief description of the research background, objectives, methods, findings, and implications. The abstract is written in one paragraph with a single space (maximum 200 words), without any reference or formula.

The Community Service Program (KKN) in Sukosari Village, Jumantono District, Karanganyar Regency, which will be implemented in August 2024, aims to overcome the problem of community service by focusing on preventing stunting and empowering MSMEs. The main problems identified include the high rate of stunting among children and limited knowledge and support for local MSME actors. The main aim of this activity is to increase public awareness regarding the importance of nutritious nutritional intake to prevent stunting, strengthen the branding of MSME products, and ensure that these products meet legality standards through the creation of a Business Identification Number (NIB) and halal certification. The method applied includes several strategic steps, namely making complementary food products in the form of spinach nuggets and fruit salad which are aimed at meeting children's nutritional needs and reducing the risk of stunting. In addition, information signs on stunting prevention were installed in strategic locations such as posyandu and village halls to increase public awareness. To support MSMEs, the KKN team also designs label and banner designs aimed at increasing the attractiveness and professionalism of products, as well as providing assistance in creating NIBs and halal certification so that MSME products can meet regulatory standards. The results of this activity show an increase in public knowledge regarding the importance of nutritious food and preventing stunting, as well as an increase in the ability of MSMEs to manage and market their products. MSME players benefit from new designs that increase the attractiveness of their products, as well as legality that expands market access. Qualitatively, this activity involved the active participation of 40 women in socialization and 15 MSME actors in the design and certification process, with full support from village officials and related agencies, which ensured the success and sustainability of the program.