Dampak Strategi Marketing Syariah dalam Menghadapi Persaingan Bisnis Waralaba : Studi Kasus di Mini Market Tifany Kecamatan Muara Bulian

Reza Hafiza Rahim ; Hansen Rusliani ; Refky Fielnanda
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekono... 📅 2025 Vol 3, No 1 🔗 DOI: 10.61132/nuansa.v3i1.1668
Abstract
This thesis aims to determine the competition of the Tifany mini market business with other modern markets in Muara Bulian sub-district and to determine the marketing strategy of the Tifany Mini Market to survive the competition of the modern market in Muara Bulian sub-district. This study uses a qualitative approach with data collection methods by conducting observations, interviews, documentation and drawing conclusions. The results of the research conclusions obtained from interviews with informants revealed that, 1) the competition in the retail business in the city of Muara Bulian Jambi is indeed very tight, this is because more modern retailers have emerged such as Alfamart and Indomart, so that retailers from the area themselves must be ready to compete, 2) What makes the Tifany Mini Market survive in the midst of the booming modern retail business is in the success of the Tifany Mini Market, the first thing to do is to maintain product quality, in addition to the quality of service and trust in consumers for loyal customers are allowed to be in debt so that consumers remain loyal to the Tifany Mini Market. In addition, continuing to add appropriate and more adequate facilities so that customers feel safe and comfortable when they are in the store and supported by a strategic location makes the Tiffany Mini Market able to successfully survive and compete amidst the booming retail business.
Keywords
Survival Strategy; Competition; Modern Market
How to Cite

Reza Hafiza Rahim, et al. (2025). Dampak Strategi Marketing Syariah dalam Menghadapi Persaingan Bisnis Waralaba : Studi Kasus di Mini Market Tifany Kecamatan Muara Bulian. Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, 3(1). https://doi.org/10.61132/nuansa.v3i1.1668

Reza Hafiza Rahim; Hansen Rusliani; Refky Fielnanda, "Dampak Strategi Marketing Syariah dalam Menghadapi Persaingan Bisnis Waralaba : Studi Kasus di Mini Market Tifany Kecamatan Muara Bulian," Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, vol. 3, no. 1, 2025.

Reza Hafiza Rahim; Hansen Rusliani; Refky Fielnanda. "Dampak Strategi Marketing Syariah dalam Menghadapi Persaingan Bisnis Waralaba : Studi Kasus di Mini Market Tifany Kecamatan Muara Bulian." Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, vol. 3, no. 1, 2025.

Reza Hafiza Rahim; Hansen Rusliani; Refky Fielnanda. "Dampak Strategi Marketing Syariah dalam Menghadapi Persaingan Bisnis Waralaba : Studi Kasus di Mini Market Tifany Kecamatan Muara Bulian." Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 3, no. 1 (2025).

Reza Hafiza Rahim, et al. (2025) 'Dampak Strategi Marketing Syariah dalam Menghadapi Persaingan Bisnis Waralaba : Studi Kasus di Mini Market Tifany Kecamatan Muara Bulian', Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, 3(1). doi: 10.61132/nuansa.v3i1.1668.

Reza Hafiza Rahim; Hansen Rusliani; Refky Fielnanda. Dampak Strategi Marketing Syariah dalam Menghadapi Persaingan Bisnis Waralaba : Studi Kasus di Mini Market Tifany Kecamatan Muara Bulian. Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah. 2025;3(1).

Artikel Terkait

Analisis Pemikiran Al-Fārābī tentang Kesejahteraan Sosial dan Relevansinya terhadap Pembangunan Ekonomi

Amelia Nurasiah; Husnul Kholifah Nur Inayah; Rizka Anggriani; Lina Marlina; Ana Fauziya Diyana

Pengaruh Social Media Marketing, Influencer Marketing dan Lokasi terhadap Customer Loyalty Generasi Z pada Kedai Wanus Kedir

Rohmatul Habibah; Aprilia Dian Evasari; Endah Kurnawati

Analisis pemikiran Monzer Kahf Tentang Zakat dan Relevansinya Terhadap Penanggulangan Kemiskinan di Indonesia

Wydia Artanti; Tanesa Yulyanda; Tyas Nur’aini; Lina Marlina; Ana Fauziya Diyana

Integrasi Pemasaran Islam dan Tanggung Jawab Sosial Perusahaan di Era Digital: Analisis dalam Perspektif Maqashid Syariah

Syahvira Salsabilla Putri; Ismatul Khayati

Keputusan Masyarakat Menggunakan Kredit Pemilikan Rumah (KPR) Menggunakan Akad Murabahah di Kota Tebing Tinggi

M. Maulana Malik Nasution; Putri Nazli

Pemberdayaan Anak Yatim LAZNAS PPPA Daarul Qur’an Lampung melalui Pendanaan Pendidikan Berbasis Filantropi Islam

Anteng Kiranti; Afif Arrosyid; Estelee Elora Akbar
Tren Sitasi Jurnal