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The purpose of this study was to determine the internal and external factors of sago agro-industry development and to identify the strategy for developing sago agro-industry in Asaki Village, Lambuya District, Konawe Regency. The determination of the location of this study was carried out purposively, which is a method of determining the research area intentionally. The population in this study were all farmers who were in the sago agro-industry in Asaki Village, Lambuya District, Konawe Regency, where the number was 36 people. The sample determination was carried out by census, namely by taking all populations as research samples. The analysis used the SWOT formula. The results of the study Internal factors are strength factors consisting of seven, namely: quality products at affordable prices, strategic production locations, experience in business, having their own sago plantation land, products without preservatives and bleach, accepting orders in advance. Weakness factors consist of five, namely: small production results, no regular consumers, production is carried out with traditional equipment, lack of supporting facilities, only relying on the capital of the business owner. External factors are opportunity factors consisting of six opportunity factors, namely: high consumer purchasing power, high demand for sago products, it is a staple food for the community, raw materials are easy to obtain, the availability of raw materials is guaranteed, more modern production machines have been created. Threat factors consist of five factors, namely: many competitors, no government assistance, increasing fuel prices, unstable raw material prices, changes in weather or climate and sago agroindustry is on the medium line or Hold and maintain strategy, which means that the processing business is maintained, maintained and improved where the Hold and maintain strategy is a profitable situation that has opportunities and strengths, so that it can take advantage of existing opportunities.

The purpose of this study is to analyze the influence of Product Quality, Service Quality, and Price Perception on Consumer Satisfaction on TikTok Shop users partially and simultaneously. Including quantitative studies, this study applies the Lameshow and purposive formulas to determine the sample, namely 100 respondents of students of the Faculty of Economics, University of 17 August 1945 Surabaya, TikTok Shop users in Surabaya. The results of the analysis using SPSS show that Product Quality, Service Quality, and Price Perception affect Consumer Satisfaction partially, positively and significantly. The three variables also affect Consumer Satisfaction positively, significantly and simultaneously.

This research aims to analyze buyer behavior towards skincare products, with a focus on factors that influence purchasing decisions, product preferences, the influence of social media, and promotional strategies. This study uses a quantitative approach with survey methods to collect data from respondents regarding habits, preferences and external influences in purchasing skin care products. Data analysis techniques are carried out descriptively to identify trends and patterns of consumer behavior. The research results show that product quality is the main factor in decisions (91.3%), followed by needs and price. TikTok emerged as the top platform for seeking information (77.9%), while influencer reviews had a significant influence with 91.3% of respondents considering them before purchasing a product. The majority of consumers prefer local products (60.6%) compared to imports. Additionally, promotional strategies such as discounts and cashback proved effective in attracting attention, with 93.3% of respondents expressing interest in the offer. This research concludes that skincare buyer behavior is influenced by a combination of rational and emotional factors, which are strengthened by the influence of social media and promotions. These findings provide insight for producers in designing marketing strategies that are more effective and in line with consumer needs.

The cosmetics industry in Indonesia continues to experience rapid development, especially with increasing consumer preferences for local products. Hanasui, as a local cosmetic brand, offers quality facial serum at affordable prices which is available on various e-commerce platforms. This research aims to analyze the factors that influence consumer behavior in purchasing Hanasui serum, including product quality, price, online reviews and social recommendations. Referring to previous research, factors such as social class, reference groups, product knowledge, and online customer reviews are known to play an important role in cosmetic product purchasing decisions. The findings of this research are expected to provide in-depth insight for manufacturers and marketers to formulate more effective marketing strategies, increase customer loyalty, and strengthen Hanasui's position in the local cosmetics market.  

This research examines and analyzes the influence of brand image, product quality, price simultaneously and partially on purchasing decisions. The research approach used in this research is quantitative research. This research uses a non- probability sampling technique using purposive sampling. The sample selection criteria in this study were people who had ever bought an Android smartphone, had used an Android smartphone, had used an Android smartphone for more than 1, year were >17 years old, were in the JABODETABEK area. The questionnaires collected were 150 respondents, the data was then processed using the multiple linear regression method. Based on the results of the analysis, it is known that partially the variables brand image, product quality and price have a positive effect on purchasing decisions. And the variables of brand image, product quality and price simultaneously have a positive effect on purchasing decisions.

Indonesia is one of the developing countries with a large population. This makes it attractive for local and foreign businessmen to invest in the food and beverage industry. The trade sector that provides very efficient products is fast food restaurants. Food is a primary human need, therefore if there are still people in the world, then the need for food will also increase. The increasing number of the world's population, the need for food will also increase. So that this causes the creation of opportunities to open a business. Consumer buying interest is a very basic phenomenon in marketing activities. Price is the sum of costs plus profits. This study uses a qualitative method of literature study approach, with the aim of examining the effect of price on buying interest in fast food. Literature studies include theoretical studies, literature and various scientific works that are similar to the focus of this study including culture, values ​​and norms in educational activities. The results of the study show that price has a significant positive effect on consumer buying interest. The results of the study show that price has a significant positive effect on buying interest. Based on the results of the study related to the effect of price on buying interest, it was concluded that from all the variables analyzed, the results obtained a significant positive effect. Studies related to consumer buying interest are considered interesting. Because buying interest is part of the fundamental aspect of business success, but the challenge that must be faced is how to choose the right strategy.

This study is about price trends in two traditional Indonesian food stalls between Warung Nasi Padang and Warteg. Based on a survey of 51 customers, they found that price differences can be caused by basic factors; operational costs, raw material prices and consumer preferences. The result of this study is that the characteristics of Nasi Padang can be seen in stable prices and competitive strategies, while the characteristics of Warteg are more affordable and flexible. This difference affects the management strategy, which provides suggestions to improve productivity and competitive pricing.  

The fitness supplement industry in Indonesia is experiencing rapid growth due to increasing public interest in healthy lifestyles. In this competitive market, the Evolene brand faces the challenge of maintaining customer loyalty. This study aims to analyze the effect of price, product quality, and promotion on customer loyalty to the Evolene brand. The research uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). Data was collected through a questionnaire distributed to 100 respondents who had purchased Evolene products. The results showed that the three variables price, product quality, and promotion had a significant effect on customer loyalty. Promotion has the greatest influence compared to other variables, followed by product quality and price. In addition, the validity and reliability of the measurement instruments have been tested using outer model analysis, which shows valid and reliable results. Limitations of the study include sampling limited to Evolene customers as well as external factors such as market trends that cannot be fully controlled. This study recommends companies to integrate competitive pricing strategies, maintain product quality, and optimize digital promotions to strengthen customer loyalty.  

This study aims to analyze consumer trust levels toward Roti Aoka in the Pamarayan region. Roti Aoka, a flagship product of PT Indonesia Bakery Family, is widely known for its affordability (IDR 2,000–IDR 4,000) and good quality. Using a survey questionnaire method with purposive sampling, 100 respondents were selected based on their experience consuming Roti Aoka. The data shows that 97.2% of respondents are familiar with the product, while 98.1% have purchased it. The majority of respondents (81.1%) expressed satisfaction or high satisfaction with the product's quality, taste, and price. However, there is room for improvement, with 39.6% of respondents giving neutral responses regarding quality. This study highlights the importance of flavor innovation, ingredient education, and service enhancement to maintain consumer loyalty.

This research aims to identify the application of Islamic values in the production and marketing chain of Online Shop Elena Collection, an online shop that sells bags and clothing. The main focus of this research is the application of the principles of honesty, justice, sustainability and Islamic-based promotional ethics. The research method used is descriptive qualitative with interviews, observation and document analysis. The research results show that the Elena Collection has implemented Islamic values, especially in price transparency, use of halal materials, and promotions that comply with sharia. However, challenges remain, such as ensuring halal supply chains and balancing market demands with sharia principles.

Handicrafts have become an integral part of Indonesian society as a form of livelihood that also has artistic value with selling prices that vary depending on the level of difficulty. There are many types of handicrafts, such as those made from woven bamboo, ceramics, used materials, beads and leather. The development of fashion in the current era is very rapid. One of them is beads. Beads are small decorative objects that have various profitable business opportunities. The discovery of beads was part of the Indonesian cultural revolution because of their important function and quality so they are still produced and used from the past until now. The aim of this service is to improve the quality of human resources and increase the existence of MSMEs through bead craft training, namely making cellphone straps, bracelets and key chains. The methods used are coordination, training, mentoring, follow-up planning and reflection. The process of implementing this work program is gradual, continuous and ongoing. The results of the bead craft training activities had a positive impact in that all residents who regularly took part in the training succeeded in practicing it independently, so that creativity and innovation in producing contemporary products could be realized. The results of the interviews at the reflection stage showed that all participants who initially could not make bead crafts, after going through training were 100% able to make the bead products they were interested in. So this bead craft training is highly recommended as an increase in creativity.

This study examines and analyzes the effect of Shopping Lifestyle, Fashion Involvement, and Discount Prices simultaneously and partially on Impulse Buying in the Zalora Marketplace. And knowing which variables are most dominant in influencing impulse buying. The research approach used in this research is quantitative research. The criteria for selecting the sample in this study were those aged 17 and over who had used and made purchases through the Zalora Marketplace, and had routinely purchased products for the last 6 months through the Zalora Marketplace and were located in the Jabodetabek area. Questionnaires collected as many as 150 respondents, the data is then processed using multiple linear regression method. Based on the results of the analysis, it is known that the variables Shopping Lifestyle, Fashion Involvement and Discount Price simultaneously have a positive effect on Impulse Buying on the Zalora Marketplace. Partially, the Shopping Lifestyle and Fashion Involvement variables have a positive effect on Impulse Buying. But the Discount Price variable has no effect on impulse buying. Furthermore, the results show that the Shopping Lifestyle variable is the most dominant variable affecting Impulse Buying.

Indonesia's dependence on oil and gas imports has become a significant challenge to the country's economic stability, with impacts on the trade deficit, global energy price fluctuations, and fiscal dependence. This study aims to evaluate the economic impact of efforts to reduce Indonesia's dependence on oil and gas imports, focusing on the implications for economic growth, trade balance, and national energy security. The methods used include secondary data analysis, macroeconomic modeling, and simulation of the impact of energy policies such as increasing domestic oil and gas production, energy diversification, and renewable energy development. The results show that reducing dependence on oil and gas imports has the potential to reduce pressure on the trade balance and foreign exchange reserves, and improve long-term energy security. However, the transition to domestic energy security requires large investments in the renewable energy sector, supporting infrastructure, and policies that support energy efficiency. This study suggests the need for an integrated policy strategy between the government, private sector, and society to achieve the goal of reducing oil and gas dependence and improving Indonesia's economic competitiveness.

The goals of this study is to assess the expenses associated with the production of goods at Mr. Lamadi's ronggo chicken noodle umkm located on Jl. Manunggal Amd, Patoman, Pangkemiri, Kec. Tulangan, Sidoarjo Regency. This study employs a descriptive qualitative approach, utilizing samples selected based on primary data. The outcome of this study reveal the production cost of goods on chicken noodles for chicken noodle toppings and pentol amounting to Rp. Rp. 9.500, for the retail price of Rp 14.500 then for chicken feet noodles of Rp. Rp. 8.000 for a retail price of Rp. 12.000 and for original chicken noodles Rp. 7,500 with a retail price of Rp. 11,500. In this analysis, there is a price distinction between the COGS calculation and the selling price of chicken noodles at the market price.

Apple has successfully transformed into one of the leading technology brands in Indonesia, despite facing the challenges of a highly competitive market and relatively high product prices. Apple has successfully become one of the leading technology brands in Indonesia, despite the relatively high price of its products. This study aims to identify the factors that support Apple's success in building a strong brand image and gaining a dominant position in the Indonesian market. The results show that the marketing strategy is effective. Despite the high prices, Apple managed to create an image as a symbol of social status, which drives loyalty and desire to own Apple products in Indonesia. This research provides insights into how Apple manages its branding and marketing strategies to stay relevant and maintain its market share in Indonesia.

With the rising demand in the food sector, particularly for ready-made spices, CV. Peduli Pangan, which focuses on producing sachets of pepper, has a notable chance for expansion. To address this demand, accurate forecasting of production is essential for guiding choices related to production planning. Forecasting is an important tool for decision-making that underpins various manufacturing and service sectors.This research aims to estimate the ideal production quantity of pepper sachets over the next 12 periods. Regression analysis is utilized to identify the best-fitting model based on the gathered data, facilitating an exploration of how important factors affect production. The resulting regression formula shows that the production levels are impacted by the cost of raw materials (HBB), product defects (PG), and workforce (TK). The constant figure of 11,109.687 signifies the fundamental production level when these factors are not considered. If all other factors are ignored, a decrease in production volume occurs when the raw material price (X1_HBB) is -0.15 and the defect rate (X2_PG) is -0.617. On the other hand, production volume rises if the labor factor (X3_TK) is valued positively at 37.317. This forecasting model is designed to aid CV. Peduli Pangan in making informed and precise production choices.

The fluctuation of fuel prices (BBM) significantly impacts the national economy and public purchasing power. This study examines the dynamic relationship between fuel price adjustments, economic growth, inflation, and the socioeconomic conditions of society. The findings reveal that an increase in fuel prices often triggers a domino effect, including rising transportation and production costs, ultimately affecting consumer prices and reducing purchasing power. Conversely, the decline in fuel prices provides a short-term boost to public spending but may challenge government revenue if fuel subsidies increase. Policy recommendations include balancing fuel price adjustments with measures to protect vulnerable groups and maintain economic stability.

Production planning is one of the most important factors in improving business continuity. The preparation of production planning is related to the optimization of production for a particular business so that the business can operate efficiently and production activities achieve competitive prices. The preparation of production planning must consider several factors because every business has different goals that it wants to achieve. The Goal Programming method aims to minimize deviations from the targets set by the business, so that business goals can be achieved optimally. This research aims to optimize production in a company that can accomplish more than one goal.  The method used in this study is Systematic Literature Review (SLR), and this study identifies 5 previous journals. The source of information used in this study is articles from national journals published between 2018-2024. The results of this study show that Goal Programming is a very effective tool in production and distribution planning in various industrial sectors.

This study focuses on the marketing strategy of the Murabahah bil Wakalah financing product at Bank Muamalat Indonesia KCU Denpasar, Badung Regency, Bali. Murabahah is a sales contract that states the acquisition price and the agreed profit margin, while wakalah is the delegation of purchasing goods on behalf of the first party. The study aims to examine the marketing strategy and customer interest in this financing product. The research method used is descriptive qualitative, with data collection techniques through interviews, observation, and triangulation, and data analysis techniques including data reduction, data presentation, and conclusion drawing. The results show that the marketing strategy includes several elements: product (iB Hijrah Multiguna Consumer Financing and iB Muamalat KPR), price (transparent and mutually agreed upon), place (strategic office location), promotion (social media, website, email marketing), people (professional staff), process (focused on customer satisfaction), and physical evidence (supportive physical elements). Customer interest is influenced by internal factors, trust, and a sense of security. The study's implications can serve as a reference for Bank Muamalat to increase the attractiveness of financing products to customers.

This research aims to analyze the factors that influence mothers' in Tupperware products. The research method used a questionnaire with 100 mother respondents in the city of Cilegon. The research results show that product quality, price, design and promotion are the main factors influencing mothers' interest. In addition, social and psychological factors such as brand trust, friend recommendations, family recommendations and purchase satisfaction also play a significant role. This research contributes to understanding the consumer behavior of mothers and the marketing strategy of Tupperware products.