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This research aims to analyze the influence of social media on tourists' decisions in choosing a culinary tourist destination on Jl. Dipatiukur, Bandung City. In the current digital era, social media has become the main source of information for tourists who are looking for culinary recommendations. The research method used is qualitative with in-depth interviews and content analysis from social media platforms such as Instagram and TikTok. Research results show that interesting visual content, positive reviews, and active interaction between users and culinary business owners play an important role in shaping the perception of tourists. Social media not only increases the visibility of culinary destinations, but also builds trust and personal relationships between consumers and service providers. This finding provides strategic insight for culinary business owners in designing effective marketing campaigns through social media, as well as highlighting the importance of the role of social media in increasing the attractiveness of culinary tourism destinations in Bandung.

The research activities carried out in Cipancar Village, Subang Regency, West Java focused on efforts to develop the local tourism sector through digital promotion strategies. One of the leading destinations in the village is Curug Cijalu, a natural waterfall that has great potential but is still minimal in terms of digital exposure. This study aims to design a social media-based promotion strategy, especially TikTok, Instagram, and YouTube, to increase the attractiveness and reach of tourists to Curug Cijalu. The methods used include field observation, interviews with local stakeholders, and creative content production tailored to the characteristics of each digital platform. The results of the implementation show that an attractively packaged visual approach can increase audience interaction, expand the reach of promotion, and build a positive image of the destination. In addition, the use of social media also plays a role in encouraging local community participation and the development of digital literacy. Therefore, social media has proven to be an effective tool in supporting the promotion of sustainable tourism in rural areas.  

This rapid era of civilization has greatly influenced human life. As time goes by, technology and design keep up with the times. Social media is a form of development of the times and plays a big role in modern society. Nowadays, the controlling media is the internet, where social media refers to platforms on the internet that allow users to share content, interact and connect with other people online. Of course, this requires design to provide a visual experience for the public. Design principles used to create online communication platforms. The main focus is on a comfortable user experience so that it can attract the attention of Instagram users.

Language plays a crucial role in human daily activities. In using language, people cannot avoid using various language varieties that reflect the context and social background of the speakers. Therefore, the importance of sociolinguistic studies has a major influence in recognizing language variations that emerge in communication, especially in the digital space. This study aims to examine the language variations used in comments on the Instagram account of Nur Rofiah, a public figure who is known to be active in voicing gender justice issues from an Islamic perspective. This study uses a sociolinguistic approach to identify forms of language variation and the social factors that influence them. Data were collected through documentation methods on comments on a number of Nur Rofiah's uploads that were considered representative. The results of the study show that there are various language variations, including variations based on dialect, level of formality, use of mixed language (code-mixing), and emotive varieties that reflect the identity and social background of the user. In addition, it was found that factors such as age, gender, educational background, and ideological orientation also influence language choices in digital interactions. These findings indicate that social media is not only a communication space, but also an arena for expressing people's social and ideological identities.

Social media, particularly Instagram, has become a strategic medium for government institutions to disseminate policy-related information to the public. This study aims to analyze how visual elements are applied in educational infographic content on the Instagram account @ditjentataruang, specifically in the January 2025 edition, using the theory of visual hierarchy. A qualitative descriptive method was employed, with data collected through visual observation, in-depth interviews with the content designer, and documentation. Four infographic posts were selected as the subjects of analysis, each examined based on elements of color, typography, layout and composition, and visual imagery. The results indicate that the use of visual elements in the infographics is not arbitrary, but designed with a clear visual communication strategy. Green is consistently used as the institution's visual identity and a marker of visual stability. Typography is structured hierarchically to guide the reading flow, and layouts are designed using Z or C patterns to direct audience attention. In addition, visualizations such as icons and photographs are used to reinforce messages and create concrete context. These findings are strengthened through data triangulation involving observation, interviews, and supporting theories, confirming that the infographic content by the Directorate General of Spatial Planning applies the principles of visual hierarchy consciously and strategically in delivering public information.

The impact of the Covid 19 pandemic was also felt by the miniature craftsmen of the phinisi ship in the Bontobahari sub-district, Bulukumba Regency because of marketing limitations that only relied on offline stores. The purpose of this service is to help craftsmen business owners in utilizing digital media as a means of marketing the miniature phinisi boats in the Bontobahari sub-district, Bulukumba Regency. The instruments used in this service are observation, interview and documentation techniques. The results of the service show that there is an increase in the sale of miniature pinisi ships during the use of digital marketing using Instagram and the market reach is also getting wider.

The rapid development of social media has changed the learning patterns of the digital generation, including in learning Japanese. This study examines the effectiveness of short videos based on social media such as YouTube Shorts, TikTok, and Instagram Reels as a medium for learning Japanese. The study used a quantitative approach through a descriptive survey with a Likert scale instrument, involving 61 respondents who had experience teaching Japanese using short videos. The findings showed that this media effectively improved vocabulary and phrase understanding, practised pronunciation, and built learning motivation. However, its effectiveness in developing productive skills such as speaking and writing is still limited. Most respondents also stated the need for longer content to deepen mastery of the material. These findings indicate that short videos have the potential to be an interesting, practical, and easily accessible learning medium. However, the development of learning content should be directed at combining the visual appeal of short videos and communication practice-oriented materials to achieve more optimal and sustainable learning outcomes.

This study aims to analyze the cultivation process and marketing management strategies of ornamental plants applied by Ganda Nursery as one of the MSMEs in the horticulture sector. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The results of the study indicate that Ganda Nursery has succeeded in implementing sustainable ornamental plant cultivation techniques, including through the selection of superior seeds, the use of organic planting media, and pest control based on botanical pesticides. From a management aspect, Ganda Nursery utilizes digital marketing strategies through social media such as Instagram and WhatsApp to expand market reach and increase sales. This success cannot be separated from the application of sustainability principles and Islamic values ​​that emphasize the importance of managing natural resources wisely and responsibly. The obstacles faced include fluctuations in market demand, business competition, and limited resources, but are overcome by product innovation and improving service quality. This study is expected to be a reference for other MSMEs in developing sustainable and highly competitive ornamental plant businesses.

This study aims to analyze the effectiveness of Instagram social media as a means of disseminating tax information to Generation Z. In the context of the increasing use of social media by this generation of digital natives, the research focuses on five dimensions of effectiveness: participation, openness, conversation, community, and connectedness. The research method used is descriptive quantitative through an online survey using Google Form, which was conducted from November 2024 to February 2025 in the DKI Jakarta area. The sample consisted of 100 Generation Z respondents who actively use Instagram and have accessed tax content. The results showed that the five dimensions of effectiveness obtained an average value above 4.2 (very effective category), with an overall value of 4.29. This shows that Instagram is able to optimally convey tax information to Generation Z, mainly due to its visual and interactive format that suits the characteristics of this generation. In conclusion, Instagram is effective as a tax communication medium, but needs improvement in terms of interactive engagement and connection to official sources. This study suggests that the Directorate General of Taxes continue to develop communicative content, expand digital platforms, and consider a qualitative approach in future research.

This research analyzes the role of Instagram social media in shaping digital public space for the Indonesian Forum for the Environment (WALHI) environmental movement. The main focus of this study is how the @walhi.national account mobilizes discourse, solidarity, and collective action in contemporary ecological issues, with a theoretical approach that refers to Sidney Tarrow's Cycle of Contention framework (1994). The analysis shows that WALHI utilizes Instagram as a means to respond to political moments and ecological crises, such as the Rempang conflict (2023) and the rejection of the Trenggalek gold mine (#TolakTambangTrenggalek). The initial phase was characterized by the outbreak of political opportunities through controversial policies. WALHI then mobilized, framed and diffused action through the spread of visual narratives and hashtag campaigns that expanded solidarity. In the final phase, WALHI as an organization has undergone a transformation process from a field-based advocacy movement to a professional, strategic and technology-adaptive digital actor. WALHI through @walhi.national together with various parties such as volunteers, academics, communities and the public have contributed to encouraging institutional advocacy and redrafting policy discourse related to the environment. This study concludes that social media is not only a tool for information dissemination, but also a field of political articulation that can strengthen or challenge power structures in the contestation cycle. Instagram becomes an important arena for WALHI in maintaining moral legitimacy and expanding the environmental movement to a more inclusive and connected level.

This research aims to explore the role of social media in Indonesia's digital democracy, by highlighting the tension between its function as a tool of hegemony or a means of emancipation. The background of this study is the increasing use of social media by political actors and civil society in voicing, shaping or criticizing public narratives ahead of the 2024 elections. This study uses a critical qualitative approach with a descriptive study design, and applies the Critical Discourse Analysis method and netnographic observation of political content on three main platforms: Twitter, TikTok, and Instagram. Data was collected through literature studies, digital documentation, and observation of user interactions in digital political campaigns. The results show that the digital space is dominated by hegemonic actors such as political elites, partisan buzzers, and platform algorithms that reinforce certain narratives. However, there are also spaces of emancipation formed by digital communities and independent content creators who use social media as a means of political education and symbolic resistance. Counter-narratives that emerge tend to be temporary and are often limited by distribution and visibility controls. These findings have important implications for the development of more critical and participatory digital literacy policies. In addition, this study contributes to the enrichment of critical communication theory, by affirming the importance of viewing social media as a complex pedagogical and ideological field in contemporary democratic practice.

In today's digital age, social media has become an effective platform for conveying messages and influencing audience behavior, with Instagram being a prime example. Persuasive communication is a key strategy for delivering messages that can motivate, inspire, and shift the mindset of audiences. One content creator who actively shares self-development messages is @ananzaprili, who employs persuasive communication techniques to capture audience attention. This research aims to analyze the application of persuasive communication techniques in self-development content published by content creator @ananzaprili. Employing a descriptive qualitative method and drawing upon Carl Hovland's persuasive communication theory, this study identifies various persuasive strategies such as association, integrity, rewards/incentives, arrangement, and red-herring. The persuasive communication strategies implemented by @ananzaprili enhance audience engagement and encourage positive behavioral changes related to self-development. Furthermore, the use of engaging language that fosters active involvement with followers is a key factor in the success of this strategy.

In today's digital era, the application of digital marketing is the main key in increasing the sales volume of various products, including ornamental corals. This research aims to find out how CV Rezky Bahari Makassar applies digital marketing to increase sales of ornamental corals. Through a qualitative approach of exploratory case study type, data collection through interviews, observation, and documentation. data analysis methods using descriptive qualitative. The results showed that CV. Rezky Bahari Makassar has implemented various digital marketing strategies, including social media marketing, such as WhatsApp, Facebook, Instagram, Website and Email Marketing, Integrated digital marketing strategies focus on attractive visual content, technological innovations such as 360-degree videos and direct interaction with customers to increase the visibility and accessibility of its products to consumers. The implementation of this strategy resulted in a significant increase in sales of ornamental corals. Despite facing challenges such as a decline in revenue due to the Covid-19 pandemic in 2020, the company managed to return to a positive growth path through digital marketing strategies, with sales revenue reaching its highest peak in 2023. This research provides insights into effective digital marketing practices in the ornamental coral industry and suggests that the integration of various digital channels can result in increased sales.

This research examines the role of social media as a means of internal communication within student organizations at UIN Sultan Maulana Hasanuddin Banten. Using a case study approach, the research explores how platforms such as WhatsApp, Instagram, and Facebook are utilized for activity coordination, information dissemination, and strengthening relationships among members. The results indicate that social media provides advantages in terms of speed, accessibility, and interactivity of communication, as well as facilitating the storage of important organizational information. However, challenges exist in the form of information overload, communication ethics issues, digital access disparities, and declining quality of face-to-face interactions. The research also identifies effective strategies for managing internal communication through social media, including the development of communication guidelines, member training, appropriate platform selection, communication scheduling, continuous evaluation, and integration with offline communication methods. The research findings contribute to the development of adaptive organizational communication models in the digital era for student organizations.  

Bandung Village has strong economic potential through the development of local handicraft business units and Village-Owned Enterprises (BUMDes), but in its financial management the village experienced a decline in Village Original Revenue (PADes) from IDR 100 million in 2023 to IDR 93 million in 2024. The decline in PADes is an important indicator that reflects possible inefficiencies or weaknesses in aspects of governance, particularly accountability. This paper aims to capture an evaluation of the accountability of the use of APBDes in Bandung Village, Banjar Sub-district, Pandeglang Regency in managing its budget. With a focus on its impact on the effectiveness of community empowerment. The research method used is a qualitative method with a case study approach. The research was conducted in Bandung Village, Banjar Sub-district, Pandeglang Regency, Banten Province. Data was collected through interviews, observations, literature studies, and documentation using Policy Evaluation theory and Accountability theory. The results showed that from the analysis using evaluation theory, there were indicators that had not been met, namely adequacy and equity due to limited resources, namely funds provided by the central government. However, the analysis using accountability theory has fulfilled all indicators due to the strong commitment of the village government to advance the village. This accountability can be seen through reports on each program outcome and evidence of content uploaded on social media such as TikTok and Instagram.

This study uses a qualitative method to explore how social media listening, combined with a machine learning approach, can be utilized to predict consumer trends in modern marketing strategies. In today’s digital era, social media serves as a rich data source for capturing consumer preferences, needs, and behaviors in real time. With machine learning algorithms such as natural language processing (NLP) and sentiment analysis, data from platforms like Twitter, Instagram, and TikTok can be processed to identify patterns that indicate market trends. This approach not only enables companies to respond quickly to consumer dynamics but also allows them to craft more targeted and data-driven marketing strategies. This study examines five major brands that implement social media listening as part of their digital strategy by observing consumer conversations, dominant emotions, and viral issues. The findings show that the integration of social media listening and machine learning can serve as an effective predictive tool in developing adaptive and contextual marketing campaigns.

This research uses a qualitative method to examine the influence of emotional copywriting on user engagement in algorithm-curated social media platforms such as Instagram Reels and TikTok’s For You Page (FYP). The increasing consumption of short-form, personalized content driven by user behavior highlights the need for more targeted communication strategies. Emotional copywriting—writing that emphasizes affective elements such as empathy, joy, fear, or nostalgia—is considered effective in creating emotional bonds between content creators and audiences, thus encouraging interactions like likes, comments, and shares. This study was conducted through content analysis of 25 viral videos with high engagement, along with in-depth interviews with five active content creators. The findings reveal that using emotionally resonant phrases aligned with users’ social values and experiences significantly boosts content performance within algorithmic systems. Emotionally charged content tends to receive broader exposure as algorithms prioritize highly interactive posts. Therefore, emotional copywriting is not only a creative strategy but also an effective tactic for optimizing content visibility in the age of social media algorithms.   Keywords: , , , , , Reels, ,  social platforms.

Social media has become one of the main channels for disseminating information, including local news relevant to people’s daily lives. This study aims to analyze the reception of followers of the Instagram account @radarbogor.id in consuming local news. The research used a qualitative approach with a reception analysis method based on Stuart Hall’s theory, which classifies audience responses into dominant-hegemonic, negotiated, and oppositional positions. Data collection was conducted through in-depth interviews with three informants who actively follow the account. The results show that the followers tend to interpret the content from dominant-hegemonic and negotiated positions. They consider the @radarbogor.id account to be a reliable and up-to-date news source, though some still independently verify the information. Factors that influence positive reception include the informative nature of the content, visually appealing design, and simple language. However, criticism was noted regarding the poor audio quality in video uploads, which can affect audience engagement. This study concludes that social media followers are not passive consumers but active interpreters of media messages who critically evaluate the information they receive.

The main problem discussed in this research is how digital communication strategies through social media, especially Instagram, can be effectively utilized to build the brand image of halal cosmetic products amidst increasingly fierce competition in the beauty industry. Wardah was chosen as the object of study because of its success in positioning itself as a pioneer of halal cosmetics in Indonesia, with an approach that emphasizes Islamic values. This study aims to examine the role of digital communication strategies in shaping the halal brand image of Wardah cosmetic products through the Instagram platform. As one of the local brands that carries Islamic values, Wardah utilizes social media as the main means to reach consumers, especially the modern Muslimah segment. The approach used in this research is descriptive qualitative with content analysis method, which focuses on visual narratives, captions, audience engagement, and collaboration with influencers. The results showed that Wardah consistently displays content that represents the values of halalness, simplicity, and modern and professional Islamic beauty. Through an integrated communication strategy, Instagram is not only a promotional medium, but also a means of forming a strong brand image that is relevant to the identity of the target audience. The findings underscore the importance of visual and narrative communication in strengthening the positioning of halal products in the Indonesian cosmetics market.

The phenomenon of flexing, or showcasing achievements and lifestyle excessively on social media, has become an increasingly common trend among Generation Z. This study explores the relationship between self-esteem and flexing behavior, along with its impact on identity formation and mental health. Individuals with high self-esteem tend to share their accomplishments as a form of self-appreciation. However, without adequate emotional awareness and self-regulation, this behavior can escalate into narcissism and a dependence on external validation. Generation Z utilizes social media, especially Instagram, as a medium for self-expression, identity construction, and social recognition. In the context of jogging activities, posts on social media are not merely for showing off but serve as personal documentation, motivation, and inspiration for others. Jogging is not only viewed as a physical activity but also as a part of modern lifestyle and status symbol, often displayed through branded sportswear, smart devices, and aesthetic locations. Nevertheless, social pressure to maintain a certain image through social media can lead to psychological impacts such as identity crises, insecurity, and social stress. Previous research indicates that flexing behavior is driven by a desire for recognition, feelings of insecurity, obsession with others' possessions, and social pressure. Despite its negative sides, flexing also has potential positive effects, such as enhancing motivation to exercise, promoting healthy lifestyles, and strengthening supportive digital communities. Regular jogging has been proven to improve mental and physical health, including reducing anxiety and improving mood. Therefore, a healthy self-concept, emotional intelligence, and digital literacy are crucial for fostering responsible social media behavior. Generation Z must be equipped with critical awareness to distinguish between authentic self-expression and the illusion of recognition in today’s visually driven digital era.