Publication Search

70,857 articles from 624 journals · 1,760 citations tracked

Showing 321-340 of 991

Analytics

Wulandari, Safira Laila; Fitriani, Siti Khoriah; Neni, Neni

Hidayah : Cendekia Pendidikan Islam dan Hukum Syariah 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Learning Islamic Religious Education (PAI) requires a systematic and adaptive approach to address the challenges of student development in the modern era. The ADDIE model, which encompasses needs analysis and continuous evaluation, is considered effective in developing PAI learning. This study aims to examine the application of ADDIE-based PAI learning design in enhancing learning independence. The method used is library research by reviewing journals, books, and scientific documents related to the ADDIE model, PAI learning, and learning independence. Data were analyzed using a content analysis approach to identify patterns and relevance between variables. The results show that each stage of the ADDIE model plays a crucial role in strengthening student learning independence, through the design of structured learning activities, interactive media, and evaluations that encourage self-reflection. The implications of this study emphasize the need for consistent application of the ADDIE model by PAI teachers to improve the quality of learning and the formation of independent character. Schools also need to support resources and training for optimal implementation of the ADDIE model.

Sri Hindriyastuti; Herlina Wietya Anggraeni; Gardha Rias Arsy; Vera Fitriana

International Journal of Medicine and Health 2025 Lembaga Pengembangan Kinerja Dosen

Background: One form of current technological development is the smartphone. Initially, smartphones were only used by adults, but in this modern era, many teenagers use smartphones. One of the positive impacts of smartphones for school-age youth is being able to find learning materials easily and being able to communicate remotely with teachers, while the excessive use of smartphones has a negative impact, both physically and psychologically. Another bad impact is nomophobia. Nomophobia or commonly known by the abbreviation "No Mobile Phone Phobia" or the disease can not be far from a mobile phone. Nomophobia is also defined as a feeling of anxiety when kept away from a sartphone. Objective: To find out the experience of nomophobia in adolescents at SMP 1 Gebog Kudus. Method: The type of research used is qualitative research using a phenomenological approach. The selection of participants was carried out using a purposive sampling method. The participants in this study were 5 teenagers at SMP N 1 Gebog Kudus. Data collection techniques in this study were observation, interviews and documentation, with 14 open-ended questions. Data analysis techniques used in this study include: 1)Reading and Re-reading; 2)Initial Notes; 3)Developing Emergent Themes; 4)Searching for Connections a Cross Emergent Themes; 5)Moving the Next Cases; 6)Looking for Patterns Across Cases; and 7)Taking Interpretations to Deeper Levels. Research results: Based on the research analysis, there are 4 main themes, namely: (1)Dominant activities in spare time, (2)The emergence of emotional disturbances, (3)As entertainment when lonely, and (4)Being an important part of life. Conclusion: Smartphone is a very important communication tool for teenagers.

Dahlia Dahlia

Jurnal Budi Pekerti Agama Buddha 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Human life is highly dependent on a balanced relationship with both the natural and social environment. However, environmental degradation caused by human greed, uncontrolled exploitation of natural resources, and unsustainable consumption patterns has led to widespread ecological crises across various parts of the world. This study aims to examine in depth how ecological values embedded in Buddhist teachings can foster strong environmental awareness, particularly among Buddhist communities. Using a qualitative literature review method, the study systematically analyzes various textual sources, including Buddhist scriptures, classical literature, and contemporary ecological literature. The findings indicate that Buddhist teachings, which emphasize the principles of interdependence, moral ethics, mindfulness, and respect for all living beings, can cultivate attitudes of care and responsibility toward the environment when these values are consistently integrated into education from an early age, both within families, schools, monasteries, and the broader community. This study makes a significant contribution to the discourse on religion-based ecological ethics by positioning Buddhist ecology as a conceptual framework for the sustainable and profound transformation of ecological consciousness.

Selly Silviawati; Isa Al Ansori

Hidayah : Cendekia Pendidikan Islam dan Hukum Syariah 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This study aims to examine how the concept of deliberative democracy is perceived and constructed within the intellectual discourse of Indonesian Muslim scholars. Employing a qualitative approach through literature analysis, data were gathered from academic works, including books, journal articles, and relevant conference proceedings. The analysis was conducted thematically to identify key patterns, categories, and overarching themes. The findings reveal three main points. First, the literature highlights the compatibility between Islam and deliberative democracy through the reinterpretation of shūrā, which is framed as a normative foundation aligned with modern practices of consultation. Second, the study identifies structural and cultural barriers—such as political polarization, elite dominance, and limited public space—that hinder substantive deliberation. Third, it highlights the potential for strengthening deliberative democracy through the integration of Islamic values, particularly by emphasizing maqāṣid al-sharīʿah, the ethics of justice, and the recognition of pluralism. In addition, the research introduces new categories, namely ethical deliberation and the rise of digital deliberation, both of which enrich the Indonesian model of deliberative democracy. Ultimately, the study concludes that deliberative democracy grounded in Islamic ethics is not merely a localized adaptation of Western theory but also makes a significant theoretical contribution to the broader development of deliberative democracy in the global context.

Reana Oktiana Putri; Miranu Triantoro; Minto Santoso; Arik Cahyani

Jurnal Pendidikan dan Kewarganegara Indonesia 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aims to describe the pattern of instilling human values at Ki Ageng Pandan Alas Martial Arts School, Kademangan Branch, Blitar. The research employed a descriptive qualitative approach with a phenomenological design. Data were collected through participatory observation, in-depth interviews using snowball sampling, and documentation, then analyzed using Miles & Huberman’s interactive model. The findings reveal that value transmission is carried out gradually through regular training, the trilogy of spirituality (hablum minallah, hablum minannas, rahmatan lil alamin), and the school’s greeting symbolized by the keris sigar penjalin. Methods applied include lectures, exemplary behavior, habituation, games, reward and punishment, value discussions, internalization, and real-life activities. The media consist of physical elements (uniforms, belts, symbols, and training equipment) and non-physical ones (teachings, role models, traditions). The study confirms that martial arts schools can serve as a medium for character education, particularly in fostering religiosity, empathy, respect, self-control, and social care. These findings enrich the discourse on value education and provide references for educational institutions, families, and communities.

Indri Iswardhani

Jurnal Bintang Manajemen (JUBIMA) 2025 Pusat Riset dan Inovasi Nasional

This study aims to map the development of literature on the implementation of ISO 31000:2018 as a risk management standard through bibliometric analysis. Using VOSviewer software, this study analyzed 500 scientific articles sourced from Google Scholar. Citation metric analysis results show significant research productivity and impact, with a total of 4,514 citations, an h-index of 34, and a collaboration pattern with an average of 2.40 authors per article. Keyword network mapping identified five main thematic clusters: (1) Risk Management Operational Processes and Stages; (2) Framework and Standard Implementation; (3) Specific Analysis Methods (FMEA); (4) Enterprise Risk Management and Case Study Approaches; and (5) Technology Application. The research findings reveal that this field of study has reached a good level of maturity, with the main focus still on the technical aspects of standard implementation, but has expanded towards integration with digital transformation and enterprise-level risk management approaches. The results of this study can serve as a guide for academics and practitioners in identifying research trends and future risk management development.  

Muhammad Aldy Alamsyah; Miftahul Munir; Anita Sumelvia Dewi

Kajian Ekonomi dan Akuntansi Terapan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study assesses the influence of organizational culture, physical work environment, and non-physical work environment on employee performance at UD. Sumber Rejeki. Organizational culture is understood as the values, norms, and patterns of behavior agreed upon by members. The physical work environment refers to tangible conditions such as layout, lighting, and cleanliness. The non-physical work environment relates to the psychological climate and social relationships in the workplace. The research design is quantitative with a census or saturated sample technique. All 32 employees were respondents. The instrument was compiled using a Likert scale. The data were processed using SPSS 25. The analysis stages included validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test for partial effects, f-test for simultaneous effects, and the coefficient of determination R². The partial test results showed that organizational culture did not have a significant effect on employee performance. Conversely, the physical work environment and non-physical work environment had a positive and significant effect. The simultaneous test confirmed that the three variables together had a positive and significant effect on performance. These findings indicate that improvements in physical aspects such as room comfort, equipment, and safety standards, as well as strengthening non-physical aspects such as supervisor support, role clarity, and communication, are more directly related to performance improvement than existing cultural characteristics. In practical terms, management needs to prioritize programs to improve the physical work environment and psychological climate, accompanied by periodic evaluations so that the impact can be measured against performance indicators.

Dewi Nuryanti; Imelda Kusumastuty; Arvy N. Osma

International Journal of Educational Technology and Society 2025 Asosiasi Periset Bahasa Sastra Indonesia

The rapid expansion of digital platforms in higher education has paved the way for Virtual Exchange (VE) as a viable alternative to traditional student mobility programs. VE leverages online technologies to connect university students from diverse cultural and academic backgrounds, enabling cross-cultural communication and global collaboration without the financial and geographical barriers associated with physical exchanges. Despite its potential, challenges remain regarding student engagement, technological limitations, and reduced immersion compared to face-to-face interactions. This study aims to evaluate the effectiveness of VE in fostering intercultural awareness and teamwork skills among university students. A mixed-method approach was employed, combining quantitative surveys to measure intercultural competence and collaboration with qualitative interviews to explore students’ experiences in depth. The findings indicate that VE contributes significantly to the development of intercultural understanding, digital literacy, and teamwork, with students reporting enhanced awareness of cultural diversity and improved adaptability in online collaboration. Visual and statistical analyses highlight clear patterns in how VE facilitates skill development, while qualitative data emphasize both the benefits and obstacles students encounter, such as managing time zone differences and cultural nuances. The study concludes that VE represents an inclusive and scalable educational approach that complements traditional exchange programs, offering broader access to global learning opportunities while addressing issues of equity and accessibility. However, its limitations suggest that VE should be integrated strategically, potentially through hybrid models that balance virtual and physical mobility to maximize its impact.

Hendra Candra; Fitria Lestari; Hasnain Sajjad

International Journal of Science and Mathematics Education 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study investigates the use of experimental statistical analysis as an instructional approach to enhance students’ understanding of variable relationships in science learning. Many students tend to memorize experimental results without comprehending the underlying relationships between variables, resulting in limited analytical reasoning and superficial understanding. To address this issue, the present study explores how integrating basic statistical tools-such as mean, correlation, and regression-into experimental activities can strengthen conceptual comprehension, analytical reasoning, and scientific literacy. Grounded in constructivist and inquiry-based learning frameworks, the research emphasizes active engagement, where students participate in data collection, analysis, and interpretation to draw evidence-based conclusions. The study employed a quasi-experimental design involving science students divided into experimental and control groups. Both groups conducted similar laboratory experiments, but only the experimental group received explicit instruction in statistical analysis. Data were collected through pre-tests and post-tests to measure changes in students’ understanding of variable relationships. The results indicated a 25% improvement in the experimental group’s comprehension and reasoning ability compared to the control group. Students who applied statistical analysis demonstrated greater proficiency in interpreting data, identifying causal patterns, and connecting theoretical knowledge to experimental findings. In contrast, students taught through traditional narrative-based instruction showed minimal gains and relied heavily on memorization. The findings highlight the effectiveness of integrating statistical reasoning in promoting critical thinking, problem-solving, and scientific reasoning skills.

Nida Urrahma Hidayati; Endang Widayati; Andreas Dian Anggi Kusuma; Tuti Panghastuti

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Society 5.0 era, tourism villages are required to optimize social media as a strategic. This study aims to analyze and evaluate the effectiveness of social media, identify obstacles, and formulate a digital storytelling strategy. A combination method used with a concurrent triangulation strategy. The SOSTAC framework used to describe the marketing strategy. The research location was in Pancoh Ecotourism Village, with research objects consisting of Instagram and TikTok media content. The sampling technique used purposive sampling. Primary data were obtained through in-depth interviews with the head of the management and the marketing division, while secondary data consisted of documentation of social media content. Data validity was tested using triangulation. Qualitative analysis conducted by identifying digital marketing strategies and analyzing content. Quantitative analysis carried out by calculating the Engagement Rate on Instagram and TikTok to measure the effectiveness of audience interaction with narrative content. The results showed that Instagram was superior in strengthening promotional content through paid advertising, while TikTok demonstrated organic strength in human interest narratives and environmental education. Pancoh needs to develop a more balanced digital storytelling strategy, consistent content production, human resource training, utilizing social media algorithms, interaction patterns directed at two-way engagement, content distribution utilizing cross-posting techniques, scheduling uploads at prime time for young users, and placing the community as the main actor in the narrative

Windi Jore Lasenov Sinamo

Jurnal Pendidikan Agama dan Teologi 2025 International Forum of Researchers and Lecturers

This study aims to examine the concept of servant leadership based on Matthew 20:20-28 and its relevance to the leadership of pastors in the Pakpak Dairi Protestant Christian Church (GKPPD). The background of this research stems from the dynamics of church leadership, which still faces challenges in realizing the values of service, humility, and relational closeness as taught by Jesus Christ. This research uses a qualitative method with a literature review approach, focusing on the analysis of biblical texts and literature on biblical theology, Christian leadership, and pastoral spirituality. The results of the study show that Jesus introduced a leadership paradigm that is different from the world's pattern, namely leadership that is rooted in service, sacrifice, and love. This principle requires spiritual transformation in church leaders so that their ministry reflects the character of Christ. In the context of GKPPD, the application of servant leadership is important because of the influence of local culture, which emphasizes social structure, and the congregation's need for authentic, relational, and humble leaders. This research confirms that servant leadership is not only theological but also contextual in responding to the challenges of church life, as well as providing theoretical and practical contributions in building a leadership paradigm that is in line with the Gospel and relevant to the local church today.

Elvy Gustina; Iswantir M.

World Journal of Islamic Learning and Teaching 2025 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

This study aims to analyze the application of deep learning in the transformation of religious moderation education in the digital era and its implications for the development of modern Islamic education. The research employs a qualitative descriptive approach using library research, reviewing literature on Islamic education, religious moderation, and artificial intelligence in learning contexts. Data were collected from academic books, scientific journals, articles, and other credible sources, then analyzed using content analysis to identify patterns, concepts, and relationships between technology and the strengthening of moderation values. The results indicate that the implementation of deep learning can transform Islamic education from a traditional rote-based model to a reflective, contextual, and interactive learning process. This technology enables the analysis of students’ thinking patterns and behaviors, the reinforcement of moderation values, character formation, and the development of moderate digital literacy in a personalized and adaptive manner. The integration of technology and spirituality in digital Islamic education creates transformative learning experiences that strengthen empathy, ethical awareness, and students’ reflective capacities. The study implies the importance of developing curricula, learning strategies, and teacher competencies based on artificial intelligence to produce a generation of students who are moderate, tolerant, and competent in facing the challenges of the digital era.

Muhammad Dhika Fachrezi; Bonardo Marulitua Aritonang; Muhammad Ismail Alif

Kajian Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The phenomenon of Mobile Legends addiction among children in Kebagusan has generated significant social and academic consequences, highlighting the crucial role of family communication patterns in addressing this issue. This study aims to analyze parental communication strategies in dealing with children addicted to Mobile Legends. Employing a descriptive qualitative method, data were collected through in-depth interviews, observation, and documentation with four housewives as key informants. The findings reveal that the dominant communication pattern is democratic, characterized by openness, empathy, emotional support, and positive attitudes that foster dialogue within the family. This approach proved effective in reducing tensions, strengthening emotional bonds, and encouraging children to be more receptive to parental guidance. The study suggests that the democratic communication approach significantly mitigates the negative effects of digital addiction. Additionally, it emphasizes the importance of creating an open, supportive, and understanding environment at home, where children feel comfortable discussing their digital habits. In conclusion, democratic communication plays a vital role in overcoming digital addiction among children and offers practical implications for families to cultivate healthy interactions in the digital era.

Rian Fikri Teguh Imanto; April Laksana; Putri Handayani; Achmad Nashrudin Priatna; Arfian Suryasuciramdhan

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

Standard Operating Procedures (SOPs) play a crucial role in creating consistency, efficiency, and accountability in governance. However, the process of developing SOPs within the bureaucracy often faces complex organizational communication challenges. This study aims to analyze the organizational communication process in developing SOPs at the Serang City Regional Inspectorate, focusing on the role of the Secretariat as the administrative coordination center. The method used was a qualitative case study approach, involving in-depth interviews with key informants, observation, and documentation analysis. The results indicate that organizational communication plays a crucial role in every stage of SOP development, from data collection and drafting, to cross-sector coordination, and document finalization. The Secretariat acts as a liaison between units, archives manager, and coordination meeting facilitator. However, obstacles identified include a top-down vertical communication pattern, differing perceptions between units, delays in information flow due to bureaucracy, and limited technology-based communication tools. Improvements were made through the establishment of cross-unit forums, communication training, and the use of online applications to strengthen two-way communication. The implications of this research indicate that increasing the effectiveness of organizational communication is a key factor in accelerating the process of preparing SOPs and supporting the creation of more responsive, efficient, and accountable governance.

Muhammad Zulian Dermawan; Bonardo Marulitua Aritonang; Muhammad Ismail Alif

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2025 International Forum of Researchers and Lecturers

This study aims to analyze the patterns of interpersonal communication between teachers and students in an effort to enhance learning motivation at MAN 1 Bogor. The background of this research is the declining enthusiasm for learning among students, which potentially affects the overall quality of education. A decrease in learning motivation is often influenced by both internal and external factors, one of which is the quality of communication between teachers and students in the classroom. Using a descriptive qualitative approach, this study involved in-depth interviews with three key informants consisting of two teachers and one student, selected through purposive sampling to obtain relevant and comprehensive information. The findings indicate that openness, empathy, support, and equality demonstrated by teachers are able to foster positive emotional relationships and encourage students’ active participation. One-way, two-way, and circular communication patterns were found to play an important role in creating more effective and meaningful learning interactions. The study concludes that the success of the educational process is not only determined by curriculum and teaching methods but also by the quality of interpersonal communication between teachers and students as a fundamental basis for sustainable learning motivation.

Olivia Ramadhani, Chelsea; Cahya Salsabila, Fadla; Dihas Saputri, Tiara; Ari Yani, Riska; Anggita Purnami, Rahma +3 more

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to analyze the use of chronological conjunctions and conjunctions of causality in the news text in TribunJatim.com February 2025 edition. Chronological conjunctions are used to express the sequence of time in an event, while the conjunction of causality connects the causal relationship in sentences. The analysis was carried out by qualitative descriptive method, with data collection techniques in the form of news text documentation published during that period. The results showed that the use of chronological conjunctions was more dominant in narrative news, while causality conjunctions were found in many news and opinion news. This finding is expected to be a reference in learning Indonesian, especially in understanding the role of conjunctions in written discourse. The method used is qualitative descriptive, with data collection through documentation of news texts published during the specified period. The analysis involves identifying the types of conjunctions, their functions, and the accuracy of their usage within the context of the news. The results show that chronological conjunctions are more dominantly found in narrative news that tells a sequence of events in order, while causal conjunctions are more frequently used in analytical and opinion news that emphasize cause-and-effect relationships. These findings provide a clear empirical overview of the patterns of conjunction usage in online news texts. This study is expected to serve as an important reference in Indonesian language learning, especially in understanding the role and function of conjunctions in constructing cohesive and communicative written discourse.

Nur Azizah; Nabila Agustin; Neiska Indah Nurbaeti; Sabila Rahma Desfiyanti; Fanesa Eka Nurkhakimah +3 more

Jurnal Rumpun Ilmu Bahasa dan Pendidikan 2025 Asosiasi Periset Bahasa Sastra Indonesia

This research examines directive speech acts in the “Burnout” playlist on the Satu Persen YouTube channel. The aim of this research is to analyze the classification of types, contextual meanings, functions, and intentions of directive speech acts in the “Burnout” playlist on the Satu Persen YouTube channel. The research method used is a descriptive qualitative methodological approach with a pragmatic theoretical approach. Analyzing directive speech acts through comprehensive examination based on relevant theories and presenting the findings descriptively. Directive speech acts in the “Burnout” playlist include directive requestives, directive questions, directive requirements, directive prohibitives, directive permissive, and directive advisories. The research is expected to contribute to enriching pragmatic studies and expanding public awareness of pragmatics in communication. Understanding the variations in directive speech acts patterns in YouTube social media and understanding their correlation with societal realities can serve as a foundation for the public to engage more intelligently and consciously in building effective, wise, and multidimensional communication.

Arnest Chania Putri; Safutra Rantona; Yuni Dahlia Yosepha Mogot

Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

he fatherless phenomenon in Bandung City affects family communication patterns and influences how adult women determine partner criteria. This study aims to examine the conversation and conformity orientations in the family communication of fatherless adult women when choosing a life partner. The research employed a qualitative case study approach using purposive sampling, involving four key informants and eight supporting informants. The findings indicate that conversation orientation is more focused on the mother, but is limited by feelings of awkwardness and inequality in speaking positions, reducing openness in discussing life values. The conformity orientation, centered on the mother as the dominant figure, does not always reach the child due to emotional differences and the indirect delivery of expectations, which create emotional distance and tension. The mother assumes a dual role as the source of values, moral guidance, and understanding of family life; however, communication tends to be one-sided and less balanced. The study recommends that individuals who have experienced the loss of a father figure develop self-awareness regarding the influence of past experiences in partner selection, understand the relationship values they believe in, and foster healthy communication to build more stable and meaningful relationships. In addition, the study highlights the importance of creating safe spaces for dialogue within the family, so that openness and equality in communication can emerge. Strengthening social support systems, including peer and community support, can also complement family communication, thereby helping fatherless adult women establish healthier relationship choices in the future.

Muhammad Yusuf Habibie; Kuwatono Kuwatono

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2025 International Forum of Researchers and Lecturers

The shift in local community communication patterns has driven the adoption of digital media as a primary channel for resident coordination. This study aims to explore the communication strategy of the neighborhood head (RT) in utilizing a WhatsApp group as a platform for coordination and community bonding in Melati Kidul Village RT 02 RW 2, Kudus Regency. The research highlights unique practices, including anti-hoax policies through message moderation, visual innovation in information dissemination, and active citizen participation in online decision-making. A qualitative approach was employed using in-depth interviews and digital message analysis. The findings, analyzed through organizational communication theory, media richness theory, dual coding theory, and adaptive leadership, reveal that local leaders successfully integrate formal and informal communication via participatory digital strategies, thereby enhancing social cohesion and coordination efficiency. In addition, this study demonstrates the effectiveness of using WhatsApp groups to overcome the traditional barriers of communication in rural areas, particularly in increasing public awareness and engagement in local government affairs. The neighborhood head’s proactive approach in utilizing digital platforms has empowered residents to communicate more effectively, share information swiftly, and provide input on local decisions. By fostering an environment of inclusivity and trust, this model contributes significantly to the development of stronger community ties. Furthermore, this research provides valuable insights into how technology can be leveraged to improve community management and leadership practices at the grassroots level. This study ultimately highlights the potential for digital platforms to shape the future of community-driven leadership.

Salma Mayviana Zahrani; Ambardi Ambardi

Kajian Ekonomi dan Akuntansi Terapan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The growth of e-commerce in Indonesia has changed consumption patterns, especially in the online purchase of skincare products. Shopee, as the largest marketplace, has become the main platform for brands such as Skintific, which has achieved high sales. This phenomenon shows the support of online consumer reviews (Electronic Word of Mouth/E-WOM) and digital shopping experiences (Online Customer Experience/OCE). This study aims to examine the influence of E-WOM and OCE on purchasing decisions for Skintific products on Shopee. This study used a quantitative method with an associative approach. The research sample consisted of 97 respondents obtained through purposive sampling. Data analysis was performed through validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²). The results of the study indicate that E-WOM has a positive and significant effect on purchasing decisions (calculated t = 5.209 > table t = 1.986; sig. <.001). OCE also has a positive and significant effect on purchasing decisions (t-count = 7.605 > t-table = 1.986; sig. <.001). Simultaneously, both independent variables have a significant effect on purchasing decisions (F-count = 101.366 > f-table = 3.09; sig. <.001). The coefficient of determination (R²) value of 0.683 indicates that 68.3% of the variation in purchase decisions can be explained by E-WOM and OCE, while the remaining 31.7% is influenced by other factors outside the research model. These findings confirm that consumer online reviews and positive online shopping experiences play an important role in increasing purchase decisions for Skintific products on Shopee.