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The global fashion industry continues to experience rapid growth, driven by changes in consumer preferences that increasingly emphasize personalization in clothing products. This study aims to analyze Generation Z's preferences for customization trends in fashion products and identify their impact on marketing strategies in the fashion industry. A qualitative approach with a descriptive method was used to understand the factors influencing Gen Z's preferences when selecting customizable fashion products. Primary data was collected through interviews with Gen Z consumers who are active shoppers on e-commerce platforms. The results show that 60% of Gen Z consumers are interested in customizable fashion products, with the main reasons being to express individuality and enhance emotional attachment to the brand. Social media, especially Instagram and TikTok, plays a significant role in shaping consumer preferences, as more than 70% of informants acknowledge that influencer recommendations influence their decision to purchase customized products. Based on these findings, it can be concluded that customization is not just an additional feature but a marketing strategy that can enhance consumer loyalty. Recommendations from this study include implementing personalized marketing strategies, improving customization features on e-commerce platforms, and collaborating with influencers to expand market reach.

Bell’s Palsy is an acute peripheral facial nerve paralysis that causes unilateral facial weakness. The exact cause remains unclear but is suspected to involve anatomical factors, infections, viral reactivation (especially Herpes Simplex Virus), ischemia, inflammation, and cold exposure. The incidence is 20-30 per 100,000 people annually, with no gender or age preference, though it is more common in middle-aged and elderly individuals. Risk factors include diabetes, pregnancy, preeclampsia, obesity, and hypertension. Symptoms develop suddenly, peaking within 48 hours, and include facial asymmetry, difficulty closing the eyes, eating, speaking, and sensory-motor disturbances. Most cases recover spontaneously within weeks to months, but corticosteroids and antiviral therapy can accelerate recovery. Proper diagnosis is crucial as Bell’s Palsy is often mistaken for stroke or other neurological disorders.

Indonesia's computer retail industry is becoming increasingly competitive due to rapid technological advancements and evolving consumer preferences. PT Griyacom, a computer retail company in Bandar Lampung, faces challenges in sustaining its competitiveness amid these market dynamics. This study examines the business strategies adopted by PT Griyacom to enhance its competitive advantage using a qualitative approach with a case study method. Data was gathered through in-depth interviews with company management, direct observations, and document analysis, while data analysis followed the Miles and Huberman model, encompassing data reduction, data presentation, and conclusion drawing. The findings indicate that PT Griyacom has implemented various business strategies, including improving customer service, expanding product diversification, and utilizing digital marketing. However, the company still faces challenges such as intense price competition and the need for greater technological innovation. Based on these findings, this study offers strategic recommendations for PT Griyacom to strengthen its market position by optimizing digital marketing efforts, enhancing operational efficiency, and reinforcing product differentiation.

This research aims to determine the influence of price and product design on Muslim clothing purchasing decisions. In the fashion industry, especially Muslim fashion, price and product design are two very important factors in influencing consumers' decisions to make purchases. Competitive and affordable prices can attract consumers' attention, while attractive designs that are in line with trends can increase the product's appeal. Through the literature review method, this research analyzes various relevant scientific sources to explore the relationship between price, product design and purchasing decisions. The research results show that reasonable prices and innovative product designs have a significant contribution to consumer purchasing decisions. Consumers tend to prefer to buy Muslim clothing that offers a combination of attractive prices and designs that suit their preferences. Therefore, Muslim fashion companies and related parties are expected to continue to pay attention to appropriate pricing strategies and develop attractive product designs. In this way, companies can create an environment that supports improved purchasing decisions, which ultimately contributes to sales success and sustainable business growth.

This research aims to formulate and examine the physicochemical characteristics and antioxidant activity of sacha inchi (Plukenetia volubilis L.) as a plant-based milk. Moreover, this research also aims to conduct organoleptic tests on the products. The sacha inchi milk is formulated with five ratios: SI1 (sacha inchi 1:10 parts water), SI2 (sacha inchi 2:10 parts water), SI3 (sacha inchi 3:10 parts water), SI4 (sacha inchi 4:10 parts water), and SI5 (sacha inchi 5:10 parts water). Organoleptic tests are carried out by assessing the aspects of taste, color and aroma of the product with a score range of 1 (least preferred) - 5 (most preferred). The results of the organoleptic test showed that the most preferred sacha inchi peanut milk formulation was SI5 with a preference level reaching a score of 4.48. The SI5 formulation is more dominantly preferred because it is richer in taste, color and aroma. Then continued with physicochemical testing which includes water content, ash content, fat content, protein content, carbohydrate content, calcium content, pH, and viscosity and IC50 antioxidant activity test using UV-Vis Spectrophotometer instrument. The results of physicochemical tests and IC50 antioxidant activity conducted in this study were respectively: water content (74.10%), ash content (0.65%), fat content (19.15%), protein content (4.29%), carbohydrate content (1.82%), calcium content (0.043%), pH (6.01), viscosity (209 mPa∙S), and IC50 antioxidant activity (429.10 ppm).  

Determining the best hosting service provider is a very important first step in starting a digital business. Mistakes in choosing a hosting service will have fatal consequences for the continuity and smooth running of a digital business. This research aims to select the best hosting service in the form of a Decision Support System (SPK). Determining the best hosting service provider is very important because hosting is one aspect that determines the success of an e-business. This research uses the PROMETHEE (Preference Ranking Organization Method for Enrichment Evaluation) method to determine the ranking of the best hosting service providers. The performance assessment of hosting service providers was carried out from January to April 2024. This research was carried out using data from 9 alternatives and 5 criteria which are crucial aspects in hosting services, namely, loading time, server uptime, number of downtimes, support and user friendliness. In this research, it was found that the hosting service provider Niagahoster was the first ranked alternative with a net flow value of 0.75.

This study aims to conduct a narrative review of the Sharia insurance product innovation literature, focusing on market trends and consumer preferences. This study is intended to provide a comprehensive understanding of the current developments in the Sharia insurance industry and identify opportunities for future product innovation. This literature review uses a narrative literature review method, conducted using academic databases from leading books and articles such as Scopus, Google Scholar and Web of Science. Searches using the keywords “product innovation,” “sharia insurance or takaful,” “market trends,” and “consumer preferences” resulted in a selection of relevant articles, which were then analyzed and categorized based on the main themes of sharia insurance market trends, consumer preferences, and product innovation. The review period covers publications from 2015 to 2024 to capture the current dynamics in the industry. The review results show a significant increase in interest in sharia insurance, especially after the global financial crisis. Market trends show a steady growth in adopting Sharia insurance across countries, with increasing consumer preference for products under Islamic principles. Product innovation has evolved from traditional models such as Mudarabah and Wakalah to more sophisticated approaches, including hybrid and Waqf-based products. The study also reveals the need for more diverse products tailored to the specific needs of local markets. The review highlights the need for further research on innovative Takaful product development. Sharia Insurance companies need to focus on better understanding consumer preferences and developing products that comply with Shariah principles and offer competitive added value. In addition, there is a need to explore the integration of digital technologies in the development and distribution of Takaful products. The study provides a comprehensive view of the current landscape of product innovation in the Takaful industry, emphasising market trends and consumer preferences. The review not only fills the gap in the existing literature but also provides a foundation for future research in this emerging field.

. Ekspor memainkan peran penting dalam pertumbuhan ekonomi, memberikan kontribusi terhadap devisa negara dan meningkatkan daya saing di pasar internasional. Menentukan produk ekspor unggulan menjadi tantangan karena harus mempertimbangkan berbagai faktor, seperti nilai ekonomi, permintaan pasar, stabilitas harga, dan keberlanjutan produksi. Keputusan yang kurang tepat dapat berdampak pada efisiensi, daya saing produk lokal, dan bahkan ketergantungan pada pasar global. Oleh karena itu, dibutuhkan pendekatan yang lebih sistematis dan berbasis data untuk membuat keputusan yang tepat dalam pemilihan produk ekspor unggulan. Penggunaan sistem pendukung keputusan (SPK) dapat membantu mempermudah proses ini dengan menyediakan analisis berbasis data yang lebih objektif. Metode MOORA (Multi-Objective Optimization on the Basis of Ratio Analysis) dapat digunakan untuk menentukan bobot kriteria, membantu pengambil keputusan untuk menilai seberapa penting setiap faktor yang terlibat. Sementara itu, TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) digunakan untuk memilih alternatif terbaik berdasarkan kedekatannya dengan solusi ideal yang diinginkan. Pendekatan ini bertujuan untuk memberikan rekomendasi yang lebih objektif dan akurat, mendukung pengambil kebijakan serta pelaku usaha dalam menetapkan strategi ekspor yang optimal. Dengan cara ini, daya saing produk lokal dapat ditingkatkan secara berkelanjutan, memastikan pertumbuhan ekonomi yang lebih stabil dan meningkatkan posisi negara di pasar global  

This research explores the factors influencing the adoption of Islamic digital banking among millennials in Indonesia. Employing a qualitative approach through a comprehensive literature review, the study analyzes existing research on Islamic digital banking adoption, focusing on academic journals, conference proceedings, and industry reports. The findings reveal that perceived ease of use and usefulness of digital banking services are crucial. Additionally, social influences, such as peer and family recommendations, and personal factors, including demographics and cultural background, significantly impact adoption rates. This research provides valuable insights for Islamic banks in Indonesia to develop targeted strategies for millennial engagement. By understanding these influencing factors, Islamic banks can tailor digital banking services to meet the specific needs and preferences of this demographic, thereby enhancing market penetration and fostering growth within the evolving digital banking landscape.

This research aims to analyze the role of Customer Relationship Management (CRM) implementation in increasing customer loyalty in the digital era. With the rapid advancement of technology, CRM has become an essential component of an effective digital marketing strategy. This research uses a qualitative descriptive method with a case study approach involving several companies that use CRM as a strategy to maintain and increase customer loyalty. Data was collected through in-depth interviews, surveys and secondary data analysis from companies using CRM platforms. Research findings reveal that effective CRM implementation—through personalization, regular communication, and leveraging customer data—can significantly increase customer satisfaction and loyalty. Additionally, this research highlights that the use of CRM allows companies to better understand customer needs and preferences, thereby providing more customized services. As a result, implementing CRM in the digital era has proven to be an important strategy for businesses to compete in an increasingly competitive market.  

In the digital era, universities face challenges in enhancing brand awareness amidst increasing competition. Utilizing digital analytics in data-driven marketing communication strategies becomes crucial to achieve this goal. This study aims to analyze the role of digital analytics in designing effective marketing communication strategies to boost university brand awareness. The research method employed is a literature review, gathering and analyzing various sources related to this topic. The findings indicate that integrating digital analytics enables universities to gain deep insights into audience behavior and preferences, allowing for the crafting of more targeted marketing messages. Additionally, the use of digital analytics assists in measuring the effectiveness of marketing campaigns in real-time, facilitating more responsive strategy adjustments to market dynamics. The implications of this study highlight the importance for universities to adopt digital analytics technology in their marketing communication efforts to enhance brand awareness and competitiveness in the digital age.

This study aims to understand the effect of product innovation on customer satisfaction and trust, focusing on customers in the electronics sector. Product innovation is considered a strategic element capable of increasing customer utility, creating competitive advantage, and strengthening the relationship between companies and customers. Using a quantitative approach, data was collected through a survey to explore customer perceptions related to innovation, satisfaction, and trust. The results show that product innovation significantly affects customer satisfaction, especially through the relevance of the features offered, product quality, and adequate after-sales service. Customer trust in the company is also influenced by the success of product innovation to create real added value. This trust is formed through consistency in product quality and transparency in communication. This research implies that companies need to make innovation a strategic priority that is oriented towards customer needs. A deep understanding of customer preferences and expectations through market research and direct feedback is essential to support the innovation process. Effective communication to explain the benefits of innovation to customers should be part of the marketing strategy. With this approach, product innovation can be an instrument that increases customer satisfaction and trust, and creates long-term beneficial relationships.

This study examines the investment preferences of Generation Z, specifically their inclination toward gold investment. The research is based on secondary data obtained through literature studies focusing on Gen Z's investment behavior. The findings indicate that Gen Z tends to favor gold as an investment option due to several compelling reasons. One of the main motivations is the potential for profit, as gold is considered not only a stable asset but also one that offers promising long-term returns. In addition, gold is perceived as a safe investment amid economic uncertainty. Other influencing factors include: (1) security and stability, (2) ease of access and purchase through digital platforms, (3) long-term investment potential, (4) diversification of investment portfolios, (5) historical value and its role as a symbol of security, (6) easy and flexible transactions, and (7) protection against inflation. These factors highlight the strategic thinking of Gen Z investors who seek both financial security and growth through alternative investment instruments such as gold.

In the era of globalization and intense business competition, the quality of products and services is crucial for competitiveness, particularly for Micro, Small, and Medium Enterprises (MSMEs) like Angkringan, a traditional culinary business in Indonesia. The article explores Total Quality Management (TQM) as a strategy for these businesses to enhance operational efficiency, reduce waste, and improve customer satisfaction. The study involved direct interviews with the owner of Angkringan D’Amerta to analyze TQM application covering quality control procedures, customer satisfaction, and continuous improvement. Results indicated a deeper understanding of customer preferences and the importance of maintaining quality standards through the training of staff and development of operational procedures. The findings suggest that effective quality management can significantly enhance business performance and customer engagement in the digital era. The paper advocates for routine training, implementation of standard operating procedures, and regular quality assessments to ensure consistent service and product quality.

The application of algorithms in the mentoring activity scheduling system is an innovative solution to overcome the complexity of time and resource management. This study aims to develop a mentoring activity scheduling system for Reading and Writing the Qur'an (BTQ) using the particle swarm optimization (PSO) algorithm. The PSO algorithm was chosen because of its ability to find optimal solutions efficiently through a particle population approach. This system is designed to meet the schedule preferences of students and supervisors, taking into account the limited time available and the interrelationships between schedules. This study makes a significant contribution to improving the efficiency of BTQ mentoring activity scheduling, as well as demonstrating the potential of PSO in solving other scheduling problems.

The Covid-19 pandemic has significantly impacted the income of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, prompting business actors to adapt through innovation, particularly in  product variations. This study aims to enhance the marketability of "Nadhira" Tempe Chips products through strategies of adding flavor variations. The methods employed include interviews, discussions, and hands-on practices in product processing. The results indicate that the implementation of attractive lthe addition of flavor variations can enhance product appeal and increase sales turnover. Business actors also demonstrated a better understanding of the importance of product innovation. The implications of this research highlight the necessity for continuous innovation and market research to maintain product relevance amid changing consumer preferences, as well as providing insights for other MSMEs in  similar challenges in the future.

Approximately 40% of pregnant women worldwide experience anemia. Anemia during pregnancy can cause various serious complications, including premature birth, low birth weight, and even increase the risk of maternal and infant death. Complementary therapy can be an alternative for preventing and treating anemia in pregnant women. This study aims to review research articles related to complementary therapy that can be used to treat anemia in pregnant women. Literature searches through academic databases such as Google Scholar, PubMed and ScienceDirect. Literature selection was carried out based on inclusion criteria (scientific articles in the last 5 years, English/Indonesian, relevant topics) and exclusion (irrelevant articles, no abstract/full-text). Interventions such as acupuncture, yoga, traditional herbs, moringa leaves, spinach and beetroot juice can be safe and natural solutions to increase hemoglobin levels. The selection of the appropriate method can be adjusted according to individual preferences, accessibility, and the level of anemia experienced.  

Max Cleaning, as one of the MSMEs engaged in shoe washing services, has gained the trust of the public thanks to the quality of the washing carried out. Not only does it offer Max Cleaning services, it also sells its products, namely cleaners. Max Cleaning needs to develop packaging for its shoe cleaning products because competition is tight and product packaging is increasingly attractive, useful and at low prices, so it is necessary to develop packaging design. The development of shoe packaging cleaning designs that focus on consumer satisfaction using the Quality Function Deployment (QFD) method lies in the need to understand and fulfill customer preferences and needs in depth. The research objective is to provide an improved design for shoe cleaning packaging products that suit customer needs. Data collection techniques used in research to obtain data from respondents using questionnaires. Based on 5 attributes that influence customer satisfaction, it has a high level of satisfaction and is needed by consumers, namely the unique shoe cleaner packaging product design influences the decision to buy" with a value of 3.39. Based on the analysis of raw weight, the attribute developed is an environmentally friendly packaging product. And packaging improvements have been added with detailed information on the ingredients, as well as how to use the shoe cleaner, adding to the value of the shoe cleaning product packaging. Added to this, the striking color of the logo design gives brightness and a unique impression to the packaging. Changing the material from previously 50% alcohol to 10% alcohol content, this is more effective and safe for the user's health and does not damage the shoe material.

This study examines the important role of internal communication in enhancing employee engagement within the context of corporate communication. Effective internal communication is crucial for fostering a positive organizational culture, ensuring smooth operations, and building trust between management and employees. Using the Two-Way Symmetrical Model by Grunig and Hunt, this paper emphasizes the importance of reciprocal communication in creating open, transparent, and inclusive communication channels that encourage engagement and collaboration. The study employs a qualitative approach with a descriptive method, relying on literature analysis. The findings indicate that organizations face significant challenges in managing communication across generations in the workforce. Differences in communication preferences, generational values, and technological barriers are factors that impact the effectiveness of internal communication. To address these challenges, appropriate communication strategies need to be implemented. This study proposes several strategies, such as multichannel communication, digital literacy training, message customization, and participative leadership. These strategies can enhance employee engagement, strengthen internal communication, and contribute to the long-term success of the organization.

Breast milk (ASI) is the primary and best food for infants because it contains almost all the nutrients in the right composition to meet the needs of the baby for optimal growth and development. Breastfeeding mothers require additional nutrients such as carbohydrates, protein, and iron. One of the food ingredients that contains carbohydrates, protein, and iron is sorghum and katuk leaves. Sorghum is rich in carbohydrates and protein, while katuk leaves contain lactagogue, which helps increase breast milk production. This study aims to analyze the effect of sorghum flour substitution and the addition of katuk leaves in wet noodles on the level of preference, organoleptic quality, and nutritional content of wet noodles as an alternative food for breastfeeding mothers. This study used a true experimental method with a 3x2 factorial design, involving three levels of sorghum flour substitution (10%, 20%, 30%) and two levels of katuk leaf flour addition (2%, 4%). A preference test was conducted with 35 panelists, while an organoleptic quality test was conducted with 25 panelists using a hedonic scale, analyzed with Friedman, Wilcoxon, and Two-Way Anova tests. The results showed that sorghum flour and katuk leaf flour substitutions significantly affected preference levels in terms of color, aroma, texture, and taste, with formula X1Y1 being the most preferred. Sorghum flour and katuk leaf flour substitution affected the organoleptic quality parameters of color and texture but did not influence aroma and taste. The best nutritional content of noodles from the preference test in formula X1Y1 (10% sorghum, 2% katuk leaves) per 100 grams was 6.08% protein, 42.51% carbohydrates, and 3.11% iron.