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Analytics

Asima Br Tumanggor; Yenni Yuniarti; Try Syeftiani

Jurnal Manajemen Kreatif dan Inovasi 2025 International Forum of Researchers and Lecturers

This study aims to analyze the Effectiveness of the Mendalo Indah Village Information System Application (Simendah) in improving public services at the Mendalo Indah Village Government. The study employs a qualitative method with a descriptive research type and data collection techniques consisting of observation, interviews, and documentation. The findings indicate that the Simendah application is considered ineffective in enhancing public services, as several indicators have not been fulfilled. In terms of productivity, the objectives of the application have not been fully achieved, as many residents have not utilized the application, resulting in no significant increase in the number of services processed annually. In terms of adaptability, many residents still prefer to handle administrative documents conventionally, indicating a low level of acceptance of digital systems. In terms of development, the application is not yet mature, as it often experiences errors and remains vulnerable to hacking. Furthermore, the effectiveness of the application is constrained by limited facilities and infrastructure, the low quality of human resources, the lack of community understanding of the application’s use, and the minimal participation of residents in utilizing the digital services.

Nahrul Heza Nanda; Nelli Roza; Rofiqo Larasati Philip

Jurnal Riset Rumpun Ilmu Kedokteran 2025 Pusat riset dan Inovasi Nasional

Background: The government has implemented a program to increase the use of Long-Term Contraceptive Methods (LTCM) with a national target of 28% in 2024; however, the current achievement is only 23.5%. Batam City is one of the government’s priority areas to increase contraceptive use, but several factors, such as satisfaction levels and health service quality, are still considered low. Objective: This study aims to analyze the relationship between health services and types of contraceptive methods with the satisfaction level of family planning acceptors in Rempang Cate Sub-district, Batam City. Methods: This quantitative research used an analytical observational design with a cross-sectional approach. The population consisted of fertile couples (PUS) in Rempang Cate Village. A total of 34 respondents were selected using purposive sampling techniques. Data were collected through observation sheets and questionnaires and analyzed using the Chi-square test. Results: The findings show that among 17 acceptors with poor health services, only 1 (5.9%) was satisfied, while among those with good health services, 16 were satisfied, and 1 (5.9%) was dissatisfied. Statistical analysis using SPSS showed a p-value = 0.000 (p < 0.05), indicating a significant relationship between health services and family planning acceptor satisfaction. Conclusion: There is a significant relationship between health service quality and the satisfaction of family planning acceptors, but no significant relationship was found between the type of contraceptive method and satisfaction.

Linda Linda; Baju Pramutoko; Ustadus Sholihin

Kajian Ekonomi dan Akuntansi Terapan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study discusses the effect of store atmosphere, service quality, and layout on purchasing decisions at Sambi Swalayan. This study uses quantitative methods with the aim of knowing the extent to which these three variables influence consumer decisions in making purchases. The research sample was obtained using the Accidental Sampling technique, which is a sampling technique based on chance, where the researcher chooses respondents who are accidentally encountered at the research location and deemed suitable for sampling. The number of respondents obtained in this study was 99 people. In data processing, researchers use several statistical analysis techniques, including validity and reliability tests to test the accuracy and consistency of research instruments. In addition, a classical assumption test was carried out to ensure that the data met the requirements for regression analysis, then continued with multiple linear regression analysis to determine the relationship and influence between variables. The coefficient of determination (R²) is used to see how much the independent variable contributes to the dependent variable, while the t test and f test are used to test the effect partially and simultaneously.The results showed that the store atmosphere had a significant effect on purchasing decisions with a sig value. 0,000 < 0,05. Conversely, service quality has no significant effect because the sig value. 0,383 > 0,05. However, store layout has a significant influence on purchasing decisions with a sig value. 0,000 < 0,05. Simultaneously, the three variables have a significant effect on purchasing decisions at Sambi Swalayan with a sig value. 0,000 < 0,05.

DSS, Thermanto; Triyanto, Yoel

Jurnal Silih Asah 2025 LPPM - STT Kadesi Bogor

Penelitian ini bertujuan untuk menafsir ulang makna iman anak berkebutuhan khusus melalui sudut pandang teologi disabilitas dalam konteks budaya serta pelayanan gerejawi di Indonesia. Anak berkebutuhan khusus, seperti autisme, sindrom down, hiperaktif, cerebral palsy, dan hambatan intelektual lainnya, acapkali dilihat dari sudut pandang medis atau psikologis saja. Sedangkan melalui sudut pandang spiritual mereka seringkali diabaikan atau dianggap tidak penting. Umumnya dalam banyak gereja, konsep iman masih sangat idealis, bergantung pada kapasitas intelektual dan kemampuan lisan. Hal ini mengakibatkan anak berkebutuhan khusus acapkali tidak bisa mengekspresikan iman yang "benar" sehingga seringkali dianggap kurang memiliki iman. Studi ini memakai metode penelitian literatur dengan mengkaji berbagai macam teori dan pendekatan dalam teologi disabilitas modern, seperti yang dikembangkan oleh tokoh seperti Amos Yong, John Swinton, maupun Thomas Reynolds. Studi ini juga mengaitkannya dalam konteks sosial-budaya dan konteks gerejawi di Indonesia. Artikel ini menunjukkan bahwa anak berkebutuhan khusus memiliki kapasitas spiritual yang asli, meskipun melalui cara pemahaman dan mengekspresikan iman yang berbeda dari anak reguler. Mereka dapat juga berperan aktif dalam lingkup liturgi dan aktivitas gerejawi. Dalam wilayah negara Indonesia, norma atau etika lokal seperti gotong royong, empati kolektif, serta penghargaan terhadap perbedaan dapat menjadi landasan berpikir teologis untuk membangun gereja yang lebih ramah anak berkebutuhan khusus. Kesimpulannya, penelitian ini mengundang gereja serta komunitas Kristen di Indonesia untuk memandang anak berkebutuhan khusus bukan hanya sebagai pihak yang menjadi sasaran pelayanan saja, namun juga sebagai subjek yang memiliki iman yang utuh, yang berharga, yang memiliki kontribusi spiritual yang dapat ikut serta membangun tubuh Kristus dalam kebhinekaan.

Yunus Rahmadani; H. Kuswanto; Muhammad Ajid Husain

Jurnal Hukum, Administrasi Publik dan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Public service is an essential element in the implementation of village governance, aimed at providing direct benefits to the community. In this context, the leadership of the village head plays a strategic role in determining the direction of policies and the effectiveness of services provided to the community. This study aims to analyze the influence of the village head's leadership on the quality of public service in Bongkot Village, referring to Law No. 25 of 2009 on Public Service. The research method used is juridical-empirical with a qualitative approach, where data is collected through in-depth interviews, observations, and documentation related to policies and the implementation of public services in the village. The results show that the leadership of the village head in Bongkot Village is participatory and communicative. This leadership is reflected in openness to the aspirations of the community, the utilization of information technology, and the development of human resources to enhance the capacity of village officials. However, challenges remain, such as limited technological infrastructure that hinders more effective public service and the need for capacity building among village officials to carry out their duties more effectively. In conclusion, the leadership of the village head significantly influences the improvement of public service quality. Therefore, it is recommended that continuous training for village heads and their officials be conducted, along with policy support from local governments to create more responsive and efficient village governance.

Hasan, Amrullah; Uly, Nilawati; Sanuddin, Sudirman; Azwar, Muhammad

Jurnal Riset Rumpun Ilmu Kedokteran 2025 Pusat riset dan Inovasi Nasional

The quality of outpatient services is an essential indicator of hospital performance and patient satisfaction. At Mega Buana Hospital Palopo, patient complaints remain regarding waiting times, limited facilities, and staff communication, highlighting the need for evaluation based on the Ministry of Health Regulation No. 129/Menkes/SK/II/2008. This study aimed to analyze the relationship between human resources, medical staff interactions, service processes, and patient satisfaction with outpatient service quality. This research employed a quantitative design with a cross-sectional approach. A total of 116 patients were selected through accidental sampling. Data were collected using a validated and reliable questionnaire and analyzed using the chi-square test. The results revealed significant associations between human resources (p=0.001), medical staff interactions (p=0.003), and patient satisfaction (p=0.002) with outpatient service quality. The service process, particularly waiting time and queue management, proved to be important factors influencing patients’ perceptions of service quality. Overall, the service quality was categorized as good but not yet fully aligned with the national standards, especially in administrative speed, queue system, and facility comfort. In conclusion, outpatient service quality at Mega Buana Hospital Palopo is influenced by human resources, medical staff interactions, service processes, and patient satisfaction. The findings emphasize the importance of strengthening human resource management, improving the quality of medical staff communication, enhancing queue management, and providing adequate supporting facilities to meet national service standards.

Syiffa Azzahra; Elizabeth Elizabeth

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The large number of fashion brands in Indonesia opens up opportunities for competition to create purchasing decisions. In the competitive world of fashion clothing, product quality and differentiation are the main keys in influencing consumer purchasing decisions. Kalula.Outfit must face pressure from GBS_Clothes and Maryam Outlet which offer more exclusive and innovative designs. This study aims to determine the Promotion, Location, and Service Quality Partially and Simultaneously on Purchasing Decisions of Kalula.Outfit consumers in West Jakarta. This type of research is quantitative. The technique for determining the population uses non-probability sampling. The population in this study is not known with certainty. Sampling uses the lemeshow formula. The sample used in this study was 97 respondents, with the accidental sampling questionnaire distribution method. In this study, the data were analyzed using the SPSS version 25 program and Microsoft Excel 2019. The results show that Promotion, Location, and Service Quality partially and simultaneously influence purchasing decisions.

Jemi Anggara; Rahmat Rudiyanto

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The aim of this research is to describe the social and health movements carried out by Muhammadiyah as one of the leading Islamic organizations in Indonesia. This research uses a qualitative methodology with a library approach. The research results show that Muhammadiyah's contribution to the field of social and health services is very large with the birth of various Muhammadiyah Charity Businesses such as hospitals, maternity homes, polyclinics, orphanages, nursing homes, and lazismu.  

Elsa Santi; Muhammad Nasyiruddin; Hanik Amaria

Jurnal MIMBAR ADMINISTRASI 2025 Universitas 17 Agustus 1945

This study aims to find out the process of Family Card (KK) administration services and identify the obstacles faced in its implementation at the Ngaglik Village Office, Serengat District, Blitar Regency. The research method used is a descriptive qualitative approach with data collection techniques through interviews, observations, and documentation. The research subjects consisted of village staff and communities who had managed KK, who were selected by purposive sampling. Data analysis is carried out through three main stages, namely data reduction, data presentation, and conclusion drawn. The results of the study show that the administrative services of the family at the Ngaglik Village Office have been running quite optimally. This is shown by the existence of clear service procedures, good officer responsiveness, and the implementation of a digital system in the administrative process. However, there are still several obstacles that hinder the effectiveness of services, including the lack of initial information received by the applicant, the slow response of communication through digital media, and the limitation of supporting facilities such as technology devices and adequate service spaces. These findings show the need to increase service capacity through strengthening information systems, officer training, and providing more representative support facilities. This research is expected to be an input for the village government in developing administrative services that are more efficient, transparent, and responsive to the needs of the community.

Ade Sony Noverianto; Suparno Suparno; Indra Kertati

Jurnal Media Administrasi 2025 Universitas 17 Agustus 1945 Semarang, Indonesia

This research aims to analyze the optimization of digital marketing in increasing the competitiveness of Bank Jateng, formulate the main challenges in the implementation of digital-based public service innovations, and develop an integration strategy between digital marketing and public service innovation to strengthen the role of Bank Jateng in regional economic development. The research method used was descriptive qualitative with data collection techniques through interviews with 11 informants and distribution of questionnaires to 96 respondents. The results of the study show that digital marketing optimization is able to increase competitiveness through integrated strategies between divisions, increasing content creativity, and strengthening analytics systems for performance evaluation. However, the main challenges faced include the digital capability gap and the need to improve the quality of responsive services. The implementation of digital innovation is multidimensional, including internal coordination that is not optimal, limited product diversification, digital service gaps, and data management that has not been integrated. The strategy of integrating digital marketing and public services requires a holistic approach through organizational capacity building, financial performance optimization, market reach expansion, and continuous innovation. Collaboration between divisions and strong leadership is key in supporting financial inclusion and regional economic growth. This research provides strategic recommendations for Bank Jateng in facing the increasingly dynamic competition of the banking industry in the digital era.

Lollyta Lollyta; Indra Kertati; Sumarmo Sumarmo

Jurnal Media Administrasi 2025 Universitas 17 Agustus 1945 Semarang, Indonesia

The purpose of this research is to analyze the innovation in emergency health services through the implementation of the Ambulans Hebat program in Semarang City, to analyze the challenges and obstacles faced in the implementation of the Ambulans Hebat service, and to analyze the quality of emergency health services provided by Ambulans Hebat. This research is descriptive qualitative in nature, using interview techniques with 9 informants and a questionnaire with 96 respondents. The results of this research show that the Ambulans Hebat program in Semarang City demonstrates innovation through digital technology (GPS, applications) that enhances response and coordination, an integrated command center for efficient information flow, and medical personnel training, although it requires better data integration, signal strengthening, and broader training; however, challenges such as limited fleet and medical personnel, weak inter-agency coordination, and traffic impacts necessitate additional units, integrated systems, and infrastructure innovations; quality evaluation indicates a 15-minute response time, high patient satisfaction, and successful initial handling, but requires route optimization, expanded satisfaction surveys, and additional technical training.

Dinanti, Augis; Muchtar, Irfan Zaky; Gultom, Jonatan Rio; Hutabarat, Aldrik Bastio

Teknik: Jurnal Ilmu Teknik dan Informatika 2025 LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

This study designs and implements Bank Jali, a web-based bank queue system that applies a queue data structure with the First In First Out (FIFO) principle to improve service efficiency. The research and development method includes requirement analysis, design, implementation, testing, and evaluation. The application is built with HTML, CSS, and JavaScript, storing queue data temporarily through localStorage so the entire process runs client-side without a dedicated server. Key features include online queue registration, digital ticket generation, real-time status monitoring with waiting-time estimation, and an admin dashboard for managing teller and customer service queues. Testing shows the system operates reliably, processes queues according to FIFO, and provides a practical, lightweight user experience across devices.

Karisma Oktapia; Eulin Karlina

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

By developing a good marketing strategy, entrepreneurs can maintain their business today and consumer satisfaction has an important role in a business, shown through consumer attitudes towards purchasing products sold. This study aims to determine the influence of product quality, service quality and price on consumer satisfaction at La Bella Italia Restaurant, Kota Wisata Cibubur. The research method used is quantitative statistics. The population of this study were consumers who visited to make purchases at La Bella Restaurant, Kota Wisata Cibubur. This study uses a simple random sampling technique without certain specific criteria using the Slovin formula approach by distributing questionnaires to 85 respondents. Data collection methods using observation, interviews and questionnaires with data processing using SPSS 25. Based on the results of the study, it shows that product quality has a significant effect on consumer satisfaction at La Bella Italia Restaurant, Kota Wisata Cibubur. Service quality has a significant effect on consumer satisfaction at La Bella Italia Restaurant, Kota Wisata Cibubur and Price has a significant effect on consumer satisfaction at La Bella Italia Restaurant, Kota Wisata Cibubur. Furthermore, product quality, service quality and price have a significant effect on consumer satisfaction at La Bella Italia Restaurant, Kota Wisata Cibubur.

Faizatunnisa Faizatunnisa; Syahrial Addin; Yulia Mujiaty

Pusat Publikasi Ilmu Manajemen 2025 Fakultas Ekonomi & Bisnis, Univ

This study aims to analyze the influence of leadership style and work productivity on employee performance both partially and simultaneously. This study uses a quantitative approach with a saturated sampling method on the entire population of DPMPTSP employees totaling 59 respondents. Data were collected through questionnaires and analyzed using multiple linear regression and validity, reliability, T-test, F-test, and coefficient of determination tests with the help of SPSS software version 21. The results of the t-test that leadership style (X1) has a significant effect on work performance, can be seen from the calculated t value of 3.365> t table 2.003 and a significance value of 0.001 <0.05, Work productivity (X2) has a significant effect on performance obtained a calculated t value of 2.333> t table 2.003 and a significance value of 0.023 <0.05. The f test obtained a calculated f value of 30.680 > f table 3.16 and a significance value of 0.000 < 0.05, so it can be concluded simultaneously that leadership style and work productivity have a significant effect on employee performance. Leadership style contributes an influence of 47.6%, work productivity of 42.6%, and both simultaneously explain 52.3% of employee performance variables. These findings provide strategic recommendations for government agencies to improve employee performance through strengthening leadership and increasing work productivity.

Michael Juan Nababan

Jurnal Pendidikan Agama dan Teologi 2025 International Forum of Researchers and Lecturers

This study aims to understand the perspectives of pastors from the Punguan Kristen Batak Church (GPKB) regarding disability-friendly services for congregants. As a faith community, the church has a significant responsibility to create an inclusive environment where every member, including those with disabilities, is accepted and served equally. People with disabilities are seen not only as part of human diversity but also as part of the whole body of Christ, and therefore, their service must be prioritized in church life. This research uses a qualitative descriptive analytical approach, with data collected through in-depth interviews with six pastors from GPKB districts in Indonesia to explore theological understanding, practical experience, and challenges in serving congregants with disabilities. Data analysis was conducted thematically to identify patterns of views, service practices, and obstacles that arise. The results show that 84% of pastors have a positive perspective on inclusive service and support congregants with disabilities. However, the study also found challenges such as inadequate physical facilities, minimal service strategies, and limited theological understanding of disabilities. In conclusion, a paradigm shift, capacity building for pastors, and ongoing institutional support are needed to create an inclusive and disability-friendly church.

Shadiqatil Aqwal; Feri Ferdian

Jurnal Manajemen Pariwisata dan Perhotelan 2025 International Forum of Researchers and Lecturers

This research start with the service quality problem regarding those who wish to visit again. This research employed a descriptive research design using quantitative data. This research used both primary and secondary data sources. Tourists at the Nyarai Lubuk Alung Waterfall tourist attraction make up the research population. Using non-probability sampling techniques, the research sample consisted of 276 consumers. Purposive sampling research is the type that is carried out. A Likert scale questionnaire that has gone through validity and reliability testing is used as a collection for data tool and then processed with SPSS 25.00. The results of this research shown that service quality is in the quite agree category, namely 51.81%. Furthermore, the variable desire to visit again is in the agreed category, namely 35.51%. The impact of service quality (X) influences the desire to visit again (Y), with a score of 11.1% and 88.9% influenced by other factors. Additionally, the results of the multiple linear regression analysis yielded a t value of 0.450 with sig. 0.000 < 0.05 and a calculated F value of 1.203 with sig. 0.000 < 0.05, indicating a significant effect of the service quality variable on the desire to return.

Agnes Kristalia Meika Putri; Muhammad Nasyiruddin; Endah Siswati

Jurnal Media Administrasi 2025 Universitas 17 Agustus 1945 Semarang, Indonesia

This research aims to analyze the performance of employees in providing birth certificate making services at the Sananakulon Village Office, as well as identify supporting and inhibiting factors in the service process. The approach used is qualitative with data collection methods through in-depth interviews, direct observation, and documentation. The research informants consisted of village officials, service officers, and community members who had taken care of birth certificates, which were selected using the purposive sampling technique. Data analysis is carried out through the stages of data collection, data reduction, and conclusion drawn. The results of the study show that the performance of employees in birth certificate services is quite good, characterized by responsiveness and a friendly attitude towards the community. However, the implementation has not fully met the employee performance indicators according to Dwiyanto's theory (2006), especially in terms of efficiency and accountability. Supporting factors include employee commitment, leadership support, and community participation, while inhibiting factors include limited human resources, infrastructure, and lack of technical training. This study recommends increasing employee capacity and improving technology-based service systems to support more optimal and accountable public services.

Ilham Kusuma Prabuningrat; Damanhuri, Damanhuri; Ria Yuni Lestari

Jurnal Media Administrasi 2025 Universitas 17 Agustus 1945 Semarang, Indonesia

This research explores the role of the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) of Tangerang City in implementing an online permit system for billboard advertising as a form of digital transformation in public service. The study aims to analyze the institutional role of DPMPTSP, identify obstacles in the implementation of online licensing, and evaluate the improvement efforts undertaken. Using a qualitative descriptive method, data were collected through in-depth interviews with DPMPTSP officials, billboard organizers, and permit applicants, complemented by observation and documentation to ensure data validity through source and technique triangulation. The findings reveal that DPMPTSP plays a strategic role by providing 24-hour online access, simplifying licensing procedures, and offering direct assistance through the Public Service Mall (MPP), supported by responsive communication channels such as WhatsApp and Zoom. Despite these efforts, challenges remain, including system errors, low digital literacy among applicants, limited technical staff, communication gaps, and incomplete integration of the central and regional OSS systems. To address these issues, DPMPTSP has strengthened public assistance services, simplified online information systems, expanded communication channels, redistributed staff duties, performed routine system maintenance, and intensified public education on regulations. These findings highlight that the success of digital public services depends not only on technological readiness but also on human resource capacity, effective communication, and continuous institutional adaptation to public needs.

noorlailashinto, noorlailashinto; Noor Laila Shinto Wati; Edy Siswanto; Haris Ihsanil Huda

JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

Penelitian ini bertujuan untuk menganalisis strategi pemasaran PT. Makanan Rakyat Indonesia Kendal dengan pendekatan bauran pemasaran (produk, harga, promosi, dan tempat) serta analisis SWOT. Data diperoleh melalui wawancara dengan pemilik dan karyawan, observasi, serta dokumentasi. Hasil penelitian menunjukkan produk unggulan yaitu kerupuk ABS udang original dengan harga Rp5.000–Rp25.000, distribusi melalui toko offline dan platform online, serta promosi yang memanfaatkan media sosial dan e-commerce. Analisis SWOT menghasilkan lima kekuatan, lima kelemahan, lima peluang, dan lima ancaman. Skor IFAS sebesar 3,23 dan EFAS 3,02 menempatkan perusahaan pada kuadran I (strategi agresif). Data penjualan Januari–April 2025 meningkat 28,8% dibandingkan tahun sebelumnya atau setara Rp147.000.000. Temuan ini membuktikan bahwa penerapan strategi pemasaran berbasis SWOT berpengaruh signifikan terhadap peningkatan penjualan. Rekomendasi penelitian adalah memperluas saluran distribusi, meningkatkan promosi, serta menjaga kualitas pelayanan guna menghadapi persaingan produk sejenis.  

Maulana, M Afrizal; Maulana, M Afrizal; Mulfi Sandi Yuda; Yoki Muchsam; Galih Raspati

JURNAL ILMIAH EKONOMI DAN BISNIS 2025 LPPM Universitas Sains dan Teknologi Komputer

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan pengetahuan konsumen terhadap keputusan konsumen dalam memilih layanan GrabCar Hemat di Kabupaten Bekasi. Mengingat pesatnya perkembangan layanan transportasi berbasis aplikasi, pemahaman tentang faktor-faktor yang mempengaruhi keputusan konsumen menjadi penting bagi pengelola layanan untuk meningkatkan kualitas serta daya saingnya. Kualitas pelayanan dianalisis berdasarkan lima dimensi: Bukti Fisik, Kepedulian, Daya Tanggap, Keandalan, dan Jaminan. Selain itu, penelitian ini juga mengevaluasi tingkat pengetahuan konsumen mengenai fitur-fitur yang tersedia dalam aplikasi Grab. Metode yang digunakan adalah mix methode. Pengumpulan data dilakukan melalui survei yang disebarkan kepada 130 responden pengguna layanan ride-hailing di Kabupaten Bekasi, menggunakan teknik non-probability sampling dengan metode insidental. Hasil penelitian diharapkan dapat memberikan wawasan bagi pengelola layanan ride-hailing untuk meningkatkan kualitas pelayanan dan memberikan edukasi yang lebih baik kepada konsumen mengenai fitur-fitur layanan, sehingga dapat mendorong adopsi layanan yang lebih luas. Penelitian ini juga bertujuan untuk memperkaya literatur tentang perilaku konsumen dalam konteks penggunaan layanan berbasis teknologi di Indonesia.