Publication Search

There are several problems that arise in the process of community service, especially related to a lack of knowledge about business fields and effective marketing strategies. Knowledge about innovation and sales knowledge are the basic foundations for carrying out entrepreneurial activities, if not carried out well entrepreneurial activities will not be as expected. In this service, the implementing team provides education regarding entrepreneurial activities. The method used is participatory in activities such as group discussions, interviews, consultations and determining action decisions. The implementation of this activity involves the participation of several communities in the Batu Aji, Batam region. The implementation of this activity includes several stages, which are planning, implementation of activities and evaluation. In community service activities, this training has had a positive impact on the people, where many people try to run businesses from home using the available resources around them. In addition, the application of social networks in marketing activities becomes even more effective in creating sustainable revenue sources and expanding markets.

Marketing strategies are crucial for effectively and efficiently marketing products, especially for egg-laying duck breeders in Sebalik Village, located in one of the water areas in South Sumatra. A SWOT analysis is used to examine both external and internal factors in Sebalik Village, including strengths, weaknesses, opportunities, and threats. This research employs descriptive qualitative methods. According to the SWOT analysis, the duck egg marketing business is positioned in quadrant IV, indicating that a turnaround strategy focused on WO (weakness-opportunity) is the most appropriate. The WO strategy highlights the importance of surviving by addressing existing weaknesses and capitalizing on as many opportunities as possible. Steps that can be taken in this strategy include: 1) Increasing the Knowledge and Capabilities of Business Actors, namely providing training and education to business actors to increase their capacity in running a business. 2) Product and brand innovation, namely developing innovations in products, brands and packaging that reflect the characteristics of the product to make it more attractive in the market. 3) Use of social media and influencers such as using social media and influencers as a promotional tool to expand consumer reach. And 4) Selecting a strategic distribution location, namely determining distribution channels that are close to consumers to facilitate access and increase sales.    

The problem of plastic waste in Indonesia is increasingly urgent as plastic consumption increases and sustainable management is lacking. This research aims to explore the potential of utilising plastic bottle waste as a creative and environmentally friendly product in the form of "ReBloom" pencil case. This research uses a descriptive quantitative approach, which collects data from respondents aged 18-25 years old in Surabaya to measure perceptions and interest in recycled products. The study results show that the majority of respondents are interested in environmentally friendly products at an affordable price. The business feasibility analysis revealed that ReBloom has a positive economic outlook with a break-even point that can be achieved within a certain production quantity. Besides contributing to the reduction of plastic waste, the product also raises public awareness of the importance of recycling and circular economy. Digital marketing strategies and collaboration with communities are proposed to increase market acceptance. This research confirms that sustainability-based innovation can be a promising business opportunity while contributing to environmental preservation.

Business Innovation and Digital Marketing Literacy is important knowledge to improve business development and how to utilize digital marketing among society now and in the future. Good literacy knowledge of business innovation and digital marketing makes people who want to or have even entered the business world able to plan, manage and develop their business. Entrepreneurship is one way that can be done by various groups of people to gain social status in society, improve the community's economy and for investment in the future. The aim of this service is to improve the mindset of good, organized, innovative business development and more contemporary marketing, especially for MSMEs in the Cilacap Regency area. As a result of this activity, it is hoped that the public will gain knowledge regarding how to innovate business development and attractive digital marketing.

Management is a series of activities that include planning, organizing, directing and controlling organizational resources in order to achieve goals efficiently and effectively (Stoner, 2009). In this context, financial management training at Karmel Vocational School is a strategic step to prepare students to face the challenges of the digital era business world. Qualitative research through observations, interviews and documentation studies shows that this training has had a significant positive impact. Students gain an understanding of financial management, online marketing strategies, product innovation, and the use of digital platforms to build brand awareness and measure the effectiveness of marketing campaigns. Apart from that, this training succeeded in developing proactive, creative, innovative and adaptive attitudes which are important in the modern business world. The results of the training showed an increase in students' self-confidence to start an independent business, reduce dependence on formal work, and consider financial management as a career path . To increase effectiveness, it is recommended to expand the scope of training to include e-commerce and data analysis, strengthen partnerships with industry players, and integrate training into the vocational school curriculum. Thus, it is hoped that this training will be able to increase the competitiveness of Karmel Vocational School students, prepare them to face the dynamic business world, and support the sustainability of skills-based learning programs.

This study aims to analyze the challenges and development strategies of micro, small, and medium enterprises (MSMEs) located in low-income areas in Indonesia. MSMEs play an important role in the Indonesian economy, but in areas with low income levels, MSMEs face various constraints, such as difficulties in accessing adequate capital, technology, and management skills. To conduct this study, the researchers used a qualitative approach by collecting data from various sources of relevant scientific literature. The results showed that MSMEs in low-income settings face several key constraints, including difficulty accessing formal sources of financing, limited use of information technology, and low implementation of good business management practices, such as in marketing and financial record-keeping. To be able to develop MSMEs in low-income environments, comprehensive efforts are needed, such as facilitating MSME access to official funding sources, providing training and assistance in the use of information technology, and improving MSME skills in implementing good business management practices. In addition, the availability of skilled human resources, as well as innovation and creativity are also important factors in supporting the growth of MSMEs in low-income areas. By paying attention to these various aspects, it is expected that the development of MSMEs in low-income environments can run effectively and provide optimal benefits to the regional and national economy, through collaboration and synergy between MSMEs, government, financial institutions, and other stakeholders.    

The use of technology has become the main key in increasing efficiency in the oil and gas marketing and trading industry. This research investigates the implementation of Pancasila values ​​in the context of acculturation of technological innovation to increase efficiency in oil and gas marketing and trading activities in Indonesia. Through literature analysis, this research identifies Pancasila values ​​as a moral and ethical foundation that can guide positive transformation in business practices. This research also explores how technological innovations, such as digitalization and automation, can be combined with Pancasila values ​​to create a more efficient and sustainable system in the oil and gas industry. It is hoped that the results of this research will provide a better understanding of how technology influences efficiency in oil and gas marketing and trading, as well as provide useful recommendations for the oil and gas industry to utilize technology in accordance with the reference value of "Social Justice for All Indonesian People" in order to create fair distribution. and equitable distribution of oil and gas resources for the benefit of all Indonesian people. In this context, implementing the 5th principle means ensuring that the economic and social benefits of the oil and gas industry are not only enjoyed by a few people or regions, but are distributed fairly to all levels of society. This could include sharing income from oil and gas activities, environmental protection, and creation equal employment opportunities.

Food production must meet needs that continue to increase along with population growth. One of the noodle processing food production places in Jember Regency is Mie Ujang. This industrial product was successfully marketed as many as 524 bags (13,350 kilograms) in 2018. This research aims to determine effective plans and implementation to increase creativity and innovation in business feasibility to compete with competitors. This research uses qualitative methods with data collection techniques, namely interviews and documentation. Data sources include primary data and secondary data. This research shows that Mie Ujang is very suitable for continuing to carry out its business processes because it has an average production volume of 24 bags or around 600 kg per day. Mie Ujang should improve its marketing so that its market reach is wider.

Sales of coffee drinks from opening stands at bazaars and through social media have fluctuated. In November the target was exceeded. However, from December to April the target was not met. Based on these obstacles, there is a need for sales innovation that will increase sales of Aroma Kahuripan coffee drinks. This research uses qualitative research. After processing the data using ISM Professional software, the results showed that the obstacles that occurred in Aroma Kahuripan sales were unfriendly customer service and unattractive marketing. Apart from that, there are main actors in the sales process, namely marketing staff and baristas.    

The success of MSMEs in the internationalization process cannot be separated from business strategy, in the form of creative and innovative strategies which are the methods used by companies to expand and sell products/services outside their domestic market. This research aims to analyze the creative and innovative strategies carried out by Pempek Syamil Palembang. The research method used in this research is a qualitative descriptive research method. Facts in the field are the main focus in this research, by describing them in as much detail as possible based on these facts. Through this research, the author succeeded in finding that the creative and innovative strategies implemented by Pempek Syamil cover all dimensions of innovation and creativity, namely product, process and marketing. The hope is that through this research, Pempek Syamil Palembang can continue to expand its presence in the international market. In conclusion, innovative and creative strategies are not just a necessity, not just a trend, but an urgent need for modern business and are a necessity and also the main key to winning business competition and sustainability in the international market. By prioritizing innovation and creativity in every aspect of business, entrepreneurs can create significant added value, build competitive advantages, and achieve long-term success in this competitive entrepreneurial world.

Marketing strategy is an important component in formulating business planning for companies to be able to compete amidst tight industry competition. This study aims to identify the marketing strategies that need to be improved by PT Batik Banten Mukarnas and the level of effectiveness of their implementation. Marketing strategy is also closely related to product innovation, where PT Batik Banten Mukarnas is known to continuously introduce new works in the form of batik motifs created by local artists every year to attract consumers.This study uses a qualitative method with a case study on PT Batik Banten Mukarnas. Data was obtained through interviews and field observations. The results of this study are expected to provide input for the company to continuously improve competitiveness through strengthening marketing strategies and creativity of their batik products as a cultural heritage of the Banten region.

The increasingly rapid development of technology and information increases innovation and creative ideas, especially in economic activities. MSMEs as known Micro, Small, Medium Enterprise managed by individuals or groups, currently have to adapt to the application of technology and information in all industrial fields. The aim of this community service focuses on increasing the effectiveness of MSMEs marketing at the Makarya Binangunnn Market using online marketing methods. The method used is ABCD (Asset Based Community Development). The research results show that online marketing methods can effectively increase MSMEs income at the Makarya Binangun Market. The owner and the buyer also have benefits each other through easily access the market by online marketing media

Jabarlink as an ISP (Internet Service Provider) company is known to be active in marketing JIMS (Jabarlink Internet Managed Service) products in the Pangandaran area, but still requires an ideal strategy to be able to market JIMS products which currently have positive potential for hotels that want to increase their competitive advantage and guest preferences. This research aims to design a marketing strategy for JIMS services in Pangandaran hotels to increase competitive advantage and guest preferences. A qualitative method with a descriptive approach has been used where data collection was carried out through interviews with 15 informants / hotel managers, and involving 100 hotel customers in the interview process using an online user questionnaire. This research found that ISP companies such as Jabarlink need to carry out three activities in their marketing process, namely: Product innovation to avoid the threat of substitute products, effective and creative communication, and market segmentation and offering the right price

The improvement of performance for Micro and Small Enterprises (MSEs) is a must to achieve business performance growth. To achieve business performance successfully, the MSEs partly need to investigate factors that influence it. This study aims to examine whether or not financial access, digitalization adoption, product innovation, and market orientation influence MSEs' business performance. The source of data was obtained by distributing questionnaires to 135 women who engaged in MSEs in Belitung Regency as one of the main locations of women MSEs in Indonesia. These data were then analyzed statistically by applying the Partial Least Square-Structural Equation Modeling (PLS-SEM. The main findings of this research are: (i) the path coefficient of the variables financial access, product innovation, and market orientation has a positive and significant effect, (ii) the path coefficient of digitalization adoption has a positive but not significant effect on MSE business performance. The results of this research provide input for women's MSEs in Belitung Regency to be able to improve their market orientation to overcome marketing obstacles that may be experienced and to improve the business performance of women's MSEs in Belitung Regency.

Photography is one of the new avenues of service and business, some have made a hobby of photography a lucrative profession. They should be prepared to compete with other companies of the same kind by creating a good image of the consumer, providing quality of service and increasing innovation and creativity in order to create different photo concepts and attract consumers. The strategy became the main idea of Hero Photography to develop a business in photographic services. Hero Photography tried to adapt and compensate by coming up with a strategy that would attract consumers.These research methods use descriptive qualitative, with the aim of providing an idea and an explanation as to how startegi services Hero Photography in the interest of consumers. The study uses primary data sources as data obtained from informers and secondary data from archive or documents, journals, and various archival files of Hero Photography. Data collection techniques through observation, interview and documentary. At verifying data data using triangulation of methods and source triangulation using data analysis techniques of reposing data, presenting data, and summarizing data.Research has shown that the concept of sustainable excellence is influenced by the quality of the product, in this case, a superior photograph of adequate human resources capable with an obvious market target. The performance of the sale of Hero Photography was influenced by a marketing strategy with a concept of 4P (Price, Place. Product, Product), among other things is photographic quality, aesthetic quality good photo quality in terms of aesthetically pleasing clients who are less likely to use hero photography services. Strategic places like the old city become the attraction of visitors to capture the moment. Promotion became a strategy by using social media asa tool for promotion and offering online photo services by viewing affordable prices as one of the preferred customers to use the Hero Photography photo service.      

: The research results dissemination program is one of the technology transfer activities to the community, which is in line with one of the visions of the University of Lampung, namely planning, implementing, controlling and evaluating research and community service to improve the quality of education and community welfare. Drying pineapple fruit is a technique for processing fruit into fruit chips using a frying process that is carried out using low pressure, almost the same as a vacuum. The output targets of this research results dissemination program are (1) improving skills in processing agricultural fruit, (2) increasing the productivity of agricultural products (3) building effective partnerships and collaboration between universities and community groups, (4) developing collaborative empowerment pattern through assistance in the transfer of skills, capital and wider marketing access. The methods used in empowerment are based on business feasibility, product availability, product economic value, availability of managing human resources, technology, financial aspects and social impacts.

Industrial development management must be implemented optimally by business actors, it is an absolute requirement for companies to be able to develop rapidly. The strategies implemented are certainly needed by business actors, starting from utilizing market digitalization, building distribution channels, to providing services that make it easier and satisfy consumers. This research was carried out at a home industry (UMKM) for Bintang Mas Mushroom Chips in Kauman Srengat, Blitar Regency. This research is to find internal and external factors and determine alternative strategies for developing MSMEs in the Bintang Mas mushroom chips industry. The method in this research is a descriptive analysis method. With interviews, documentation and observations at the research location. As a result of the research, several internal factors were found that encouraged the development of the Kauman gold star mushroom chips industry, Srengat District, Blitar Regency. The company has employees who are competent in their fields, utilize digital marketing, fast distribution, and a friendly and good customer service model. Furthermore, external factors include increasing company income, increasing the efficiency and effectiveness of business operations, and adopting various strategies implemented by competitors. Alternative strategies used by the company, namely increasing production capacity and quantity in a continuous improvement framework to meet market demand, expanding cooperative relations between companies and farmers, companies and customers, signifying various promotions, discount strategies for chips mushrooms on certain days, product packaging quality innovation that is more creative and attractive

Chips are a food that is loved by Indonesian people. Chips are a favorite snack and there are many different types and variants. In Purwakarta there is a famous MSME Chips called Cijanggot Chips. To be precise, it comes from Cipinang Village, Cibau District. There are several products from Cijangot Chips, namely cassava chips, potato chips and chocolate banana chips. In its business activities, Cijanggot Chips UMKM still uses traditional methods, namely by marketing manually to distribution locations such as food stalls and souvenir shops since 2015. The marketing strategy implemented by the Cijanggot Chips owner can be said to be quite good. However, in this modern era, it is very important to carry out marketing strategies through online media in order to increase sales and have a wider reach to consumers. There are several marketing strategies that can be used to increase product sales, namely by product innovation, online marketing, through social media and opening branches in new places.

This research aims to increase student engagement in entrepreneurial activities, with a focus on marketing and product sales strategies. The results showed that students’ interest in entrepreneurship is high, and marketing and sales skills are the main reference in implementing their business ideas. Thus, this study developed and tested practical training strategies, including product sales simulations, group work, and mentoring by business practitioners on campus. The implementation of these strategies significantly improved students’ marketing and sales skills. The results of this entrepreneurial practice provided students with valuable insights into the key success factors in entrepreneurship. The findings contribute to the practical and academic understanding of efforts to increase student engagement in entrepreneurship, particularly through the development of product marketing and sales skills, with implications that can help individual students when they want to be entrepreneurial.

This study aims to compare the regulation of cosmetic distribution between the Food and Drug Administration (BPOM) in Indonesia and the Food and Drug Administration (FDA) in the United States. The comparative method is carried out by analyzing regulations, registration procedures, security requirements, post-marketing supervision, and the role of each institution in maintaining the safety of cosmetic products. The research results show that although BPOM and FDA have the same goal of protecting consumers and ensuring the safety of cosmetic products, there are significant differences in their regulatory approaches and registration procedures. BPOM tends to adopt a more formal, qualified approach with strict requirements for registration of cosmetic products, while FDA uses a more flexible approach with more responsibility devolving to manufacturers to ensure compliance with approvals. The two agencies also have differences in post-marketing oversight. Indonesia's BPOM tends to be more active in conducting regular product testing on the market, while the United States FDA relies more on consumer and manufacturer reports to identify unsafe products. However, both face similar challenges in dealing with the rapid development of the cosmetics industry and product innovation. Continuous efforts are needed to improve regulation and supervision to ensure that cosmetic products in circulation are safe for consumers around the world.