Publication Search

Early reading ability is a basic skill that is important to be mastered by early grade students as a foundation for learning at a higher level. However, based on observations in class 1B of SD Negeri 104202 Bandar Setia Village, it was found that many students had difficulty in early reading, such as recognizing letters, combining letters into words, and understanding the meaning of simple words. This study aims to improve students' early reading ability through the use of picture media. This study uses the Classroom Action Research (CAR) method which is carried out in two cycles. Each cycle consists of the stages of planning, implementation, observation, and reflection. The subjects of this study were 29 students of class 1B of SD Negeri 104202 Bandar Setia Village. This study was conducted at SD Negeri 104202 Bandar Setia Village on Jl. Terusan Dusun V, Bandar Khalifah, Kec. Percut Sei Tuan, Deli Serdang Regency. Data were collected through observation, reading ability test results, and documentation. The results showed that the use of picture media significantly improved students' early reading ability. The improvement is seen from the results of the reading ability test, active student participation during learning, and increased student interest in learning. This can be seen from the results of the assessment carried out starting from the pre-cycle, cycle 1 and cycle 2. The use of visual media to improve Indonesian literacy in elementary schools can improve achievement, ability, and improve student learning outcomes at SD Negeri 104202 Bandar Setia Village. In addition, image media helps students understand the material more easily in a fun and interesting way. The conclusion of this study is that image media is effective as a learning aid to improve early reading skills in early grades. It is hoped that teachers can continue to develop visual-based learning media to create a more interesting and interactive learning atmosphere.

This study aims to analyze the influence of Brand Image and Social Media Promotion on Purchase Decisions, with Consumer Satisfaction as an intervening variable in Balisijuk.id in Payakumbuh. In the digital era, a strong Brand Image and effective promotion strategies through social media are important factors in attracting interest and increasing Consumer Satisfaction, which ultimately influences purchase decisions. This research method uses a quantitative approach with purposive sampling techniques. Data was collected through questionnaires distributed to Balisijuk.id consumers. Data analysis was carried out using multiple linear regression models and path analysis to test the direct and indirect relationships between variables. The results of the study show that Brand Image and Social Media Promotion have a significant effect on Consumer Satisfaction. Furthermore, Consumer Satisfaction proved to be an intervening variable that strengthened the relationship between Brand Image, Social Media Promotion, and Purchase Decision. In other words, the more positive the Brand Image and the more effective the Social Media Promotion, the higher the Consumer Satisfaction, which ultimately drives the Purchase Decision. This research provides practical implications for business actors, especially Balisijuk.id, in designing more effective marketing strategies through strengthening Brand Image and optimizing Social Media Promotion to increase consumer satisfaction and purchase decisions Balisijuk.id.

Writing fiction stories is one of the important language skills in learning Indonesian. However, students' interest in writing fiction stories is still low, especially in Class V of SD S Alwashliyah 31 Medan Labuhan. One of the main causes is the lack of learning methods that attract and motivate students. Therefore, this research aims to increase interest and skills in writing fiction stories using image media. The research method used is descriptive analytical, namely a study that aims to collect data, describe, process, analyze, conclude and interpret data in order to obtain a systematic picture. The subjects of this research were 30 class V-A students in semester 1 of the 2024-2025 academic year. The data collection instruments used include competency tests and observation sheets. Competency tests are used to measure student learning outcomes after learning takes place using image media, while observation sheets are used to assess the implementation of class actions, class conditions, and student activity in the learning process. The research results show that image media can increase creativity, motivation, and help students compose more structured stories. This research is expected to provide insight for teachers in implementing more effective learning methods to improve students' writing skills.

The development of social media is currently very rapid and diverse, such as Whatsapp, YouTube. The existence of social media, especially among young people, has given rise to a diversity of uses and images of the identities of its users. Based on the background above, the following problem formulation arises, How do teenagers behave in interpreting the social media Instagram within themselves. And how is the use of Instagram social media in forming self-identity related to social interaction in society. In this discussion the theory used is symbolic interaction theory, where this theory focuses its attention on the ways humans use to shape the meaning and structure of society through conversation. Quoted from George Herbert Mead Symbolic interaction is a theory about how to think about the mind and self. This research uses a qualitative approach with a descriptive case study method. Data was collected through in-depth interviews, observation and literature study. Research subjects were selected (purposively) based on the characteristics of being active users, having more than one account, aged 16-18 years, and consisting of men and women. The research results show that there is diversity in the use of social media, this can be seen from the initial use, patterns of use and the technology used. Then there are various meanings regarding the existence of social media for users, including those related to themselves, family, studies, hobbies, community and work. After that, there are various meanings regarding the self-identity of social media users, and identity construction on social media is carried out through the process of interaction in using social media.

This study aims to analyze the Public Relations (PR) strategies implemented by Sahid Raya Hotel & Convention Yogyakarta to enhance the competitiveness of the hospitality business. PR strategies play a crucial role in building a positive image, attracting new customers, and retaining customer loyalty. The method used is descriptive qualitative with a case study approach. Data were collected through interviews, observations, and document analysis. The results show that PR strategies involving social media, promotional events, and media relations have improved the hotel's visibility and image. Supporting factors include managerial support, strategic partnerships, and technological innovation. However, challenges such as budget constraints and digital literacy remain. This study provides recommendations to strengthen PR strategies, including the development of customer loyalty programs and regular evaluations.

This study examines the construction of narratives on immoral issues in political discourse through a critical approach. Immoral issues are often used as political tools to build an image, discredit opponents, or divert public attention from the main issues. This study focuses on how immoral issues are designed, disseminated, and received by society through media and political discourse. Using critical discourse analysis, this research explores the relationship between power, ideology, and the representation of immoral issues in a political context. The findings show that immoral issues are frequently manipulated to influence public perception, control political narratives, and reinforce the dominance of certain groups. The implications of this practice include the distortion of public space, the decline in the quality of political discourse, and threats to democratic integrity. This study highlights the importance of critical literacy in political discourse to foster healthier and more substantive discussions.

This study aims to test how much influence Price and Customer Experience have on Sales Level with Brand Image as an Intervening Variable at Kopi Kenangan Ruko Sutomo in Padang City. The sample in this study amounted to 100 respondents on customers at Kopi Kenangan. This population is customers of Kopi Kenangan Ruko Sutomo in Padang City. The results of this study are (1) There is a positive and significant influence between Price and Brand Image at Kopi Kenangan Ruko Sutomo in Padang City. (2) There is a positive and significant influence between Customer Experience and Brand Image at Kopi Kenangan Ruko Sutomo in Padang City. (3) There is a positive and significant influence between Price and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (4) There is a negative and insignificant influence between Customer Experience and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (5) There is a positive and significant influence between Brand Image and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (6) Brand Image is able to mediate Price and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City. (7) Brand Image is able to mediate Customer Experience and Sales Level at Kopi Kenangan Ruko Sutomo in Padang City.

This research analyzes the effectiveness of Wismilak Diplomat's sponsorship of the 2024 Presidential Cup Sapi Sono and Karapan Sapi cultural events as a marketing strategy to increase brand awareness and brand image in Madura. Using qualitative methods with a case study approach, this research examines the impact of sponsorship on audience engagement and brand perception through branding elements, interactive activities and digital media. The research results show that culture-based sponsorship has a positive impact on brand awareness and image, especially through direct interaction with the audience and broad media exposure. However, there are challenges in optimizing digital media and the effectiveness of branding elements at event locations. Therefore, more adaptive and innovative sponsorship strategies are needed to increase the impact of culture-based marketing in the future.

The compulsive impact of human-caused climate change is now considered more of an environmental issue than a national security threat. The latest 2030 Agenda, the Sustainable Development Goals (SDGs), has a transformational vision to achieve universal literacy worldwide, including Indonesia. Addressing climate change is Goal 13 of 17 SDGs. This study uses a qualitative research method with a linear research strategy to develop hybrid-education media in the form of printed pamphlet media with Augmented Reality (AR) technology applications that run on the Web platform, namely WebAR. The procedure is triggered by the target image of the pamphlet, and the basic HTML structure uses the A-Frame 3D framework. This framework allows for 3D modeling and animation to be loaded into WebAR. This study shows that WebAR-based hybrid-education media can be used as an interactive means to study climate change issues and increase awareness and understanding of climate actions relevant to Goal 13 of the SDGs. The results also show that this media can increase public engagement in combating climate change issues.

This study aims to analyze the innovation of public relations (PR) content publication strategies in shaping the image of regional leaders in East Java Province, focusing on the utilization of digital technology. The main issue addressed is the lack of effectiveness of content strategies in changing public perception and building a positive image. Using the theories of relations, reputation, and relevance (Onggo, 2004), the study explores and analyzes how PR content strategies can be innovatively applied. The research employs a qualitative method with a case study approach, involving in-depth interviews and document analysis. The findings indicate that the use of social media and digital platforms enhances two-way communication, strengthens relationships, and builds a positive reputation. Relevant and timely content increases public engagement, ensuring government messages remain significant. The study suggests optimizing digital technology and enhancing PR staff training to master the latest digital tools. Recommendations for future research include comparative studies across regions on the effectiveness of digital communication strategies. Thus, this study provides practical and theoretical insights to improve the effectiveness of public communication in the digital era, supporting the success of programs and policies in East Java Province.

Film is an audio-visual media consisting of pieces of images put together, and has the ability to capture social and cultural reality, of course films are able to convey the messages contained therein (Alfathoni & Mahesah, 2020:2). The film Pengabdi Satan by Joko Anwar is a remake of the classic Indonesian film with the same title, which was released in 1980. The story centers on the Suwono family who live in an old and remote house. This family consists of Rini, mother, father, and Rini's younger brothers—Tony, Bondi, and Ian. One of the important elements that makes films have this impact is the visual storytelling technique which allows the audience to grasp the emotional and symbolic meaning of the story intuitively, without having to rely on words. The film Pengabdi Satan is a strong example of the use of visual storytelling and character exploration as the main elements in building a horror atmosphere and driving the narrative. In this film, visual storytelling is the main tool to create atmosphere and build tension slowly. Joko Anwar utilizes spatial layout, lighting and image composition to convey the sense of isolation, fear and helplessness experienced by the characters.

With various events that have a negative impact on Scarlett at the time of the product being boycotted because it is pro to Zionist carried out by the owner of Scarlett. This research was conducted with the aim of finding out the role of public relations in restoring the image of Scarlett products. This study uses a literature study methodology by collecting references from previous research from several researchers. The results of the research conducted show that public relations has a very important role in regulating the flow to restore Scarlett's image to the public through the media used, such as online media and print media to provide an explanation of the case, apologies to the public to regain public trust in Scarlett in order to get a good image again.

Social media undeniably contributes to changing how a teacher figure is portrayed and how communication patterns with students occur. Social media users, particularly TikTok, can upload audiovisual content of teachers and students joyfully dancing together. This research aims to present a depiction of teachers in the current digital era. It is a multidisciplinary study that examines educational and social contexts. The research method employed is semiotics by Roland Barthes. The researchers analyze the myths conveyed in the audiovisual content to unveil the image of teachers in the digital era. The results reveal the current depiction of teacher-student relationships in the context of dancing on social media, which has significant implications. It emphasizes the importance of teachers' role in assisting students in managing social media usage wisely and serving as positive role models. Through dancing content on social media, teachers can strengthen social connections with students outside the school, creating an informal space for closeness and better understanding of students as individuals.

Background: The advancement of digital technology has transformed how consumers interact with brands, including in the skincare industry. Social media, particularly Instagram, has become an effective platform to enhance brand awareness and influence purchasing decisions. This study aims to analyze the effect of social media marketing and brand awareness on the purchasing decisions of Skintific products on Shopee, a leading e-commerce platform in Indonesia.Design/methodology/approach: This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 97 respondents who met specific criteria, such as having purchased Skintific products on Shopee. The data were analyzed using multiple linear regression with SPSS software to examine the influence of independent variables on the dependent variable.Results: The findings reveal that social media marketing and brand awareness have a positive and significant impact on consumers' purchasing decisions. Social media marketing, through engaging and interactive content, effectively increases consumer interest, while brand awareness strengthens product image in consumers' minds, encouraging them to make purchases.Research limitations/Implications: This study has several limitations, such as being limited at Jakarta and having a relatively small sample size, making the results less generalizable to all consumers in Indonesia. The implications of this research provide insights for skincare business practitioners about the importance of digital marketing strategies, particularly through social media, to boost sales.

In the digital era, the personal branding of lecturers and alumni plays a strategic role in enhancing university brand awareness. A strong academic identity and a positive image presented through digital platforms can strengthen the reputation of higher education institutions. This study aims to analyze how optimizing the personal branding of lecturers and alumni contributes to shaping university brand awareness. The research method used is a literature review by analyzing various scientific sources related to personal branding, brand awareness, and digital marketing strategies in the context of higher education. Data were collected from academic journals, books, and relevant publications discussing the role of digital media in building the image of academic institutions.The findings indicate that consistent and authentic personal branding of lecturers and alumni on digital platforms such as social media, university websites, and professional networks can enhance university exposure and appeal to prospective students and other stakeholders. Active interaction, expertise-based content, and participation in online academic discussions are key factors in building credibility and public trust. The implications of this study provide insights for universities in designing effective digital branding strategies by leveraging the active role of lecturers and alumni. Universities should encourage the strengthening of personal branding through training programs and structured digital communication policies to enhance institutional competitiveness at both national and global levels.

The increasing competition among higher education institutions necessitates effective marketing strategies to build brand awareness. Digital marketing has become a crucial tool in achieving this goal. This study aims to analyze the role of digital marketing in enhancing brand awareness in higher education institutions. The research method employed is a literature review, gathering and analyzing various relevant sources, including scientific journals, books, and previous research reports. The results indicate that implementing digital marketing strategies, such as the use of social media, content marketing, and search engine optimization (SEO), significantly contributes to the enhancement of brand awareness in higher education institutions. Moreover, active interaction and relevant content on digital platforms can increase audience engagement and loyalty. The implications of this study highlight the importance for higher education institutions to integrate digital marketing into their communication strategies to expand reach and strengthen brand image in the public eye.

PT Telekomunikasi Indonesia, Tbk is a State-Owned Enterprise (BUMN) company engaged in information and communication technology. PT Telekomunikasi Indonesia, Tbk (Telkom) which is equipped with a package (3-1) three services in one package or Tripel play with communication and data service facilities provided such as landline (voice), internet (Internet on Fiber or High Speed Internet), and interactive television services (Usee TV Cable, IP TV). This study aims to determine the effect of promotion and brand image on purchasing decisions with customer satisfaction as an intervening variable (Case Study on Indihome Company Customers (PT. Telekomunikasi Indonesia, Tbk Pematang Siantar Branch). this research is non-probability, namely convenience sampling with the population, namely all customers of PT. Telekomunikasi Indonesia, Tbk Pematang Siantar Branch and the sample used was 96 respondents. The data collection technique used is primary data in the form of questionnaires and secondary data obtained through documentation studies. The data analysis technique uses quantitative data processed with the SPSS version 29 program, namely the t test and the coefficient of determination (R2). The results obtained in this study show, 1) there is a significant effect of promotion and brand image on customer satisfaction, 2) there is a significant effect of promotion and brand image on purchasing decisions, 3) Customer satisfaction variables have a significant effect on purchasing decisions, 4) Customer satisfaction variables are not able to mediate between promotion and brand image on purchasing decisions.

In the increasingly developing digital era, social media and digital platforms have become effective tools for disseminating information, including political propaganda. In the context of prolonged war and geopolitical complexity, digital propaganda has become an important tool in shaping public opinion and influencing people's perceptions of the actors involved in the conflict. Using a qualitative approach, this research analyzes social media content, online news, and other digital platforms to identify key themes in the narrative conveyed by the US government and their impact on domestic and international public perceptions. The research results show that the US digital propaganda campaign not only serves to support the country's foreign policy, but also to build a positive image of military intervention and support for opposition groups in Syria. This research found that there was a significant shift in public perception triggered by information spread through social media, where many users were exposed to narratives that tended to support US interests. Thus, this study highlights the importance of understanding the role of digital media in modern conflicts and its implications for foreign policy and social dynamics.

The Communication and Information Service (Diskominfo) has a strategic role in building a positive image of local government agencies. This literature review research aims to analyze the role and strategy of public relations of the Serang City Diskominfo in building an organizational image. The research method uses a descriptive qualitative approach with literature study techniques through the collection and analysis of scientific literature from journals, reference books, and relevant official documents. The study focuses on the concepts of public relations, image management, and communication of government organizations. The results of the study show that the role of public relations of the Serang City Diskominfo includes the functions of internal and external communication, information management, and the formation of public perception. The main strategies used include the development of communication media, periodic publication programs, and persuasive approaches to build public trust. The study concluded that the success of building the image of the agency

The growth of the coffee shop business in Indonesia has increased very rapidly. The growth of the coffee shop business does not only occur in big cities, but has also penetrated into small cities, one of which is Serang City. The proliferation of coffee shops in Serang City requires business people to implement effective marketing communications to achieve business goals. This research analyzes the marketing communication strategies implemented by three coffee shops in Serang City, namely Kalanoia Coffee, Aish Coffee Serang City, in attracting consumer buying interest. Using a qualitative approach and descriptive method, data was collected through interviews, observation, and documentation, then analyzed with the 7P Marketing Mix concept (Product, Price, Place, Promotion, People, Process, Physical Evidence). The results showed that the three coffee shops carried out marketing communication strategies in attracting consumer buying interest. The strategy is carried out through social media as a promotional medium, providing various promo programs to attract buying interest, and collaboration with influencers to expand market reach. Although each applies a different approach according to their characteristics and target market. All three have their own uniqueness that can differentiate them from competitors.