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This study is motivated by the crucial role of government public relations in managing effective communication in the digital era, particularly through cooperation with online media to ensure public information is delivered widely, accurately, and credibly. The research aims to analyze the implementation of media relations strategies carried out by the Public Relations Office of the South Tangerang City Social Service, focusing on three main aspects: managing media relations, developing information dissemination strategies, and building cooperative networks with online media. This study employs a qualitative approach using descriptive methods, with data collected through in-depth interviews and documentation. The theoretical framework is based on Yosal Iriantara’s (2019) media relations strategy, which emphasizes relationship management, communication strategies, and network development. The findings indicate that media relations are implemented through formal and informal communication, openness to media needs, the preparation of informative and community-oriented content, and continuous formal and informal collaboration with online media. Overall, the implementation of media relations strategies contributes to building a positive institutional image and enhancing public trust, although challenges remain, including limited advertorial budgets and human resource constraints.

Composite materials have the potential to be used as an alternative material for e-scooter frames due to their low weight and good mechanical strength. The mechanical properties of composite materials are strongly influenced by their constituent materials, particularly the fiber fraction. This study aims to analyze the effect of fiberglass composition variations on the tensile strength of composite materials as an alternative for e-scooter frames. The results show that increasing the fiberglass content leads to an improvement in the tensile strength of the composite material. The tensile strength increased by 51.52% when the fiberglass content was increased from 40% to 50%, while an increase of 19.5% was observed from 50% to 60%, indicating a decreasing rate of improvement. At higher fiberglass compositions, voids were observed due to imperfections in the manufacturing process, which affected the bonding between the fiber and the resin. In addition, increasing the fiberglass content resulted in a reduction in tensile strain from 1.1% at 40% fiberglass to 0.55% at 60% fiberglass, indicating that the material became stiffer and more brittle. These results indicate a trade-off between increased tensile strength and reduced ductility of the composite material.

Composite materials have the potential to be used as an alternative material for e-scooter frames due to their low weight and good mechanical strength. The mechanical properties of composite materials are strongly influenced by their constituent materials, particularly the fiber fraction. This study aims to analyze the effect of fiberglass composition variations on the tensile strength of composite materials as an alternative for e-scooter frames. The results show that increasing the fiberglass content leads to an improvement in the tensile strength of the composite material. The tensile strength increased by 51.52% when the fiberglass content was increased from 40% to 50%, while an increase of 19.5% was observed from 50% to 60%, indicating a decreasing rate of improvement. At higher fiberglass compositions, voids were observed due to imperfections in the manufacturing process, which affected the bonding between the fiber and the resin. In addition, increasing the fiberglass content resulted in a reduction in tensile strain from 1.1% at 40% fiberglass to 0.55% at 60% fiberglass, indicating that the material became stiffer and more brittle. These results indicate a trade-off between increased tensile strength and reduced ductility of the composite material.

Excessive alcohol consumption, including traditional alcoholic beverages such as Cap Tikus  (alcohol content ±45%) from North Sulawesi, can induce liver damage characterized by steatosis, inflammation, and necrosis. Leilem leaf (Clerodendrum minahassae) extract, rich in phenolic and flavonoid compounds, has potential hepatoprotective effects due to its antioxidant properties. To evaluate the effect of leilem leaf extract on the histopathological features of the liver in Wistar rats (Rattus norvegicus) induced by Cap Tikus alcoholic beverage. This experimental study used a post-test only control group design with 24 male Wistar rats divided into four groups: normal control, negative control (Cap Tikus 2.16 mL/day), treatment I (leilem extract 150 mg/kgBW + Cap Tikus), and treatment II (leilem extract 300 mg/kgBW + Cap Tikus). Treatments were administered orally for 14 days. Liver tissue was processed for histopathological examination using hematoxylin-eosin staining and observed under a light microscope. The negative control group showed significant steatosis and inflammatory cell infiltration. Treatment groups exhibited reduced steatosis and inflammation, along with increased hepatocyte regeneration. The higher dose (300 mg/kgBW) demonstrated greater hepatoprotective effects and more prominent regeneration compared to the lower dose (150 mg/kgBW). No necrosis or fibrosis was observed in any group. Leilem leaf extract exerts a hepatoprotective effect by suppressing inflammatory responses and enhancing hepatocyte regeneration in Wistar rats induced with Cap Tikus. The highest protective efficacy was observed with leilem leaf extract at 300 mg/kgBW.

This study aims to conceptually examine the role of visual media in Arabic vocabulary learning and its relevance in the context of education in the digital era. Vocabulary mastery is a fundamental component in learning Arabic; however, in practice, vocabulary learning often encounters various challenges, such as the abstract nature of vocabulary, low student motivation, and the dominance of conventional teaching methods. This study employed a qualitative approach using library research. Data were obtained through a review of relevant scholarly sources, including books, journal articles, and previous research related to visual media and Arabic language learning. Data were collected through documentation techniques and analyzed using content analysis to examine the concepts, roles, and effectiveness of visual media in Arabic vocabulary instruction. The findings indicate that visual media, both conventional and digital, play a significant role in improving vocabulary comprehension, strengthening memory retention, and increasing students’ motivation and engagement in the learning process. Visual media also help transform abstract vocabulary into more concrete and contextual representations, making learning more meaningful and effective. Nevertheless, the implementation of visual media still faces several challenges, including limited facilities, teachers’ digital competence, and the suboptimal use of technology in learning activities. Therefore, it is necessary to develop innovative instructional strategies and enhance teachers’ competencies to ensure that visual media can be utilized effectively and sustainably in Arabic language learning.

This study analyzes Tretan Muslim's Mutant series as a digital cultural text containing social criticism through the approach of Karl Marx's literary sociology. Amidst the limited academic studies on digital humor as a medium of social representation, this study investigates how class relations, social conformity, and symbolic domination are represented through the humorous interactions of the characters. Using qualitative methods with content analysis, data were obtained from in-depth observations of several key scenes and supported by literature on Marxism, social criticism, and digital culture. The results show that humor in Mutant works through three main layers: (1) class representation, (2) critique of conformity culture, and (3) commodification of identity. Thus, this study confirms that Mutant functions not only as entertainment, but also as a medium of social criticism that reveals the mechanisms of domination and resistance in contemporary society. These findings contribute to the expansion of the study of literary sociology in the context of digital culture and open up new reading spaces for humor as a means of social reflection.

Listening skills are fundamental in English language learning because they are the main gateway to language proficiency. However, students often face obstacles such as differences in accents, the speed of native speakers, and limited vocabulary. This study aims to describe the use of the Spotify application as a learning medium to improve students' listening skills. This study uses a descriptive qualitative approach. The research subjects were third-semester students of the English Education Study Program at UIN Sumatera Utara (UINSU) in class TBI 2. Data were collected through questionnaires covering content usage patterns, duration, and application feature utilization. The results showed that: Students actively use Spotify (music and podcasts) as a source of authentic language input independently. Using Spotify has a positive impact on vocabulary comprehension, pronunciation, intonation, and conversation comprehension skills. The playback speed feature helps students control the audio speed according to their ability level, making the learning process more flexible and personalized. Consistent listening duration (15–30 minutes) is effective in supporting the development of listening skills without causing cognitive fatigue.

Abstract. The development of digital media, especially YouTube, has made this platform not only a means of entertainment, but also a source of information, education, and self-reflection for students. Viewer satisfaction in consuming YouTube content is influenced by the quality of content presented by creators. This study aims to evaluate the impact of the quality of Nadia Omara's YouTube channel content on viewer satisfaction among students at Muhammadiyah University Kotabumi. This study applies a quantitative approach through a survey method. Data were collected through a closed questionnaire with a Likert scale distributed to 98 respondents selected using purposive sampling. The independent variable in this study is content quality, while the dependent variable is viewer satisfaction. Data analysis was conducted through validity testing, reliability testing, linearity testing, and simple linear regression analysis. Hypothesis testing was performed using the t-test (partial test) with the help of SPSS version 26 software. The results showed that the quality of Nadia Omara's YouTube channel content had a positive and significant effect on viewer satisfaction. This is evidenced by a regression coefficient value of 0.865 and a t-value of 11.937 with a significance level of 0.000 (< 0.05). These findings support the Uses and Gratifications Theory and Expectation Confirmation Theory, which emphasize the active role of the audience in evaluating media based on the fulfillment of needs and conformity with expectations empirically among college students.

This research aims to enhance the imperceptibility of secret messages in video steganography to prevent detection by third parties. Unlike cryptography, which focuses on securing the message content, this method seeks to conceal the very existence of the message by maintaining a visual quality nearly identical to the original video. The proposed approach utilizes an adaptive multi-bit scheme based on the Least Significant Bit (LSB) technique, which intelligently analyzes the local characteristics of each frame, including brightness, texture, and motion. This strategy allows for higher data insertion in areas with high visual tolerance while limiting bits in sensitive areas to prevent distortion. Evaluation results using PSNR and SSIM metrics indicate that while increasing message capacity (from 1-bit to 3-bit) reduces the PSNR from 51.80 dB to 39.44 dB, the method remains highly effective in preserving visual integrity. Overall, this technique proves to be more secure and superior to traditional LSB in balancing storage capacity with high-quality video output.

Steganography is a method to hide confidential messages in digital media so that they are not detected by unauthorized parties. Unlike cryptography which protects the content of messages through encryption, steganography hides the message itself. One popular technique is the Least Significant Bit (LSB), which replaces the least important bit on the pixel with a secret message bit. However, conventional LSB methods such as 1-bit or 3-bit have limitations due to the compromise between insertion capacity and visual quality of the media. This study proposes an LSB-based video steganography method with an adaptive multi-bit embedding approach. This technique determines the number and position of bits that are dynamically inserted based on the local brightness and texture levels of each video frame, with Laplacian operators used to analyze both high and low textured areas. The process includes frame and audio extraction, frame-by-frame embedding, inserted video reconstruction, and decoding using video cover references. The evaluation was carried out quantitatively using the Peak Signal-to-Noise Ratio (PSNR) and Structural Similarity Index (SSIM) metrics, as well as qualitatively through visual comparison. The results showed that the adaptive multi-bit method was able to maintain visual quality with a PSNR of 45.23 dB and SSIM of 0.9424, and increased the insertion capacity by up to 2–3 times compared to the 1-bit adaptive method. Thus, this approach effectively balances imperceptibility and insertion capacity on dynamic video steganography systems.  

Despite its cultural potential, Wetabar Village has not been supported by effective digital promotional media. Information access remains limited, and the lack of interactive promotional platforms has contributed to the low interest of tourists. Current promotional efforts rely heavily on conventional methods, resulting in decreased visitor numbers. The implementation of digital technologies such as Augmented Reality (AR) and Web-based 360° Virtual Reality Tours is considered an effective approach to increasing tourist engagement by offering immersive exploration experiences and interactive cultural content. This research aims to design and implement a web-based tourism promotion media that integrates local cultural content with AR and 360° virtual tour technologies. The development process follows the MDLC research method, utilizing the Lumi H5P platform and PHP for system implementation. The resulting system enables users to digitally explore Wetabar Village through panoramic views and interactive multimedia features. The findings show that the developed application runs smoothly on both Android devices and laptops and is capable of providing hotspot access to operate the virtual reality features. This innovation is expected to enhance tourist interest while supporting cultural preservation and promoting digital transformation within the tourism sector of West Sumba.

The coffee shop industry in Indonesia is experiencing rapid growth, leading to increasingly intense market competition, particularly among small and medium enterprises. Iro Rumah Kopi, an UMKM located in Lebak Bulus, is required to implement effective marketing communication strategies to strengthen its brand awareness. This study aims to analyze digital marketing communication practices conducted through social media platforms, especially Instagram and TikTok, which are widely used to reach young and urban audiences. A descriptive qualitative approach is applied to examine the content shared by the marketing team, focusing on messages, visual elements, storytelling techniques, and patterns of audience interaction. The results indicate that marketing communication plays a crucial role in shaping consumer perceptions and increasing brand visibility. Visual content combined with consistent storytelling and active engagement with followers successfully enhances audience interaction. The positioning of Iro Rumah Kopi as a “second home” emerges as a central message that fosters emotional connections with customers. Overall, the study concludes that consistent, creative, and relevant digital communication strategies significantly contribute to improving brand awareness and customer attachment.

The gap between academic curriculum content and modern industrial needs is often an obstacle for fresh graduates in the Information Technology field, particularly in the rapidly evolving Artificial Intelligence (AI) sector. This study aims to identify the relationship patterns among technical competencies (hard skills) most demanded by the global industry. The method employed is Association Rule Mining with the Apriori algorithm to discover association rules between skills, and Network Graph Analysis to visualize the topological map of these competencies. The research dataset covers 15,000 AI job vacancies from the 2024-2025 period, analyzed in depth using Support, Confidence, and Lift Ratio evaluation parameters to validate the strength of relationships between items. The results show that Python is the central competency with the highest frequency of occurrence. Strong association rules were found indicating that proficiency in TensorFlow has a high probability of requiring Python proficiency. The Network Graph visualization reveals three main competency clusters: Data Engineering Ecosystem, Deep Learning, and Infrastructure. These findings offer a strategic foundation for aligning curricula with the job market. Focusing on strengthening the identified competency clusters is expected to directly enhance the relevance and work readiness of graduates.

Memorizing the Qur’an is a process, as the material to be memorized must be perfect, because this knowledge is studied to be memorized, not to be understood. However, once the memorization of the Qur’an is complete, it is then required to understand the contents contained within it. The purpose of this study is to find out how the tahfidz program is implemented at Pesantren Diniyyah Puteri Padang Panjang. By using a qualitative descriptive research method, it means that the data collected is not in the form of numbers but comes from interviews, field notes, and pictures. To obtain accurate results, this study uses data collection methods in the form of observation, interviews, and documentation. The analysis used includes data reduction, data presentation, and drawing conclusions. The results of this study first show that the Al-Quran tahfidz program at Pesantren Diniyyah Puteri Padang Panjang is a mandatory activity for students in the dormitory and is included in In the extracurricular program at school, the implementation has been running quite well. Second, there are supporting factors from both internal and external sources that facilitate the tahfidz program, such as rewards for students who have reached their memorization targets, designated rooms for students to memorize, and guidance from professional supervisors. The inhibiting factors are: students' laziness due to a packed schedule in both the dormitory and school, and too little time to memorize and review their memorization.

Oral loan agreements remain a prevalent form of contract in Indonesian society, particularly within familial relationships, friendships, and informal financial transactions. This study aims to examine the legal standing of oral loan agreements under the Indonesian Civil Code (Kitab Undang-Undang Hukum Perdata/KUHPerdata) and to analyse the evidentiary mechanisms applicable in cases of default (wanprestasi). This research employs a normative juridical approach, utilising secondary data sources comprising legislation, legal doctrines, and relevant court decisions. The findings indicate that oral loan agreements are legally valid and binding provided they satisfy the requirements stipulated in Article 1320 of the Civil Code, namely mutual consent, legal capacity, a specific object, and a lawful cause. However, the fundamental weakness of such agreements lies in the evidentiary challenges that arise during dispute resolution. In the absence of written documentation, proof of the agreement's existence and content must rely on alternative forms of evidence, including witness testimony, acknowledgement by the parties, bank transfer records, receipts, electronic communications, and circumstantial evidence as recognised under Article 1866 of the Civil Code and the Electronic Information and Transactions Law. The success of claims in default cases largely depends on the strength, consistency, and relevance of the evidence presented. This study concludes that while oral agreements possess full legal force, parties are strongly advised to document loan transactions in writing or secure supporting evidence to ensure greater legal certainty and facilitate effective dispute resolution.

The development of the modern world, characterized by advances in digital technology, globalization, and complex social dynamics, has created new challenges in child-rearing practices, particularly for Muslim families. Children require not only the fulfillment of physical needs and formal education, but also balanced emotional, social, and spiritual support. This study aims to examine the concept of child-rearing based on love and compassion from the perspective of Islamic psychology, identify the core principles of Islamic parenting, and explain its implications for children’s psychological development. This research employed a qualitative approach using a literature review method with a systematic literature review design. Data sources were obtained from academic books as well as nationally accredited journals and reputable international journals published between 2020 and 2024. The data were analyzed using content analysis and thematic analysis to identify patterns, key concepts, and relationships among variables. The findings indicate that parenting grounded in love and compassion (rahmah), combined with role modeling, justice, and wisdom in discipline, contributes positively to children’s emotional, social, moral, and spiritual development. Warm and responsive Islamic parenting supports the development of effective emotional regulation, prosocial behavior, and the internalization of faith-based and moral values in children. The results also demonstrate a strong alignment between Islamic parenting concepts and the compassionate parenting approach in modern psychology, with Islamic psychology offering a distinctive strength in its spiritual dimension. This study contributes to the reinforcement of the theoretical framework of Islamic psychology and provides practical recommendations for parents and educators in implementing balanced parenting that integrates compassion, discipline, and Islamic values in the modern era.

This study examines the utilization of social media in improving the competitiveness of cassava chips and lidah manis SMEs in Pematang Serai Village, Tanjung Pura District, Langkat Regency, North Sumatra Province. The rapid development of information technology has encouraged SMEs to shift from conventional marketing methods to more effective and efficient digital marketing practices. This research employs a descriptive qualitative approach, with data collected through field observations, in-depth interviews, and documentation involving SME actors. The results indicate that the use of social media platforms such as WhatsApp, Facebook, and Instagram is able to expand market reach, increase product visibility, and strengthen relationships between business owners and consumers. Attractive promotional content, consistency in posting, and responsive communication are proven to influence consumer buying interest and trust. However, SMEs still face challenges, including limited digital literacy, time management constraints, and the lack of structured marketing strategies. Therefore, continuous training and assistance are needed so that SMEs can optimize the use of social media more effectively. This study is expected to serve as a reference for the development of digital-based SMEs in rural areas.

This study aims to describe users' experiences and perceptions regarding the presence of malicious comments on social media, particularly on TikTok and Instagram. Data were collected through an online questionnaire using Google Forms containing eight open-ended questions, then analyzed using a descriptive qualitative approach through thematic analysis. The results showed that all respondents had and frequently encountered malicious comments, especially on viral content or creator accounts with large followings. The most common forms of malicious comments included body shaming, insults, defamation, and belittling and demeaning comments. Respondents expressed various emotional reactions such as discomfort, sadness, anger, and pity, although a small number felt normal due to their familiarity with the phenomenon. Factors that drive someone to make malicious comments include following the crowd (FOMO), envy, personal dislike, and the ease of expressing negative opinions on social media. Malicious comments also impact user comfort, with most feeling disturbed and uncomfortable. Respondents' responses to malicious comments included ignoring, responding positively to reprimands, blocking accounts, or reporting the comments. Respondents also proposed several efforts to reduce malicious comments, such as limiting or closing the comment section and increasing education regarding social media ethics. Overall, this study confirms that malicious comments are a common phenomenon on social media and need to be addressed through better personal awareness and digital literacy.

This Systematic Literature Review (SLR) research synthesizes findings from five scientific articles that focus on the vital role of Islamic Religious Education (PAI) in overcoming the crisis and moral decadence among the Young Generation triggered by the minimal internalization of positive values in education, the lack of family roles, and the challenges of the digital era. The results of the synthesis show that overcoming the moral crisis requires a comprehensive approach, including: first, Affective Approach: PAI must transform from a cognitive focus to an Affective Approach based on the core values of the Qur'an (Ihsan, Rahmah, Tawadhu', Sabr, Amanah) to touch students' spirituality; second, Social Integration: PAI must be integrated with social reality to foster social piety through community-based programs (mosques) that ground Islamic values contextually; and third, Digital Adaptation: PAI teachers play a strategic role as moral role models and are required to adapt to the digital era through strategies for utilizing interactive technology and forming positive digital communities to overcome the influence of negative social media content. Overall, PAI is a central pillar whose effectiveness depends on strong collaboration between educational environments and the ability of teachers to be technologically literate spiritual-affective guides.

Student resilience is an essential capacity for coping with academic, social, and psychological challenges in educational settings. One of the external factors that plays a significant role in fostering resilience is social support. This study aims to analyze the role of social support in enhancing student resilience from the perspective of Islamic educational psychology. This research employed a library research approach by reviewing and synthesizing relevant journal articles and scholarly books published between 2021 and 2025 related to social support, student resilience, and Islamic educational psychology. Data were analyzed using content analysis and thematic analysis of previous research findings. The results indicate that social support derived from family, teachers, peers, and the school environment functions as a protective factor that enhances students’ adaptive abilities, emotional regulation, and resilience in facing academic pressures. From the perspective of Islamic educational psychology, social support is integrated with Islamic values such as ukhuwah (brotherhood), ta’awun (mutual assistance), sabr (patience), and tawakkul (trust in God), which strengthen students’ resilience in a holistic manner, encompassing both psychological and spiritual dimensions. This study contributes theoretically to the development of Islamic educational psychology and provides practical implications for educational institutions in creating supportive and value-based learning environments.